The revelations shock and amaze by exposing veiled motivations and convenient inaccuracies in well-documented actions by established leaders that often have a continuing effect on the world.Each of the fifteen chapters points out a myth that is held as a common truth in history and summarizes what we think we know. Then the author shreds the tale to academic ribbons using the latest findings on each subject. Each true story sets the record straight, reveals timeless ulterior motives, introduces important personalities who successfully (and suspiciously) avoided responsibility in common history texts, and notes underlining issues that have continued relevance in the modern age. For instance, did Nero really fiddle as Rome burned? Did Paul Revere actually alert the militia that the British were coming? Did the Catholic Church imprison Galileo because his teachings conflicted with the Bible? Weir takes on all these myths and tells the reader what really happened.

    He discovered that some people are not just successful, they're extraordinary. And more, these people share many of the same traits.Confirming the theories of psychologist Abraham Maslow, Van de Mark brings to life 19 specific personality traits that you can develop within yourself to emulate the great and the good. You'll discover how toAchieve more success in all facets of lifeThink more creatively and make better choicesExperience the personal payoff of creativity, serenity, and joyNot just reach your goals but "delight in the doing"

    Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen?Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their "official" ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.

    We’re a little taller or shorter than the average, our salary is a bit higher or lower than the average, and we wonder about who it is that is buying the average-priced home. All around us, we think, are the average people—with the average height, the average salary and the average house.But the average doesn’t just influence how we see ourselves—our entire social system has been built around this average-size-fits-all model. Schools are designed for the average student. Healthcare is designed for the average patient. Employers try to fill average job descriptions with employees on an average career trajectory. Our government implements programs and initiatives to serve the average person. For more than a century, we’ve believed that the best way to run our institutions is by focusing on the average person. But when you actually drill down into the numbers, you find an amazing fact: no one is average—which means that our society built for everyone is actually serving no one.In the 1950s, the American Air Force found itself with a massive problem—performance in expensive, custom-made planes was suffering terribly, with crashes peaking at seventeen in a single day. Since the state-of-the-art planes they were flying had been meticulously crafted to fit the average pilot, pilot error was assumed to be at fault. Until, that is, the Air Force investigated just how many of their pilots were actually average. The shocking answer: out of thousands of active-duty pilots, exactly zero were average. Not one. This discovery led to simple solutions (like adjustable seats) that dramatically reduced accidents, improved performance, and expanded the pool of potential pilots. It also led to a huge change in thinking: planes didn’t need to be designed for everyone—they needed to be designed so they could adapt to suit the individual flying them.The End of Average shows how success lies in customizing to our individual needs in all aspects of our lives, from the way we mark tests to the medical treatment we receive. Using principles from The Science of the Individual, it shows how we can break down the average to create individualized success that benefits everyone in the long run. It's time we stopped settling for average, and in The End of Average, Todd Rose will show you how.

    Soccer moms drive Priuses. And the business consultants say it's easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade's worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?We'll only solve our problems if we're realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.

    This study guide includes a detailed Plot Summary, Chapter Summaries & Analysis, Character Descritions, Objects/Places, Themes, Styles, Quotes, and Topics for Discussion on Outliers by Malcolm Gladwell.

    Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    Suppose that different food inspectors give different ratings to indistinguishable restaurants — or that when a company is handling customer complaints, the resolution depends on who happens to be handling the particular complaint. Now imagine that the same doctor, the same judge, the same inspector, or the same company official makes different decisions, depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.   In Noise, Daniel Kahneman, Cass R. Sunstein, and Olivier Sibony show how noise contributes significantly to errors in all fields, including medicine, law, economic forecasting, police behavior, food safety, bail, security checks at airports, strategy, and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike are commonly oblivious to the role of chance in their judgments and in their actions.   Drawing on the latest findings in psychology and behavioral economics, and the same kind of diligent, insightful research that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment — and what we can do about it.

    Electrical installation refers to the electrical wiring that is carried out to provide power in buildings and structures. This book deals with the installation of electrical equipment, which can be used for the purpose of generation, conversion, transmission, distribution, or utilisation of electrical energy, and also to estimate the total cost involved in the process. The concepts explained in the book are rather brief, theories which is very helpful in exam point of preparation. Different kinds of problems have also been discussed in the book with appropriate solutions. The reprint 2013 edition of a course in electrical installation estimating and costing was published by s k kataria & sons in 2013, and is available as a paperback. Key features: concise interpretation of content helps in better understanding.

      Garrison Keillor described Lake Wobegon as the town where all the children are above average. Now Spencer Jakab introduces us to Lake Moneybegone, where all the women are wise, all the men are hard-working, and all the investors are below average. It's a big place--almost everyone from teachers to doctors to bankers and even most fund managers live here.   Since leaving his job as a top-rated stock analyst to become an investing columnist, Jakab has watched his readers make the same bad decisions again and again. Jakab looks at all the typical advice, from the clearly risky to the seemingly safe, to show you how various strategies are undermining even the most savvy investor's returns. The paths that lead to a seven figure nest egg are surprisingly few, but he reveals reliable strategies that can multiply a typical retirement saver's nest egg fourfold or more.   Jakab combines wise storytelling with a knack for doing the math on complicated ideas to explain why you shouldn't buy Apple, or care about tomorrow's big IPO, or even try to act on the belief that a recession is  around the corner. He also explains why you should never trust a World Cup predicting octopus, and why you shouldn't invest in companies with an X or Z in their names--information more useful than it sounds, and every bit as fun. His core audience? Readers who fall somewhere in the gap between "401(k)s for Dummies" and "Advanced Microeconomics." Whatever your level of expertise, though, a tour of Jakab's Lake Moneybegone will be entertaining and almost certainly profitable too.

