Not only did he reveal the techniques that they had developed, but he became a master of The Game, and the world's No. 1 PUA, as Style.Now, in his first follow-up to The Game, comes an extraordinary package: A lavishly produced, two-volume pocket-size set that every pickup artist--accomplished or aspiring--will need to have. The first book, The Stylelife Challenge, is the manual Strauss thought he'd never write: the ultimate guide to landing the woman of your dreams. Bound in white leatherette, it offers an in-depth 30-day program, Strauss challenges readers to confront their insecurities and overcome them through a process of rigorous self-examination, briefings and field missions.In the second book, Strauss takes readers into the dark side of The Game. Bound in black leatherette, The Style Diaries offers a series of tales of seduction and sexual (mis)adventure. From accidentally getting married during a drunken night in Reykjavik, to luring a famous musician's granddaughter into a threesome; from conducting a keenly felt and tender relationship over email, to the stress and frustration of the torturous and highly unorthodox "30 Day Sex Experiment," The Style Diaries takes you further into the seduction underworld than ever before, and delves where The Game never dared to tread: into the even more complicated rules of relationships.

    But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.The book covers:what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

    Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force—encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own.Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyondChoose your best marketing opportunities—and avoid the pitfalls Use gaming to recruit and develop better employeesLearn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communitiesHelp your customers improve your products and services—and have fun doing it What gamers do better than computers, scientists, or governmentsUse games to solve problems that can’t be solved any other way

    (It would take you more than sixty-five years just to watch to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube.In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.

    Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

    Si todos debemos movernos para sobrevivir, vale la pena preguntarse: ¿qué factores de nuestro entorno nos impulsan a movernos y cuáles, por el contrario, nos detienen? ¿Por qué algunas personas tienen la oportunidad de moverse hacia donde quieren y otras no? ¿Por qué ciertas sociedades evolucionan y otras no? Para responder a estas interrogantes, los autores del libro estudiaron los códigos culturales y el comportamiento Bio-Lógico de 71 países para desarrollar un índice de que permite medir la movilidad social dentro de estas sociedades.Andrés Roemer y Clotaire Rapaille señalan que las culturas más exitosas son aquellas que han sabido preservar los mejores aspectos de su tradición, al mismo tiempo que han estado dispuestas a innovar y buscar nuevos horizontes. Se trata de sociedades abiertas al cambio y sin temor al statu quo. Otra clave del éxito evolutivo de las sociedades es el equilibrio entre el aspecto biológico (determinado por cuatro factores: supervivencia, sexo, seguridad y superación) y el aspecto cultural. El reto, concluyen los autores, es aprender a armonizar nuestros instintos (nuestro cerebro reptiliano) con nuestras emociones (nuestro cerebro límbico) y nuestra lógica (el neocórtex).ENGLISH DESCRIPTION If we all know we must move to survive, shouldn’t we ask ourselves which factors in our environment propel us and which halt us? Why do certain societies evolve while others don’t? In this book, Andrés Roemer and Clotaire Rapaille point out that the most successful cultures are those that are not afraid of the status quo: they have learned to preserve the best qualities of their traditions while being open to innovation and to uncovering new horizons. Another key to the success of these societies is the equilibrium between biological and the cultural aspects. The challenge is to harmonize our instincts, our emotions, and our logic.

    Following a career-threatening injury in 2018, Ross was forced to reassess his training and take the next steps in a lifelong journey of redefining what the human body is capable of. In Blueprint , Ross shares the cutting-edge training program that empowered him to rebuild his body from surgery and a doctor’s gloomy prognosis in just 365 days to complete a world record swim. Whether it’s climbing a mountain, swimming the English Channel, or a gruelling triathlon, Blueprint  will teach you the tried and tested principles of sports science that have been used for decades by Olympians, explorers and adventurers at the limits of peak physical endurance.Blueprint is Ross Edgley's complete training journey that shows you how to:• Divide a 365-day training plan into seasons (winter, spring, summer and autumn)• Rebuild your body using evolutionary medicine• Build a superhuman work capacity with forgotten Spartan-style training• Gain bulletproof resilience through Soviet-inspired strength training• Boost your aerobic base with Olympian techniques. Blueprint applies the exact same principles that enabled Ross to complete extreme feats such as the World's Longest Sea Swim, World's Longest Rope Climb, World's Heaviest Triathlon and World's Strongest Marathon.Ross is your elite guide to achieving the impossible in the gym and beyond. Featuring almost 30 tailored workouts for different phases of training, packed with digestible sports science to help you optimise your workouts, and interspersed with Ross' own daring adventures across the world, Blueprint is the ultimate guide to optimising your time and training to make the impossible possible.

    This is a practical way to learn the aspects of language that you’ll actually need and use; from booking a hotel room to navigating a menu, Paul will effortlessly build your confidence and give you the tools to handle any holiday situation.His ‘word robbery’ will also help unlock the range of vocabulary you already know. By making a few simple tweaks, you’ll go from fantastic to fantastisch!Ideal for first-time learners or people who struggled in school, this book will help you absorb information quickly and efficiently, just like you did learning English as a child. Forget the way you used to be taught; this course guarantees you minimum effort and maximum success without the need for complex grammar rules or jargon. With thousands of satisfied customers, there’s never been a better time to learn.“There is nothing so complicated in foreign languages that it cannot be made simple.” Paul NobleA quick, easy and fun way to unlock your basic language skills. Perfect for beginners, this book will give you all the information you need to build basic conversations and get by on your travels.

