It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:Establishing Credibility & Thought LeadershipGrowing Your NetworkAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com

    Once again there are comical and insightful tales of life in wild and stunning locations.Readers will be further enlightened by the escapades of the unforgettable farmer Foteini: her unique take on life; her outrageous ‘fashions’, including a makeshift shoe design you will never forget, and her ‘haute couture’ offerings for Riko the donkey.As well as tales of the Peloponnese, there are stories from other Greek locations the couple have visited, including Pelion and the islands of Santorini and Corfu. This book also offers a fascinating glimpse into some of the author’s earliest trips to Greece with tales that have not been published before, including a year of teaching English in Athens during a dangerous time of political upheaval; a humorous story of facing up to bizarre religious relics in Corfu; and a long sabbatical in Crete that didn’t quite go to plan, with a hint of unexpected romance in an idyllic setting.This book also includes some of the author's photographs of her travels in Greece.

    It didn't matter that Jeff Gordon hailed from California -- hardly a fountain of stockcar pedigree -- or that they said he was too small to race with the big boys on the dirt tracks and ovals of his youth. It didn't matter that Dale Earnhardt called this upstart "Wonderboy" -- no one raced the legendary Earnhardt harder, and no two drivers had more respect for each other. And it didn't matter that the racing world said Gordon was finished with the breakup of the crew on the #24 car and the departure of Ray Evernham, his crew chief, in 1999 -- he came back two seasons later to win a record-equaling fourth Winston Cup, this time with Robbie Loomis as crew chief. In the end, all that matters is that Jeff Gordon is the greatest living NASCAR champion, and it only remains to be seen just how many championships he can win.But what's it really like to climb into a stockcar every weekend and challenge for a championship? Offering a never-before-seen entry into the thrilling world of NASCAR racing, Jeff Gordon takes us into the cockpit of the #24 DuPont Chevrolet car; right into the garages where his cars are made; and inside the lives and efforts of his extraordinary team, the Rainbow Warriors. Just how does his car get built, tested, and driven, and how do these personalities mesh into a championship team? Along the way we find out what he thinks of life as both a NASCAR champion and a never-left-alone celebrity, where he came from and to whom he owes all his successes, and above all, what it takes to be a champion in one of the most dangerous and thrilling sportsof all."Jeff Gordon: Racing Back to the Front" -- My Memoir is a pit pass all its own, giving passionate NASCAR fans unique access into the life and career of one of the most storied champions in the sport.

    

    His travel stories have had millions of views online and are collected within for the first time. The content of Wayward was written during a yearlong trip around the world, during which the author lived in twelve countries over twelve months. Gates' writing has been described as “evocative”, “hilarious” and “brilliant.” He has been described as a “wanker”, “kind of a dipshit” and “retarded”.Wayward is a must-read for anyone who needs a shrink and likes to travel.

    At 34, Amanda Meredith had it all - A successful career, a home, a child, and everything that should have made her happy. She was also crazy in love; his name was Cage, and their love would become her first addiction—but not her last. Some would say that love destroyed her, but what she let ravage her mind, body, and soul had nothing to do with love and everything to do with a deep-seated need to destroy herself. With the prick of a needle, and a shot of methamphetamine, she lost everything- her child, her career, and she lost Cage. Her story is not for the faint of heart. Addict Chick: Sex, Drugs & Rock ‘N’ Roll is her heartbreak, her sorrow, and the story of how she fought like hell to save herself, with a little help from the Man above. In this memoir, one woman proves that no matter who you are, and no matter how far you have fallen, nobody is beyond redemption.

    In this compilation all focused around the four letter word that has ended more wrestling careers than steroids, pills and alcohol combined: HEAT!HEAT: A dark cloud that follows a wrestler after a personal conflict or misunderstanding between two individuals or more backstage.JTG will take you, the reader, on a journey, from the beginning of his career, to the final curtain call; sharing stories on how he battled Heat from day one. Join JTG on this epic pilgrimage through this blazing inferno that was his career, while managing to piss off more people for writing this book!!!

    At ten kilometres in length, the Mazeno is the longest route to the summit of an 8,000-metre peak. Ten expeditions had tried and failed to climb this enormous ridge. Eleven days later two of the team, Sandy Allan and Rick Allen, both in their late fifties, reached the summit. They had run out of food and water and began hallucinating wildly from the effects of altitude and exhaustion. Heavy snow conditions meant they would need another three days to descend the far side of the ‘killer mountain’. ‘I began to wonder whether what we were doing was humanly possible. We had climbed the Mazeno and reached the summit, but we both knew we had wasted too much energy. In among the conflicting emotions, the exhaustion and the elation, we knew our bodies could not sustain this amount of time at altitude indefinitely, especially now we had no water. The slow trickle of attrition had turned into a flood; it was simply a matter of time before our bodies stopped functioning. Which one of us would succumb first?’ In Some Lost Place is Sandy Allan’s epic account of an incredible feat of endurance and commitment at the very limits of survival – and the first ascent of one of the last challenges in the Himalaya.