    Assistant Secretary of Education, author of the best-selling Reign of Error ("fearless" --Jonathan Kozol, NYRB)--an impassioned, inspiring look at the ways in which parents, teachers, activists--citizens--are successfully fighting back to defeat the forces that are privatizing America's public schools.Diane Ravitch writes of those who have privatized the schools, the Disrupters, who believe America's schools should be run like businesses, with teachers incentivized with threats and bonuses, and schools that need to enter into the age of the gig economy in which children are treated like customers or products. She writes of the Koch brothers, the DeVos family, the Waltons (Walmart), Eli Broad, Bill Gates, Michael Bloomberg, Mark Zuckerberg, and many others, on the right and the left, as well as corporations, foundations, etc., intent on promoting the privatization of one of our most valued public institutions. Ravitch lays out, in extensive detail, the facts showing that the ideas put forth by school privateers have failed; that their promises of higher test scores have not come to pass; that the "great hope" of Common Core has been a dud. Arrayed against these forces, Ravitch writes of the volunteer army--"the Resisters"--that has sprung up from Seattle, Austin, and Denver, to Detroit, New Orleans, and Buffalo--parents, teachers, grandparents, students, bloggers, religious leaders, brave individuals, who, spurred on by conviction, courage, determination, and the power of ideas and passion, are fighting back to successfully keep alive their public schools.

    But are those jeans themselves good? Have you ever looked into where they came from and who made them? In Clothing Poverty, Andrew Brooks takes readers on a global journey. Following a pair of jeans from fabric to fashion show, Brooks reveals the worldwide commodity chains and hidden trade networks that transect the globe and perpetuate poverty. Stitching together rich narratives, from markets in Mozambique, Nigerian smugglers, Bolivian traders, Chinese factories to London vintage clothing scene, and growing ethical fashion lines like Vivienne Westwood’s, Brooks draws connections and shines light in the world’s dark corners—and forces us to think anew about fashion, ethics, and our role in global production and exploitation.

    Dense urban living has been prescribed as a panacea for the environmental and resource crises of our time. But is it better or worse for our happiness? Are subways, sidewalks and condo towers an improvement on the car-dependence of sprawl?The award-winning journalist Charles Montgomery finds answers to such questions at the intersection between urban design and the emerging science of happiness, during an exhilarating journey through some of the world’s most dynamic cities. He meets the visionary mayor who introduced a “sexy” bus to ease status anxiety in Bogotá; the architect who brought the lessons of medieval Tuscan hill towns to modern-day New York City; the activist who turned Paris’s urban freeways into beaches; and an army of American suburbanites who have hacked the design of their own streets and neighborhoods.Rich with new insights from psychology, neuroscience and Montgomery’s own urban experiments, Happy City reveals how our cities can shape our thoughts as well as our behavior. The message is as surprising as it is hopeful: by retrofitting cities and our own lives for happiness, we can tackle the urgent challenges of our age. The happy city can save the world--and all of us can help build it.

    In this celebration of the seemingly mundane, Carlsen opens our eyes to the engineering marvels, human stories, and natural wonders right outside our front door. He guides us through the surprising allure of sewers, the intricacies of power plants, the extraordinary path of an everyday letter, and the genius of recycling centers—all the while revealing that this awesome world isn’t just a spectator sport.As engaging as it is endearing, A Walk Around the Block will change the way you see things in your everyday life. Join Carlsen as he strolls through the trash museum of New York City; explores the quirky world of squirrels, pigeons, and roadkill; and shows us how understanding stoplights, bike lanes, and the fine art of walking can add years to our lives. In the end, he brings a sense of wonder into your average walk around the block, wherever you are. Guaranteed.

    When the Egyptian journalist Mona Eltahawy published an article in Foreign Policy magazine in 2012 titled Why Do They Hate Us it provoked a firestorm of controversy. The response it generated, with more than four thousand posts on the website, broke all records for the magazine, prompted dozens of follow-up interviews on radio and television, and made it clear that misogyny in the Arab world is an explosive issue, one that engages and often enrages the public. In Headscarves and Hymens, Eltahawy takes her argument further. Drawing on her years as a campaigner and commentator on women's issues in the Middle East, she explains that since the Arab Spring began, women in the Arab world have had two revolutions to undertake one fought with men against oppressive regimes, and another fought against an entire political and economic system that treats women in countries from Yemen and Saudi Arabia to Egypt, Tunisia, and Libya as second-class citizens. Eltahawy has traveled across the Middle East and North Africa, meeting with women and listening to their stories. Her book is a plea for outrage and action on their behalf, confronting the toxic mix of culture and religion that few seem willing or able to disentangle lest they blaspheme or offend. A manifesto motivated by hope and fury in equal measure, Headscarves and Hymens is as illuminating as it is incendiary.