They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.There have been many attempts to understand what makes a good story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts to crack the ‘Bestseller Code’. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller – the human brain.In this scalpel-sharp, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.

    She said she had two rules she followed absolutely: to tell the truth, and not to do anything she didn't want to do. Her integrity shines throughout If You Want to Write, her best-selling classic on the process of writing that has already inspired thousands to find their own creative center. Carl Sandburg called this book "The best book ever written about how to write." Yet Ueland reminds us that "Whenever I say 'writing' in this book, I also mean anything that you love and want to do or to make." Ueland's writing and her teaching are made compelling by her feisty spirit of independence and joy.

    That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

     All her books reached #1 within just a few days of publishing and over time, she developed a Step-by-Step, proven and easy-to-follow System that can help you reach Bestseller status with your very first book. "Kindle Bestseller Publishing" is part 5 of the “The Sassy Way…..when you have NO CLUE!” series, that teaches Internet Marketing to total beginners. You might not think of Kindle Publishing as a marketing tool, but it is actually: One of the fastest, most efficient ways to build a following online! For your blog, your social media platforms, your business or any service you are offering. In addition, KINDLE PUBLISHING offers the following BENEFITS: - The Prestige of being a published - or even Bestselling - Author - Instant Authority in your Field - New clients and customers on auto-pilot who will trust you a lot more, because you have already proven yourself - Passive Income - Automatic List Building. Email marketing is widely considered the most powerful marketing technique of all, more than Facebook and Google Ads combined. Publishing a book on Amazon can help you build your mailing list on auto-pilot - and Amazon even pays you to do it….. This book will teach you STEP-BY-STEP how to go from zero to published - and - possibly a Bestseller! It is NOT an in-depth WRITING COURSE although some basic instructions and tips are provided. “Kindle Bestseller Publishing” focuses on the Marketing aspects of publishing a book on Amazon and in particular, what it takes to reach Bestseller status - the “science” behind it. Important areas that will be covered include:: - Researching profitable Book Ideas - Understanding Amazon’s Algorithm and how new readers can find you - How to optimize your meta data, including your book title to trigger Amazon’s algorithm to promote your book heavily - Category and Keyword Research and how Bestseller ranking on Amazon works - How to market your book during Launch Week and much more….

    The book will guide you through the process of researching publications, writing your story, editing, and submitting your work to literary magazines. It's also a primer in how to make a career in fiction writing. If you've ever wanted to be a writer, this book will help get you started. Why all the great writers started with short stories, and why you should, too. How to build a fiction platform with short stories rather than just another blog. How short stories are structured differently than novels. What theme to write about to give you a greater shot at being published. How to break through your writer's block when you get stuck. How to submit your short stories to literary magazines (and which ones you should submit to). Let's Write a Short Story! won't just give you the information you need. It will challenge you to take the next step in becoming a writer and help you get your writing published.

    Out of sheer necessity, he developed a method called the Bullet Journal that helped him become consistently focused and effective. When he started sharing his system with friends who faced similar challenges, it went viral. Just a few years later, to his astonishment, Bullet Journaling is a global movement. The Bullet Journal Method is about much more than organizing your notes and to-do lists. It's about what Carroll calls "intentional living:" weeding out distractions and focusing your time and energy in pursuit of what's truly meaningful, in both your work and your personal life. It's about spending more time with what you care about, by working on fewer things. His new book shows you how to... • Track the past: Using nothing more than a pen and paper, create a clear and comprehensive record of your thoughts. • Order the present: Find daily calm by tackling your to-do list in a more mindful, systematic, and productive way. • Design the future: Transform your vague curiosities into meaningful goals, and then break those goals into manageable action steps that lead to big change. Carroll wrote this book for frustrated list-makers, overwhelmed multitaskers, and creatives who need some structure. Whether you've used a Bullet Journal for years or have never seen one before, The Bullet Journal Method will help you go from passenger to pilot of your own life.

     Since the invention of writing, the written word has fueled humanity’s astonishing progress. Thus, the ability to write effectively and beautifully has long been revered and rewarded. And yet in the digital age, people have begun to believe that this talent is somehow obsolete: that writing is something unworthy of study beyond the basic mechanics of vocabulary and syntax and grammar, that mediocre prose is acceptable in a world crying out for clear and precise communication. Peter Yang believes otherwise. The Art of Writing is Yang’s highly practical treatise on the four key principles of dazzling, effective writing—economy, transparency, variety, and harmony. Far from your garden-variety style guide, the principles in this book apply to everyone, whether you’re writing an inauguration speech or a letter home to Mom. Great writing is a skill, and this book gives you the tools to make your words shimmer on the page (or the screen). Packed with real-world insights and advice, The Art of Writing is your ultimate guide to transforming your writing and unleashing your inner artist. Fans of The Elements of Style by William Strunk, Jr., On Writing Well by William Zinsser, The Little Seagull Handbook by Richard Bullock, and Bird by Bird by Anne Lamott will love this book. This book is for anyone who likes reading about: How to write Writing nonfiction Writing fiction How to be a better writer Writing style Business writing Writing a book

