Book picks similar to
Amul's India: 50 Years of Amul Advertising by Da Cunha Communications
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Managerial Economics: A Problem Solving Approach
Luke M. Froeb - 2007
Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.
Blogging: Getting To $2,000 A Month In 90 Days (Blogging For Profit)
Isaac Kronenberg - 2017
Everything in this book is based on real strategies currently used by top-earning bloggers. Whether you're new to blogging or an advanced blogger, if there was some magic pill that could take you from nothing to earning a full-time income from a blog, then this book is the closest thing in existence to that magic pill. If you're serious about earning an income blogging, then this book will be the best book which you've ever read on the subject.
Electronic Commerce: A Managerial Perspective
Efraim Turban - 1999
With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.
A.R. Rahman: The Musical Storm
Kamini Mathai - 2009
250-258) and index.
Visual Merchandising: Windows and In-Store Displays for Retail
Tony Morgan - 2008
Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Entrepreneur: Jack Ma, Alibaba and the 40 Thieves of Success (Entrepreneurship Guide)
Think Maverick - 2017
You'll discover, maintain and grow any idea you have into your entrepreneur's dream.* This is Jack Ma's guide when it comes to starting your own company and becoming the next Successful Entrepreneur!Why Only A Few People Succeed?5 years ago I set out on a journey to understand what makes any Good idea, Great & what makes the Best of them, Legendary.Every lessons and notes in these pages has personally helped me in my solo-entrepreneurial journey. I’ve applied dozens of these philosophies & hacks into growing my own business. The lessons here have aided in my journey towards building a 6-figure publishing company without any notable mentors by my side and helped me faced my toughest adversity (Acid Test). They will help you when you need them most. Now, most of us are psychologically intrigued by stories of unbelievable success, but we fail to discover and pay attention on what sets these strangers apart. We fail to recognize the journey it takes to arrive at the peak. There are literally a thousand and one ways to achieve success, but only a dozen or so reasons for complete and utter failure.So what makes Jack Ma so different from the rest of the world’s 1%?Wait no more: Let’s read and find out now!
Akhada: The Authorized Biography of Mahavir Singh Phogat
Saurabh Duggal - 2016
In 2000, after the Olympic Games closed with much fanfare in Sydney, legendary wrestler Mahavir Singh Phogat watched, dejected and heartbroken, as the prize reserved by his state government for winners of Olympic medals in wrestling was left unclaimed. Determined to never see this instance repeated, Phogat decided to do the unthinkable. Much to his neighbours’ curiosity he spent two days digging a pit in his courtyard and asked his young daughters and nieces to join him there at the break of dawn one day. Little did they know that this unusual command from him would change their lives forever.Yet, each of their wins in the ring, every ambition he had for them, came at great personal cost. In the small village of Balali in Haryana, a state infamous for its practice of female foeticide and low literacy rates, Phogat had to battle not just deep social stigma and an apathetic government, but also a disapproving family and personal tragedy, to train the girls in his sport. Due to his efforts, the girls have all gone on to win medals and acclaim at the national and international levels, including at the Olympics and the Commonwealth Games.Akhada tells the remarkable story of a man of tremendous fortitude, of a father who fought against all odds to give his daughters a future they could not have dreamed for themselves.
Know Your Onions: Web Design: How to Become a Top-class Money Making Web Designer Without Learning Code
Drew de Soto - 2013
The book reads in a conversational style and is more like having a chat with a bloke that knows his stuff than any kind of "how-to" manual. This is the sequel to Know Your Onions: Graphic Design by the same author.
