In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art? Chatterjee starts by probing the reasons that we find people, places, and even numbers beautiful. At the root of beauty, he finds, is pleasure. He then examines our pleasures by dissecting why we want and why we like food, sex, and money and how these rewards relate to aesthetic encounters. His ruminations on beauty and pleasure prepare him and the reader to face art. He wanders through the problems of defining art, understanding contemporary art, and interpreting ancient art. He explores why art, something that seems so useless, also feels fundamental to our humanity. Replete with facts, anecdotes, and analogies, this empirical guide to aesthetics offers scientific answers without deflating the wonders of beauty and art.

    The human brain has evolved a complex circuitry that allows it to be socially intelligent. This social machinery has only just begun to be studied in detail. One function of this circuitry is to attribute awareness to others: to compute that person Y is aware of thing X. In Graziano's theory, the machinery that attributes awareness to others also attributes it to oneself. Damage that machinery and you disrupt your own awareness. Graziano discusses the science, the evidence, the philosophy, and the surprising implications of this new theory.

    Why do you still feel fat after losing weight? What makes video games so addictive? How can “practicing” your favorite sport in your imagination improve your game? The answers can be found in body maps.Just as road maps represent interconnections across the landscape, your many body maps represent all aspects of your bodily self, inside and out. In concert, they create your physical and emotional awareness and your sense of being a whole, feeling self in a larger social world.Moreover, your body maps are profoundly elastic. Your self doesn’t begin and end with your physical body but extends into the space around you. This space morphs every time you put on or take off clothes, ride a bike, or wield a tool. When you drive a car, your personal body space grows to envelop it. When you play a video game, your body maps automatically track and emulate the actions of your character onscreen. When you watch a scary movie, your body maps put dread in your stomach and send chills down your spine. If your body maps fall out of sync, you may have an out-of-body experience or see auras around other people.The Body Has a Mind of Its Own explains how you can tap into the power of body maps to do almost anything better–whether it is playing tennis, strumming a guitar, riding a horse, dancing a waltz, empathizing with a friend, raising children, or coping with stress. The story of body maps goes even further, providing a fresh look at the causes of anorexia, bulimia, obsessive plastic surgery, and the notorious golfer’s curse “the yips.” It lends insights into culture, language, music, parenting, emotions, chronic pain, and more. Filled with illustrations, wonderful anecdotes, and even parlor tricks that you can use to reconfigure your body sense, The Body Has a Mind of Its Own will change the way you think–about the way you think.“The Blakeslees have taken the latest and most exciting finds from brain research and have made them accessible. This is how science writing should always be.”–Michael S. Gazzaniga, Ph.D., author of The Ethical Brain“Through a stream of fascinating and entertaining examples, Sandra Blakeslee and Matthew Blakeslee illustrate how our perception of ourselves, and indeed the world, is not fixed but is surprisingly fluid and easily modified. They have created the best book ever written about how our sense of ‘self’ emerges from the motley collection of neurons we call the brain.”–Jeff Hawkins, co-author of On Intelligence “The Blakeslees have taken the latest and most exciting finds from brain research and have made them accessible. This is how science writing should always be.”–Michael S. Gazzaniga, Ph.D., author of The Ethical Brain“A marvelous book. In the last ten years there has been a paradigm shift in understanding the brain and how its various specialized regions respond to environmental challenges. In addition to providing a brilliant overview of recent revolutionary discoveries on body image and brain plasticity, the book is sprinkled with numerous insights.”–V. S. Ramachandran, M.D., director, Center for Brain and Cognition, University of California, San Diego

    Indeed, the great fear is we are entering endgame where we appear to have lost the race between self-destruction and self-discovery the race to find the psychologically relieving understanding of our good and evil-afflicted human condition. WELL, ASTONISHING AS IT IS, THIS BOOK BY AUSTRALIAN BIOLOGIST JEREMY GRIFFITH PRESENTS THE 11TH HOUR BREAKTHROUGH BIOLOGICAL EXPLANATION OF THE HUMAN CONDITION NECESSARY FOR THE PSYCHOLOGICAL REHABILITATION AND TRANSFORMATION OF OUR SPECIES!The culmination of 40 years of studying and writing about our species psychosis, 'FREEDOM' delivers nothing less than the holy grail of insight we have needed to free ourselves from the human condition. It is, in short, as Professor Harry Prosen, a former president of the Canadian Psychiatric Association, asserts in his Introduction, THE BOOK THAT SAVES THE WORLD! Griffith has been able to venture right to the bottom of the dark depths of what it is to be human and return with the fully accountable, true explanation of our seemingly imperfect lives. At long last we have the redeeming and thus transforming understanding of human behaviour! And with that explanation found all the other great outstanding scientific mysteries about our existence are now also able to be truthfully explained of the meaning of our existence, of the origin of our unconditionally selfless moral instincts, and of why we humans became conscious when other animals haven't. Yes, the full story of life on Earth can finally be told and all of these incredible breakthroughs and insights are presented here in this greatest of all books.

    In the first, accompanied by a scientist who resembles Francis Crick, he learns why certain parts of the brain are important and not others, and why consciousness fades with sleep. In the second part, when his companion seems to be named Alturi (Galileo is hard of hearing; his companion’s name is actually Alan Turing), he sees how the facts assembled in the first part can be unified and understood through a scientific theory—a theory that links consciousness to the notion of integrated information (also known as phi). In the third part, accompanied by a bearded man who can only be Charles Darwin, he meditates on how consciousness is an evolving, developing, ever-deepening awareness of ourselves in history and culture—that it is everything we have and everything we are. Not since Gödel, Escher, Bach has there been a book that interweaves science, art, and the imagination with such originality. This beautiful and arresting narrative will transform the way we think of ourselves and the world.

