Cooper discusses the vital elements of defensive mental conditioning, including alertness, decisiveness, aggressiveness, speed, coolness, ruthlessness and surprise.

    This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!

    Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

    Now in book form for the first time, their simple method will teach you how to use basic design tools to create a life that will work for you.Using real-life stories and proven techniques like reframing, prototyping and mind-mapping, you will learn how to build your way forwards, step-by-positive-step, to a life that’s better by a design of your own making.Because a well-designed life means a life well-lived.

    As a lifelong member of "The Nerd Herd," as he calls it, Chris Hardwick has learned all there is to know about Nerds. Developing a system, blog, and podcasts, Hardwick shares hard-earned wisdom about turning seeming weakness into world-dominating strengths in the hilarious self-help book, "The Nerdist Way."From keeping their heart rate below hummingbird levels to managing the avalanche of sadness that is their in-boxes; from becoming evil geniuses to attracting wealth by turning down work, Hardwick reveals the secrets that can help readers achieve their goals by tapping into their true nerdtastic selves.Here Nerds will learn how to: Become their own time cop Tell panic attacks to go suck it Use incremental fitness to ward off predatorsA Nerd's brain is a laser-it's time they learn to point and fire!

     You'll read dozens of fascinating stories, from the 13-year-old girl who landed a clothing line at Nordstrom to the little-known origins of the 20th century's most famous Paul McCartney melody. Along the way, take a look at compelling psychological research to learn why charitable people live longer, why you're likely to fail when your willpower is strongest, and much more. The book is simple, direct, and contains valuable insights about creating habits. Each section ends with actionable tasks you can do to apply the principles from the book. Become familiar with the latest habit-forming technology and the psychological principles behind it, on your way to achieving your own good habits. Along with the book, you'll receive access to a free guide, 117 Apps to Help You Create Good Habits, which introduces you to the top apps and services that will help you apply the principles from the book. Download your copy of Boost: Create Good Habits Using Psychology and Technology by scrolling up and clicking "Buy Now With 1-Click" button. Tags: habit change, self-help, habit book, breaking bad habits, making good habits, making habits, breaking habits, effective habits, healthy habits, productivity habits, habit, habits, the power of habit, habit change, good habits, bad habits, habit, successful habits, breaking habits, habit forming, how to break bad habits, how to stop bad habits, breaking bad habits, good habits to have, forming good habits

    We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems ... [This book] probes the psychological forces that push us downstream--including 'problem blindness,' which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored ... victories by switching to an upstream mindset.

    This new revised edition updates the information and adds several new sections on how to: preserve with less sugar and salt, make better-than-store-bought foods at home, freeze for the microwave, preserve and can for the small family, can and freeze convenience foods, choose the right equipment, and make Christmas presents.

    Religion for Atheists suggests that rather than mocking religions, agnostics and atheists should instead steal from them – because they're packed with good ideas on how we might live and arrange our societies. Blending deep respect with total impiety, Alain (a non-believer himself) proposes that we should look to religions for insights into, among other concerns, how to:- build a sense of community- make our relationships last- overcome feelings of envy and inadequacy- escape the twenty-four hour media- go travelling- get more out of art, architecture and music- and create new businesses designed to address our emotional needs.For too long non-believers have faced a stark choice between either swallowing lots of peculiar doctrines or doing away with a range of consoling and beautiful rituals and ideas. At last, in Religion for Atheists, Alain has fashioned a far more interesting and truly helpful alternative.

    In other words, everything you would have learned from your shop and home ec teachers, if you'd had them.The Useful Book features 138 practical projects and how-tos, with step-by-step instructions and illustrations, relevant charts, sidebars, lists, and handy toolboxes. There’s a kitchen crash course, including the must-haves for a well-stocked pantry; how to boil an egg (and peel it frustration-free); how to grill, steam, sauté, and roast vegetables. There’s Sewing 101, plus how to fold a fitted sheet, tie a tie, mop a floor, make a bed, and set the table for a formal dinner.Next up: a 21st-century shop class. The tools that everyone should have, and dozens of cool projects that teach fundamental techniques. Practice measuring, cutting, and nailing by building a birdhouse. Make a bookshelf or a riveted metal picture frame. Plus: do-it-yourself plumbing; car repair basics; and home maintenance, from priming and painting to refinishing wood floors.

    Whether you’re deciding which smart phone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic, but here’s the truth: You are not so smart. You’re just as deluded as the rest of us--but that’s okay, because being deluded is part of being human. Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel comes with a story we tell ourselves to explain them, but often these stories aren’t true. Each short chapter--covering topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency--is like a psychology course with all the boring parts taken out.Bringing together popular science and psychology with humor and wit, You Are Not So Smart is a celebration of our irrational, thoroughly human behavior.

    And if you've already started to simplify, it will give you new insights and ideas for what to do next on your journey to a more balanced, peaceful life.In these pages, you'll discover how simplifying your life will:Give you more time to play and relaxMake you more productive at workUnleash your creativity and open up new possiblitiesFree up time for you to face the challenges you've been avoidingScale down. Enjoy More.

    Where there is no separation between "human" and "wild." Unlearn, Rewild boldly envisions such a world, probing deeply into the cultural constraints on our ability to lead truly sustainable lives and offering real, tangible tools to move toward another way of living, seeing, and thinking.Part philosophical treatise, part hard-core survival guide, this unique and thoroughly unconventional manual blends philosophy with a detailed introduction to a rich assortment of endangered traditional living skills, including:Harvesting and preparing unconventional proteinsFeral food preservationDealing responsibly with wasteNatural methods of birth controlTanning and processing animal skinsLyrical, humorous, surprising, enlightening, and thought-provoking by turns, Unlearn, Rewild is essential reading for those who wish to heal themselves and the earth, live gracefully into the future primitive and experience their wildest dreams.Miles Olson has spent the past decade deeply immersed in learning and practicing earth skills. While foraging, hunting, gardening, and gathering for his livelihood, his experiences have given him a unique perspective on rewilding, radical self-reliance, and the impact of civilization on the natural world.