Lawson carefully and succinctly examines all aspects of the global warming issue: the science, the economics, the politics, and the ethics. He concludes that the conventional wisdom on the subject is suspect on a number of grounds, that global warming is not the devastating threat to the planet it is widely alleged to be, and that the remedy that is currently being proposed, which is in any event politically unattainable, would be worse that the threat it is supposed to avert. Argued with logic, common sense, and even wit, and thoroughly sourced and referenced, Lawson has written a long overdue corrective to the barrage of spin and hype to which the politicians and media have been subjecting the public on this important issue.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    He is the founder of Infosys, a global software consulting company which he started with six other professionals and a seed capital of Rs. 10,000 in 1981. Not only did NRNM lead it to become a top ranking Information Technology company in the world, he also showed that it is possible to do business ethically and achieve success without bending any laws or making compromises.This book takes you through the fascinating journey of a seventeen year old who had to sacrifice his entry into the prestigious Indian Institute of Technology because his father did not have money to pay his fees, and who ultimately came up in life to head a global Information Technology company. NRN Murthy had no money, no family backing, but just a quiet gritty determination, and faith in what he believed was the future of business. The one constant factor throughout his life journey has been the adherence to the values he imbibed from his family, which he has personally and professionally lived by-hard work, fairness, decency, honesty, transparency, striving for excellence and belief in meritocracy. It is on the bedrock of these values that Infosys continues to stand firm and prosper despite the fact that NRN stepped down as CEO in 2002.Iconic leader, living legend, one of the greatest entrepreneurs of all time-NRN is all this and more. A man who set new standards of business growth and corporate governance. Written by Ritu Singh, the author of President Pratibha Patil, this book will surely inspire all the readers.

    In all that time she ran the team motorhome for a succession of different teams, including Lotus in the Senna era and Benetton in the Schumacher era. Her memoir looks at Formula 1 from an unusual viewpoint. As well as Formula 1 people, she has encountered personalities from every walk of life, from royalty to criminals on the run. Her stories range from the hilarious to the tragic and provide a unique insight. This is a fast-paced read packed with surprising snippets and observations, with plenty of intimate insight into what the drivers are really like.

    As far as the regime’s fault lines are concerned, the evidence presented by the authors shows no reversal, or even narrowing, of these structural dysfunctions in Putin’s third presidential term.Topics covered here include Russia's political economy, political geography, and politics of federalism; the regime, ideology, public opinion, and legitimacy; and potential defeat and radicalization of civil society. Emerging in these pages is a finely textured portrait of a society rife in complexities, contradictions, and postponed but looming crises.

    Famous teachers include John Crowe Ransom, and famous students include E.L. Doctorow.

    He finds they all have two things in common: They're getting worse, not better, and the standard strategies for dealing with them, such as international treaties, are woefully inadequate to the task. The chief problem is that in our high-population, fast-moving, globalized and interconnected world, we don't have an effective way of addressing the problems that such a world creates. Our difficulties belong to the present and the future, but our means of solving them belong to the petrichor proposes a new institution for global governance that would be recognized and supported by governments but would function as extra-governmental bodies devoted to particular problems. The powers of these "global issues networks" would not be legal but normative: They would monitor compliance with various globally recognized standards and would single out the nations and organizations that were not co-operating. Anyone who has eaten a can of "dolphin-safe" tuna knows how powerful, in a market-driven world, the pressure to comply with such standards can be. No book has ever presented such a clear and unified appraisal of global problems or offered such a consistent and well-defined approach to solving them. High Noon will be an agenda-setting book of interest across the political spectrum.

    This book offers a history of Boston's Irish community.

    With hard-hitting information and a touch of comic relief, Berliner, Glass, and their Associates separate fact from fiction in this comprehensive look at modern education reform. They explain how the mythical failure of public education has been created and perpetuated in large part by political and economic interests that stand to gain from its destruction. They also expose a rapidly expanding variety of organizations and media that intentionally misrepresent facts. Many of these organizations suggest that their goal is unbiased service in the public interest when, in fact, they represent narrow political and financial interests. Where appropriate, the authors name the promoters of these deceptions and point out how they are served by encouraging false beliefs.This provocative book features short essays on important topics to provide every elected representative, school administrator, school board member, teacher, parent, and concerned citizen with much food for thought, as well as reliable knowledge from authoritative sources.

