It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    Fundamentals of Biostatistics with CD-Rom.

    This story of a fascinating landscape is told in an engaging style that nonscientists will find inviting. The story’s end, however, remains a mystery yet to be solved.

    This book picks you up at the very beginning and guides you through the foundations of algebra using lots of examples and no-nonsense explanations. Each chapter contains well-chosen exercises as well as all the solutions. No prior knowledge is required. Topics include: Exponents, Brackets, Linear Equations and Quadratic Equations. For a more detailed table of contents, use the "Look Inside" feature. From the author of "Great Formulas Explained" and "Physics! In Quantities and Examples".

    Stewart's Calculus is successful throughout the world because he explains the material in a way that makes sense to a wide variety of readers. His explanations make ideas come alive, and his problems challenge, to reveal the beauty of calculus. Stewart's examples stand out because they are not just models for problem solving or a means of demonstrating techniques--they also encourage readers to develp an analytic view of the subject. This edition includes new problems, examples, and projects.

    Drawing on new research in sports medicine, nutrition, and fitness, the author has created a training program to help any climber achieve superior performance and better mental concentration on the rock, with less risk of injury. A necessary book for rock climbers everywhere.

    This guidebook is aimed clearly at the needs of the student, with a thorough understanding of, and provision for, the potential conceptual difficulties he or she is likely to encounter.

    To understand algebra is to possess the power to grow your skills and knowledge so you can ace your courses and possibly pursue further study in math. Algebra II For Dummies is the fun and easy way to get a handle on this subject and solve even the trickiest algebra problems. This friendly guide shows you how to get up to speed on exponential functions, laws of logarithms, conic sections, matrices, and other advanced algebra concepts. In no time you'll have the tools you need to:Interpret quadratic functions Find the roots of a polynomial Reason with rational functions Expose exponential and logarithmic functions Cut up conic sections Solve linear and non linear systems of equations Equate inequalities Simplifyy complex numbers Make moves with matrices Sort out sequences and sets This straightforward guide offers plenty of multiplication tricks that only math teachers know. It also profiles special types of numbers, making it easy for you to categorize them and solve any problems without breaking a sweat. When it comes to understanding and working out algebraic equations, Algebra II For Dummies is all you need to succeed!

    Raymond Serway, Robert Beichner, and contributing author John W. Jewett present a strong problem-solving approach that is further enhanced through increased realism in worked examples. Problem-solving strategies and hints allow students to develop a systematic approach to completing homework problems. The outstanding ancillary package includes full multimedia support, online homework, and a content-rich Web site that provides extensive support for instructors and students. The CAPA (Computer-assisted Personalized Approach), WebAssign, and University of Texas homework delivery systems give instructors flexibility in assigning online homework.

    "Using Econometrics: A Practical Guide "provides readers with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginners. New problem sets and added support make "Using Econometrics" modern and easier to use.

    Covering various the materials needed by students in engineering, science, and mathematics, this calculus text makes effective use of computing technology, graphics, and applications. It presents at least two technology projects in each chapter.

    It's fun, it's easy-and the results will delightfully complement your favorite meals and provide unparalleled pleasure by the glass when friends come calling. You don't have tore-create Bordeaux in your basement to be a successful home vintner-you can make raisin wine and drink it like sherry, or use it to accent your Chinese cooking. Raspberry or apricot wine lend themselves to delicious desserts. And if you are interested in more exotic concoctions, rhubarb champagne is the ultimate treat.The Joy of Home Winemaking is your comprehensive guide to:the most up-to-date techniques and equipmentreadily available and affordable ingredients and materialsaging, bottling, racking, blending, and experimentingdozens of original recipes for great-tasting fruit wines,spice wines, herb wines, sparkling wines, sherries, liqueurseven homemade soda pop!a sparkling brief history of winemakinghelpful illustrations and glossaryan extensive mail-order resource sectionWhether you prefer your wine dry of slightly sweet, The Joy of Home Winemaking has all the information you need to go from casual connoisseur to expert home vintner in no time.

    

    Hatch charts, fly pattern recommendations, and important fishing strategies from Paul Weamer. This is the ideal reference for those just starting out or for those that want to have a more comprehensive view of the important insects.Understanding aquatic insect hatches is like being able to cast an entire fly line. Do you need to cast that far to catch fish? Of course not. But will being able to cast a long distance inhibit your ability to catch fish? Never. Knowing where, and how, insects live and emerge gives anglers yet another piece of the puzzle. I’ve never heard a fly fisherman exclaim, “I probably would have caught those rising fish if I just didn’t know so much about trout stream insects.”You still need to cast. You still need to present flies in such a manner that fish will accept them. But though no one has ever failed to catch a trout because they knew too much about aquatic insects, plenty of anglers have not caught as big a fish, or as many fish as they could have caught, because they failed to understand the importance of matching a hatch. This is particularly true when fishing for large, wild, selective trout—the ones we all really want to catch.In this book, I try to relieve some of the reticence about trout stream insects that makes many anglers feel inadequate and uneasy. Many excellent books provide very detailed information about specific hatches. But that’s not this book’s goal. This book is written for new anglers who want a basic understanding of aquatic insects or more seasoned fly fishers who want to take their skills to the next level; those who want to know not only if their flies will work but why they’ll work as well. I remember when I was first learning to fly fish, and I read about complicated Latin names or confusing stages of aquatic insect development. I was lost. It was as if the whole fly fishing world was born knowing about these things, and I was left out. This book’s aim is to provide basic aquatic insect knowledge that will not only help you to understand more about trout stream insects, but it will also help you catch more trout on your next fishing trip. It will help you to understand why you should tie one fly to your leader rather than another to imitate the hatches you encounter.Paul Weamer is a Fly Fisherman magazine contributing editor and the author or co-author of several fly fishing books. He is an accomplished photographer, specializing in aquatic insect macro photography, and has contributed photos to Fly Fisherman, The Catskill Regional Guide, and The Drake, as well as his own and several other writer’s books. Paul is a former licensed guide, working the Upper Delaware and Beaverkill Rivers for trout and smallmouth bass, and Cattaraugus, Elk, and Walnut Creeks for steelhead. He has owned or managed three highly regarded fly shops in New York and Pennsylvania and has been a production tier for numerous guides and shops, including the legendary Dette fly shop in Roscoe, New York. Paul is a contract fly designer for the Montana Fly Company and the inventor of the Weamer’s Truform, Comparachute, Alewife, Bucktail Body, and the Weamer Streamer series of flies.Paul is one of the founders of the Friends of the Upper Delaware River (FUDR), and is a current member of the Outdoor Writers Association of America. He was the 2009 co-winner of FUDR’s Upper Delaware “One Bug” tournament and winner of the 2011 Upper Delaware Council’s Recreation Award for his book about the river. Paul is a Simms Guide Ambassador and member of the product development staff for Simms and Orvis.

    The general approach of this book to logic remains the same as in earlier editions. Following Aristotle, we regard logic from two different points of view: on the one hand, logic is an instrument or organon for appraising the correctness of reasoning; on the other hand, the principles and methods of logic used as organon are interesting and important topics to be themselves systematically investigated.