Contrary to what the glossy magazines would have us believe, we do not enjoy potato chips because they crunch just like the insects our forebears snacked on. As Zuk argues, such beliefs incorrectly assume that we’re stuck—finished evolving—and have been for tens of thousands of years. She draws on fascinating evidence that examines everything from adults’ ability to drink milk to the texture of our ear wax to show that we’ve actually never stopped evolving. Our nostalgic visions of an ideal evolutionary past in which we ate, lived, and reproduced as we were “meant to” fail to recognize that we were never perfectly suited to our environment. Evolution is about change, and every organism is full of trade-offs.From debunking the caveman diet to unraveling gender stereotypes, Zuk gives an analysis of widespread paleofantasies and the scientific evidence that undermines them, all the while broadening our understanding of our origins and what they can really tell us about our present and our future.

     Sleep. It’s the most precious commodity, especially when you’re struggling to find it. 'The Baby Sleep Guide' provides simple and easy techniques to help you establish positive sleep habits early on that will pay dividends in the long term. Includes expert support and advice on: • How to settle your baby • Understanding baby sleep cycles • Establishing a night-time routine • Safe sleep Designed to be deliberately concise for time-poor parents, 'The Baby Sleep Guide' offers clear solutions to ensure a good night’s sleep for everyone.

    Now, America's baby-name experts pinpoint the very latest trends in this all-new, up-to-the-minute edition of "the best baby-naming book ever written" (The News Journal).Fresh, fabulous, and irresistible, Beyond Ava & Aiden is packed with fascinating new tips and lists, including:*Green Names (Bay, Willow, Aster)*Hipster Names (Pearl, Ruby, Dexter)*Names That Work (Archer, Baker, Carter)*Vintage Chic (Daisy, Clementine, Felix)*Metrodude Names (Jackson, Jax, Maddox)*Baby Gods and Goddesses (Juno, Orion, Clio)And many more inspired---and inspiring---choices.

    The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.

    Now baby care consultant Alison Scott-Wright, known by her clients as "the magicthis is a step-by-step, must-have manual for stress-free parenting.

    A guide to women's health, including information on breast cancer, AIDS, pregnancy and childbirth, and medical practices and procedures.

    It’s almost as much fun, and needs less energy.” — Peter Macinnis, author of 100 Discoveries: The Greatest Breakthroughs in History "How Sex Works manages to inject science writing with the prurient thrill of a gossip rag." —O magazineMedical maverick and New York Times bestselling author of Survival of the Sickest Dr. Sharon Moalem presents an insightful and engaging voyage through the surprising history and evolution of sexual reproduction. Fans of Freakonomics, Blink, You: The Owner’s Manual, and Why Do Men Have Nipples will find many engaging insights in How Sex Works.

    What's the secret of successful breastfeeding? For almost fifty years mothers who have been in touch with La Leche League have found the kind of information and support they needed to breastfeed their babies. In this newly revised edition of The Womanly Art of Breastfeeding, you will learn: ? How human milk offers lifetime benefits for your baby ? How to prepare for breastfeeding during pregnancy ? How to exercise and lose weight safely while nursing ? How to find time for yourself while meeting baby's needs ? How to increase your milk supply by using herbs and medications ? How to be sure your baby is getting enough to eat The Womanly Art of Breastfeeding was the first book of its kind, written for mothers by mothers. Over the years, more than two million mothers have turned to it for information and inspiration.

    The zine that’s been called "fun and irreverent" by USA Today, "delightful" by Glamour, and "cutting-edge" by the Chicago Tribune has grown up alongside Gore’s daughter, covering subjects from weaning to home schooling with a political edge and a puckish sense of humor. The Essential Hip Mama captures the heart of a decade’s worth of earthy, honest, soulful parenting—and topics from circumcision to dating, abortion to the belief that "mothers don’t fart." Gore has gathered in one volume the whispers and conversations heard in homes, on playgrounds, and in coffeehouses around the country. Reassuring and hopeful, The Essential Hip Mama is a brilliant testament that one becomes an "expert" simply through the act of mothering, echoing Gore’s own words, "Whenever I’ve needed parenting advice, I’ve put out a call for submissions."

