Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory—the machines we create begin to shape how we think and, at times, even what we value. Norman, in exploring this complex relationship between humans and machines, gives us the first steps towards demanding a person-centered redesign of the machines that surround our lives.

    Wells to the press releases of NASA, we are awash in clich�d claims about high technology's ability to change the course of history. Now, in The Shock of the Old, David Edgerton offers a startling new and fresh way of thinking about the history of technology, radically revising our ideas about the interaction of technology and society in the past and in the present. He challenges us to view the history of technology in terms of what everyday people have actually used-and continue to use-rather than just sophisticated inventions. Indeed, many highly touted technologies, from the V-2 rocket to the Concorde jet, have been costly failures, while many mundane discoveries, like corrugated iron, become hugely important around the world. Edgerton reassesses the significance of such acclaimed inventions as the Pill and information technology, and underscores the continued importance of unheralded technology, debunking many notions about the implications of the information age. A provocative history, The Shock of the Old provides an entirely new way of looking historically at the relationship between invention and innovation.

    Our economy, our politics, our culture, and even the structure of our family life will be forever transformed." "Based on extensive original research, including interviews with Digital Natives around the world, Born Digital explores a broad range of issues, from the highly philosophical to the purely practical: What does identity mean for young people who have dozens of online profiles and avatars? Should we worry about privacy issues - or is privacy even a relevant concern for Digital Natives? How does the concept of safety translate into an increasingly virtual world? Are online games addictive, and how do we need to worry about violent video games? What is the Internet's impact on creativity and learning? What lies ahead - socially, professionally, and psychologically - for this generation?" A smart, practical guide to a brave new world and its complex inhabitants, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present - and shape the digital future.

    "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your web pages work in all the browsers and mobile devices out there. Oh, and if you've never heard of CSS, that's okay - we won't tell anyone you're still partying like it's 1999 - but if you're going to create Web pages in the 21st century then you'll want to know and understand CSS.Learn the real secrets of creating Web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet.With Head First HTML with CSS & XHTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML, CSS, and XHTML into your brain in a way that sticks.So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin."Elegant design is at the core of every chapter here, each concept conveyed with equal doses of pragmatism and wit." --Ken Goldstein, Executive Vice President, Disney Online"This book is a thoroughly modern introduction to forward-looking practices in web page markup and presentation." --Danny Goodman, author of Dynamic HTML: The Definitive Guide"What used to be a long trial and error learning process has now been reduced neatly into an engaging paperback." --Mike Davidson, CEO, Newsvine, Inc."I love Head First HTML with CSS & XHTML--it teaches you everything you need to learn in a 'fun coated' format!" --Sally Applin, UI Designer and Artist"I haven't had as much fun reading a book (other than Harry Potter) in years. And your book finally helped me break out of my hapless so-last-century way of creating web pages." --Professor David M. Arnow, Department of Computer and Information Science, Brooklyn College"If you've ever had a family member who wanted you to design a website for them, buy them Head First HTML with CSS and XHTML. If you've ever asked a family member to design you a web site, buy this book. If you've ever bought an HTML book and ended up using it to level your desk, or for kindling on a cold winter day, buy this book. This is the book you've been waiting for. This is the learning system you've been waiting for." --Warren Kelly, Blogcritics.org

    And I mean all the time. Every day there’s a new cloud-based dating app; a new cloud-based gizmo for your house; a new cloud-based game; or a thousand other new things—all in the cloud.The cloud is everywhere! Everything is in the cloud! What does it mean! Let’s slow down. Take a deep breath. That’s good. Take another. Excellent. This book teaches you all about the cloud. I’ll let you in on a little secret: the cloud is not that hard to understand. It’s not. It’s just that nobody has taken the time to explain to you what the cloud is. They haven’t, have they?Deep down I think this is because they don’t understand the cloud either, but I do. I’ve been a programmer and writer for over 30 years. I’ve been in cloud computing since the very start, and I’m here to help you on your journey to understand the cloud. Consider me your tour guide. I’ll be with you every step of the way, but not in a creepy way.I take my time with this book. I go slow and easy, so you can build up an intuition about what the cloud really is, one idea at a time. When you finish reading, you’ll understand the cloud. When you hear someone say some new cool thing is in the cloud, you’ll understand exactly what they mean. That’s a promise. How do I deliver on that promise? I use lots and lots of pictures. I use lots and lots of examples. We’ll reveal the secret inner-workings of AWS, Netflix, Facebook Messenger, Amazon Kindle, Apple iCloud, Google Maps, Nest and cloud DVRs. You’ll learn by seeing and understanding; no matter if you're a complete beginner, someone who knows a little and wants to learn more, or a programmer looking to change their career to the cloud.The cloud is the future. You don't want to miss out on the future, do you? Read this book and we'll discover it together.I’m excited. This will be fun. Let’s get started!

    You'll quickly learn the language's fundamentals, then move onto persistence, exception handling, web development, SQLite, data wrangling, and Google App Engine. You'll also learn how to write mobile apps for Android, all thanks to the power that Python gives you.We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Python uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

    This new edition has been rewritten and expanded to stay current with database system trends.