    The British expected R.101 to spearhead a fleet of imperial airships that would dominate the skies as British naval ships, a century earlier, had ruled the seas. The dream ended when, on its demonstration flight to India, R.101 crashed in France, tragically killing nearly all aboard.Combining meticulous research with superb storytelling, Fatal Flight guides us from the moment the great airship emerged from its giant shed—nearly the largest building in the British Empire—to soar on its first flight, to its last fateful voyage. The full story behind R.101 shows that, although it was a failure, it was nevertheless a supremely imaginative human creation. The technical achievement of creating R.101 reveals the beauty, majesty, and, of course, the sorrow of the human experience.The narrative follows First Officer Noel Atherstone and his crew from the ship’s first test flight in 1929 to its fiery crash on October 5, 1930. It reveals in graphic detail the heroic actions of Atherstone as he battled tremendous obstacles. He fought political pressures to hurry the ship into the air, fended off Britain’s most feted airship pilot, who used his influence to take command of the ship and nearly crashed it, and, a scant two months before departing for India, guided the rebuilding of the ship to correct its faulty design. After this tragic accident, Britain abandoned airships, but R.101 flew again, its scrap melted down and sold to the Zeppelin Company, who used it to create LZ 129, an airship even more mighty than R.101—and better known as the Hindenburg. Set against the backdrop of the British Empire at the height of its power in the early twentieth century,Fatal Flight portrays an extraordinary age in technology, fueled by humankind’s obsession with flight.

    This smart and funny book includes tales from many of these much-loved comics, and will appeal to their broad audience, while revealing the history, context and wider culture of Jewish joking.The Jewish joke is as old as Abraham, and like the Jews themselves it has wandered over the world, learned countless new languages, worked with a range of different materials, been performed in front of some pretty hostile crowds, and yet still retained its own distinctive identity. So what is it that animates the Jewish joke? Why are Jews so often thought of as ‘funny’? And how old can a joke get?The Jewish Joke is a brilliant—and laugh-out-loud funny—riff on about what marks Jewish jokes apart from other jokes, why they are important to Jewish identity and how they work. Ranging from self-deprecation to anti-Semitism, politics to sex, Devorah Baum looks at the history of Jewish joking and asks whether the Jewish joke has a future. With jokes from Lena Dunham to Woody Allen, as well as Freud and Marx (Groucho, mostly), Baum balances serious research with light-hearted humor and provides fascinating insight into this well-known and much loved cultural phenomenon.

    Although it has a long history, the recent discovery (1992) of the body's widespread endocannabinoid system (ECS) has thrust cannabis back into the limelight again as a viable medicine. In 2012 over 2.5 million prescriptions were written for medical marijuana in the United States. CBD and THC are both cannabinoids found in cannabis. However, while THC produces a “high” in the user, CBD does not. And now legal CBD-rich hemp oil is available over-the-counter in all 50 states, without a prescription. It was discovered that the Hemp Family of plants (cannabis, marijuana) is loaded with cannabinoids that stimulate our ECS receptor sites. These sites are found in the brain, organs, glands, connective tissue and immune cells and plays regulatory roles in many physiological processes including appetite, pain-sensation, mood and memory. The primary purpose of this system revolves around maintaining balance in the body. Cannabinoids found in all varieties of cannabis work in harmony with the cannabinoids we naturally produce when our system is functioning properly. It is now coming to light that we may very well be “Endocannabinoid Deficient” and supplementing with Cannabidiol, known as CBD, may provide just what we’re missing to restore optimum health. The health benefits of cannabidiol (CBD) from natural hemp oil is this book's primary focus. It explores the similarities, differences, uses and benefits of hemp, cannabis and medical marijuana along with the interplay of THC and CBD. Their 480 other components are also discussed, such as terpenoids, flavonoids, enzymes, vitamins, etc. Make no mistake about it, the endocannabinoid system, although newly discovered, is just as important as any other bodily system, like the muscular, cardiac, circulatory or digestive system. The ECS requires its own specialized medicine as found in the Hemp Family of plants, which is also known as cannabis, and which includes all strains of marijuana. Here is a list of conditions known and/or being researched that may be helped by cannabinoid therapeutics and supplementation: Acne ADD/ADHD Addiction AIDS ALS (Lou Gehrig's Disease) Alzheimer’s Anorexia Antibiotic Resistance Anxiety Atherosclerosis Arthritis Asthma Autism Bipolar Cancer Colitis/Crohn’s Depression Diabetes Endocrine Disorders Epilepsy/Seizure Fibromyalgia Glaucoma Heart Disease Huntington’s Inflammation Irritable Bowel Kidney Disease Liver Disease Metabolic Syndrome Migraine Mood Disorders Motion Sickness Multiple Sclerosis Nausea Neurodegeneration Neuropathic Pain Obesity OCD Osteoporosis Parkinson’s Prion/Mad Cow Disease PTSD Rheumatism Schizophrenia Sickle Cell Anemia Skin Conditions Sleep Disorders Spinal Cord Injury Stress Stroke/TBI 10% of the proceeds from sales of this book will be donated to the American Cannabis Nurses Association in an effort to bring together nurses, to share, integrate and one day certify nurses in the science of endocannabinoid therapeutics in nursing practice.

