Listful Thinking: Using Lists to Be More Productive, Successful and Less Stressed


Paula Rizzo - 2015
    These successful people, along with CEOs and successful entrepreneurs, all use lists to keep track of their ideas, thoughts, and tasks. Finding enough hours in the day to get everything accomplished and allow for some downtime can be a struggle. It's no wonder so many of us are stressed, overextended, and exhausted. More than half of all American employees feel overwhelmed, according to a study by the nonprofit Family and Work Institute. For the 54 percent of us who feel like we're chasing our own tails, Listful Thinking is here to prove that it doesn't have to be that way. You can still find time to relax, read a good book, and do the things you love. Listful Thinking is the book that will give readers their lives back with indispensible tips on saving time, getting organized, improving productivity, saving money, and reducing stress.

Paperback Crush: The Totally Radical History of '80s and '90s Teen Fiction


Gabrielle Moss - 2018
    The pink covers, the flimsy paper, the zillion volumes in the series that kept you reading for your entire adolescence. Spurred by the commercial success of Sweet Valley High and The Babysitters Club, these were not the serious-issue YA novels of the 1970s, nor were they the blockbuster books of the Harry Potter and Twilight ilk. They were cheap, short, and utterly beloved.PAPERBACK CRUSH dives in deep to this golden age with affection, history, and a little bit of snark. Readers will discover (and fondly remember) girl-centric series on everything from correspondence (Pen Pals and Dear Diary) to sports (The Pink Parrots, Cheerleaders, and The Gymnasts) to a newspaper at an all-girls Orthodox Jewish middle school (The B.Y. Times) to a literal teen angel (Teen Angels: Heaven Can Wait, where an enterprising guardian angel named Cisco has to earn her wings “by helping the world’s sexist rock star.”) Some were blatant ripoffs of the successful series (looking at you, Sleepover Friends and The Girls of Canby Hall), some were sick-lit tearjerkers à la Love Story (Abby, My Love) and some were just plain perplexing (Uncle Vampire??) But all of them represent that time gone by of girl-power and endless sessions of sustained silent reading.In six hilarious chapters (Friendship, Love, School, Family, Jobs, Terror, and Tragedy), Bustle Features Editor Gabrielle Moss takes the reader on a nostalgic tour of teen book covers of yore, digging deep into the history of the genre as well as the stories behind the best-known series.

Google Adwords - An Introduction: The Ultimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!


James Lynch - 2015
    Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really targeted traffic to practically any website AND you can do it fairly inexpensively if you learn how to do it right. Google AdWords is most certainly the best place to start, as practically every other pay per click platform has in some form or another modeled its foundation around the basic AdWords type PPC concepts. What this book is about: Google AdWords - An Introduction, is a guide for you to run through and see if you think that Google AdWords is something you want to learn more about… This book is for you if: You would like to see at a very high level, how you can use PPC / Google AdWords to drive highly targeted traffic to ANY website. or You're thinking about maybe becoming a Certified Google AdWords Professional and taking on clients of your own, and running their pay-per-click campaigns for them and GET PAID. or You may be thinking about working directly for a business or advertising agency and running PPC campaigns for them as a Search Engine Marketing – PPC Professional. Becoming a Certified Google AdWords Professional opens many, many doors in the world of online marketing. I'll show you how to become Google Certified and get on the fast track to becoming a Search Engine Marketing - PPC Professional that is in extremely high demand in the digital marketing space today. This book may also be for you if: You find yourself at a crossroads and: 1 - You’re stuck in a dead-end job: customer service, sales or otherwise and you’re wanting to improve your job status, career choices and your PAY. 2 - You’re thinking about becoming an AdWords Certified Consultant serving your own clients as a consultant or at an agency. 3 - You’re an entrepreneur, coach or business owner and you want to learn more about paid media buying to market yourself and your business online. This book is intended to help you to get a high level vision and overview of the Google AdWords & Pay Per Click Advertising. Whatever your current situation, this book will give you a taste of what it’s like inside the world of Pay Per Click Advertising. After reading through once or twice… YOU WILL KNOW IF PPC is right for you at this point and time in your business/career/life. What this book is NOT about. This book is not about the latest and greatest tips and tricks for using Google AdWords… I do offer extensive AdWords PPC training through my web site: http://ppcequation.com - Both free and paid training can be found there. I just want to be 100% transparent with you and let you know that this book is not going to make you a PPC expert in one read. It's simply an introduction to the industry, either for the business owner / entrepreneur wanting to drive more traffic to his offerings or for someone thinking about becoming a Pay Per Click Professional as a career. Take a look inside at the table of contents before you order to see all that's covered... I guarantee you will find some great takeaways... gold nuggets and bonuses within. So please: Read, Relax and Enjoy!

