Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell


Mara Einstein - 2016
    If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

My Idols - Journey of a Cricket Crazy


Pankaj Agrawal - 2013
    Cricket and Bollywood. So there are only two kinds of people, who have unconditional fan following in India. That is Film actors and Cricket players. There are millions of Indians, who are huge fan of Cricket and cricketers. The book is all about collection of memoirs of the author in regard with his idols in the game. Book gives inside in to career span of few of the most prolific Indian cricketers in contemporary Cricket and few of greatest in international Cricket. The career path of them is embedded with most splendid performance of these players and interesting anecdotes (few of them are untold). All in all, a full sketch of these players in a very concise and interesting manner. There are chapters on:- Sachin Tendulkar Kapil Dev Kris Srikkanth Javagal Srinath Mohd. Azharruddin Ajay Jadeja Rahul Dravid Viv Richard Wasim Akram Shane Warne Author – Pankaj Agrawal

Once A Jolly Hangman : Singapore Justice In the Dock


Alan Shadrake - 2010
    This revised and updated edition covers Shadrake’s arrest, and his ongoing campaign against the death penalty as he prepares for his appeal.Singapore has one of the highest execution rates per capita in the world. Its government claims that only the death penalty can deter drug dealers from using their country as a transport hub—but this hard-hitting investigation reveals disturbing truths about how and when the death penalty is applied.Including in-depth interviews with Darshan Singh—Singapore’s chief executioner for nearly fifty years—and chilling accounts of high-profile cases, including the execution of Australian Nguyen Van Tuong, this is an horrific exposé of the gross abuse of human rights.

Shattered Glass: Healing a Broken Heart


Yasmin Mogahed - 2019
    It isn't because God is angry with you. It isn't because you're weak, not grateful enough or not religious enough"Human being generally are very educated on how to treat a broken leg. We are very educated on how to treat a gunshot wound. But we are not very educated on how to treat a broken heart.Emotional trauma is something that as a human race, we are handicapped in. We do not teach, we do not have tools, and beyond that, we are not very supportive of the healing process that is necessary for healing a broken heart.When you get a wound or when you get hurt by something, how do you get yourself treated? What or who helps you in the healing process?

Rather His Own Man


Geoffrey Robertson - 2018
    There are dramatic accounts of fighting for lives on death rows, freeing dissidents and taking on tyrants, armed only with a unique mind and a passion for justice - on display whenever he boomeranged back to Australia to conduct Geoffrey Robertson's Hypotheticals.His is an amazing life story of David and Goliath battles - riveting, laugh-out-loud tales filled with romance and danger, featuring a cast of characters ranging from General Pinochet to Pee-Wee Herman; from Malcolm Turnbull to Mike Tyson; from Nigella Lawson to Kathy Lette and Julian Assange. Throughout his exploits - recounted here with irreverent humour and dashes of true wisdom - Geoffrey Robertson has remained determinedly independent and his own man. He has also, in respect of human rights, changed the way we think.

The Making of a Country Lawyer: An Autobiography


Gerry Spence - 1996
    The author, who has defended Karen Silkwood and Randy Weaver among others, recounts his life growing up in Wyoming and the tragic event that caused him become an attorney.

Financial Accounting


Jerry J. Weygandt - 2010
    Weygandt, Paul D. Kimmel, and Donald E. Kieso, which incorporates International Financial Reporting Standards (IFRS) into the existing textbook framework. On almost every page, the book addresses every accounting topic from the perspective of IFRS while still highlighting key differences between IFRS and US GAAP. Following the reputation for accuracy, comprehensiveness, and currency, the authors have painstakingly created a book dedicated to assisting students learning accounting topics under the rules of IFRS.

The Discipline of Law


Alfred Thompson Denning - 1979
    They should be moulded and shaped to meet the needs and opinions of today. The Discipline of Law is a fascinating account of Lord Denning's personal contribution to the changing face of the law in this century.

Confessions of a Barrister (The Confessions Series)


Russell Winnock - 2015
    It’s his job to defend the people who have found themselves on the wrong side of the law – Petty thieves, career criminals, drug dealers and murderers…The scary son of a famous footballer, whose violent behaviour has got him in trouble so many times he almost knows the law better than Russell.The thief of a marital aid, who has a rather unusual defence.The 27 year old drug addict accused of stealing a push-bike, a chainsaw, a bag full of washing and a small fridge – all at the same time.And Russell’s first murder case – a young woman accused of murdering her violent boyfriend.This fascinating insight takes us behind the closed doors of the British legal world. With plenty of drama inside – and outside – of the courtroom, you’ll find out how CCTV can make or break a case, how your Facebook page could land you in jail and why on earth they wear those funny wigs!

