1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    By practicing the ideas presented in this book, you can dress classy and elegant on any budget. Get this Amazon bestseller today. Read on your PC, Mac, smartphone, tablet or Kindle device. This book contains proven steps and strategies on how to dress classy and elegant like French women. You can trust the information presented in this book as it comes from a native Parisian. Having been born in this iconic city, world famous for its romantic charm and fashionable women, I grew up watching an impeccably dressed mother. Her personal style inspired my own as the art of being beautifully dressed came naturally and rather effortlessly to her. While I had heard about how French style is admired all over the world, I realized just how different the French way of life is only during my stay in the US. Classic French style is essentially based on simplicity and elegance. We’ll discuss the wardrobe must haves essential for this kind of look but you must modify those basics to match your own true style. The better you understand yourself, the better you’ll know your style. The magic of wearing clothes that truly complement your personality is that it enhances your entire being in a subtle but incredibly profound way. Here Is A Preview Of What You'll Learn... French Style & Beauty – An Introduction The Art of Dressing Elegantly How to Build Your Signature Look What Not to Wear Hair, Grooming and Make-Up The Basics of Chic – Inner Values Shopping Tips for the Elegant Woman Much, much more! Download your copy today!

    Johnson served in I Corps, in northern Vietnam, where combat was furious and the events he recounts emerge, stark and compelling: walking point in the A Shau Valley, braving enemy fire to rescue a downed comrade, surviving days and nights of relentless tension that suddenly exploded in the blinding fury of an NVA attack.Undimmed and unmuddied by the passing of years, Johnson's account is unique in the annals of Vietnam literature. Moreover, it is a timeless testimony to the sacrifice and heroism of the LRRPs who dared to risk it all.

    But what Adrian Hanauer, Paul Allen, Drew Carey, and Joe Roth did when they started the Seattle Sounders FC was no joke. They meticulously planned the launch of the Major League Soccer (MLS) franchise with an eye toward some lofty goals. Then they stood back in amazement as they rocketed far beyond those goals buoyed by a team that ignored its “expansion” label and a fan base that wildly embraced them. Through interviews with key executives, athletes and fans, author Mike Gastineau tells the story leading up to the launch of Sounders FC, the MLS expansion franchise whose seemingly overnight success has captured the attention of the Seattle sports community, sports and entertainment executives, soccer followers across the country and the national news media. In Sounders FC Authentic Masterpiece, readers will learn: * How a money-losing soccer club rocketed from the ranks of the minor leagues to Major League Soccer drawing sell-outs and regularly topping 50,000 fans per match. * The unique relationships between the eclectic group of seasoned sports executives, Hollywood celebrities and bar room soccer fans who came together to build a sports culture that validated Major League Soccer in Seattle and across the country. * The personalities of the players and coaches who took different paths to the team and turned their diversity into a winning team starting on opening night. Gastineau communicates to readers the entire history of events that led to the Sounders FC launch beginning with the role soccer fans played in securing a professional football stadium for the Seattle Seahawks. Also emphasized in the book are the soccer fans, bar owners and soccer subculture that existed in Seattle and was waiting to be acknowledge by mainstream professional sports leaders and media. The book also details how that soccer subculture directly impacted one of the biggest deals in MLS history, the signing of superstar Clint Dempsey in 2013. This is a story of sports, business, culture, timing, and luck. It demonstrates how powerful business people were able to check their egos and embrace their customers all for the sake of the fans, the city, and a soccer culture desperate to embrace a sports team that treated them with respect.