    As bestselling authors Ben Lindbergh and Travis Sawchik reveal in The MVP Machine, the Moneyball era is over. Fifteen years after Michael Lewis brought the Oakland Athletics' groundbreaking team-building strategies to light, every front office takes a data-driven approach to evaluating players, and the league's smarter teams no longer have a huge advantage in valuing past performance.Lindbergh and Sawchik's behind-the-scenes reporting reveals:How the 2017 Astros and 2018 Red Sox used cutting-edge technology to win the World SeriesHow undersized afterthoughts José Altuve and Mookie Betts became big sluggers and MVPsHow polarizing pitcher Trevor Bauer made himself a Cy Young contenderHow new analytical tools have overturned traditional pitching and hitting techniquesHow a wave of young talent is making MLB both better than ever and arguably worse to watchInstead of out-drafting, out-signing, and out-trading their rivals, baseball's best minds have turned to out-developing opponents, gaining greater edges than ever by perfecting prospects and eking extra runs out of older athletes who were once written off. Lindbergh and Sawchik take us inside the transformation of former fringe hitters into home-run kings, show how washed-up pitchers have emerged as aces, and document how coaching and scouting are being turned upside down. The MVP Machine charts the future of a sport and offers a lesson that goes beyond baseball: Success stems not from focusing on finished products, but from making the most of untapped potential.

    Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth—while evading all semblance of regulation and taxes?  In Don’t Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul—and ate our lunch. Through her skilled reporting and unparalleled access—won through nearly thirty years covering business and technology—she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology.Praise for Don’t Be Evil “At first sight, Don’t Be Evil looks like it’s doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable book’s scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trump’s election? Foroohar will leave you even more worried, but a lot better informed.”—Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower

    Based on research in the USA, Asia, Latin America, and Europe, it aims to formulate a systematic theory of the information society which takes account of the fundamental effects of information technology on the contemporary world.

    They are now standard features in a wide range of languages and popular tools, including Perl, Python, Ruby, Java, VB.NET and C# (and any language using the .NET Framework), PHP, and MySQL.If you don't use regular expressions yet, you will discover in this book a whole new world of mastery over your data. If you already use them, you'll appreciate this book's unprecedented detail and breadth of coverage. If you think you know all you need to know about regularexpressions, this book is a stunning eye-opener.As this book shows, a command of regular expressions is an invaluable skill. Regular expressions allow you to code complex and subtle text processing that you never imagined could be automated. Regular expressions can save you time and aggravation. They can be used to craft elegant solutions to a wide range of problems. Once you've mastered regular expressions, they'll become an invaluable part of your toolkit. You will wonder how you ever got by without them.Yet despite their wide availability, flexibility, and unparalleled power, regular expressions are frequently underutilized. Yet what is power in the hands of an expert can be fraught with peril for the unwary. Mastering Regular Expressions will help you navigate the minefield to becoming an expert and help you optimize your use of regular expressions.Mastering Regular Expressions, Third Edition, now includes a full chapter devoted to PHP and its powerful and expressive suite of regular expression functions, in addition to enhanced PHP coverage in the central "core" chapters. Furthermore, this edition has been updated throughout to reflect advances in other languages, including expanded in-depth coverage of Sun's java.util.regex package, which has emerged as the standard Java regex implementation.Topics include:A comparison of features among different versions of many languages and toolsHow the regular expression engine worksOptimization (major savings available here!)Matching just what you want, but not what you don't wantSections and chapters on individual languagesWritten in the lucid, entertaining tone that makes a complex, dry topic become crystal-clear to programmers, and sprinkled with solutions to complex real-world problems, Mastering Regular Expressions, Third Edition offers a wealth information that you can put to immediateuse.Reviews of this new edition and the second edition: "There isn't a better (or more useful) book available on regular expressions."--Zak Greant, Managing Director, eZ Systems"A real tour-de-force of a book which not only covers the mechanics of regexes in extraordinary detail but also talks about efficiency and the use of regexes in Perl, Java, and .NET...If you use regular expressions as part of your professional work (even if you already have a good book on whatever language you're programming in) I would strongly recommend this book to you."--Dr. Chris Brown, Linux Format"The author does an outstanding job leading the reader from regexnovice to master. The book is extremely easy to read and chock full ofuseful and relevant examples...Regular expressions are valuable toolsthat every developer should have in their toolbox. Mastering RegularExpressions is the definitive guide to the subject, and an outstandingresource that belongs on every programmer's bookshelf. Ten out of TenHorseshoes."--Jason Menard, Java Ranch

    Several resources exist for individual pieces of this data science stack, but only with the Python Data Science Handbook do you get them all—IPython, NumPy, Pandas, Matplotlib, Scikit-Learn, and other related tools.Working scientists and data crunchers familiar with reading and writing Python code will find this comprehensive desk reference ideal for tackling day-to-day issues: manipulating, transforming, and cleaning data; visualizing different types of data; and using data to build statistical or machine learning models. Quite simply, this is the must-have reference for scientific computing in Python.With this handbook, you’ll learn how to use: * IPython and Jupyter: provide computational environments for data scientists using Python * NumPy: includes the ndarray for efficient storage and manipulation of dense data arrays in Python * Pandas: features the DataFrame for efficient storage and manipulation of labeled/columnar data in Python * Matplotlib: includes capabilities for a flexible range of data visualizations in Python * Scikit-Learn: for efficient and clean Python implementations of the most important and established machine learning algorithms

    Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

    Principles of Information Security, Third Edition builds on internationally recognized standards and bodies of knowledge to provide the knowledge and skills that information systems students need for their future roles as business decision-makers. Coverage includes key knowledge areas of the CISSP (Certified Information Systems Security Professional), as well as risk management, cryptography, physical security, and more. The third edition has retained the real-world examples and scenarios that made previous editions so successful, but has updated the content to reflect technology's latest capabilities and trends. With this emphasis on currency and comprehensive coverage, readers can feel confident that they are using a standards-based, content-driven resource to prepare them for their work in the field.