Get ready for hundreds of pages filled with surprising revelations, inside information, obscure trivia, and universal cosmic destruction. This legend of localization doesn’t stink!

    In this original and provocative account of the evolutionary origins of human communication, Michael Tomasello connects the fundamentally cooperative structure of human communication (initially discovered by Paul Grice) to the especially cooperative structure of human (as opposed to other primate) social interaction. Tomasello argues that human cooperative communication rests on a psychological infrastructure of shared intentionality (joint attention, common ground), evolved originally for collaboration and culture more generally. The basic motives of the infrastructure are helping and sharing: humans communicate to request help, inform others of things helpfully, and share attitudes as a way of bonding within the cultural group. These cooperative motives each created different functional pressures for conventionalizing grammatical constructions. Requesting help in the immediate you-and-me and here-and-now, for example, required very little grammar, but informing and sharing required increasingly complex grammatical devices. Drawing on empirical research into gestural and vocal communication by great apes and human infants (much of it conducted by his own research team), Tomasello argues further that humans' cooperative communication emerged first in the natural gestures of pointing and pantomiming. Conventional communication, first gestural and then vocal, evolved only after humans already possessed these natural gestures and their shared intentionality infrastructure along with skills of cultural learning for creating and passing along jointly understood communicative conventions. Challenging the Chomskian view that linguistic knowledge is innate, Tomasello proposes instead that the most fundamental aspects of uniquely human communication are biological adaptations for cooperative social interaction in general and that the purely linguistic dimensions of human communication are cultural conventions and constructions created by and passed along within particular cultural groups.

    A computational investigation into the human representation and processing of visual information.

    With an estimated word count of well over 700,000 words, the book is not an undertaking for the casual reader. The book can be a very tedious and boring read. This turns many people off from wanting to commit any time to understanding the foundational doctrine of Christianity. However, as atheists we really need to have at least a basic understanding of the Bible if we are going to make a judgment call about the religion. No matter which sect of Christianity someone subscribes to, the Bible is the foundation of Christian belief. This book is a mere 7,000 words to tell a slimmed down version of the basic story of the Bible. This book focused on the narrative rather than any underlying allegory or metaphor inherent in the narrative. The author attempts to challenge the notion of biblical literalism by showing that the story in its most basic form is simply too fantastic for any rational person to believe.

    In The First Idea, Stanley Greenspan and Stuart Shanker explore this missing link and offer brilliant new insights into two longstanding questions: how human beings first create symbols and how these abilities evolved and were transmitted across generations over millions of years. From fascinating research into the intelligence of both human infants and apes, they identify certain cultural practices that are vitally important if we are to have stable and reflective future societies.

    Can a computer think? Why is your consciousness like Bitcoin? Will there be an artificial intelligence apocalypse?

    Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    He references his own contributions to the canon of popular music, and he provides fascinating insider portraits of the industry and its protagonists. But above all, he questions our ideas of music and our attitude to sound, introducing us throughout this provocative and superbly written book to his current work, The17.

    It’s not a grab-the-lapel-with-your-left-hand kind of book. There are no techniques in it; it’s not an instructional text. Those books already exist, and some of the most brilliant masters of jiu-jitsu have written them. This is a book about the everyday jiu-jitsu, the lessons that we learn on and off the mat, lessons we absorb from not only our professors, but also our peers, lessons about BJJ and life.Section Titles include:Alligator Arms Cooking Your Opponent: A Recipe for Meathead Soup Jiu-Jitsu as Mistress If the Bone is Poking Through the Skin, it’s Broken Wipe your Bum Technique: The Great EqualizerAn Expensive Gi will not Improve your Jiu-Jitsu There is no Dim Mak Technique Freaks+23,000 words

    Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.

    This thorough introduction to second language research provides a comprehensive review of the research into learner language, internal and external factors in language acquisition, individual differences, and classroom second language learning.

    This updated edition features new material.

    When our environment fails to challenge our depths, we are tasked to create one which does. Practitioners across the globe continue to use Jiu Jitsu as a tool for personal development. For many, the Jiu Jitsu academy is the one place in which we purposefully practice virtuous action. "On Jiu Jitsu" seeks to codify the mechanisms by which Jiu Jitsu shapes the individual, as the character traits required to achieve mastery in sport are the same which our highest humanity requires. It is the hope of the author that the articulation of these benefits will ensure the reader's continued practice of self-mastery through this sacred medium.

    By going step-by-step from the holistic to the detailed, you'll quickly discover when body language indicates something significant, and when an itch is just an itch. You'll learn how to: -- Identify the basic mechanics of human communication. -- Observe what is culturally normal…and when ""abnormal" matters. -- Read changes in body language. -- Avoid misunderstandings. -- Project the right message. -- Protect yourself from manipulation. The Body Language Handbook will not only teach you how to read the body language of others, it will also make sure you send the signals you want to send. Increase your power of communication at the office, in a courtroom or classroom, at home, and in any social setting, even the poker table!

    Now a distinguished scholar offers the first comprehensive account of the evolutionary origins of art and storytelling. Brian Boyd explains why we tell stories, how our minds are shaped to understand them, and what difference an evolutionary understanding of human nature makes to stories we love.Art is a specifically human adaptation, Boyd argues. It offers tangible advantages for human survival, and it derives from play, itself an adaptation widespread among more intelligent animals. More particularly, our fondness for storytelling has sharpened social cognition, encouraged cooperation, and fostered creativity.After considering art as adaptation, Boyd examines Homer's "Odyssey" and Dr. Seuss's "Horton Hears a Who!" demonstrating how an evolutionary lens can offer new understanding and appreciation of specific works. What triggers our emotional engagement with these works? What patterns facilitate our responses? The need to hold an audience's attention, Boyd underscores, is the fundamental problem facing all storytellers. Enduring artists arrive at solutions that appeal to cognitive universals: an insight out of step with contemporary criticism, which obscures both the individual and universal. Published for the bicentenary of Darwin's birth and the 150th anniversary of the publication of "Origin of Species, " Boyd's study embraces a Darwinian view of human nature and art, and offers a credo for a new humanism.