With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.

    Yet most of us don’t know how to read body language–and don’t realize how our own physical movements speak to others. Now the world’s foremost experts on the subject share their techniques for reading body language signals to achieve success in every area of life.Drawing upon more than thirty years in the field, as well as cutting-edge research from evolutionary biology, psychology, and medical technologies that demonstrate what happens in the brain, the authors examine each component of body language and give you the basic vocabulary to read attitudes and emotions through behavior. Discover:• How palms and handshakes are used to gain control• The most common gestures of liars• How the legs reveal what the mind wants to do• The most common male and female courtship gestures and signals• The secret signals of cigarettes, glasses, and makeup• The magic of smiles–including smiling advice for women• How to use nonverbal cues and signals to communicate more effectively and get the reactions you wantFilled with fascinating insights, humorous observations, and simple strategies that you can apply to any situation, this intriguing book will enrich your communication with and understanding of others–as well as yourself.

    C. S. Lewis's Studies in Words explores this fascination by taking a series of words and teasing out their connotations using examples from a vast range of English literature, recovering lost meanings and analysing their functions. It doubles as an absorbing and entertaining study of verbal communication, its pleasures and problems. The issues revealed are essential to all who read and communicate thoughtfully, and are handled here by a masterful exponent and analyst of the English language.

    L. Doctorow, and Frank Rich, into a useful guide not just for writers but for everyone who wants to put their best foot forward in writing prose. Dreyer offers lessons on the ins and outs of punctuation and grammar, including how to navigate the words he calls "the confusables," like tricky homophones; the myriad ways to use (and misuse) a comma; and how to recognize--though not necessarily do away with--the passive voice. (Hint: If you can plausibly add "by zombies" to the end of a sentence, it's passive.) People are sharing their writing more than ever--on blogs, on Twitter--and this book lays out, clearly and comprehensibly, everything writers can do to keep readers focused on the real reason writers write: to communicate their ideas clearly and effectively. Chock-full of advice, insider wisdom, and fun facts on the rules (and nonrules) of the English language, this book will prove invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people's prose, and--perhaps best of all--an utter treat for anyone who simply revels in language.

    Everywhere you turn, publications seem to follow different rules on everything from possessive apostrophes to hyphens to serial commas. Then there are all the gray areas of punctuation--situations the rule books gloss over or never mention at all. At last, help has arrived.This all-in-one reference from grammar columnist June Casagrande covers the basic rules of punctuation plus the finer points not addressed anywhere else, offering clear answers to perplexing questions about semicolons, quotation marks, periods, apostrophes, and more. Better yet, this is the only guide that uses handy icons to show how punctuation rules differ for book, news, academic, and science styles--so you can boldly switch between essays, online newsletters, reports, fiction, and magazine and news articles.Style guides don't cover everything, but never fear! This handbook features rulings from an expert "Punctuation Panel" so you can see how working pros approach sticky situations. And the second half of the book features an alphabetical master list of commonly punctuated terms worth its weight in gold, combining rulings from the major style guides and showing exactly where they differ. With The Best Punctuation Book, Period, you'll be able to handle any punctuation predicament in a flash--and with aplomb.

    This thoroughly revised edition provides teachers and learners of English with a unique, up-to-date reference grammar in an easy-to-use dictionary-like format.

    Yet, as Oliver Kamm cleverly demonstrates in this new book, many of the purists' prohibitions are bogus and can be cheerfully disregarded. Accidence Will Happen is an authoritative and deeply reassuring guide to grammar, style, and the linguistic conundrums we all face.

    An average person spends his or her day enveloped in conversations, e-mails, phone calls, text messages, directions, headlines, and more. But how often do we stop to think about the origins of the words we use? Have you ever thought about which words in English have been borrowed from Arabic, Dutch, or Portuguese? Try admiral, landscape, and marmalade, just for starters. The Secret Life of Words is a wide-ranging account not only of the history of English language and vocabulary, but also of how words witness history, reflect social change, and remind us of our past. Henry Hitchings delves into the insatiable, ever-changing English language and reveals how and why it has absorbed words from more than 350 other languages—many originating from the most unlikely of places, such as shampoo from Hindi and kioskfrom Turkish. From the Norman Conquest to the present day, Hitchings narrates the story of English as a living archive of our human experience. He uncovers the secrets behind everyday words and explores the surprising origins of our most commonplace expressions. The Secret Life of Words is a rich, lively celebration of the language and vocabulary that we too often take for granted.

    If you'd love to learn Greek so you can study your Bible better, but you can't spare two years for college or seminary courses, then Greek for the Rest of Us is for you. Developed by renowned Greek teacher William Mounce, this revolutionary crash-course on 'baby Greek' will acquaint you with the essentials of the language and deepen your understanding of God's Word. You'll gain a sound knowledge of basic Greek, and you'll learn how to use tools that will add muscle to your Bible studies. In six sections, Greek for the Rest of Us will help you: - Recite the Greek alphabet - Read and pronounce Greek words - Learn the Greek noun and verbal system - Conduct Greek word studies - Decipher why translations are different - Read better commentaries Greek for the Rest of Us broadens your knowledge still further with an appendix on biblical Hebrew. It also includes a CD-ROM for your computer featuring the author's class lectures in audio, combined with text and overheads.

