It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    But magic - the idea that we have a connection with the universe - has developed a bad reputation.It has been with us for millennia - from the curses and charms of ancient Greek, Roman and Jewish magic, to the shamanistic traditions of Eurasia, indigenous America and Africa, and even quantum physics today. Even today seventy-five per cent of the Western world holds some belief in magic, whether snapping wishbones, buying lottery tickets or giving names to inanimate objects.Drawing on his decades of research, with incredible breadth and authority, Professor Chris Gosden provides a timely history of human thought and the role it has played in shaping civilization, and how we might use magic to rethink our understanding of the world.

    But the CD-ROM in this new edition allows the reader to cast his or her chart in just a few minutes by inputting the date, time and place of birth into the computer, producing a personalized astrological chart in just a few minutes. In addition to revealing the planets' influence on romance, health, and career, The Only Astrology Book You'll Ever Need takes a closer look at the inner life of each sign. Celebrated astrologer Joanna Martine Woolfolk offers abundant insights on the personal relationships and emotional needs that motivate an individual, on how others perceive astrological types, and on dealing with the negative aspects of signs. Readers will also welcome the inclusion of new discoveries in astronomy.

    Paper serves nearly every function of our lives. It is the technology with which we have made sense of the world. Yet the age of paper is ending. Ebooks now outsell their physical counterparts. Still, there are some uses of paper that seem unlikely to change - Christmas won't be Christmas without wrapped presents or crackers. And the language of paper - documents, files and folders - has survived digitisation. In Paper: An Elegy Ian Sansom builds a museum of paper and explores its paradox - its vulnerability and durability. This book is a timely meditation on the very paper it's printed on.

    Eponymous, adj. Giving one's name to a person, place, or thing.Anonymous, adj. Anonymous.Anonyponymous, adj. Anonymous and eponymous.The Earl of Sandwich, fond of salted beef and paired slices of toast, found a novel way to eat them all together. Etienne de Silhouette, a former French finance minister, was so notoriously cheap that his name became a byword for chintzy practices—such as substituting a darkened outline for a proper painted portrait. Both bequeathed their names to the language, but neither man is remembered.In this clever and funny book, John Bemelmans Marciano illuminates the lives of these anonyponymous persons. A kind of encyclopedia of linguistic biographies, the book is arranged alphabetically, giving the stories of everyone from Abu "algorithm" Al-Khwarizmi to Count Ferdinand von Zeppelin. Along with them you'll find the likes of Harry Shrapnel, Joseph-Ignace Guillotine, and many other people whose vernacular legacies have long outlived their memory.Accented by amusing line portraits and short etymological essays on subjects like "superhero eponyms," Anonyponymous is both a compendium of trivia and a window into the fascinating world of etymology. Carefully curated and unfailingly witty, this book is both a fantastic gift for language lovers and a true pleasure to read.

    From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy.Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world’s most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.

    But while this medieval medicine now seems archaic, it also made a critical contribution to modern science.Medieval Bodies guides us on a head-to-heel journey through this era’s revolutionary advancements and disturbing convictions. We learn about the surgeons who dissected a living man’s stomach, then sewed him up again; about the geographers who delineated racial groups by skin color; and about the practice of fasting to gain spiritual renown. Encompassing medicine and mysticism, politics and art—and complete with vivid, full-color illustrations—Medieval Bodies shows us how it felt to live and die a thousand years ago.

    Folklorist Helene Adeline Guerber brings to life the gods and goddesses, giants and dwarves, and warriors and monsters of these stories in Tales of Norse Mythology. Ranging from the comic to the tragic, these leghends tell of passion, love, friendship, pride, courage, strength, loyalty, and betrayal.