    His theoretical insights are grounded in an extended analysis of ship navigation -- its computational basis, its historical roots, its social organization, and the details of its implementation in actual practice aboard large ships. The result is an unusual interdisciplinary approach to cognition in culturally constituted activities outside the laboratory -- "in the wild."Hutchins examines a set of phenomena that have fallen in the cracks between the established disciplines of psychology and anthropology, bringing to light a new set of relationships between culture and cognition. The standard view is that culture affects the cognition of individuals. Hutchins argues instead that cultural activity systems have cognitive properties of their own that are different from the cognitive properties of the individuals who participate in them. Each action for bringing a large naval vessel into port, for example, is informed by culture: the navigation team can be seen as a cognitive and computational system.Introducing Navy life and work on the bridge, Hutchins makes a clear distinction between the cognitive properties of an individual and the cognitive properties of a system. In striking contrast to the usual laboratory tasks of research in cognitive science, he applies the principal metaphor of cognitive science -- cognition as computation (adopting David Marr's paradigm) -- to the navigation task. After comparing modern Western navigation with the method practiced in Micronesia, Hutchins explores the computational and cognitive properties of systems that are larger than an individual. He then turns to an analysis of learning or change in the organization of cognitive systems at several scales. Hutchins's conclusion illustrates the costs of ignoring the cultural nature of cognition, pointing to the ways in which contemporary cognitive science can be transformed by new meanings and interpretations. A Bradford Book

    His Origin of Species forever changed our concept of the world’s creation. Darwin’s revolutionary career is the perfect vehicle for historian Paul Johnson. Marked by the insightful observation, spectacular wit, and highly readable prose for which Johnson is so well regarded, Darwin brings the gentleman-scientist and his times brilliantly into focus. From Darwin’s birth into great fortune to his voyage aboard the Beagle, to the long-delayed publication of his masterpiece, Johnson delves into what made this Victorian gentleman into a visionary scientist—and into the tragic flaws that later led Darwin to support the burgeoning eugenics movement.Johnson’s many admirers as well as history and science buffs will be grateful for this superb account of Darwin and the everlasting impact of his discoveries.

    With his own research as well as that of some of the most distinguished scientists of our time, Schäfer moves us from a reality of Darwinian competition to cooperation, a meaningless universe to a meaningful one, and a disconnected, isolated existence to an interconnected one. In so doing, he shows us that our potential is infinite and calls us to live in accordance with the order of the universe, creating a society based on the cosmic principle of connection, emphasizing cooperation and community.

    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    He asks how contemporary life diverges from the pattern of creation. How does this affect us? How can we do things differently?Sand Talk provides a template for living. It’s about how lines and symbols and shapes can help us make sense of the world. It’s about how we learn and how we remember. It’s about talking to everybody and listening carefully. It’s about finding different ways to look at things.Most of all it’s about Indigenous thinking, and how it can save the world.

    We are using our brains at practically every moment of our lives, and yet few of us have the first idea how they work. Much of what we think we know comes from folklore: that we only use 10 percent of our brain, or that drinking kills brain cells. These and other brain myths are wrong, as demonstrated by the work of neuroscientists who have spent decades studying this complex organ. However, most of what scientists have learned is not known to the world outside their laboratories.In this readable, lively book, Sandra Aamodt and Sam Wang dispel common myths about the brain and provide a comprehensive, useful overview of how it really works. In its pages, you'll discover how to cope with jet lag, how your brain affects your religion, and how men's and women's brains differ. With witty, accessible prose decorated by charts, trivia, quizzes, and illustrations, this book is great for quick reference or extended reading.Both practical and fun, Welcome to Your Brain is perfect whether you want to impress your friends or simply use your brain better.

    With Humankind, he brings that mentality to bear against one of our most entrenched ideas: namely, that human beings are by nature selfish and self-interested.By providing a new historical perspective of the last 200,000 years of human history, Bregman sets out to prove that we are in fact evolutionarily wired for cooperation rather than competition, and that our instinct to trust each other has a firm evolutionary basis going back to the beginning of Homo sapiens. Bregman systematically debunks our understanding of the Milgram electrical-shock experiment, the Zimbardo prison experiment, and the Kitty Genovese "bystander effect."In place of these, he offers little-known true stories: the tale of twin brothers on opposing sides of apartheid in South Africa who came together with Nelson Mandela to create peace; a group of six shipwrecked children who survived for a year and a half on a deserted island by working together; a study done after World War II that found that as few as 15% of American soldiers were actually capable of firing at the enemy.The ultimate goal of Humankind is to demonstrate that while neither capitalism nor communism has on its own been proven to be a workable social system, there is a third option: giving "citizens and professionals the means (left) to make their own choices (right)." Reorienting our thinking toward positive and high expectations of our fellow man, Bregman argues, will reap lasting success. Bregman presents this idea with his signature wit and frankness, once again making history, social science and economic theory accessible and enjoyable for lay readers.

    Now, in The Web of Life, he takes yet another giant step forward, offering a brilliant synthesis of such recent scientific breakthroughs as the theory of complexity, Gaia theory, and chaos theory. 25 line drawings.

    This electrifying book explodes some of our unquestioned beliefs about children and parents and gives us a radically new view of childhood.Harris examines with a fresh eye the lives of real children to show that it is what they experience outside the home, in the company of their peers, that matters most. Parents don't socialize children; children socialize children. With eloquence and humor, Judith Harris explains why parents have little power to determine the sort of people their children will become. The Nurture Assumption brings together insights from psychology, sociology, anthropology, primatology, and evolutionary biology to offer a startling new view of who we are and how we got that way.