    I vow to you and to the leaders that you set for me, absolute allegiance until death. So help me God!”The SS Oath of Loyalty – words that became the very death sentence for millions of Jews and Germans alike. Six decades later, we still ask ourselves why and how did it happen? "The Angel of Auschwitz", a tragic epic of historical fiction, explores these inquiries through the eyes of an unlikely antagonist-turned-protagonist – the Nazi soldier."The Angel of Auschwitz" chronicles the life of Wolfgang Bremmer, an adolescent boy from the hills of Hamburg during the Nazi occupation of Germany. As a Hitler Youth, Wolfgang is captivated by the prowess of the Nazis and thrust into the ideologies of Adolf Hitler. With an adoration for the new Fűhrer and the Third Reich, Wolfgang enlists as a young man in the SS-Death’s Head Division, the gatekeepers of the regime’s most lethal concentration camp, Dachau. It is here he is introduced to Theodor Eicke’s “School of Violence” and becomes one of the most ruthless guards the SS has ever seen. After joining Hitler’s Mobile Killing Units, he participates in the invasion of Poland and the evacuation and extermination of its Jewish inhabitants. Wolfgang is the ideal Nazi warrior: vicious, ruthless, and entirely intolerant.But evil erodes even the hardest of hearts and Wolfgang grows weary in the midst of all the death and destruction. His conscience begins to return and with that a gnawing guilt for what he and his fellow Germans have done and are about to do. But with the fear of punishment for treason, Wolfgang is trapped in the cyclone of violence. That is, until he is promoted as a guard at the Reich’s most sophisticated concentration camp, Auschwitz. In the belly of such a beast as Auschwitz, Wolfgang discovers a secret that will not only save his own life and salvation, but the lives of so many prisoners as well.

    AND TO KILL All his life Greg McPartlin wanted to be a Marine corpsman, a medic skilled at saving lives. Three months of bagging-and-tagging bodies during Vietnam s Tet Offensive took the luster off of being a Marine but not off McPartlin’s desire to serve his country. After assisting in the sea recovery of Apollo 11 the first ship to bring men to the moon the twenty-year-old McPartlin was redeployed to Vietnam as an elite Navy SEAL. Barred as a medic from the make-or-break training of BUD/S considered vital to service as a Navy SEAL, McPartlin had to show he had what it took. But McPartlin had been in country before. In a war where you partied with your buddies in Saigon one day and crawled through an enemy-infested jungle hell the next, he proved that he was not only an outstanding medic but a real Navy SEAL the toughest of the tough. Combat Corpsman is McPartlin’s often humorous—and terrifying—account of his year of combat in what had been a Viet Cong stronghold until the SEALs took control and Charlie placed bounties on the men with green faces. It is the first inside story of a Navy SEAL medic, a man who wanted to heal, not to kill, but did both to save lives. This edition is heavily illustrated with 100 historical and personal photographs from Greg McPartlin’s tour of duty in Vietnam. Editorial Reviews: I wish I could make up anything as riotously wonderful yet starkly realistic as this book. —H. Jay Riker, author of The Silent Service: Virginia Class An accurate and humorous account of an early Navy SEAL platoon in Vietnam. —Frank Thornton, the most decorated SEAL from Vietnam era You would be hard-pressed to find a more gritty, realistic, tale of the rigors of combat and the actions of a SEAL Corpsman. The action on these pages is so real you can smell the mud, feel the sweetish taste of the powder smoke in the back of your mouth, hear the fragments whiz by and the bullets snap past - and know in a small way just what it is like to be one of the best. —Kevin Dockery, author of Hunters and Shooters and The Complete History of the Navy SEALs

    . .nor with mouth open; go not upon the toes nor in a dancing fashion." George Washington was known as a remarkably modest and courteous man. Humility and flawless manners were so ingrained in his character that he rarely if ever acted without them. The "Rules of Civility and Decent Behavior" that governed Washington's etiquette were by turns practical, inspirational and curious. These rules are as instructive and invaluable today as they were hundreds of years ago. George Washington's Rules of Civility and Decent Behavior includes the complete text of the rules, as well as famous Washington writings such as: -Farewell to the Armies speech-Inaugural Address-Retirement Address-Address at the End of His Presidency