On Target: How the World's Hottest Retailer Hit a Bull's-Eye


Laura Rowley - 2003
    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

Home Cooking: A Writer in the Kitchen


Laurie Colwin - 1988
    Equal parts cookbook and memoir, Laurie Colwin's "Home Cooking" combines her insightful, good-humored writing style with her lifelong passion for wonderful cuisine in essays such as "Alone in the Kitchen with an Eggplant," "Repulsive Dinners: A Memoir," and "Stuffed Breast of Veal: A Bad Idea." "Home Cooking" is truly a feast for body and soul.

How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job


Sally Helgesen - 2018
    But a few years ago, he realized that while some of the habits he outlined in What Got You Here apply to both men and women, women face specific, and different, challenges as they seek to advance in their careers.So he partnered with his longtime colleague, women’s leadership expert Sally Helgesen, to create this invaluable handbook for women trying to take the next step in their careers. They realized that for women in particular, the very skills and habits that made them successful early in their careers could actually be holding them back as they advance to the next stage of their working lives. Women in particular struggle with habits like:1. Reluctance to Claim Your Achievements2. Expecting Others to Spontaneously Notice and Reward Your Hard Work3. Overvaluing Expertise4. Building Rather than Leveraging Relationships5. Failing to Enlist Allies from Day One6. Putting Your Job Before Your Career7. The Disease to Please8. The Perfection Trap9. Minimizing10. Too Much11. Ruminating12. Letting Your Radar Distract YouLike the original What Got You Here, this new book will help women identify specific behaviors that keep them from realizing their full potential, no matter what stage they are in their career. It will also help them identify why what worked for them in the past will not necessarily get them where they want to go in the future–and how to finally shed those behaviors so they can advance to the next level, whatever that may be.

Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brain for Life


Max Lugavere - 2018
    After his mother was diagnosed with a mysterious form of dementia, Max Lugavere put his successful media career on hold to learn everything he could about brain health and performance. For the better half of a decade, he consumed the most up-to-date scientific research, talked to dozens of leading scientists and clinicians around the world, and visited the country’s best neurology departments—all in the hopes of understanding his mother’s condition.Now, in Genius Foods, Lugavere presents a comprehensive guide to brain optimization. He uncovers the stunning link between our dietary and lifestyle choices and our brain functions, revealing how the foods you eat directly affect your ability to focus, learn, remember, create, analyze new ideas, and maintain a balanced mood.Weaving together pioneering research on dementia prevention, cognitive optimization, and nutritional psychiatry, Lugavere distills groundbreaking science into actionable lifestyle changes. He shares invaluable insights into how to improve your brain power, includingthe nutrients that can boost your memory and improve mental clarity (and where to find them);the foods and tactics that can energize and rejuvenate your brain, no matter your age;a brain-boosting fat-loss method so powerful it has been called “biochemical liposuction”; andthe foods that can improve your happiness, both now and for the long term.With Genius Foods, Lugavere offers a cutting-edge yet practical road map to eliminating brain fog and optimizing the brain’s health and performance today—and decades into the future.

Thanks a Thousand: A Gratitude Journey


A.J. Jacobs - 2018
    Jacobs decided to thank every single person involved in producing his morning cup of coffee. The resulting journey takes him across the globe, transforms his life, and reveals secrets about how gratitude can make us all happier, more generous, and more connected.Author A.J. Jacobs discovers that his coffee—and every other item in our lives—would not be possible without hundreds of people we usually take for granted: farmers, chemists, artists, presidents, truckers, mechanics, biologists, miners, smugglers, and goatherds. By thanking these people face to face, Jacobs finds some much-needed brightness in his life. Gratitude does not come naturally to Jacobs—his disposition is more Larry David than Tom Hanks—but he sets off on the journey on a dare from his son. And by the end, it’s clear to him that scientific research on gratitude is true. Gratitude’s benefits are legion: It improves compassion, heals your body, and helps battle depression. Jacobs gleans wisdom from vivid characters all over the globe, including the Minnesota miners who extract the iron that makes the steel used in coffee roasters, to the Madison Avenue marketers who captured his wandering attention for a moment, to the farmers in Colombia. Along the way, Jacobs provides wonderful insights and useful tips, from how to focus on the hundreds of things that go right every day instead of the few that go wrong. And how our culture overemphasizes the individual over the team. And how to practice the art of “savoring meditation” and fall asleep at night. Thanks a Thousand is a reminder of the amazing interconnectedness of our world. It shows us how much we take for granted. It teaches us how gratitude can make our lives happier, kinder, and more impactful. And it will inspire us to follow our own “Gratitude Trails.”