    But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish.What’s the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women’s rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships.The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:* How the Apaches fended off the powerful Spanish army for 200 years* The power of a simple circle* The importance of catalysts who have an uncanny ability to bring people together * How the Internet has become a breeding ground for leaderless organizations* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leaderThe Starfish and the Spider is the rare book that will change how you understand the world around you.

    Phil Zuckerman, a Pitzer College sociologist, makes this case as fluidly and pleasurably as anybody in his book, Living the Secular Life."A Best Book of 2014, Publishers Weekly Over the last twenty-five years, “no religion” has become the fastest-growing religion in the United States. Around the world, hundreds of millions of people have turned away from the traditional faiths of the past and embraced a moral yet nonreligious—or secular—life, generating societies vastly less religious than at any other time in human history. Revealing the inspiring beliefs that empower secular culture—alongside real stories of nonreligious men and women based on extensive in-depth interviews from across the country—Living the Secular Life will be indispensable for millions of secular Americans. Drawing on innovative sociological research, Living the Secular Life illuminates this demographic shift with the moral convictions that govern secular individuals, offering crucial information for the religious and nonreligious alike. Living the Secular Life reveals that, despite opinions to the contrary, nonreligious Americans possess a unique moral code that allows them to effectively navigate the complexities of modern life. Spiritual self-reliance, clear-eyed pragmatism, and an abiding faith in the Golden Rule to adjudicate moral decisions: these common principlesare shared across secular society. Living the Secular Life demonstrates these principles in action and points to their usage throughout daily life. Phil Zuckerman is a sociology professor at Pitzer College, where he studied the lives of the nonreligious for years before founding a Department of Secular Studies, the first academic program in the nation dedicated to exclusively studying secular culture and the sociological consequences of America’s fastest-growing “faith.” Zuckerman discovered that despite the entrenched negative beliefs about nonreligious people, American secular culture is grounded in deep morality and proactive citizenship—indeed, some of the very best that the country has to offer.Living the Secular Life journeys through some of the most essential components of human existence—child rearing and morality, death and ritual, community and beauty—and offers secular readers inspiration for leading their own lives. Zuckerman shares eye-opening research that reveals the enduring moral strength of children raised without religion, as well as the hardships experienced by secular mothers in the rural South where church attendance defines the public space. Despite the real sorrows of mortality, Zuckerman conveys the deep psychological health of secular individuals in their attitudes toward illness, death, and dying. Tracking the efforts of nonreligious groups to construct their own communities, Zuckerman shows how Americans are building institutions and cultivating relationships without religious influence. Most of all, Living the Secular Life infuses the sociological data and groundbreaking research with the moral convictions that govern secular individuals, and demonstrates how readers can integrate these beliefs into their own lives. A manifesto for a booming social movement—and a revelatory survey of this overlooked community—Living the Secular Life offers essential and long-awaited information for anyone building a life based on his or her own principles. New York Times Book Review (Susan Jacoby) “[A] humane and sensible guide to and for the many kinds of Americans leading secular lives in what remains one of the most religious nations in the developed world."

    Midler is not only a knowledgeable guide to the invisible underbelly of the global economy, he is a sympathetic and astute observer of China, its challenges, and its people. A great read." --Pietra Rivoli, author of The Travels of a T-Shirt in the Global Economy"Paul Midler takes us for a ride through the fastest-growing economy in the world, revealing what can--and sometimes does--go wrong when U.S. companies shift production to China. Working in the heart of China's export hub, in the country's southern region, he has the advantage of a front-row seat to the no-holds-barred games played between manufacturers and importers. He introduces us to a cast of real-life characters and tells his story with a mix of affection and skepticism for what is taking place in China today. Midler delivers a revealing and often funny tale of life and commerce in a country whose exports touch nearly everyone on the planet." --Sara Bongiorni, author of A Year Without 'Made in China'

    We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has . . .Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day.Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.

    Maybe humans were lucky to leave Earth as cowards...or maybe they should have died trying to save it from the aliens. Because what's now arrived on this red rock may be worse than death. Aliens destroyed humanity and seized Earth. Now they have sent a terrible, unstoppable disease to the last human outposts on Mars. The doomsday clock is ticking and only criminal archaeologist Ozzy Mack can decipher the clues buried in the ancient Martian ruins...clues to the cure and the salvation of humankind. Unless it's already too late.

    You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

    How do you identify a serial killer?What are the tell-tale signs of guilt?Can we now solve the unsolvable?Since even before the first season of Silent Witness in 1996, forensic science has played an increasingly important role in the investigation of violent crimes.With a boom in cold-blooded cases throughout the 1980s, police began to rely on DNA evidence to help them find perpetrators and since then forensic science has taken off as a powerful tool in solving murders. Bestselling true crime author Wensley Clarkson takes us beyond the headlines to examine the real-life stories where forensics have played a crucial role. He speaks to experts who have worked on the most gruesome, most chilling and most shocking crime scenes and explains how notorious criminal cases from across the world were solved.And he shows how the silent witness is often the one who screams the loudest.