Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies


Geoffrey B. West - 2017
    The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science, creating a new understanding of energy use and metabolism: West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. This speaks to everything from how long we can expect to live to how many hours of sleep we need. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism's body. West's work has been game-changing for biologists, but then he made the even bolder move of exploring his work's applicability to cities. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. For every doubling in a city's size, the city needs 15% less road, electrical wire, and gas stations to support the same population. More amazingly, for every doubling in size, cities produce 15% more patents and more wealth, as well as 15% more crime and disease. This broad pattern lays the groundwork for a new science of cities. Recently, West has applied his revolutionary work on cities and biological life to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune, however diverse and unrelated they are to each other.From the Hardcover edition.

On Growth and Form


D'Arcy Wentworth Thompson - 1917
    Why do living things and physical phenomena take the forms they do? Analyzing the mathematical and physical aspects of biological processes, this historic work, first published in 1917, has become renowned as well for the poetry of is descriptions.

Thinking in Systems: A Primer


Donella H. Meadows - 2008
    Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

The Fractal Geometry of Nature


Benoît B. Mandelbrot - 1977
    The complexity of nature's shapes differs in kind, not merely degree, from that of the shapes of ordinary geometry, the geometry of fractal shapes.Now that the field has expanded greatly with many active researchers, Mandelbrot presents the definitive overview of the origins of his ideas and their new applications. The Fractal Geometry of Nature is based on his highly acclaimed earlier work, but has much broader and deeper coverage and more extensive illustrations.

Love Thyself: The Message from Water III


Masaru Emoto - 1999
    Water speaks for what is in our mind. Water awakens the subconscious memory in each person. . . . I now know why water is indispensable to the phenomenon of life, and why alternative therapies exist and why they’re effective. Water helped me understand religion and prayer and gave me a clue to understanding the nature of energy. It helped me understand the relationship between humanity and the cosmos. It gave me a clue to help me understand what dimensionality is. I could come one step closer to understanding the eternal theme of humanity that asks where we come from, why we are here, and what happens when we die.         “Thus, for the release of this, the third volume in my series of The Message from Water, I decided to choose what the world most urgently needs at present as a theme. That is, of course, the need to eliminate war and terrorism throughout the world. The theme I have chosen is ‘prayer.’ When I thought about it more deeply, I realized that prayer is most effectively sent when each person in the world raises their energy of love by imagining a scene where the peoples of the world are living in peace. I’ve been taught this through the process of asking water many questions.         “For this reason, the title of this book is ‘Love Thyself.’ First you must shine with positive, high-spirited vibrations, and be full of love. In order to do that, I think it’s important to love, thank, and respect yourself. If that’s the case, then each of those vibrations will be sent out into the world and the cosmos, and the great symphony of that harmonic vibration will wrap our planet in waves of love that serve to cherish our Heaven-granted lives. This is the message from water.” — Masaru Emoto

Honey from Stone: A Naturalist's Search for God


Chet Raymo - 1987
    As he wanders the land year upon year, Raymo gathers the revelations embedded in the geological and cultural history of this wild and ancient place. "When I called out for the Absolute, I was answered by the wind," Raymo writes. "If it was God's voice in the wind, then I heard it." In poetic prose grounded in a mind trained to discover fact, Honey from Stone enters the wonder of the material world in search of our deepest nature.

The Information: A History, a Theory, a Flood


James Gleick - 2011
    The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself. And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.

Godel: A Life Of Logic, The Mind, And Mathematics


John L. Casti - 2000
    His Incompleteness Theorem turned not only mathematics but also the whole world of science and philosophy on its head. Equally legendary were Gö's eccentricities, his close friendship with Albert Einstein, and his paranoid fear of germs that eventually led to his death from self-starvation. Now, in the first popular biography of this strange and brilliant thinker, John Casti and Werner DePauli bring the legend to life. After describing his childhood in the Moravian capital of Brno, the authors trace the arc of Gö's remarkable career, from the famed Vienna Circle, where philosophers and scientists debated notions of truth, to the Institute for Advanced Study in Princeton, New Jersey, where he lived and worked until his death in 1978. In the process, they shed light on Gö's contributions to mathematics, philosophy, computer science, artificial intelligence -- even cosmology -- in an entertaining and accessible way.

