They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

    Estudio Joso creates the ultimate guide to illustration—384 pages of manga instruction. The Monster Book of Manga is divided into sections focusing on the most figures and themes—Girls, Boys, Samurais, Monsters, and more. Each illustration is broken down into six stages accompanied by step-by-step instructions, taking the artist from initial back-and-white sketches to the final color piece. They are all accompanied by practical suggestions, hints, and tips.

    Anyone can read, write, and speak Spanish in only a few short weeks with this unique and proven method, which completely eliminates rote memorization and boring drills.Original B & W illustrations.

      Bruce Feiler has long been writing about the stories that give our lives meaning. Recently he began to notice a new pattern: our old stories, with their predictable plot points along linear paths, no longer hold true. The idea that we’ll have one job, one relationship, one source of happiness is hopelessly outdated. Yet many people feel overwhelmed by this change. We’re concerned that our lives are not what we expected; that we’re living life out of order.   Galvanized by a personal crisis and family emergency, Feiler set out on what became an epic journey to harvest American stories and see what he could learn from them. He crisscrossed the country, collecting hundreds of life stories from a breathtaking range of Americans in all 50 states. He then sifted through and coded these stories, building a massive database of patterns and takeaways that can help all of us live better.   LIFE IS IN THE TRANSITIONS introduces the fresh, pressing vision of the nonlinear life, in which personal disruptions and lifequakes are becoming more plentiful, nontraditional life shapes are becoming the norm, and each of us has the opportunity to write our own story. Drawing on an extraordinary trove of insights, Feiler offers a powerful, new transition toolkit with original strategies for coping with the difficult, painful, or unsettling times of life.   From a master storyteller with a timely message, LIFE IS IN THE TRANSITIONS can move readers of any age to think deeply about times of change in their lives and how to transform them into periods of creativity and growth.

    Much-publicized experiments, often underwritten by Silicon Valley entrepreneurs, have been launched at elite universities and in elementary schools in the poorest neighborhoods. Such was the excitement that, in 2012, the New York Times declared the "year of the MOOC." Less than a decade later, that pronouncement seems premature.In Failure to Disrupt: Why Technology Alone Can't Transform Education, Justin Reich delivers a sobering report card on the latest supposedly transformative educational technologies. Reich takes readers on a tour of MOOCs, autograders, computerized "intelligent tutors," and other educational technologies whose problems and paradoxes have bedeviled educators. Learning technologies--even those that are free to access--often provide the greatest benefit to affluent students and do little to combat growing inequality in education. And institutions and investors often favor programs that scale up quickly, but at the expense of true innovation. It turns out that technology cannot by itself disrupt education or provide shortcuts past the hard road of institutional change.Technology does have a crucial role to play in the future of education, Reich concludes. We still need new teaching tools, and classroom experimentation should be encouraged. But successful reform efforts will focus on incremental improvements, not the next killer app.

    Meanwhile, many families of freshmen attending selective private colleges will spend triple—over $300,000. With the same passion, smarts, and humor that infuse his personal finance column, Ron Lieber offers a much-needed roadmap to help families navigate this difficult and often confusing journey. Lieber begins by explaining who pays what and why and how the financial aid system got so complicated. He also pulls the curtain back on merit aid, an entirely new form of discounting that most colleges now use to compete with peers.While price is essential, value is paramount. So what is worth paying extra for, and how do you know when it exists in abundance at any particular school? Is a small college better than a big one? Who actually does the teaching? Given that every college claims to have reinvented its career center, who should we actually believe? He asks the tough questions of college presidents and financial aid gatekeepers that parents don’t know (or are afraid) to ask and summarizes the research about what matters and what doesn’t.Finally, Lieber calmly walks families through the process of setting financial goals, explaining the system to their children and figuring out the right ways to save, borrow, and bargain for a better deal. The Price You Pay for College gives parents the clarity they need to make informed choices and helps restore the joy and wonder the college experience is supposed to represent.