Next Level Basic: The Definitive Basic Bitch Handbook


Stassi Schroeder - 2019
    Millions of Vanderpump Rules viewers and podcast listeners know Stassi Schroeder as a major defender of Basic Bitch rights. There’s nothing more boring than people who take themselves too seriously or think that you have to be pretentious to be cool. Stassi champions the things that many of us are afraid to love publicly for fear of being labeled basic: lattes, pugs, bubbly cocktails, millennial pink, #OOTD (outfit of the day, obvs), astrology, hot dogs, the perfect pair of Louboutins, romantic comedies...the list goes on and on. This book is for people tired of pretending they would rather see a Daniel Day-Lewis movie about sewing or read War and Peace than watch a Saw marathon or read...well, this book! In Next Level Basic, the reality star, podcast queen, and ranch dressing expert gives you hilarious and pointed lessons on how to have fun and celebrate yourself, with exclusive stories from her own life and on the set of Vanderpump Rules. From her very public breakups to her most intimate details about her plastic surgery, Stassi shares her own personal experiences with her trademark honesty—all with the hope you can learn something from them.

The Flavour Thesaurus: Pairings, Recipes and Ideas for the Creative Cook


Niki Segnit - 2010
    "Following the instructions in a recipe is like parroting pre-formed sentences from a phrasebook. Forming an understanding of how flavors work together, on the other hand, is like learning the language: it allows you to express yourself freely, to improvise, to cook a dish the way you want to cook it.""The Flavor Thesaurus "is the inquisitive cook's guide to acquiring that understanding--to learning the language of flavor.Breaking the vast universe of ingredients down to 99 essential flavors, Segnit suggests classic and less well-known pairings for each, grouping almost 1,000 entries into flavor families like "Green & Grassy," "Berry & Bush" and "Creamy Fruity." But "The Flavor Thesaurus" is much more than just a reference book, seasoning the mix of culinary science, culture and expert knowledge with the author's own insights and opinions, all presented in her witty, engaging and highly readable style. As appealing to the novice cook as to the experienced professional, "The Flavor Thesaurus "will not only immeasurably improve your cooking--it's the sort of book that might keep you up at night reading.""Cooking is an art, like writing or painting, and great cooks are artists. And although the ultimate source of creativity remains elusive, all painters have their color wheel, all writers their vocabulary. And now, in the form of this beautiful, entertaining and exhaustively researched book, cooks have their own collection of essential knowledge: "The Flavor Thesaurus."

Cook This, Not That!: Kitchen Survival Guide


David Zinczenko - 2009
    The hundreds of recipes contained inside this book will help you and your loved ones eliminate body fat, get in shape, and lead fitter, happier lives.  But make no mistake – this is no rice-and-tofu cookbook. The genius of Cook This, Not That! is that it teaches you how to save hundreds – sometimes thousands – of calories by recreating America’s most popular restaurant dishes, including Outback Steakhouse’s Roasted Filet with Port Wine Sauce, Uno Chicago Grill’s Individual Deep Dish Pizza, and Chili’s Fire Grilled Chicken Fajita. Alongside this you’ll find other priceless advice, such as: · The 37 Ways to Cook a Chicken Breast, A Dozen 10-Minute Pasta Sauces, The Ultimate Sandwich Matrix, and other on-the-go cooking tips.· Scorecards that let you easily compare the nutritional quality of the carbohydrates, fats, and proteins that go into building every meal you eat.  · The truth about how seemingly healthy foods such as wheat bread, salmon, and low-fat snacks are secretly sabotaging your health.

Eat Right for Your Body Type: The Super-Healthy Diet Inspired by Ayurveda. Anjum Anand


Anjum Anand - 2009
    Featuring 75 delicious recipes from East and West for healthy eating, Anjum Anand outlines her methods for maintaining a perfect body weight and optimum health.