Science Ink: Tattoos of the Science Obsessed


Carl Zimmer - 2011
    This fascinating book showcases hundreds of eye-catching tattoos that pay tribute to various scientific disciplines, from evolutionary biology and neuroscience to mathematics and astrophysics, and reveals the stories of the individuals who chose to inscribe their obsessions in their skin. Best of all, each tattoo provides a leaping-off point for bestselling essayist and lecturer Zimmer to reflect on the science in question, whether it's the importance of an image of Darwin's finches or the significance of the uranium atom inked into the chest of a young radiologist.

New Dark Age: Technology and the End of the Future


James Bridle - 2018
    Underlying this trend is a single idea: the belief that our existence is understandable through computation, and more data is enough to help us build a better world.   In actual fact, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Meanwhile, those in power use our lack of understanding to further their own interests. Despite the accessibility of information, we’re living in a new Dark Age.   From rogue financial systems to shopping algorithms, from artificial intelligence to state secrecy, we no longer understand how our world is governed or presented to us. The media is filled with unverifiable speculation, much of it generated by anonymous software, while companies dominate their employees through surveillance and the threat of automation.   In his brilliant new work, leading artist and writer James Bridle excavates the limits of technology and how it aids our understanding of the world. Surveying the history of art, technology, and information systems, he explores the dark clouds that gather over our dreams of the digital sublime.

The Nature of Code


Daniel Shiffman - 2012
    Readers will progress from building a basic physics engine to creating intelligent moving objects and complex systems, setting the foundation for further experiments in generative design. Subjects covered include forces, trigonometry, fractals, cellular automata, self-organization, and genetic algorithms. The book's examples are written in Processing, an open-source language and development environment built on top of the Java programming language. On the book's website (http://www.natureofcode.com), the examples run in the browser via Processing's JavaScript mode.

Encounters with the Archdruid


John McPhee - 1971
    The four men portrayed here have different relationships to their environment, and they encounter each other on mountain trails, in forests and rapids, sometimes with reserve, sometimes with friendliness, sometimes fighting hard across a philosophical divide.

The Web of Life: A New Scientific Understanding of Living Systems


Fritjof Capra - 1996
    Now, in The Web of Life, he takes yet another giant step forward, offering a brilliant synthesis of such recent scientific breakthroughs as the theory of complexity, Gaia theory, and chaos theory. 25 line drawings.

A Pattern Language: Towns, Buildings, Construction


Christopher W. Alexander - 1977
    It will enable making a design for almost any kind of building, or any part of the built environment. ‘Patterns,’ the units of this language, are answers to design problems: how high should a window sill be?; how many stories should a building have?; how much space in a neighborhood should be devoted to grass and trees?More than 250 of the patterns in this language are outlined, each consisting of a problem statement, a discussion of the problem with an illustration, and a solution. As the authors say in their introduction, many of the patterns are archetypal, so deeply rooted in the nature of things that it seems likely that they will be a part of human nature and human action as much in five hundred years as they are today.A Pattern Language is related to Alexander’s other works in the Center for Environmental Structure series: The Timeless Way of Building (introductory volume) and The Oregon Experiment.

Biomimicry: Innovation Inspired by Nature


Janine M. Benyus - 1997
    Biomimics study nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world.Janine Benyus takes readers into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; harness energy by examining how a leaf converts sunlight into fuel in trillionths of a second; and many more examples.Composed of stories of vision and invention, personalities and pipe dreams, Biomimicry is must reading for anyone interested in the shape of our future.