Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

    In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it.Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

    Whether you’re knitting a sweater for the first time or seeking to expand your skills to knit sweaters in styles you’ve never tried before, this essential guide starts with basic sweater know-how and moves into instructions for knitting six must-have sweater styles—vests, all-in-one construction, drop shoulders, raglans, yokes, and set-in sleeves. Each chapter offers a less-intimidating “mini” sweater sized for a child and a selection of adult women’s patterns in 12 sizes—24 sweater patterns in all, each building on the next, to ensure success with even the most complicated sweaters.

    Vegetables Love Flowers will walk you through the ins and outs of companion planting, from how it works to which plants go together and how to grow the best garden for your climate.  With the right information and some careful planning, you can help your plants thrive--and beautify your garden in the process.

    From a Ham Hock Tiffin Box to Slow Roasted Pork Belly with Sloe Gin, and Rhubarb and Custard Millefeuille, Rachel Khoo's Kitchen Notebook will inspire even the most jaded cook to try something new.

    The 3rd edition is now available for sale or download. * * * * "Invent Your Own Computer Games with Python" teaches you computer programming in the Python programming language. Each chapter gives you the complete source code for a new game and teaches the programming concepts from these examples. The book is available under a Creative Commons license and can be downloaded in full for free from http: //inventwithpython.com "Invent with Python" was written to be understandable by kids as young as 10 to 12 years old, although it is great for anyone of any age who has never programmed before. This second edition has revised and expanded content, including using the Pygame library to make games with graphics, animation, and sound.

    The authentic fifteenth-century techniques of master of arms Hans Talhoffer are illustrated in detail, presenting not only a unique historic record but also a visual guide for modern practitioners. Talhoffer's professional fencing manual of 1467 illustrates the intricacies of the medieval art of fighting, covering both the 'judicial duel' (an officially sanctioned fight to resolve a legal dispute) and personal combat. Combatants in the Middle Ages used footwork, avoidance, and the ability to judge and manipulate timing and distance to exploit and enhance the sword's inherent cutting and thrusting capabilities. These skills were supplemented with techniques for grappling, wrestling, kicking and throwing the opponent, as well as disarming him by seizing his weapon. Every attack contained a defense and every defense a counter-attack. Talhoffer reveals the techniques for wrestling, unarmored fighting with the long sword, pole-axe, dagger, sword and buckler, and mounted combat. This unparalleled guide to medieval combat, illustrated with 268 contemporary images, provides a glimpse of real people fighting with skill, sophistication and ruthlessness.

    Author Mike Selinker (Betrayal at House on the Hill) has invited some of the world's most talented and experienced game designers to share their secrets on game conception, design, development, and presentation. In these pages, you'll learn about storyboarding, balancing, prototyping, and playtesting from the best in the business.

    “Why wouldn’t seaweeds be a protean life source for the lives that have evolved since?” On a planet facing environmental change and diminishing natural resources, seaweed is increasingly important as a source of food and as a fundamental part of our global ecosystem. In Seaweed Chronicles, Shetterly takes readers deep into the world of this essential organism by providing an immersive, often poetic look at life on the rugged shores of her beloved Gulf of Maine, where the growth and harvesting of seaweed is becoming a major industry. While examining the life cycle of seaweed and its place in the environment, she tells the stories of the men and women who farm and harvest it—and who are fighting to protect this critical species against forces both natural and man-made. Ideal for readers of such books as The Hidden Life of Trees and How to Read Water, Seaweed Chronicles is a deeply informative look at a little understood and too often unappreciated part of our habitat.

    There is something here for everyone and every occasion, with topics including Space and Science, Being Human, Sports, Music, Food and Drink, and Famous Inventions. It's full of conversation starters, from Herbert Hoover's pet alligators to the longest recorded bout of hiccups (it lasted for 68 years). Brimming with surprising facts, this comprehensive collection of trivia is sure to puzzle and delight.

    "Above the Fold" is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites."Above the Fold" is divided into three sections: Design & TypographyPlanning & UsabilityBusiness Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great.Topics covered in "Above the Fold" include: What makes web design uniqueThe history of web designAnatomy of a web pageWhite space and grid use in web designThe elements of web design: color, texture, imagery, scale, depth, animation, and variabilityWeb typography, including web-safe type, images of type, and font replacement and embeddingWeb project planningInformation architecture, including site maps, wireframes, and user flow diagramsThe elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messagingSearch engine optimizationOnline marketing, including banner ads, viral and social marketing, on-site marketing, and email marketingWeb statistics and analysis

    But until now, there has been no real manual on how to use Python for a variety of hacking tasks. You had to dig through forum posts and man pages, endlessly tweaking your own code to get everything working. Not anymore.Gray Hat Python explains the concepts behind hacking tools and techniques like debuggers, trojans, fuzzers, and emulators. But author Justin Seitz goes beyond theory, showing you how to harness existing Python-based security tools - and how to build your own when the pre-built ones won't cut it.You'll learn how to:Automate tedious reversing and security tasks Design and program your own debugger Learn how to fuzz Windows drivers and create powerful fuzzers from scratch Have fun with code and library injection, soft and hard hooking techniques, and other software trickery Sniff secure traffic out of an encrypted web browser session Use PyDBG, Immunity Debugger, Sulley, IDAPython, PyEMU, and more The world's best hackers are using Python to do their handiwork. Shouldn't you?

    No soil? No sunlight? No problem. A hydroponic growing system gives you the power to grow plants anywhere. Even if you live in an area where water is scarce, a hydroponic system is the answer you’ve been looking for. Hydroponic systems are sealed and do not allow evaporation, making water loss virtually nonexistent. Simply suspend your essential nutrients in a water-based solution and circulate them to the plant roots in a contained network of vessels and tubes. This accessible guide provides the solid information you need for hydroponic gardening success. Farmer Tyler shows you, with detailed step-by-step photos, precisely how to create these systems, and how to plant and maintain them. All the information you need to get started with your home hydroponic system is included:Recipes for nutrient solutionsLight and ventilation sourcesComprehensive equipment guideGrowing and maintenance instructions12+ hydroponic system buildsComplete crop selection chartsDIY Hydroponic Gardens is the best resource available for getting started in hydroponics.

    In Mexican Today, she shares easy, generous dishes, both traditional ones and her own new spins. Some are regional recipes she has recovered from the past and updated, like Miners’ Enchiladas with fresh vegetables and cheese or Drunken Rice with Chicken and Chorizo, a specialty of the Yucatán. “Sweaty” Tacos with ripe tomatoes and cheese are so convenient they’re sold on Mexican streets by bicyclists. Her grandmother’s Cornflake Cookies feel just as contemporary now as they did then.Pati has “Mexed up” other recipes in such family favorites as Mexican Pizza with Grilled Skirt Steak and Onions. Still other dishes show the evolution of Mexican food north and south of the border, including Mexican Dreamboat Hotdogs and Cal-Mex Fish Tacos with Creamy Slaw. This food will draw everyone together—a family at the end of a working day, a book club, or a neighborhood potluck.  Throughout, Pati is an infectious cheerleader, sharing stores of the food, people, and places behind the recipes.

    Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.