And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    Human waste, once considered a gift to the soil, has become toxic material that has broken the essential cycle of decay and regeneration. Here, award-winning author Derrick Jensen and activist Aric McBay weave historical analysis and devastatingly beautiful prose to remind us that life--human and nonhuman--will not go on unless we do everything we can to facilitate the most basic process on earth, the root of sustainability: one being's waste must always become another being's food.

    His pages have become an almost indispensable link between the knowing of exotic and remote people with theoretical knowledge about humankind. This volume--originally published in 1922--can be considered the founding document of economic anthropology, and remains the best one to read. It emphasizes the great significance of primitive economics by singling out the notable exchange system of the Trobriand Islands for special consideration. Although the main theme is economic, constant reference is made in this milestone of anthropological research and interpretation to social organization, life and meaning, the power of magic, and to mythology and folklore.

    It eschews military force but offers guaranteed health care and free university educations. And the new “United States of Europe” is determined to be a superpower. Tracing the EU’s emergence from the ruins of World War II and its influence everywhere from international courts to supermarket shelves, T. R. Reid explores the challenge it poses to American political and economic supremacy. The United States of Europe is essential reading.

    After presenting a general theory of why serious conflict emerges and how it escalates into mass murder, Michael Mann offers suggestions on how to avoid such escalation in the future. Michael Mann is the author of Fascists (Cambridge, 2004) and The Sources of Social Power (Cambridge 1986).

    Written by an author of great repute. The history of the 20th century is Marx's legacy. Not since Jesus Christ has an obscure pauper inspired such global devotion – or been so calamitously misinterpreted. The end of the century is a good moment to strip away the mythology and try to rediscover Marx the man. There have been many thousands of books on Marxism, but almost all are written by academics and zealots for whom it is a near blaspemy to treat him as a figure of flesh and blood.In the past few years there have been excellent and successful biographies of many eminent Victorians and yet the most influential of them has remained untouched. In this book Francis Wheen, for the first time, presens Marx the man in all his brilliance and frailty – as a poverty-stricken Prussian emigre who became a middle-class English gentleman; as an angry agitator who spent much of his adult life in scholarly silence in the British Museum Reading Room; as a gregarious and convivial host who fell out with almost all his friends; as a devoted family man who impregnated his housemaid; as a deeply earnest philosopher who loved drink, cigars and jokes.

    Was Marx himself a 'Marxist'? Was his visionary promise of socialism betrayed by Marxist dictatorship? Is Marxism inevitably totalitarian? What did Marx really say? "Introducing Marxism" provides a fundamental account of Karl Marx's original philosophy, its roots in 19th century European ideology, his radical economic and social criticism of capitalism that inspired vast 20th century revolutions.

    But in the advanced economies there is mounting evidence that ever-increasing consumption adds little to human happiness and may even impede it. More urgently, it is now clear that the ecosystems that sustain our economies are collapsing under the impacts of rising consumption. Unless we can radically lower the environmental impact of economic activity - and there is no evidence to suggest that we can - we will have to devise a path to prosperity that does not rely on continued growth.Economic heresy? Or an opportunity to improve the sources of well-being, creativity and lasting prosperity that lie outside the realm of the market? Tim Jackson provides a credible vision of how human society can flourish �1/2 within the ecological limits of a finite planet. Fulfilling this vision is simply the most urgent task of our times.This book is a substantially revised and updated version of Jackson's controversial study for the Sustainable Development Commission, an advisory body to the UK Government. The study rapidly became the most downloaded report in the Commission's nine year history when it was launched earlier this year.

    A combination of detailed historical analysis and far-reaching Utopian vision, this is a step-by-step guide to social revolution: the concrete means of achieving it, and the world that humanity’s “constructive genius” is capable of creating. Includes a new introduction that historically situates and discusses the contemporary relevance of Kropotkin’s ideas.

