The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    In this elegant, inspiring book, he integrates essential Buddhist practices with a variety of other spiritual philosophies and wisdom traditions, to show you how to create a personalized spiritual practice based on your own individual beliefs, aspirations, and needs. Through reflections on his own life quest, thoughtful essays, and entertaining stories, Surya Das examines the common themes at the heart of any spiritual path, including faith, doubt, love, compassion, creativity, self-inquiry, and transformation. He then explores prayer, yoga, chanting, guided meditations, breathing exercises, and myriad other rituals, providing practical examples of each that we can use day-to-day to nurture our inner spirit.

    What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of prac­ticing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct com­plex skills, maximize productive practice, and remove common learning barriers. By complet­ing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the meth­ods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard key­board, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the sim­ple techniques he teaches:Define your target performance level: Fig­ure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better.Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcompo­nents, it’s easier to figure out which ones are most important and practice those first.Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice.Create fast feedback loops: Getting accu­rate, real-time information about how well you’re performing during practice makes it much easier to improve.Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chain­saws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.

    Relying on human physiology and psychology as evidence, he investigates how we make moral choices, cope with our surroundings, and act resourcefully. He explains that these social functions spring from natural, moral foundations, as he describes his views on social psychology."

     Lessons From Critical Thinkers provides intellectual power to engage with and participate in effective critical thoughts, arguments, debates, reading, and reflection drawn from methods in the history of philosophical cognitive development. •Learn to think slowly and deliberately before making a decision •Get ready to question opinions and even facts •Learn to gather information before jumping to conclusions •Accept and expect the biased and flawed nature of human cognition Lessons From Critical Thinkers gives you a thorough presentation of the ideas and principles of critical thinking practiced by the greatest minds in history. Learn about the most important critical thinking methods to make better decisions in your personal life, career, and friendships. Equip yourself with the essential methods for clear, analytical, logical thinking and critique in a range of ideas and everyday situations. • Discover critical thinking by familiarizing with concepts from other disciplines, like philosophy, cognitive biases and errors, race and gender from sociology and political science, and symbols from rhetoric. • Apply critical thinking and reasoning skills to your day to day problems • Find the most rewarding options in any opportunity. Lessons From Critical Thinkers is a helpful book for readers of any age and background who want to improve their critical thinking skills by learning from the greatest thinkers of all time. Learn to filter out irrelevant information efficiently and prioritize your resources to get the best results. Enhance your communication skills, reasoning, and logic. Improve your critical, logical, observational, and rational thinking skills with the timeless principles presented in this book.

    Dr. Susan Jeffers, teaches you how to stop negative thinking patterns and reeducate your mind to think more positively. You will learn: the vital 10-Step Positive Thinking Process; how to risk a little every day; how to turn every decision into a " No-Lose" situation, and much more.

    It is the product of preparation and effort, and it's within reach of everyone who wants to achieve it. All it takes is the willingness to make creativity a habit, an integral part of your life: In order to be creative, you have to know how to prepare to be creative. In The Creative Habit, Tharp takes the lessons she has learned in her remarkable thirty-five-year career and shares them with you, whatever creative impulses you follow -- whether you are a painter, composer, writer, director, choreographer, or, for that matter, a businessperson working on a deal, a chef developing a new dish, a mother wanting her child to see the world anew. When Tharp is at a creative dead end, she relies on a lifetime of exercises to help her get out of the rut, and The Creative Habit contains more than thirty of them to ease the fears of anyone facing a blank beginning and to open the mind to new possibilities. Tharp's exercises are practical and immediately doable -- for the novice or expert. In "Where's Your Pencil?" she reminds us to observe the world -- and get it down on paper. In "Coins and Chaos," she provides the simplest of mental games to restore order and peace. In "Do a Verb," she turns your mind and body into coworkers. In "Build a Bridge to the Next Day," she shows how to clean your cluttered mind overnight. To Tharp, sustained creativity begins with rituals, self-knowledge, harnessing your memories, and organizing your materials (so no insight is ever lost). Along the way she leads you by the hand through the painful first steps of scratching for ideas, finding the spine of your work, and getting out of ruts into productive grooves. In her creative realm, optimism rules. An empty room, a bare desk, a blank canvas can be energizing, not demoralizing. And in this inventive, encouraging book, Twyla Tharp shows us how to take a deep breath and begin!