    Thomas served in both the Atlantic and Pacific Theaters, and in some of the most important World War II battles.While on the RANGER, he participated in OPERATION LEADER, the most significant attack on Northern Europe by a US carrier during the war. During LEADER, while attacking a freight barge carrying 40 tons of ammunition, Thomas' plane was hit by anti-aircraft fire. Surprisingly, in spite of the considerable engine damage, the plane made it back to the RANGER, where Thomas crash-landed. That landing was his 13th official carrier landing.In the Pacific, Thomas participated in the numerous actions against Japanese targets in the Philippines, including strikes on Ormoc Bay, Cavite, Manilla, Santa Cruz, San Fernando, Lingayen, Mindoro, Clark Field and Aparri.Following these actions, Thomas' squadron made strikes on Formosa, French Indo-China, Saigon, Pescadores, Hainan, Amami O Shima, Iwo Jima, Okinawa, and Japan. The attack on Japan was the first attack on Japan from an aircraft carrier since the "Doolittle Raid."While on the ESSEX, just after Thomas had returned from a strike on Santa Cruz, the ship was hit by a Kamikaze piloted by Yoshinori Yamaguchi, Yoshino Special Attack Corps. Yamaguchi was flying a Yokosuba D4Y3 dive bomber. The Kamikaze attack killed 16 crewman and wounded 44.Returning from a strike on Hainan, off the Chinese coast, Thomas' plane ran out of fuel. After a harrowing water landing, Thomas and squadron photographer Montague succeeded in inflating and launching one rubber boat and his crewman Gress another. After a long day in pre-Typhoon weather with 40 foot swells, the three were rescued by the USS SULLIVANS.In recounting the events in this book, Thomas draws upon his daily journal, his letters home, and extensive interviews and research conducted over 40 years with fellow pilots and crewman. The book cites 20 interviews and 5 combat journals, and contains 209 photos documenting the ships, planes, men, and combat actions of Torpedo Squadron 4. Many of the photographs were collected by Thomas during the war and include gun photo shots, recon photos, and, remarkably, a picture of the tail of Thomas' Torpedo plane as it sinks in the China Sea following his water crash landing.

    From getting a job to getting a pay rise, and from closing a deal to managing the people around you, it makes a big difference. Robert Phipps, one of the world's leading body language experts shows you how to make it work for you. Busting some of the biggest body language myths, Phipps shows how to read other people's body language and to use yours to succeed in business and life.Loaded with practical tips, this book covers everything you ever need to know about body language, in a variety of business situations: GreetingsMeetingsPartingsPresentationsNegotiationsMotivationDeceptionManagingInterviewingDisciplining

    From near fatal accidents during training in Canada, to dodging flak and fighters over Germany, not to mention trying to land with a ten ton 'Grand Slam' on board, his motto in life has been 'Just Do It'. Born in the East End of London, he left school as the Battle of Britain raged overhead. Determined to 'do his bit', he signed up for service in the RAF. Volunteering for special duties after completing his first tour, he became a member of the famous 617 'Dambusters' Squadron, flying to attack precision targets such as viaducts, submarine bases, and even Hitler's hideout at Berchtesgaden. When the War ended he tried to forget about his experiences, and told no-one of what he had been through; until fifty years later, when an unexpected phone call led to him taking the controls of a Lancaster bomber once more. He is one of the last of an extraordinary generation, one who flew through the unfriendly darkness of German skies, was hunted by fighters and shot up by flak, but pressed ahead with his duty knowing that his chances of survival dwindled every time he took off. His modesty and unfailing sense of humour are an inspiration. Just Do It. Ken is very kindly donating all of his royalties from the sale of this book to The Royal Air Force Benevolent Fund & Holidays for Heroes Jersey.

    

    Setting the record straight that soldiers were not drug addicts, murderers, and baby killers, Launer documents that American media bias led to the public misunderstanding of the war. The action within is violent, bloody, and never ending, leading many veterans to devastating physical and psychological trauma upon their return home to the USA.

    It follows Eddy Nugent, a bored fifteen-year-old, living in Manchester, as he travels through the drinking, swearing and sex-obsessed world of our nation's finest.