John Prine: In Spite of Himself


Eddie Huffman - 2015
    Across five decades, Prine has created critically acclaimed albums--John Prine (one of Rolling Stone's 500 Greatest Albums of All Time), Bruised Orange, and The Missing Years--and earned many honors, including two Grammy Awards, a Lifetime Achievement Award for Songwriting from the Americana Music Association, and induction into the Nashville Songwriters Hall of Fame. His songs have been covered by scores of artists, from Johnny Cash and Miranda Lambert to Bette Midler and 10,000 Maniacs, and have influenced everyone from Roger McGuinn to Kacey Musgraves. Hailed in his early years as the "new Dylan," Prine still counts Bob Dylan among his most enthusiastic fans. In John Prine, Eddie Huffman traces the long arc of Prine's musical career, beginning with his early, seemingly effortless successes, which led paradoxically not to stardom but to a rich and varied career writing songs that other people have made famous. He recounts the stories, many of them humorous, behind Prine's best-known songs and discusses all of Prine's albums as he explores the brilliant records and the ill-advised side trips, the underappreciated gems and the hard-earned comebacks that led Prine to found his own successful record label, Oh Boy Records. This thorough, entertaining treatment gives John Prine his due as one of the most influential songwriters of his generation.

Breakfast with Sharks: A Screenwriter's Guide to Getting the Meeting, Nailing the Pitch, Signing the Deal, and Navigating the Murky Waters of Hollywood


Michael Lent - 2004
    This is a book about the business of managing your screenwriting career, from advice on choosing an agent to tips on juggling three deal-making breakfasts a day. Prescriptive and useful, Breakfast with Sharks is a real guide to navigating the murky waters of the Hollywood system.Unlike most of the screenwriting books available, here’s one that tells you what to do after you’ve finished your surefire-hit screenplay. Written from the perspective of Michael Lent, an in-the-trenches working screenwriter in Hollywood, this is a real-world look into the script-to-screen business as it is practiced today.Breakfast with Sharks is filled with useful advice on everything from the ins and outs of moving to Los Angeles to understanding terms like “spec,” “option,” and “assignment.” Here you’ll learn what to expect from agents and managers and who does what in the studio hierarchy. And most important, Breakfast with Sharks will help you nail your pitch so the studio exec can’t say no.Rounded out with a Q&A section and resource lists of script competitions, film festivals, trade associations, industry publications, and more, Breakfast with Sharks is chock-full of “take this and use it right now” information for screenwriters at any stage of their careers.

Five Minute Mum: Give Me Five: Five minute, easy, fun games for busy people to do with little kids


Daisy Upton - 2020
    She loves them - but they drive her mad. So, to try and keep her sanity she started to come up with quick, easy games using stuff from around the house. And @FiveMinuteMum was born. In her first book, she has collected 150+ games that take 5 minutes to set up & 5 minutes to tidy up.From pasta posting to alphabet knock down, it's a recipe book for guilt free parenting! And as Daisy was a teaching assistant, your little ones will be learning while they play! What could be better?GIVE ME FIVE is the perfect companion for anyone who wants five minutes peace. "I love Five Minute Mum. She's managed to come up with a huge array of activities for kids that are fun and educational yet don't require an Art degree or Diploma in Patience to execute." Sarah Turner, aka Unmumsy Mum

Running Made Easy


Susie Whalley - 2004
    It features a “60-Second Secret Plan” for starting off, tips on running shoes and other equipment, and sample structured programs for improving health and endurance. In addition, there are quizzes to help newcomers assess their current fitness levels, a runner’s diary to track progress, and inspirational stories about sport’s life-changing effects. Colorful sidebars cover everything from how running produces chemical changes in the brain that improve one’s mood to strategies for adding distance to a weekly program.

Ask More, Get More: How to Earn More, Save More, and Live More... Just by Asking


Michael Alden - 2014
    I’m an average guy who learned how to “ask more” to “get more” out of life. The strategies and techniques I outline in this book can help you get just about anything—a better job, a new house, or a great vacation—faster and more consistently if you’re willing to follow my advice.

