A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    I have read it now three times and learned something from every passage."--Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001"With Anders Dahlvig's recommendations, we could solve many of the world's problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool."--Gordon Roddick, cofounder of The Body Shop"The IKEA Edge is a fascinating case study of an entrepreneurial company's growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a 'good, ' value-driven company and managing for profit. Anders Dahlvig proves it can be done."--Antonia Axson Johnson, Chairperson, Axel Johnson ABAbout the Book: With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world--all while maintaining its reputation as one of the world's best corporate citizens.In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad--by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together.The IKEA Edge serves as an expansive case study for "doing good business while being a good business." Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term--four principles that can be applied in any business, in any industry. social and business agenda--and it continues to grow, even during the worst global recession in history. In a time when the public's trust of business has hit bottom, such an approach to business is more critical than ever.A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.

    There have been various translations made over the years, and it enjoys an audience considerably broader than only that of martial artists and people across East Asia: for instance, some foreign business leaders find its discussion of conflict and taking the advantage to be relevant to their work in a business context. The modern-day Hyōhō Niten Ichi-ryū employs it as a manual of technique and philosophy.Musashi establishes a "no-nonsense" theme throughout the text. For instance, he repeatedly remarks that technical flourishes are excessive, and contrasts worrying about such things with the principle that all technique is simply a method of cutting down one's opponent. He also continually makes the point that the understandings expressed in the book are important for combat on any scale, whether a one-on-one duel or a massive battle. Descriptions of principles are often followed by admonitions to "investigate this thoroughly" through practice rather than trying to learn them by merely reading.Musashi describes and advocates a two-sword fencing style (nitōjutsu): that is, wielding both katana and wakizashi, contrary to the more traditional method of wielding the katana two-handed. However, he only explicitly describes wielding two swords in a section on fighting against many adversaries. The stories of his many duels rarely refer to Musashi himself wielding two swords, although, since they are mostly oral traditions, their details may be inaccurate. Musashi states within the volume that one should train with a long sword in each hand, thereby training the body and improving one's ability to use two blades simultaneously(wikipedia)

    Gasping for breath, down and out, it was then that something extraordinary happened: 20,000 fans began to sing his name. Ricky Hatton: War and Peace is the story of one of British boxing’s true icons. From a Manchester council estate to the lights of Las Vegas, Ricky Hatton experienced incredible highs in his career, including one of the greatest ever wins by a British boxer, over the IBF Light Welterweight champion Kostya Tszyu. But heavy defeats to two legends of the ring, Floyd Mayweather and Manny Pacquiao, brought him quickly down to earth to face a new set of battles against depression, drink and drugs.Through it all, however, Ricky Hatton has remained the same charismatic, genuinely funny, eloquent man – a man who boxing fans have always taken to their heart. A man who has survived a lifetime of wars both in and out of the ring, and who in defeat has finally found something close to peace.

    With a Foreword by John P. McGovern. "Ours is a world that has multiplied in complexity beyond anything dreamed in Osler's day. Tension and anxiety, uncertainty and stress are the inevitable result of our civilizations' rapid advance, mental and emotional ills its hallmarks . . . contemporary man desperately needs to learn the lesson of 'sufficient unto the day.' A Way of Life offers an antidote, in the form of a life style. But is the goal attainable? Osler's own life, marked by brilliant achievement in many spheres, testifies to the efficacy of sound habits of work and discipline, established early and followed strictly within 'daytight compartmentsÂ�."Â�From the Foreword by John P. McGovern.

    For some, the garden provided a retreat from workaday labour; for others, solitude's quiet counsel. For all, it played a philosophical role: giving their ideas a new life. Philosophy in the Garden reveals the profound thoughts discovered in parks, backyards and pot-plants. It does not provide tips for mowing overgrown cooch grass, or mulching a dry Japanese maple. It is a philosophical companion to the garden's labours and joys.

    By seeing his life or at least by seeing the portrait of his life as painted in the stories of those who knew him, a Master s life becomes a sketch of a path to Mastery. From stories shared by his son, this book paints a portrait of the famous Wing Chun Grand Master, Ip Man, providing a set of fifteen principles as a guide to mastery. While there are broad lessons to be learned from this portrait, the details must be savored. Many of the great figures of history are shrouded in the mists of aggrandizement, but here the details, the fine strokes of the portrait, have remained to show the humble seeker something about the life of a Master. Each chapter provides a principle or set of principles to contemplate. You will be richly rewarded if you seek to discern the principles and the man who strove to embody them. These stories and the principles drawn from them are commended to you for your benefit and learning and enjoyment. Let them guide you in your journey, but do not look for them to tell you every step. In this portrait are great treasures for the taking but not simply for the asking.

    

     I include my own thoughts about bravery and what it takes to fly into a HOT Landing Zone and hoover there while determined well-trained warriors do their best to shoot you down. You might have wondered if You have the courage to do that? I believe You do, but you havn't been in a situation where that level of courage was needed. You would be amazed to know the level of YOUR courage when the circumstances call for you to stand up, and like many of us who went through our fear and shot back at the enemy trying to kill us, combat, took on an almost holy quality. The desire to kill your enemy can be a big part of PTSD, many warriors felt it and some even feel it today. Because it was so powerful I discuss it through out the book.