    Mehrsa Baradaran examines how a significant portion of the population, deserted by banks, is forced to wander through a Wild West of payday lenders and check-cashing services to cover emergency expenses and pay for necessities all thanks to deregulation that began in the 1970s and continues decades later.In an age of corporate megabanks with trillions of dollars in assets, it is easy to forget that America s banking system was originally created as a public service. Banks have always relied on credit from the federal government, provided on favorable terms so that they could issue low-interest loans. But as banks grew in size and political influence, they shed their social contract with the American people, demanding to be treated as a private industry free from any public-serving responsibility. They abandoned less profitable, low-income customers in favor of wealthier clients and high-yield investments. Fringe lenders stepped in to fill the void. This two-tier banking system has become even more unequal since the 2008 financial crisis.Baradaran proposes a solution: reenlisting the U.S. Post Office in its historic function of providing bank services. The post office played an important but largely forgotten role in the creation of American democracy, and it could be deployed again to level the field of financial opportunity."

    But what happens when this system of adjusting emotions is adapted to commercial purposes? Hochschild examines the cost of this kind of "emotional labor." She vividly describes from a humanist and feminist perspective the process of estrangement from personal feelings and its role as an "occupational hazard" for one-third of America's workforce.

    Hodges Supreme Court decision in 2015, sexual identity has dominated both public discourse and cultural trends--and yet, no historical phenomenon is its own cause. From Augustine to Marx, various views and perspectives have contributed to the modern understanding of self. In The Rise and Triumph of the Modern Self, Carl Trueman carefully analyzes the roots and development of the sexual revolution as a symptom, rather than the cause, of the human search for identity. This timely exploration of the history of thought behind the sexual revolution teaches readers about the past, brings clarity to the present, and gives guidance for the future as Christians navigate the culture's ever-changing search for identity.

    In this widely acclaimed work, Benedict Anderson examines the creation and global spread of the 'imagined communities' of nationality.Anderson explores the processes that created these communities: the territorialization of religious faiths, the decline of antique kingship, the interaction between capitalism and print, the development of vernacular languages-of-state, and changing conceptions of time. He shows how an originary nationalism born in the Americas was modularly adopted by popular movements in Europe, by the imperialist powers, and by the anti-imperialist resistances in Asia and Africa.This revised edition includes two new chapters, one of which discusses the complex role of the colonialist state's mindset in the develpment of Third World nationalism, while the other analyses the processes by which, all over the world, nations came to imagine themselves as old.

    Most people of the current generation lack a sense of the historical sweep of the intellectual side of the right-wing collectivist position. Jeffrey Tucker, in this collection written between 2015 and 2017, argues that this movement represents the revival of a tradition of interwar collectivist thought that might at first seem like a hybrid but was distinctly mainstream between the two world wars. It is anti-communist but not for the reasons that were conventional during the Cold War, that is, because communism opposed freedom in the liberal tradition.Right-collectivism also opposes traditional liberalism. It opposes free trade, freedom of association, free migration, and capitalism understood as a laissez-faire free market. It rallies around nation and state as the organizing principles of the social order—and trends in the direction of favoring one-man rule—but positions itself as opposed to leftism traditionally understood.We know about certain fascist leaders from the mid-20th century, but not the ideological orientation that led to them or the ideas they left on the table to be picked up generations later. For the most part, and until recently, it seemed to have dropped from history. Meanwhile, the prospects for social democratic ideology are fading, and something else is coming to fill that vacuum. What is it? Where does it come from? Where is it leading?This book seeks to fill the knowledge gap, to explain what this movement is about and why anyone who genuinely loves and longs for liberty classically understood needs to develop a nose and instinct for spotting the opposite when it comes in an unfamiliar form. We need to learn to recognize the language, the thinkers, the themes, the goals of a political ethos that is properly identified as fascist."Jeffrey Tucker in his brilliant book calls right-wing populism what it actually is, namely, fascism, or, in its German form national socialism, nazism. You need Tucker’s book. You need to worry. If you are a real liberal, you need to know where the new national socialism comes from, the better to call it out and shame it back into the shadows. Now."— Deirdre McCloskey

    They have greatly increased the life-expectancy of those of us who live in "advanced" countries, but they have destabilized society, have made life unfulfilling, have subjected human beings to indignities, have led to widespread psychological suffering (in the Third World to physical suffering as well) and have inflicted severe damage on the natural world. The continued development of technology will worsen the situation. It will certainly subject human beings to greater indignities and inflict greater damage on the natural world, it will probably lead to greater social disruption and psychological suffering, and it may lead to increased physical suffering even in "advanced" countries.