    When her offence was discovered it was reported to be the biggest white-collar crime committed by a female in Victoria, and she was sentenced to seven years in a maximum-security prison, alongside the state's most notorious criminals. Being incarcerated with drug dealers and murderers, however, was not nearly as daunting as having to tell her two young daughters why she was leaving them. The shame was almost unbearable. As Kerry adjusted to life behind bars, she began to see her fellow inmates as more than simply 'murderers' and 'drug dealers' - they became real people with names and broken dreams. And as they opened up to her, she realised that many of these women had violent home lives and were not getting parole simply because they couldn't fill out the paperwork. Horrified, Kerry set about using her skills to represent them. She also began to study. Today, Kerry has a PhD, advocates for women prisoners, and has been reunited with her daughters. In her inspiring memoir, filled with fascinating stories of life behind bars and shot through with wry humour, she reveals how one woman's darkest hour can become a turning point in her life. And how, just perhaps, it can even be the making of her.

    Although intense, it's written with much humour, and hope. In the author's own words: "As a schoolboy already caught up in addiction, I stood outside of a McDonald's waiting for a man I thought was my friend. A friend I met online. It would change my life forever. I was a streetwise kid growing up in a tough housing scheme. But the Internet was a new phenomenon. Euphoric Recall details my recovery from extreme trauma and addiction. As a Scottish working-class lad who grew up in a new town—Livingston—I also survived brutal experiences with suicide, violence, and severe mental health issues. One day, I decided to write a memoir about it. I hold nothing back.”

    Aged 16, White was the youngest player to win the English Amateur Championship. At 18, he won the World Amateur title. By 1984, he's a professional success, married but not at all settled. He's the kind of man who goes out for a packet of cigarettes and comes home two weeks later. Gambling, women, marathon binges with showbiz friends like Ron Wood of the Rolling Stones, have threatened the stability of his marriage. But somehow White has survived, to tell in candid detail, a most unusual, often outrageous story of a very sporting life.

    Kirkland is a master at finding the small hidden bits of humor in events that the rest of us might just as easily overlook. His goal with his writing has always been to let his readers laugh with him and at him, and by doing so, finding a way to laugh at themselves. His previous books have been called "a must-have for all of us who love to just sit back and laugh." This book follows that tradition.Recipient of the 2006 Stephen Leacock Award of Merit for Humour (Canada.)

    Unsettled explores racism, ableism, abuse and resistance as well as the bonds of community, family and friendship. As an Irish Traveller writing from a feminist perspective, McDonagh’s essays are rich and complex, raw and honest, and, above all else, uncompromising.Praise for UnsettledDon’t read this memoir in sorrow and outrage, read it because Rosaleen McDonagh is so proud, smart and ingenious, she will make you feel more properly alive. Beautifully written, this book beats back the darkness. It brings us all further on. — Anne EnrightMoving and eloquent, this collection is both the story of one woman’s life and a work of profound literary activism. — Emilie PineRosaleen’s story is her story. It’s a very important story and she has a right to tell it. Rosaleen demonstrates, contrary to some settled people’s opinion, that our community is matriarchal, our mothers are so resourceful, and we are not victims. The book is a testimony to the importance of identity and belonging. — Anne BurkeLike James Baldwin before her, this work is a ferociously honest exploration of the intricacies of racism, identity, sexuality, disability, grief, sensuality and marginalisation. It is also a beautiful piece of prose; honest and difficult and deeply moving. This book sees Rosaleen McDonagh masterfully taking all the parts of her life and fitting them together brilliantly for us. A must read. — Mark O’HalloranEmotive, honest and raw. Rosaleen McDonagh takes us on a journey of self acceptance, a journey that sees her face challenging obstacles and setbacks; as well as meeting friends and allies who help her to carve out a place in which she belongs. Unsettled is not only the recount of personal experiences but an authentic glimpse of Traveller life and culture as well as Rosaleen’s very sense of identity. — Michael Power

    Engaging and accessible, Life on the Tenure Track will delight and enlighten faculty, graduate students, and administrators alike.

    From revelations about the meanest, softest, and smelliest players in the league, to Williams’s early days as a “young man with a lot of money and not a lot of sense,” to his strong and powerful views on race, privilege, and giving back, Loose Balls is a basketball book unlike any other.No inspirational pieties or chest-thumping boasting here—instead, Jayson Williams gives us the real insider tales of refs, groupies, coaches, entourages, and all the superstars, bench warmers, journeymen, clowns, and other performers in the rarefied circus that is professional basketball.From the Trade Paperback edition.