    Simon's self-sufficient rural life is an inspiration to us all' - Ben Fogle Following a drunken misunderstanding Simon Dawson gave up his job in the city, moved to the wilds of Exmoor and became an accidental self-sufficient smallholder with an array of animals. But that was years ago now. Following up on his first book, PIGS IN CLOVER, this is the story of what happens when he suddenly realises that his life is changing all over again. He's not quite the spring chicken that he used to be: he is, horror of horrors, getting older.With a cast of best friends (some more helpful than others) including Ziggy, a panicked soon-to-be father desperate to grow up, Garth, an annoying teenager, and a rather handsome pig called The General, a plan is hatched to help each other mature (or immature). Heartfelt discoveries and hilarious endeavours ensue as they work through their age-related angsts, all with a fair dose of pigs, chickens, lambs and animal madness along the way. This is Exmoor's uplifting laugh-out-loud antidote to middle age in the mud; a place where you truly realise that the sty's the limit!

    I lost my brother at a young age, who was just two years younger than me. After his death I suffered at the hands of bullies who laughed and taunted me over his death. I hated my life and the people around me. I wanted out of my city to build a new life with a fresh start but the death of my brother and the impact it had on me, caused me to fail my education. How could I leave the city I hated now? I joined the Armed Forces at the age of 17 and served almost 12 years in a career that saw me lose nine friends. I was blown up twice and after the first IED I continued to lead by example on the frontline unknowingly suffering from a broken neck and surviving on just pain killers. The second IED just over a month later almost killed me, I died in the air above Helmond Province onboard a Military Helicopter and became the first British Soldier serving in Afghanistan to be surgically operated on whilst in the air. I suffered serious life changing injuries which has also left me suffering with Post Traumatic Stress Disorder and severe depression. I wrote the book because I became so fed up with my pain and depression made worse by the lack of help and support that I hated waking up every morning and breathing the air. 2018 saw a large rise in Veteran PTSD related suicides – which has continued to spiral into 2019 and I could have been another. The book will take you on a journey through my eyes and show you what it’s like to be “Broken By War” The book is a powerful read and will take you on a ride full of emotion – from laughter to tears – as you read about friendship, leadership, survival and recovery. It's not about blame or regret - it's about CHANGE. About the Author Anthony witnessed a number of traumatic events in his life as well as suffering life changing injuries. Anthony openly suffers with Post Traumatic Stress Disorder and his book is helping Veterans to reach out. With his own lack of support from the Government, the Military, The Charity's and his own city, Anthony is now devoted to spreading the Awareness of his own failings to help others now in his shoes. Follow Anthony on twitter @Broken_By_War

    Yet sometimes other things in our lives can be so overwhelming that we forget their healing power. In this inspiring book, bestselling author Maeve Haran describes how the little things in life can prove to be the most satisfying. Swapping jokes with a shopkeeper or getting a smile from another driver when you let them into the traffic makes you feel better about yourself than any self-help book. "Froth on the Cappuccino" celebrates hundreds of everyday delights all designed to remind us how joyous life is.

    It would emerge that, like Vicky, 220 other women who were diagnosed with cervical cancer were not informed that a clinical audit -carried out by the national screen programme CervicalCheck - had revised their earlier, negative smear tests. Their cancers could possibly have been preventable.Since then, Vicky has become women's voice for justice on the issue, and her system-changing activism has made her a household name.In her memoir Overcoming, Vicky shares her remarkable personal story, from a life-threatening accident in early adulthood through to motherhood, a battle with depression, her devastating later discovery that her cancer had returned in shocking circumstances - and the ensuing detective-like scrutiny of events that led the charge for her history-making legal action.An inspiring story of rare resilience and power, Overcoming is an account of how one woman can move mountains - even when she is fighting for her own life - and of finding happiness and strength in the toughest of times.'Calls to mind the work of Emilie Pine, or the memoir by Maggie O'Farrell, I Am, I Am, I Am ... Overcoming is more than the retelling of an extraordinary life. Its pacing and gentleness leaves plenty of room for tears and for reflection' Irish Independent

    But their story is one of many ups and downs, trials and tribulations, and periods of good and bad luck. This authorized biography examines and explores all aspects of their history, both personally and professionally. Comprised of extensive interviews conducted by author and longtime King’s X fan Greg Prato, King’s X: The Oral History allows the band’s three members - singer/bassist Doug Pinnick, guitarist Ty Tabor, and drummer Jerry Gaskill - to tell their full story for the first time. It also opens the floor to friends and collaborators, plus some of the many top rock names who are also fans of the band, including Pearl Jam’s Jeff Ament, The Police’s Andy Summers, Smashing Pumpkins’ Billy Corgan, Soundgarden’s Kim Thayil, Pantera’s Rex Brown, Mötley Crüe’s Mick Mars, and many more. In addition, King’s X explores the stories behind every single song the band has recorded over the years, while also detailing the creation of each of their twelve albums and offering insight into the influence of religion on their work. It also features memories of the band’s tours with some of rock’s biggest names - including AC/DC, Pearl Jam, and Mötley Crüe - and the events that led to their show-stopping performance at the mammoth Woodstock ’94 festival. Packed full of rare and never-before-seen photographs from throughout their career, King’s X is the definitive companion to the band and their music.

    In this fascinating and useful book, Perry Anderson interviews the noted scholar of Islam Suleiman Mourad about the Qurʾan and the history of the faith. Mourad elucidates the different stages in Islam's development: the Qurʾan as scripture and the history of its codification; Muhammad and the significance of his Sunna and Hadith; the Sunni-Shiʿi split and the formation of various sects; the development of jihad; the transition to modernity and the challenges of reform; and the complexities of Islam in the modern world. He also looks at Wahhabism from its inception in the eighteenth century to its present-day position as the movement that galvanized modern Salafism and gave rise to militant Islam or jihadism. The Mosaic of Islam reveals both the richness and the fissures of the faith. It speaks of the different voices claiming to represent the religion and spans peaceful groups and manifestations as well as the bloody confrontations that disfigure the Middle East, such as the Saudi intervention in the Yemen and the collapse of Syria and Iraq.