    Could there really be social and developmental advantages to this custom? Driven by a journalist’s curiosity and a new mother’s desperation for answers, Hopgood embarked on a journey to learn how other cultures approach the challenges all parents face: bedtimes, potty training, feeding, teaching, and more.Observing parents around the globe and interviewing anthropologists, educators, and child-care experts, she discovered a world of new ideas. The Chinese excel at potty training, teaching their wee ones as young as six months old. Kenyans wear their babies in colorful cloth slings—not only is it part of their cultural heritage, but strollers seem outright silly on Nairobi’s chaotic sidewalks. And the French are experts at turning their babies into healthy, adventurous eaters. Hopgood tested her discoveries on her spirited toddler, Sofia, with some enlightening results.This intimate and surprising look at the ways other cultures raise children offers parents the option of experimenting with tried and true methods from around the world and shows that there are many ways to be a good parent.

    In this provocative new book, headline-making psychologist and social commentator Dr. Jean Twenge explores why the young people she calls "Generation Me" -- those born in the 1970s, 1980s, and 1990s -- are tolerant, confident, open-minded, and ambitious but also cynical, depressed, lonely, and anxious.Herself a member of Generation Me, Dr. Twenge uses findings from the largest intergenerational research study ever conducted -- with data from 1.3 million respondents spanning six decades -- to reveal how profoundly different today's young adults are. Here are the often shocking truths about this generation, including dramatic differences in sexual behavior, as well as controversial predictions about what the future holds for them and society as a whole. Her often humorous, eyebrow-raising stories about real people vividly bring to life the hopes and dreams, disappointments and challenges of Generation Me.GenMe has created a profound shift in the American character, changing what it means to be an individual in today's society. The collision of this generation's entitled self-focus and today's competitive marketplace will create one of the most daunting challenges of the new century. Engaging, controversial, prescriptive, funny, "Generation Me" will give Boomers new insight into their offspring, and help those in their teens, 20s, and 30s finally make sense of themselves and their goals and find their road to happiness.

    These are the rules of contemporary wisdom rewritten for our time—the new adages to be passed from woman to woman that represent the best advice about mastering life in our complex twenty-first century era. Illustrated with four-color art throughout.Prudent Advice isn't what your mother taught you--it's more. Delivering 500 mini-lessons meant to educate and entertain, Curtis writes with wit and fresh insight into motherhood wrought from her own experiences and those of her blog followers. Time-honored canons such as "Dress appropriately for work" and "You reap what you sow" mingle with more unconventional prudence such as "Talk to strangers" and "Don't be afraid to get lost." She teaches how to jump-start a battery and make summer squash with goat cheese pasta--everything a mother wants for her little girl.Curtis emphasizes the importance of being ethical, practicing kindness, thinking for oneself, and seeing the beauty in everything and everyone, especially on the inside. This compelling guide also offers poetry, inspirational quotes, and recipes meant to embellish cultural perspective and cultivate a well-rounded, sophisticated woman. Prudent Advice will inspire mothers and daughters to celebrate their differences while unearthing shared core values that bond them together as family.

    Her new preface to this 2003 edition of a book that has been read, applauded, and loved by women all over the world, makes it clear that the issues surrounding childbirth remain as controversial as ever.

    Authors and co-hosts of the popular comedy podcast One Bad Mother, Biz Ellis and Theresa Thorn, know firsthand that raising kids is tough. They also know that, most likely, parents are winning more than they’re failing. This book reminds parents that it’s okay to have a low bar. Celebrate what did happen, not what didn’t, including gems such as:  Did you get up this morning? Great! You’re doing an awesome job!Your kid fell asleep? Even if it was just for two hours, that’s amazing. Good job!Has your kid eaten? That’s probably your doing, so yeah, you’re a winner!  The perfect gift for the growing family, You Are Doing a Great Job! is the much-needed reminder to screw all expectations and advice. It belongs on the shelf next to Go the Fu*k to Sleep and Let’s Panic About Babies. Or better yet, tear out the pages and hang them up.

    The intensity of their longing is matched only by the complexity of the emotional maze they must navigate.With insight and compassion, Drs. Janet Jaffe, Martha Diamond, and David Diamond-specialists in the field of Reproductive Psychology who have each experienced their own struggle with infertility-give couples the tools to:*Reduce their sense of helplessness and isolation*Identify their mates' coping styles to erase unfair expectations*Listen to their "unsung lullabies"--their conscious and unconscious dreams about having a family--to mourn the losses of infertility and move on.Ground-breaking, wise, and compassionate, Unsung Lullabies is a necessary companion for anyone coping with infertility.