With a logical, body-systems organization and engaging terminology exercises throughout, it's your key to communicating confidently and effectively with other health care professionals.Systematic approach to terminology prepares you to recognize and define new words as you encounter them and build the medical vocabulary you'll need in the health care setting.Pronunciation key provides quick access to frequently referenced material.Complimentary and Alternative Medicine terms boxes highlight words and phrases associated with this increasingly popular discipline.Case studies encourage critical thinking and demonstrate how to apply the information you've learned.Terminology flash cards, included with every book, give you valuable review and self-assessment tools you can take anywhere for study on the go.Evolve resources enhance your learning and reinforcement opportunities with additional exercises, a Spanish/English glossary, and the Body Spectrum Electronic Anatomy Coloring Book.Medical Terminology Online, available at an additional charge, gives you access to a complete online course for the most advanced learning and understanding.New terms and abbreviations familiarize you with the latest terminology in use in health care.New images and illustrations visually acquaint you with pathologic information and procedures you'll encounter in the clinical setting.Enhanced chapter features highlight important concepts and provide guidance for more effective learning and study.CD references within the text direct you to expanded learning opportunities on the companion CD.More than 20 new medical records let you practice medical terminology using the forms you'll encounter in the clinical setting.New icons make it easy to distinguish a variety of helpful boxes and reference the material you need quickly.Answers to review exercises help you gauge your strengths and weaknesses and configure the most effective study plan for you.Website boxes refer you to valuable content you can access online for further learning.Revised pharmacy appendix helps you easily reference key pharmaceutical terms.The vastly updated companion CD provides fun alternatives for reinforcing what you've learned with new learning games, including Medical Millionaire and Termbusters.Enhanced audio companion, available on CD or as iTerms downloads for portable media players, helps you perfect your pronunciation skills and confidently use the terms you've learned in practice.

    Volume I teaches the absolute minimum amount of Japanese to live in Japan and handle everyday situations. In the ten years since its publication, Japanese for Busy People has won acceptance worldwide as an effective, easy-to-understand textbook, either for classroom use or for independent study. In this new edition, numerous revisions and additions have been made, taking into account the comments and responses of both students and teachers who have been using the course. In Book I, the revisions are directed at making the grammatical explanations easier to understand, while adding further explanations of points that students have difficulty with. Changes have also been made in favor of more natural practice sentences and dialogues. In addition, new appendices list the particles, interrogatives, and sentence patterns in the book, as well as the kanji introduced. Vocabulary and grammar have been limited to about one-third that usually encountered in beginner courses, and words and patterns that students will find immediately useful are emphasized. The thirty lessons are composed of dialogues, notes on grammar, and vocabulary, exercises and quizzes. In addition to developing verbal fluency, by the time the student is one-third the way through Book I he will have mastered the two phonetic syllabaries of Japanese.

    Soseki Natsume is widely considered the foremost novelist of the Meiji period in Japan.

    More than 35,000 entries. Pronunciations provided for all entries. Covers brand names and generic equivalents of common drugs.

    It introduces the kanji that are now in everyday use, a mastery of which makes it possible to read most modern Japanese. Devised for either home or classroom use, the book has been tested and refined by years of use in university classes taught by the author.

    In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    Read on your PC, Mac, smart phone, tablet or Kindle device. If You Don't Have Kindle You Can Still Read This Book On Your Web Browser using Amazon Free Cloud ReaderThis book contains proven steps and strategies on how to pronounce French vowels and consonants, how to pluralize nouns, and how to get around your way in France, using all the helpful examples of phrases and dialogues provided in this book.Through this manual you will learn the basics of the romantic French language and gain confidence as you speak. To facilitate learning, easy-to-follow pronunciation guides have been included. Tips for tourists and other pertinent information about the City of Lights were extensively researched for your convenience. Here Is A Preview Of What You'll Learn Inside ✔ Numbers and Gender✔ Plural Forms of Nouns✔ Pronouns✔ Verbs✔ Prepositions✔ Useful Expressions✔ Much, much more! Take Action Right Away and START your amazing journey with French!

