It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their company, their business, their industry.If there is an assignment or a promotion up for grabs, a client or account looking for new answers, do you know how to go for it? Donny Deutsch built a billion-dollar media business asking himself the basic question, "Why Not Me?" Once the reader asks—and answers—that question, a world of opportunity opens up. It is a tool to motivate people, build a business, and create a business culture.Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. It's Donny's story. In a fun conversation with the reader, Donny lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality. Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has learned along the way, broken down into real, relevant, and inspiring lessons that will be useful to everyone from the front-line salesperson to the middle manager to the successful corporate executive. (It's also a useful guide for dating.)

    How often you find yourself looking for new and interesting recipes to prepare for your loved one? Wouldn't you like to have a cooking journal at hand that can provide some awesome and amazing recipes to make for your loved one?Well, you don't need to search anymore!The perfect cookbook is here! We've developed it just for you!Don't worry! It's not a regular cookbook! It's much more than that: it's an instant pot cookbook full of recipes just for you two!You have the best instant pot recipes ever adjusted for only 2 servings available for you at all time!The Cookbook includes recipes for:BreakfastMain DishesSide DishesSnacksDessertsAll recipes include:Nutrition FactsIngredient listCook/Prep TimeYou don't have to calculate your servings anymore when you want to make something tasty for you and your special someone!Now you only need this cookbook!Get it today!

    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

    Dumb crooks, celebrities gone bad, unsolved mysteries, odd laws, and more—Strange Crime has plenty of stories that will make you ask yourself, “What could they possibly have been thinking?” This easily portable paperback book is ideal for readers on the go. Take it to school, to work, to jury duty!

    MURDER GONE West Coast doctor Kenneth Stahl would do anything to free himself from his wife Carolyn. Then Adriana Vasco-Kenneth's former receptionist and mistress of nine years-obliged by introducing him to ex-con Dennis Earl Godley. The deal was set. Godley would murder Carolyn for thirty-thousand dollars. On the day after her 44th birthday, the trusting victim was lured to a lonely stretch of road. The deadly rendezvous took a shocking turn. Not only was Carolyn gunned down with a .357 Magnum, but Kenneth would also be killed.The hit man's getaway driver was the other woman, Adriana Vasco. In a sensational trial, a tangled web of lies, sex, and betrayal unfolded as Adriana and Dennis turned against each other...

    Do you want to eat burgers, chocolate cake, frozen margaritas, fudge, and French fries—and still fit into your pants?  Is life not worth living without brownies and onion rings?  Do you want a surefire way to tame your cravings? From breakfast ideas and chopped salads to guilt-free junk food and cocktails, Hungry Girl recipes taste great but are low in fat and calories.  Check it out!• Eggs Bene-Chick: 183 calories• Bring on the Breakfast Pizza: 127 calories• Ooey Gooey Chili Cheese Nachos: 216 calories• Big Bopper Burger Stopper: 202 calories• Dreamy Chocolate Peanut Butter Fudge: 65 calories• Lord of the Onion Rings: 153 calories• Rockin’ Tuna Melt: 212 calories• 7-Layer Burrito Blitz: 277 calories• I Can’t Believe It’s Not Sweet Potato Pie: 113 calories• Cookie-rific Ice Cream Freeze:  160 calories• With easy instructions, simple steps, and hilariously fun facts and figures, Hungry Girl recipes are as fun to read as they are to make!And when you’re not in your kitchen, check out HG’s 10 mini survival guides, plus tips ’n tricks that’ll help you make smarter food choices anywhere, anytime!