     DOWNLOAD:: Write Your Book on the Side - How to Write and Publish Your First Nonfiction Kindle Book While Working a Full-Time Job You'll learn:     How much money you can make from a kindle book     The only thing that matters in the entire book-writing process     How to launch your book to Amazon #1 Best Seller status     How to pick a topic that people actually want to read     How to define your audience and outcome to narrow down your book's topic     How to write your book quickly using 13 time-saving strategies     How to design a cover for your book     How to publish it on Amazon KDP in 20 minutes And much, much more...Here's are the steps that are covered in the book:     Step 1: Choose a General Topic     Step 2: Narrow It Down     Step 3: Choose a Title and Subtitle     Step 4: Test and Iterate     Step 5: Outline Your Book     Step 6: Write Your Book     Step 7: Edit Your Book     Step 8: Format Your Book     Step 9: Design a Cover     Step 10: Publish Your Book     Step 11 [Optional]: Launch Your Book     Step 12 [Optional]: Turn Your Book into an Amazon #1 Best Seller     Step 13 [Optional]: Gather Emails from Readers     Step 14 [Optional]: Expand Into Other Formats Would you like to learn more? Download the book now and start writing your book today.

    From questions that we all wrestle with in private to questions that you never thought to ask, Ask a Philosopher will get you thinking.

    The author's step-by-step approach makes the strategies easy to implement and help to ensure ongoing success.Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than having an open position is filling it with the wrong person. The Effective Hiring Manager offers a proven process for solving these problems and helping teams and organizations thrive.The fundamental principles of hiring and interviewing How to create criteria to hire by How to create excellent interview questions How to review resumes How to conduct phone screens How to structure an interview day How to conduct each interview How to capture interview results How to make an offer How to decline a candidate How to onboard candidates Written by Mark Horstman, co-founder of Manager Tools and an expert in training managers, The Effective Hiring Manager is an A to Z handbook to the successful hiring process. The book explores, in helpful detail, what it takes to hire the right person, for the right job, and the right team.

    An international bestseller, millions of readers have found it to be an invaluable guide to living the artist’s life. Still as vital today—or perhaps even more so—than it was when it was first published one decade ago, it is a powerfully provocative and inspiring work. In a new introduction to the book, Julia Cameron reflects upon the impact of The Artist’s Way and describes the work she has done during the last decade and the new insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist’s Way for a new century.

    At once a memoir, meditation on the artistic process, and advice on craft, Still Writing is an intimate and eloquent companion to living a creative life.Through a blend of deeply personal stories about what formed her as a writer, tales from other authors, and a searching look at her own creative process, Shapiro offers her gift to writers everywhere: an elegant guide of hard-won wisdom and advice for staying the course. "The writer's life requires courage, patience, empathy, openness. It requires the ability to be alone with oneself. Gentle with oneself. To be disciplined, and at the same time, take risks." Writers--and anyone with an artistic temperament--will find inspiration and comfort in these pages. Offering lessons learned over twenty years of teaching and writing, Shapiro brings her own revealing insights to weave an indispensable almanac for modern writers.Like Anne Lamott's Bird by Bird, Virginia Woolf's A Writer's Diary, and Stephen King's On Writing, Dani Shapiro's Still Writing is a lodestar for aspiring scribes and an eloquent memoir of the writing life.

    It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

    She has taught all kinds--the award winning, the struggling, and those who have been silenced by poverty and hardship. Her innovative methods have worked in classrooms from elementary tograduate level, in jail cells and public housing projects, in convents and seminaries, in youth at-risk programs, and with groups of the terminally ill.Now, in Writing Alone and with Others, Schneider's acclaimed methods are available in a single, well-organized, and highly readable volume. The first part of the book guides the reader through the perils of the solitary writing life: fear, writer's block, and the bad habits of the internal critic.In the second section, Schneider describes the Amherst Writers and Artists workshop method, widely used across the U.S. and abroad. Chapters on fiction and poetry address matters of technique and point to further resources, while more than a hundred writing exercises offer specific ways to jumpstartthe blocked and stretch the rut-stuck. Schneider's innovative teaching method will refresh the experienced writer and encourage the beginner. Her book is the essential owner's manual for the writer's voice.