Young Man You'll Never Die: A World War II Fighter Pilot In North Africa, Burma & Malaya
Merton Naydler - 2006
Preston Tucker and His Battle to Build the Car of Tomorrow
Steve Lehto - 2016
Having spent years building tanks and airplanes for the army, the car companies would need years more to retool their production to meet the demands of the American public, for whom they had not made any cars since 1942. And then in stepped Preston Tucker. This salesman extraordinaire from Ypsilanti, Michigan, had built race cars before the war, and had designed prototypes for the military during it. Now, gathering a group of brilliant automotive designers, engineers, and promoters, he announced the creation of a revolutionary new car: the Tucker '48, the first car in almost a decade to be built fresh from the ground up. Tucker's car would include ingenious advances in design and engineering that other car companies could not match. With a rear engine, rear-wheel drive, a safety-glass windshielf that would pop out in case of an accident, a padded dashboard, independent suspension, and automatic transmission, it would be more attractive and aerodynamic—and safer—than any other car on the road. But as the public eagerly awaited Tucker's car of tomorrow, powerful forces in Washington were trying to bring him down. An SEC commissioner with close ties to Detroit's Big Three automakers deliberately leaked information about an investigation the agency was conducting, suggesting that Tucker was bilking investors with a massive fraud scheme. Headlines accused him a perpetrating a hoax and claimed that his cars weren't real and his factory was a sham. In fact, the Tucker '48 sedan was genuine, and everyone who saw it was impressed by what this upstart carmaker had achieved. But the SEC's investigation had compounded the company's financial problems and management conflicts, and a superior product was not enough to keep Tucker's dream afloat. Here, Steve Lehto tackles the story of Tucker's amazing rise and tragic fall, relying on a huge trove of documents that has been used by no other writer to date. It is the first comprehensive, authoritative account of Tucker's magnificent car and his battles with the government. And in this book, Lehto finally answers the questions automobile aficionados have wondered about for decades: Exactly how and why was the production of such an innovative car killed?
Jack Ma: Biography Of A Self Made Billionaire
R.G. Knight - 2018
Today, the 53-year-old's e-commerce company is valued at $519 billion, although Ma didn't start achieving career success until his 30s. He says: "In life, it's not how much we achieved, it's how much we've gone through the tough days and mistakes". This book covers the entirety of Jack Ma’s life, the challenges he faced and his struggles - how he braved all odds and swam against the tide to become one of the most successful entrepreneurs in the world today. It will give you a detailed insight into his early life, how he struggled with his education and business, how he handled pessimists and critics and how he learned to use the power of good company, sheer will and grit to achieve his dream. The well-structured book focuses on Jack Ma and his complete story, starting from his childhood. Unlike other boring biographies, it is interesting and engaging to read. The book captures the life of Jack well - his struggles, failures, strategy and thought process. Particularly, how Jack connected the dots in life and what we can learn from him. It's a perfect gift for your son, daughter or anyone who needs a dose of inspiration/motivation. The book contains valuable lessons from Jack Ma's life.
Organizational Behavior and Management
John M. Ivancevich - 1977
To accomplish this, OBM, 8E achieves the difficult goal of preserving its key strengths (i.e., thorough, current, good balance of research and practice) while streamlining its content by removing over 100 pages of readings that are now available on the Web. This reduction in page length makes the book more affordable, teachable, and efficient for students. Preserving Scholarship While Streamlining captures the spirit of what I/K/M used as the guiding principle while writing OBM 8E.
Artificial Intelligence and the Future of Power: 5 Battlegrounds
Rajiv Malhotra - 2021
To understand it fully, we must look beneath the surface. The positive side is that technology is making machines smarter. However, the deeper view explained in this book shows that AI is also making a growing number of people cognitively and psychologically dependent on digital networks. Whether you are a social media fanatic, a diehard AI aficionado, or a paranoid sceptic, it is impossible to escape the ubiquitous impact of AI. Artificial Intelligence is the brains bringing together quantum computing, nanotechnology, medical technology, brain-machine interface, robotics, aerospace, 5G, Internet of Things, and more. It is amplifying human ingenuity and disrupting the foundations of healthcare, military, entertainment, education, marketing and manufacturing.Artificial Intelligence and The Future of Power argues that this AI-driven revolution will have an unequal impact on different segments of humanity. There will be new winners and losers, new haves and have-nots, resulting in an unprecedented concentration of wealth and power. After analyzing society’s vulnerabilities to the impending tsunami, the book raises troubling questions that provoke immediate debate: Is the world headed toward digital colonization by USA and China? Will depopulation become eventually unavoidable?Artificial Intelligence and The Future of Power is a wakeup call to action, compelling public intellectuals to be better informed and more engaged. It educates the social segments most at risk and wants them to demand a seat at the table where policies on Artificial Intelligence are being formulated.
The Indigo Story: Inside the Upstart that Redefined Indian Aviation
Shelley Vishwajeet - 2018
books
Life in a Jungle: My Autobiography
Bruce Grobbelaar - 2018
And yet, question marks have followed him around; question marks about his goalkeeping suitability after arriving on Merseyside; question marks about his integrity after match fixing allegations were laid against him. Here, Grobbelaar takes you to Africa, where nothing is at it seems; he takes you back to an era when Liverpool ruled Europe; he takes you to the benches of the Anfield dressing room, where only the strongest personalities survived. For the first time, he takes you inside the court room, detailing the draining fight to clear his name.