    . ." --Jon Kabat-Zinn, from the Introduction Jon Kabat-Zinn changed the way we thought about awareness in everyday life with his now-classic introduction to mindfulness, Wherever You Go, There You Are. Now, with Coming to Our Senses, he provides the definitive book for our time on the connection between mindfulness and our physical and spiritual wellbeing. With scientific rigor, poetic deftness, and compelling personal stories, Jon Kabat-Zinn examines the mysteries and marvels of our minds and bodies, describing simple, intuitive ways in which we can come to a deeper understanding, through our senses, of our beauty, our genius, and our life path in a complicated, fear-driven, and rapidly changing world. In each of the book's eight parts, Jon Kabat-Zinn explores another facet of the great adventure of healing ourselves -- and our world -- through mindful awareness, with a focus on the "sensescapes" of our lives and how a more intentional awareness of the senses, including the human mind itself, allows us to live more fully and more authentically. By "coming to our senses" -- both literally and metaphorically by opening to our innate connectedness with the world around us and within us -- we can become more compassionate, more embodied, more aware human beings, and in the process, contribute to the healing of the body politic as well as our own lives in ways both little and big.

    This unique collection of classic and modern problems and paradoxes is guaranteed to test your preconceptions. Jeremy Stangroom creates contemporary versions of famous dilemmas that explore the morality of suicide and the ethics of retribution. He then delves into the background of each conundrum in detail and helps you discover what your responses reveal about yourself with a unique morality barometer. Are you ready to have your best ideas confronted and your ethical foundations shaken? If so, then Would You Eat Your Cat? is the book for you.

    It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Are the winners of reality-TV contests instinctive game theorists? Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

    A timeless introduction to the field and a landmark in symbolic logic, showing that classical logic can be treated algebraically.

    Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes?Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results.Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.In Mastering Fear, you will discover that:Stress can’t be cured, because stress as we know it does not exist.Fear plays a crucial role in undermining—or driving—all success.There is one skill you absolutely must see in others before you can trust them.You may already possess the single most critical skill for achieving and sustaining success in all key areas of life!

    Socrates certainly knew it, as did the Buddha, and more recently, Albert Einstein, Carl Jung, and Emily Dickinson. It is a secret not because it is hidden as such, but because it is so difficult to see, running counter to so many of our most basic assumptions.Each of the book’s ten chapters exposes a particular aspect and practical application of the secret, while also keeping it carefully under wraps. On the surface, the chapters may seem to have little in common, but they are all built around the same wisdom. Your challenge, as you read, is to find the common thread that runs through all the chapters. The secret is discussed at the end, but don’t peek or you’ll spoil the fun.ContentsIntroduction1. How to see2. How to dream3. How to be religious4. How to be wise5. How to be fearless6. How to live7. How to love8. How to win9. How to party10. How to thinkThe Secret to EverythingAbout the authorDr Neel Burton is a psychiatrist, philosopher, and wine-lover who lives and teaches in Oxford, England. He is a Fellow of Green-Templeton College in the University of Oxford, and the recipient of the Society of Authors’ Richard Asher Prize, the British Medical Association’s Young Authors’ Award, the Medical Journalists’ Association Open Book Award, and a Best in the World Gourmand Award. His work has featured in the likes of Aeon, the Spectator, and the Times, and been translated into several languages.

    Avoid analysis paralysis. Make better decisions. Gain the mental edge on anyone and never miss a beat. Clear and effective thinking clashes with most of our instincts and habits. Think Like Einstein will shine a light onto the mistakes you’ve been making and show you how to defeat them once and for all. Learn to think outside the box. Think Like Einstein is a scientifically proven guide for improving your critical thinking skills and developing a sense of intuition and judgment. You will learn how to attack problems from a multitude of angles and generate solutions that previously seemed impossible. This book is not a simple list of tips – it is full of 100% actionable insights into human psychology and action patterns. Discover what is holding you back from quick strategic thinking and decision making that can make huge differences in your life. Analyze situations, people, and data better. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. Create consistent flashes of insight in your daily life. • Discover the four types of obstacles to clear thinking. • What Mozart, Chess, and brain training programs mean for you. • How an ancient Greek method can help you discover your information gaps. • How to make optimal decisions with the given information. Work smarter; not harder. Improve your focus and productivity. • How to help your brain perform at its peak. • How to think creatively in any situation. • Understanding everyday data, statistics, and probabilities. • Einstein’s most effective thinking technique. These are the skills that allow you to live the life you want. It was Socrates himself who once said, “The unexamined life is not worth living.” When you can think effectively and creatively, you will be able to tackle your problems and take advantage of your opportunities. You will work faster than others, catch more mistakes, discover more insight, and create better outcomes and conclusions. Thinking better doesn’t just help you in school or work – it helps you with people, fixing the toilet, and even deciding what to eat for dinner. You will be able to find the path of least resistance yet biggest impact consistently. You might not discover a new theory of relativity like the book’s namesake, but you will gain a drastically different approach to life. Reach your brain’s potential by clicking the BUY NOW button at the top of this page.

    Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.