Case of a Lifetime: A Criminal Defense Lawyer's Story


Abbe Smith - 2008
    Some are exonerated through DNA evidence, but many more languish in prison because their convictions were based on faulty eyewitness accounts and no DNA is available. Prominent criminal lawyer and law professor Abbe Smith weaves together real life cases to show what it is like to champion the rights of the accused. Smith describes the moral and ethical dilemmas of representing the guilty and the weighty burden of fighting for the innocent, including the victorious story of how she helped free a woman wrongly imprisoned for nearly three decades. For fans of Law and Order and investigative news programs like 20/20, Case of a Lifetime is a chilling look at what really determines a person's innocence.

The Law of Self Defense


Andrew F. Branca - 2016
    That's why you're prepared to protect yourself and your loved ones. Now arm yourself for the legal battle that happens after an attack. The first fight is for your life – the second for your liberty. FREE BONUS: Download our FREE REPORT "Top 10 Self-Defense Legal Blunders" (lawofselfdefense.com/freereport) FREE VIDEO BONUS: Watch the weekly "Law of Self Defense LIVE Show" every Wednesday, 2PM Eastern (lawofselfdefense.com/show) Andrew F. Branca, the renowned expert in self-defense law, teaches you how to make quick, effective, legally appropriate decisions in life-and-death situations. His easy-to-understand analysis thoroughly covers the laws of all fifty states. Key legal principles are illustrated with interesting, sometimes heart-wrenching, true life examples of people defending themselves, and how their decisions helped, hurt, or even destroyed their case. This thoroughly updated third edition includes an all new chapter on interacting with the police, including what to say (or not say!) to 911, first responders, and detectives. Don't be a victim. Stay safe from both the physical attack and the legal aftermath. This book, with a foreword by legendary use-of-force expert Massad Ayoob, will teach you the powerful legal truth that protects your life, wealth, and freedom.

Business Law: The Ethical, Global, and E-Commerce Environment


Jane P. Mallor - 1997
    The cases in the 15th edition are excerpted and edited by the authors. The syntax is not altered, therefore retains the language of the courts. As in recent previous editions, the 15th edition includes a mix of actual AND hypothetical cases. This text is our most research-based Business Law text.

Criminal Law


Joel Samaha - 2007
    With a balanced blend of case excerpts and author commentary, Samaha guides you as you hone your critical thinking and legal analysis skills. You'll see the principles, defenses, and elements of crime at work as you progress through the book-and you'll learn about the general principles of criminal liability and its defenses, as well as the elements of crimes against persons property, society, and crimes against the state. Featuring the latest topics and court cases, as well as many study tools to help you do well in this course, Samaha's CRIMINAL LAW is a text you will want to keep as a valuable reference even after you graduate and begin your career in the criminal justice field of your choosing.

Shagged, Married Annoyed


Chris and Rosie Ramsay
    

Amazon Echo: The 2016 User Guide And Manual: Get The Best Out Of Amazon Echo


Martin Butler - 2015
    Updated just in time for 2016, this guide is the freshest on the market. Amazon Echo is not just a piece of hardware, it is not just the cylindrical product it appears to be. It is a revolutionary facilitator of your dream lifestyle, and the great news is that it just keeps on improving with every update! Amazon Echo takes the Intelligent Personal Assistant market from binary to human. The times of receiving unconvincing, often unhelpful and completely robotic responses from our devices is over and Echo is here to lead the way. Aside from covering the basics in detail, from unpacking to set-up to synchronization with your home devices, this user guide will cover the full range of features on offer with your Amazon Echo. Changing your wake word Understanding and using your Dialog History Controlling parts of your home with your voice How to use the Amazon Echo app How to get Echo to give you information, from live sports scores to the weather in Dubai! How to stream music through Echo's impressive speakers How to shop with your voice Why you will never need an alarm clock again How to handle the Kitchen with Echo's help Travel and traffic information specific to your journey or commute How to manage your shopping and to-do list How to enjoy Audibles wide range of audio books with your Amazon Echo Getting the latest news Some funny little Easter eggs that are built into the device! And plenty more! Amazon Echo is changing people's lives all over the world and this guide will help you change your own. If you are deciding whether to purchase the device, have a read through my guide and I'm certain by the time you are finished, there will be only one option in your mind! This book is available through Kindle Unlimited.