The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

    One half massive case study, one half technical manual, Dissecting the Hack has it all - learn all about hacking tools and techniques and how to defend your network against threats. Yes, the security threats are real - read more about the tactics that you see executed throughout the story in the second half of the book where you will learn to recon, scan, explore, exploit and expunge with the tools and techniques shown in the story. Every hack is real and can be used by you once you have the knowledge within this book! Utilizes actual hacking and security tools in its story- helps to familiarize a newbie with the many devices and their codeIntroduces basic hacking techniques in real life context for ease of learningPresented in the words of the hacker/security pro, effortlessly envelops the beginner in the language of the hack

    It features a wealth of new material, including how to make the most of Web casts and remote demonstrations, how to give impressive snap demonstrations, and how to use CRM/SFA systems effectively.

    But Neil Armstrong and Sally Ride would have never made history, and humankind would not have touched the stars, if not for the men and women on the ground who lit the fuse that launched the first rockets.Enthralled as a boy by the exploits of Flash Gordon and the novels of Robert Heinlein and Arthur C. Clarke—who put the science in science fiction—James French became one of the original unsung engineers of America’s groundbreaking space program. His fascinating memoir offers an up-close-and-technical look at building, testing, and perfecting the pioneering Saturn rockets and original lunar landing module, and he shares true tales, both humorous and harrowing, of life—and near death—on the front lines of scientific exploration.If you’ve ever said, “It’s not rocket science,” you’re right. It’s rocket engineering—and here’s your chance to marvel at how it changed the world and made it possible to explore all that lies beyond Earth. James R French graduated from MIT in 1958 with a degree of BSME Specializing in Propulsion. His first job was with Rocketdyne Division of North American Aviation where he worked on developmental testing of H-1 engines and combustion devices hardware for F-1 and J-2 engines used in Saturn 5. Mr. French has also worked at TRW Systems, where he was Lead Development Test Engineer on the Lunar Module Descent Engine, and Jet Propulsion Laboratory where he was Advanced Planetary studies Manager as well as Chief Engineer for the SP-100 Space Nuclear Power System and worked on Mariners 5, 6, 7, 8, and 9; Viking 1 & 2 and Voyager 1 & 2. . In 1986, he helped found American Rocket Co., a commercial launch company.Since 1987, Mr. French has been consultant to a variety of aerospace companies, SDIO, NASA, and USAF. He has participated in various startup companies in the private space flight arena and currently consults extensively to Blue Origin. Mr. French is co-author with Dr. Michael Griffin of the best-selling text Space Vehicle Design, published by AIAA. The second edition of the book has received the Summerfield Book Award for 2008. Mr. French is a Fellow of both AIAA and the British Interplanetary Society and a 50+ year member of AIAA. He has held several Technical Committee and other posts in AIAA. Cover design by Evan Twohy

    

    This report, part of the GoodPlay Project, undertaken by researchers at Harvard Graduate School of Education's Project Zero, investigates the ethical fault lines of such digital pursuits. The authors argue that five key issues are at stake in the new media: identity, privacy, ownership and authorship, credibility, and participation. Drawing on evidence from informant interviews, emerging scholarship on new media, and theoretical insights from psychology, sociology, political science, and cultural studies, the report explores the ways in which youth may be redefining these concepts as they engage with new digital media. The authors propose a model of "good play" that involves the unique affordances of the new digital media; related technical and new media literacies; cognitive and moral development and values; online and offline peer culture; and ethical supports, including the absence or presence of adult mentors and relevant educational curricula. This proposed model for ethical play sets the stage for the next part of the GoodPlay project, an empirical study that will invite young people to share their stories of engagement with the new digital media.The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

    Kai-Fu Lee—one of the world’s most respected experts on AI and China—reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace.In AI Superpowers, Kai-Fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee’s opinion, probably not.  But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.

    And everybody who has read it will agree that reports of the book’s death have been greatly exaggerated.”―Erik Spiekermann, typographerWe may love books, but do we know what lies behind them? In The Book, Keith Houston reveals that the paper, ink, thread, glue, and board from which a book is made tell as rich a story as the words on its pages―of civilizations, empires, human ingenuity, and madness. In an invitingly tactile history of this 2,000-year-old medium, Houston follows the development of writing, printing, the art of illustrations, and binding to show how we have moved from cuneiform tablets and papyrus scrolls to the hardcovers and paperbacks of today. Sure to delight book lovers of all stripes with its lush, full-color illustrations, The Book gives us the momentous and surprising history behind humanity’s most important―and universal―information technology.71 color illustrations