    . . a lively, engaging masterpiece."--Erik Brynjolfsson, bestselling co-author of The Second Machine AgeMIT professor Sinan Aral isn't only one of the world's leading experts on social media--he's also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology's great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers--to everyone who hopes to change the way we think and act--which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

    Marvel at Chichen Itza's massive El Castilo pyramid, swim in a cenote, and party in a steamy Caribbean cantina in Merida; all with your trusted travel companion. Get to the heart of Cancun, Cozumel and the Yucatan and begin your journey now! Inside Lonely Planet Cancun, Cozumel & the Yucatan Travel Guide: Color maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - cuisine, history, art, literature, Maya heritage, landscapes, wildlife, customs and etiquette Over 30 maps Covers Cancun, Isla Mujeres, Isla Cozumel, Riviera Maya, Costa Maya and the Southern Caribbean Coast, Yucatan State, Chichen Itza, Campeche, Chiapas and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Cancun, Cozumel & the Yucatan, our most comprehensive guide to Cancun, Cozumel and the Yucatan, is perfect for both exploring top sights and taking roads less traveled. Looking for more extensive coverage? Check out Lonely Planet Mexico for a comprehensive look at all the country has to offer. Authors: Written and researched by Lonely Planet, John Hecht, Lucas Vidgen. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveler community. Lonely Planet covers must-see spots but also enables curious travelers to get off beaten paths to understand more of the culture of the places in which they find themselves.

    It introduced Psephology to the eager Indian masses and used state-of-the-art tools to bring slick programming and made an instant connect with its audience. Prannoy Roy, one of the promoters was an instant hit with his earnest demeanor and sly smile. This is the story of how this dynamic young man ended up presiding over one of the most corrupt media houses in Indian history. The two Promoters of NDTV, along with key top management colluded over the years with government functionaries and politicians to break laws, evade taxes and deceive shareholders of a public listed company. All this obviously through political patronage and “wheeling-and-dealing” as part of the Lutyens club and how they created a biased public discourse for a select elite class. Multinational corporations such as General Electric wittingly or otherwise aided NDTV by investing $150 million into a shell company with zero employees and zero revenue! In the minds of the Indian citizen, there is a space and respect for media. Using the halo of journalism and under the garb of Freedom of Press, media owners misuse this position and in the end, degrade the values of journalism. On several occasions media became the tool of false propaganda, blackmailing and illegal money making with the blessing of uncouth politicians and corporate icons with hidden agendas. This ought to be exposed and that is the reason for this book.

    What happens after you die? What happens if you die with Christ or without Christ? What happens when Jesus returns if you have or haven’t accepted Christ? What exactly comes next?Randy Frazee, popular pastor of Oak Hills Church and general editor of the wildly successful Believe and The Story programs, answers these questions and more. Born out of a deeply personal search for truth after the death of his mother, What Happens After You Die is a straightforward exploration of what the Bible says about life after death. From heaven and hell to the Lake of Fire and the actual presence of God, Frazee uncovers what is simply cultural tradition and what is truly biblical. He shows readers not only the death Jesus came to save us from but the life he came to save us for.Based on a teaching series that has had more online views than any other series Frazee has done to date, What Happens After You Die is a guide to the perennial questions about life and death, what comes next, and how we should live until then.

    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

    Created by The Blue Jean Chef, Meredith Laurence, Air Fry Everything offers over 130 all new, flavor-bursting recipes, including restaurant makeovers, like Blooming Onions, Beer Battered Onion Rings, Chicken Wings, Shrimp Egg Rolls, and Skinny Fries, and turns them into healthy and crunchy, lower calorie alternatives. Additional recipes include Parmesan Chicken Fingers, Fish and "Chips," Cherry Chipotle Chicken Wings, Crab Cakes, Coconut Shrimp, Fried Cauliflower with Parmesan Lemon Dressing, homemade potato chips, Boston Cream Donut Holes, and much more.Your air fryer can create more than "fried" foods, and Air Fry Everything gives you recipes for that too including Marinated Rib-Eye Steak with Herb Roasted Mushrooms, Inside Out Cheeseburgers, Honey Mesquite Pork Chops, Maple Balsamic Salmon, Roasted Vegetable Stromboli and Mini Molten Chocolate Cake, just to name a few. Plus foolproof recipes for making perfect bacon, roasting garlic, toasting nuts and creating crispy tortilla chips.As always Meredith also provides tips and tricks to help you get the most out of your air fryer, plus how to cook your favorite frozen foods without all the added oil that goes along with deep-frying. Air Fry Everything is the must-have cookbook for anyone who owns an air fryer.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.