Eating for Pregnancy: The Essential Nutrition Guide and Cookbook for Today's Mothers-to-Be


Catherine Cheremeteff Jones - 2003
    Yet as a mother-to-be, you're likely juggling so much that you simply don't have the time-or energy!-to ensure that you're always eating right. That's where this fully updated edition of the pregnancy classic comes in, making it easy to fulfill the needs of you and your baby. Eating for Pregnancy will provide you with all you need to know about nutrition before, during, and after pregnancy.Here are 150 nutrient-rich recipes, more than 30 new to this edition, designed with you and your family in mind. Each highlights "What's in this for baby and me?" and provides handy nutritional breakdowns and meal-planning advice. You'll also find:Tips to help you minimize unnecessary weight gain and keep your nutrient intake highFresh, fast, family-friendly recipes with realistic menu plansThe most up-to-date information on supplements, sources, environmental concerns, and high-risk pregnanciesAn expanded vegetarian section-now with vegan recipesHelpful information for diabetics, including ADA exchanges, recipe tips, and dining-out strategiesA unique Nine-Months-Later section, covering breastfeeding, postpartum depression, and weight loss after pregnancy-with illustrated exercises

I Miss You When I Blink: Essays


Mary Laura Philpott - 2019
    Mary Laura Philpott thought she’d cracked the code: Always be right, and you’ll always be happy. But once she’d completed her life’s to-do list (job, spouse, house, babies—check!), she found that instead of feeling content and successful, she felt anxious. Lost. Stuck in a daily grind of overflowing calendars, grueling small talk, and sprawling traffic. She’d done everything “right,” but she felt all wrong. What’s the worse failure, she wondered: smiling and staying the course, or blowing it all up and running away? And are those the only options? In this memoir-in-essays full of spot-on observations about home, work, and creative life, Philpott takes on the conflicting pressures of modern adulthood with wit and heart. She offers up her own stories to show that identity crises don’t happen just once or only at midlife; reassures us that small, recurring personal re-inventions are both normal and necessary; and advises that if you’re going to faint, you should get low to the ground first. Most of all, Philpott shows that when you stop feeling satisfied with your life, you don’t have to burn it all down and set off on a transcontinental hike (unless you want to, of course). You can call upon your many selves to figure out who you are, who you’re not, and where you belong. Who among us isn’t trying to do that? Like a pep talk from a sister, I Miss You When I Blink is the funny, poignant, and deeply affecting book you’ll want to share with all your friends, as you learn what Philpott has figured out along the way: that multiple things can be true of us at once—and that sometimes doing things wrong is the way to do life right.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content


Ann Handley - 2014
    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Gotcha Capitalism: How Hidden Fees Rip You Off Every Day-and What You Can Do About It


Bob Sullivan - 2007
    Iron-clad cell phone contracts you can’t get out of with a crowbar. Paying big bucks for insurance you don’t need on a rental car or forking over $20 a day for supposedly “free” wireless internet. Every day we use banks, cell phones, and credit cards. Every day we book hotels and airline tickets. And every day we get ripped off.How? Here are just a few examples of how big business can get you:• You didn’t fill up the rental car with gas?Gotcha! Gas costs $7 a gallon here.• Your bank balance fell to $999.99 for one day?Gotcha! That’ll be $12. • You miss one payment on that 18-month same-as-cash loan?Gotcha! That’ll be $512 extra.• You’re one day late on that electric bill?Gotcha! All your credit cards now have a 29.99% interest rate.But not for much longer. In Gotcha Capitalism, MSNBC.com’s “Red Tape Chronicles” columnist Bob Sullivan exposes the ways we’re all cheated by big business, and teaches us how to get our money back–proven strategies that can help you save more than $1,000 a year.

Is Life Like This?: A Guide to Writing Your First Novel in Six Months


John Dufresne - 2010
    But it’s also not as difficult as you imagined.” Dufresne’s smart, practical, hard-nosed guide is for the person who has always wanted to write a novel but has been daunted by the sometimes chaotic, always challenging writing process. A patient teacher and experienced writer, Dufresne focuses his expertise and good humor on helping aspiring novelists take their first tentative steps. His six-month program variously calls attention to the key elements of good fiction writing and offers exercises that are designed to sharpen writers’ command of novel-length storytelling. After six months of guided writing, the users of this book will finish what might have once seemed impossible—a rich and compelling first draft of a novel. Is Life Like This? may well be the most important addition to the aspiring writer’s library.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)


Dave Kerpen - 2011
    In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before."Likeable Social Media" helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.Praise for "Likeable Social Media"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of "Poke the Box""Likeable Social Media" cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far. Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking"

Services Marketing: People, Technology, Strategy


Christopher Lovelock - 1991
    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.