    What do I set up as aims for my next lesson with this class and what kind of activities will help to achieve those aims? How do I deal with this reading text in class? What amount of out-of-class work can I reasonably expect my learners to do? How do I make best use of a textbook I am not entirely happy with? These are just a few examples of the many questions typically asked by teachers which she addresses in this book.Although insights from research can help, there are no 'right answers' provided. Instead, the aim is to give you a solid foundation of knowledge which you can use to evaluate and apply your own ideas about teaching and learning.The book is organized into four parts.- Part One ('A framework for teaching and learning') looks at insights from research into learners, learning, and language in use and discusses how these have influenced methodology and materials in ELT. Specific topics covered include: the use of communicative tasks in the classroom, the concept of learner strategies and how you can train your students to develop them, the growth of interactive methodology and its consequences in changing the roles of teacher and learner.- Part Two ('Teaching the language system') focuses on vocabulary and grammar, and Part Three ('Developing the language skills') on the traditional four language skills of listening, speaking, reading, and writing. There is also discussion of how these different areas fit together.- Part Four ('Planning and assessing learning') moves on to wider issues. Chapter 10 on course design refers back to topics covered earlier in the book. Chapter 11 deals with the relationship between teaching and different forms of assessment.There is an Introductory task at the start of each chapter (with supporting guidance notes), as well as a Discussion topics and projects section - which can be used for group discussion - at the end.The book also has a complete glossary, further reading suggestions at the end of each chapter, a bibliography, and a full index.

    Use them to pry, chip, yank and sift good characters out of the place where they live in your memory, your imagination and your soul.Award-winning author Orson Scott Card explains in depth the techniques of inventing, developing and presenting characters, plus handling viewpoint in novels and short stories. With specific examples, he spells out your narrative options–the choices you'll make in creating fictional people so "real" that readers will feel they know them like members of their own families.You'll learn how to: draw the characters from a variety of sources, including a story's basic idea, real life–even a character's social circumstances make characters show who they are by the things they do and say, and by their individual "style" develop characters readers will love–or love to hate distinguish among major characters, minor characters and walk-ons, and develop each one appropriately choose the most effective viewpoint to reveal the characters and move the storytelling decide how deeply you should explore your characters' thoughts, emotions and attitudes

    But it’s a lot easier if you know the hidden skills and techniques that experts know -- and use -- to learn any foreign language. In this little handbook, language expert Graham E. Fuller -- whose career has required him to learn more than a dozen languages -- shows how to take the steps that will make it easier for anyone struggling to learn any new language.That’s why How to Learn a Foreign Language is used by schools, universities, and independent language-learners throughout the world. Acclaim for How to Learn a Foreign Language:“Useful and entertaining.” -- The New York Times“It’s astonishing that no one has ever thought of a book like this before -- designed to prepare students for beginning the study of any language. This book is indispensable to anyone learning a first foreign language.” -- Dr. L. Michael Bell Professor of English and Foreign Languages, University of Colorado“This book could save a beginning student hours of confusion, and might provide some confidence that learning a language is normal and possible, even for someone like him or her!...Fuller has codified what many successful language learners have found out for themselves by learning languages...The knowledge that Fuller is writing from such vast experience can only inspire confidence on the part of the reluctant language learner.” -- Carol L. McKay, Modern Language JournalExcerpts from the Book:This book is for those of you who have never studied a foreign language before. And it is for those of you who have already had one painful experience with a foreign language and who hope to do better at it this time...This book isn’t just for people who like languages. It’s for those of you who have to learn a language for one reason or another...

    of the APA manual (2nd printing) < < < This handbook is ideal for preparing undergraduate essays. It was specifically designed with the average student's needs in mind. The book is intended to cover the vast majority of situations that the normal student will encounter while writing a college essay. Organized for speed and brevity, the book is primarily a concentrated, up-to-date guide on APA format (11 pages) and documentation requirements (12 pages In-Text, 19 pages References) with a heavy emphasis on examples and visual aids (90 to be exact). Additionally the book contains pointers on how to get started, what to document, what notes to take (by source type), and how to handle quotes of varying length. All of this in a book designed to fit in a shirt pocket. Product Dimensions: 60 Pages - 5 5/16" x 3 3/4" x .166 " Continuously Updated - Coincides with most recent APA standards (APA Manual 6th Edition) Last Update 6/2/10

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    And learning these idioms and phrases will not only help you speak English better, it'll help you understand Americans better!Idioms are presented in 25 lively dialogues which tell the entertaining story of an American family, complete with illustrations. The book comes with an audio CD of all of the dialogues. Contains dozens of helpful exercises & six crossword puzzles to reinforce the material, with convenient answer key for self-study. About the AuthorAmy Gillett has taught ESL (English as a Second Language) in both the United States and Europe. She holds a BA degree in literature fromStanford University, an MA from Stanford in Russian & East European Studies, and an MBA from Cornell. She speaks several foreign languages.Her writing has appeared in many national magazines and newspapers, including MAD Magazine, Family Circle, and the San Francisco Chronicle.