In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

    But sometimes the solutions are not as interesting as the beautiful symmetric patterns that lead to them. Written in a friendly style for a general audience, Fearless Symmetry is the first popular math book to discuss these elegant and mysterious patterns and the ingenious techniques mathematicians use to uncover them.Hidden symmetries were first discovered nearly two hundred years ago by French mathematician �variste Galois. They have been used extensively in the oldest and largest branch of mathematics--number theory--for such diverse applications as acoustics, radar, and codes and ciphers. They have also been employed in the study of Fibonacci numbers and to attack well-known problems such as Fermat's Last Theorem, Pythagorean Triples, and the ever-elusive Riemann Hypothesis. Mathematicians are still devising techniques for teasing out these mysterious patterns, and their uses are limited only by the imagination.The first popular book to address representation theory and reciprocity laws, Fearless Symmetry focuses on how mathematicians solve equations and prove theorems. It discusses rules of math and why they are just as important as those in any games one might play. The book starts with basic properties of integers and permutations and reaches current research in number theory. Along the way, it takes delightful historical and philosophical digressions. Required reading for all math buffs, the book will appeal to anyone curious about popular mathematics and its myriad contributions to everyday life.

    This book contains my answer to that question. The purpose of the book is to tell the beginning student of advanced mathematics the basic set- theoretic facts of life, and to do so with the minimum of philosophical discourse and logical formalism. The point of view throughout is that of a prospective mathematician anxious to study groups, or integrals, or manifolds. From this point of view the concepts and methods of this book are merely some of the standard mathematical tools; the expert specialist will find nothing new here. Scholarly bibliographical credits and references are out of place in a purely expository book such as this one. The student who gets interested in set theory for its own sake should know, however, that there is much more to the subject than there is in this book. One of the most beautiful sources of set-theoretic wisdom is still Hausdorff's Set theory. A recent and highly readable addition to the literature, with an extensive and up-to-date bibliography, is Axiomatic set theory by Suppes.

    This authoritative yet accessible study is the ultimate astronomy lesson. Combining fascinating and often alarming scenarios that seem plucked from science fiction with the latest research and opinions, Plait illustrates why outer space is not as remote as most people think. Each chapter explores a different phenomenon, explaining it in easy-to-understand terms, and considering how life on earth and the planet itself would be affected should the event come to pass. Rather than sensationalizing the information, Plait analyzes the probability of these catastrophes occurring in our lifetimes and what we can do to stop them. With its entertaining tone and enlightening explanation of unfathomable concepts, Death from the Skies! will appeal to science buffs and beginners alike.

    He looks at the difficult dialogue between science and religion; the conflict between our human desire for permanence and the impermanence of nature; the possibility that our universe is simply an accident; the manner in which modern technology has separated us from direct experience of the world; and our resistance to the view that our bodies and minds can be explained by scientific logic and laws. And behind all of these considerations is the suggestion—at once haunting and exhilarating—that what we see and understand of the world is only a tiny piece of the extraordinary, perhaps unfathomable whole.

    In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.