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    Unable to think clearly, or work, or even get out of bed, she became anxious and depressed, even suicidal—a common symptom for concussion sufferers. But rather than let herself sink further, she decided to get better by doing what she does best: she turned her recovery process into a game. What started as a simple motivational exercise became a set of rules she shared on her blog. These rules became a digital game, then an online portal and a major research study with the National Institutes of Health. Today more than 400,000 people have played SuperBetter to get happier and healthier.But the ideas behind SuperBetter are much bigger than just one game. In this book, McGonigal reveals a decade’s worth of scientific research into the ways all games change how we respond to stress, challenge, and pain. She explains how we can cultivate new powers of recovery and resilience in everyday life simply by adopting a gameful mind-set. Being gameful means bringing the same psychological strengths we naturally display when we play games—such as optimism, creativity, courage, and determination—to real-world situations.McGonigal explores the best ways to harness these gameful skills in the real world not only to experience “posttraumatic growth,” but also to tackle positive life goals, achieving what she calls “postecstatic growth.” To show how, she shares stories and data from players who have followed the SuperBetter rules to get stronger, happier, and braver in the face of depression, anxiety, illness, and injury, as well as to achieve major goals like losing weight, running a marathon, or finding a new job.The SuperBetter method contains seven rules for activating gameful strengths in everyday life, distilled from McGonigal’s own pioneering work and that of others. SuperBetter the book turns these rules into playful challenges anyone can undertake while reading in a series of quests that explain the science behind the benefits. Playing by the seven rules begins to yield life-changing benefits in a matter of days, and eventually they become an ingrained skill set.Read by the author.Description: 12 audio discs (14 1/2 hr.) : digital

    1: Elementary Theory and Problems contains the essential material that is usually covered in required courses of strength of materials in our engineering schools. Strength of Materials - Part. 2: Advanced Theory and Problems contains the later developments that are of practical importance in the fields of strength of materials, and theory of elasticity. Complete derivations of problems of practical interest are given in most cases. The books are illustrated with a number of problems to which solutions are presented. In many cases, the problems are chosen so as to widen the field covered by the text and to illustrate the application of the theory in the solution of design problems.

    It’s an exploration of making, but it’s also a permission slip of sorts from me to you. Permission to grab hold of the things you’re interested in, that fascinate you, and to dive deeper into them to see where they lead you. Through stories from forty-plus years of making and molding, building and break­ing, along with the lessons I learned along the way, this book is meant to be a toolbox of problem solving, complete with a shop’s worth of notes on the tools, techniques, and materials that I use most often. Things like: In Every Tool There Is a Hammer—don’t wait until everything is perfect to begin a project, and if you don’t have the exact right tool for a task, just use whatever’s handy; Increase Your Loose Tolerance—making is messy and filled with screwups, but that’s okay, as creativity is a path with twists and turns and not a straight line to be found; Use More Cooling Fluid—it prolongs the life of blades and bits, and it prevents tool failure, but beyond that it’s a reminder to slow down and reduce the fric­tion in your work and relationships; Screw Before You Glue—mechanical fasteners allow you to change and modify a project while glue is forever but sometimes you just need the right glue, so I dig into which ones will do the job with the least harm and best effects. This toolbox also includes lessons from many other incredible makers and creators, including: Jamie Hyneman, Nick Offerman, Pixar director Andrew Stanton, Oscar-winner Guillermo del Toro, artist Tom Sachs, and chef Traci Des Jardins. And if everything goes well, we will hopefully save you a few mistakes (and maybe fingers) as well as help you turn your curiosities into creations. I hope this book serves as “creative rocket fuel” (Ed Helms) to build, make, invent, explore, and—most of all—enjoy the thrills of being a creator.

    Even though we all have heard that the odds of being struck by lightning are greater than the odds of perishing in a plane crash, it still doesn't feel that way. Airplane crashes might be rare, but they do happen, and they’re usually fatal. David Soucie insists that most of these deaths could be prevented.He’s worked as a pilot, a mechanic, an FAA inspector, and an aviation executive. He’s seen death up close and personal—deaths of colleagues and friends that might have been pre-vented if he had approved certain safety measures in the aircrafts they were handling. His years of experience have led Dave to become an impassioned consultant on the topic of air-line safety. This includes not only advising the Obama administration, but also taking a leading role in the congressionally funded NextGen interdepartmental initiative in regards to both the department of transportation and the departments of defense, homeland security, FBI, CIA, and others. Find out the truth about airplane safety and discover what the future holds for air travel.

    The betrayal cut so deeply that Versace had vowed never to love again. It was just about her and her babies for now on. However, her brother's friend may change all that. Hurricane Katrina has taught Dior LaCroix that nothing in that life is promised to anyone. So, when Ferrari's little sister, Versace comes into his life, Dior wants to shoot his shot. But there's only one problem... she's mean as hell. Versace got Dior breaking down every emotional wall that her baby daddy has put up. Will Dior and Versace's hood love be able to survive Versace's distrust, or will it phase out as quickly as Versace's temper? Jump into this standalone of when a hood nigga meets a project chick, New Orleans style. Ain't nothing like hood love.

    The aim here is not to motivate you to get started, but to educate the various possibilities of getting things done. Hence the ideal reader is someone who has a product / service in their mind, completed their business calculations, is willing to manage the risks and just about to get started. Right from naming your company, registering it, banking, taxation through selling your products / services, this book will guide you on how to get it done in a quicker and affordable manner. Entrepreneurship is a journey. It needs proper fundamentals and systems in place to run the distance. The founder must plan well ahead while starting up or be willing to adapt to changes as the company grows. I sincerely hope this book will give that initial clarity, help you explore the possibilities and get started quickly.