    Alabama was the terror of the Atlantic Ocean. Built in secrecy in Liverpool, England, through the arrangement of Confederate agent Commander James Bulloch, it was built for the fledgling Confederate States Navy which was sorely in need of ships. Under the command of Raphael Semmes it would spend the next two years terrorising and attacking Union shipping to help the Confederacy break the stranglehold which it found itself in. Through these two years it completed seven highly successful expeditionary raids, and it had been at sea for 534 days out of 657, never visiting a single Confederate port. They boarded nearly 450 vessels, captured or burned 65 Union merchant ships, and took more than 2,000 prisoners without a single loss of life from either prisoners or their own crew. Fifth Lieutenant Arthur Sinclair, who served under Semmes on the Alabama for the entirety of its existence, documents a fascinating first-person account of life on board this Confederate raider. As they crisscrossed over the oceans Sinclair notes the ships they attacked, prisoners they took and various places they visited, from Brazil to South Africa. Powered by both sail and steam, the Alabama was one of the quickest ships of its era, reaching speeds of over 13 knots. But in the quest for speed there had been sacrifices, notably the lack of heavy armor-cladding and larger guns, which were to prove fatal during the Battle of Cherbourg in 1864 against the U.S.S. Kearsage. Two Years on the Alabama is an excellent account of naval operations of the confederacy during the American Civil War. It provides brilliant details into the revolutionary changes that were occurring in late-nineteenth century maritime developments. After the Alabama was sunk Sinclair was rescued by the English yacht Deerhound and taken to Southampton. He later served as an officer of the inactive cruiser CSS Rappahannock at Calais, France. Following the Civil War, he primarily lived in Baltimore, Maryland, where he was a merchant. In 1896 he published Two Years on the Alabama. Arthur Sinclair died in Baltimore in November 1925.

    After teaching himself the basics, he turned pro as an eighteen-year-old in 1956 and over the next twenty-three years fought some of the sport's greatest names: Joe Frazier, George Foreman and, most famously, Muhammad Ali (twice). Since retiring from the ring in 1979, Chuvalo has had to come to terms with a series of crushing body blows. His youngest son, a heroin addict, died of a self-inflicted gunshot wound. Two other sons died from heroin overdoses. His first wife, overcome with grief, took her own life. Yet Chuvalo has stoically fought back. He formed his Fight Against Drugs foundation in 1996 and has spent the past seventeen years travelling across Canada and to parts of the United States, talking to tens of thousands of students and young adults about what happened to his family.An inspirational story of a Canadian icon, Chuvalo is both a top-flight boxing memoir and a poignant, hard-hitting story of coping with unimaginable loss.

    The Americans were outsiders to the sport, the underdogs of the event, a 500-to-1 long shot. But they were also proud and loyal men -- to one another, to their communities, and certainly to their country. Facing almost no time to prepare, opponents with superior training, and skepticism from the rest of the world, this ragtag group of unknowns was inspired to a stunning victory over England and one of the most thrilling upsets in the history of sports.Written by critically acclaimed author Geoffrey Douglas, and now a film directed by David Anspaugh (Hoosiers), The Game of Their Lives takes us back to a time before million-dollar contracts and commercial endorsements, and introduces us to the athletes -- the Americans -- who showed the world just how far a long shot could really go.

    Author GM Matheny was a US Navy saturation diver on the nuclear submarine USS Halibut. Involved in Operation Ivy Bells. America's most important (and most dangerous of the Cold War) clandestine operations. If you like good old fashioned American bravado, espionage and American history, you will enjoy this book. GOD & SPIES is a firsthand account of America's greatest intelligence coup! Operation Ivy Bells was not a onetime intercept of foreign intelligence but an ongoing operation of multiple Soviet military channels! Another reason for the high interest in our operation was the audacious nature in which it was done—with not one person risking his neck but the crews of two US Navy nuclear submarines which rendezvoused in Soviet territorial waters. “How did I end up as a navy diver, four hundred feet down in a frigid Russian sea? After making my dad totally disgusted with me, I set out to make him happy. ‘Honor thy father’ - I struggled with a decision to serve God. ‘Lord, I will give my life to you and serve you if you let me make this dive.’ But I had the impression He only wanted to know one thing: ‘What if I do not let you? Will you serve me anyway?’”

    The author witnessed the mud-soaked agony of the Battle of Passchendaele in 1917, and the rapidly moving events of the following year. The book contains one of the most extraordinary accounts of the German spring offensive in 1918, from the point of view of a gunner officer with a grandstand view of the ruthless German advance.The author's father was Prime Minister at the outbreak of the first world war. The author's three brothers also served during the war; his eldest brother died during the Battle of the Somme.