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    Like Andrew Marr's HISTORY OF MODERN BRITAIN or Michael Palin's HIMALAYA, the book will have a coherence and life beyond the television series, mirroring its basic structure, but looking at some issues in greater depth, and telling additional stories to illustrate some of the ideas.This book is about the things that Britain produces in order to pay its way in the world, from physical goods that we can see and feel, to intangible services that are much harder to quantify. We don't have to be prejudiced in favour of certain types of value: we shouldn't assume finance is modern, and manufacturing out of date for example. What matters is what sells and for how much. From manufacturing to technology, design and the services industries, this book will provide a cutting edge analysis - via entertaining stories - about what we make and why it matters.

    Highly recommended." —Tim Cahill, author of Lost in My Own Backyard, Hold the Enlightenment and Jaguars Ripped My Flesh"After over a decade in the country, Hopkins knows and loves his subject dearly—that much is obvious—and his vivid portrait projects that love from every page." —Jann Wenner, editor and founder of Rolling Stone Magazine"A loving expose of everything that's wonderful about Thailand, and much that isn't. Should be required reading for all newcomers." —Joe Cummings, author of the Lonely Planet Thailand GuideWriter Jerry Hopkins came to Thailand for a visit in the 1980s, and ended up a permanent resident with a temporary visa—a big, white farang haunting the bars and back alleys of Bangkok. His essays explore the mystery and mayhem of "The Land of Smiles" to hilarious—and sometimes disturbing—effect. Travel with him to a place where whisky is rum, water buffaloes are gay, insects are dinner, dildos are lucky charms, and your wildest adolescent fantasies can come true (for a nominal fee).

    What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald's? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. In Beijing, the process of localization has barely begun, with consumers more interested in the experience of eating at McDonald's than in the food itself. In Seoul, many nationalists treat the Big Mac as a symbol of Yankee imperialism; meanwhile, increasing numbers of Korean children are celebrating their birthdays atMcDonald's.Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, afterschool clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities.

    Here is the nitty-gritty by the author of Be Here Now—more than 200 penetrating observations and pithy spiritual instructions on such topics as How It All Is, Love and Devotion, Suffering, Aging, Planes of Consciousness, Death and Dying, Service and Compassion, Psychedelics, Social Awareness, and Liberation.“This book is a kind of spiritual brandy, a distillation of the lectures I’ve given over the course of the past decade or so. These quotes are the little “aha!” moments, the cameos that have been served up out of our collective consciousness from time to time that seem to summarize something about our human journey. I think of this book as something you might have next to the coffeepot to pick up in the morning, or as something you might tuck into your backpack to pull out during your bus ride to work, in order to reframe the way you look at your day.” —Ram Dass

    This book has a wide audience, anyone from the ages 18-31, and the people that employ them. The book is not meant for just people in business, it is meant for any professional. What John has seen, on a national level, is a need for additional training resources for the millennial group on core aspects of being a professional. This book helps them lead a healthy and successful life. Author’s Bio: John M. Crossman is a nationally recognized writer and speaker to college students with regard to careers and success. In addition, he is a mentor and a passionate advocate for young professionals. John is President of Crossman & Company, a regional commercial real estate company based in Orlando. He is married and has two daughters.

    The Samurai spirit, Bushido, is an integral component of Japanese tattooing that is traced through the imagery and interpersonal dynamics of this veiled subculture. The eloquent text is based largely on Takahiro Kitamura's experiences as client and student of the famed Japanese tattoo master, Horiyoshi III. Over 200 beautiful photos by Jai Tanju capture the breathtaking tattoo artistry of Horiyoshi III. Five original, unpublished prints by Horiyoshi III, like those in his acclaimed book, 100 Demons of Horiyoshi III, are included here. Bushido: Legacies of the Japanese Tattoo is certain to fascinate everyone with an interest in tattoo culture.

    In focusing strictly on Korean grammar, this series represents a departure from most current integrated teaching materials, allowing foreign learners to more easily concentrate on grammar in their study of Korean. The authors have included real dialogues and illustrations to make the study of Korean more interesting, especially for those students who have heretofore felt Koran grammar to be difficult. Further, this series equally serves as a general Korean grammar reference that can be used by Korean language instructors both in Korea and abroad who regularly experience the difficulty of teaching Korean grammar first-hand.