    Here the trials and triumphs of the early Muslims as individuals are well-portrayed. Their various paths to Islam - sometimes direct, sometimes long and tortuous, their devotion to the noble Prophet, their endeavours in peace time and their exploits in war - all serve to cast them in a heroic mould. This is the first of two (formerly published as a series of three) books based on original Arabic sources and written in a style that is lively and often gripping. The lives of the Sahabah or Companions of the Prophet, may God bless him and grant him peace, is a rich storehouse of knowledge, guidance and inspiration. The men and women whose stories are told here helped to lay the foundations of a new world order, and it is only fitting that they should be more widely known.

    The Steampunk Bible is the first compendium about the movement, tracing its roots in the works of Jules Verne and H. G. Wells through its most recent expression in movies such as Sherlock Holmes. Its adherents celebrate the inventor as an artist and hero, re-envisioning and crafting retro technologies including antiquated airships and robots. A burgeoning DIY community has brought a distinctive Victorian-fantasy style to their crafts and art. Steampunk evokes a sense of adventure and discovery, and embraces extinct technologies as a way of talking about the future. This ultimate manual will appeal to aficionados and novices alike as author Jeff VanderMeer takes the reader on a wild ride through the clockwork corridors of Steampunk history.Praise for The Steampunk Bible:"The Steampunk Bible is an informed, informative and beautifully illustrated survey of the subject." -The Financial Times"The Steampunk Bible is far and away the most intriguing catalog of all things steam yet written." -The Austin Chronicle “It’s hard to imagine how VanderMeer and Chambers could have put together a stronger collection. Its publication marks a significant, self-conscious moment in the history of the movement.”—PopMatters.com

    Now this instant classic has been completely updated, outfitted with a whole new arsenal of indispensable knowledge on global affairs, popular culture, economic trends, scientific principles, and modern arts. Here's your chance to brush up on all those subjects you slept through in school, reacquaint yourself with all the facts you once knew (then promptly forgot), catch up on major developments in the world today, and become the Renaissance man or woman you always knew you could be! How do you tell the Balkans from the Caucasus? What's the difference between fission and fusion? Whigs and Tories? Shiites and Sunnis? Deduction and induction? Why aren't all Shakespearean comedies necessarily thigh-slappers? What are transcendental numbers and what are they good for? What really happened in Plato's cave? Is postmodernism dead or just having a bad hair day? And for extra credit, when should you use the adjective continual and when should you use continuous? An Incomplete Education answers these and thousands of other questions with incomparable wit, style, and clarity. American Studies, Art History, Economics, Film, Literature, Music, Philosophy, Political Science, Psychology, Religion, Science, and World History: Here's the bottom line on each of these major disciplines, distilled to its essence and served up with consummate flair.

    had a plan to invade Canada? And what actually happened to the flags left on the moon?Even if you think you have a handle on all things trivia, you're guaranteed a big surprise with Now I Know. From uncovering what happens to lost luggage to New York City's plan to crack down on crime by banning pinball, this book will challenge your knowledge of the fascinating stories behind the world's greatest facts.Covering 100 outrageous topics, Now I Know is the ultimate challenge for any know-it-all who thinks they have nothing left to learn.

    From the uncanny resilience of Chinese through twenty centuries of invasions to the engaging self-regard of Greek and to the struggles that gave birth to the languages of modern Europe, these epic achievements and more are brilliantly explored, as are the fascinating failures of once "universal" languages. A splendid, authoritative, and remarkable work, it demonstrates how the language history of the world eloquently reveals the real character of our planet's diverse peoples and prepares us for a linguistic future full of surprises.

    Jessa Crispin guides you through the intuitive world of the tarot to get those creative juices flowing again. Thought to be esoteric and mystical, tarot cards are approachable and endlessly helpful to overcoming creative blocks. Crispin offers spiritual readings of the cards, practical information for the uninspired artist, and a wealth of fascinating anecdotes about famous artists including Virginia Woolf, Rembrandt, and David Bowie, and how they found inspiration. With five original tarot spreads and beautiful illustrations throughout, The Creative Tarot is an accessible, colorful guide that demystifies both the tarot and the creative process.