We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Unlikely Friendships tells one story after another of animals who, with nothing else in common, bond in the most unexpected ways and thrive on the warmth, closeness, and trust that come with being true friends.Imagine a predator cuddling its prey. Or a bird befriending a mammal. Or a fish poking its nose out of the water to nuzzle a dog. Or a massive gorilla - the one named Koko, famous for her ability to communicate in sign language - embracing a tiny kitten.Science writer Jennifer S. Holland narrates each story, and also offers insights into these relationships. Sometimes there are plausible scientific explanations: an orphan seeking comfort from an older animal; an adult yearning for a younger creature to nurture. Consider the lioness who befriended and protected a baby oryx - unexpected, but not inexplicable. Sometimes a friendship is about need, as in the case of the blind Lab and her "seeing-eye" cat. B ut sometimes it's just a lovely mystery. How else can one explain the story of Owen the hippo and Mzee the tortoise, two notoriously surly creatures who became bosom buddies?Each story reveals the true power of friendship and, to some degree, the many forms of "love" that seem to exist in the animal kingdom. Yes, scientists might scoff at that notion, but readers may feel a little differently about the world after they finish this book.

    Best-selling novelist David Hewson, author of the ever-popular Writing A Novel with Scrivener, offers a professional insight into how to use this unique app for writing fiction. This ebook covers all the aspects of Ulysses a writer needs to master in order to produce a finished book, from initial planning through to completed ebook, Word file or PDFs for publication, reading and revision. You will learn how to use Ulysses to structure a book into parts and scenes, ways to manage research and ideas and how to develop a novel from a bare outline through to first draft and revisions. Hewson also describes how Ulysses stores work uniquely in its own library, enabling you to work on the same draft manuscript across different machines while on the move. For budding screenwriters there is a section on how to use Ulysses to produce scripts to professional formats that can be edited later in movie apps such as Final Draft. And this release will also include a free upgrade to an updated edition covering the next release of Ulysses and the forthcoming iPad app. David Hewson (www.davidhewson.com) is the author of more than 25 novels published around the world. He adapted the award-winning TV series The Killing into acclaimed novel and recently launched a new crime series set in Amsterdam with The House of Dolls which has been optioned for Dutch TV.

    A person's clothing, whether it's a sari, kimono, or business suit, is an essential key to his or her culture, class, personality, or even religion. The Kyoto Costume Institute recognizes the importance of understanding clothing sociologically, historically, and artistically. Founded in 1978, the KCI holds one of the world's most extensive clothing collections and has curated many exhibitions worldwide. With an emphasis on Western women's clothing, the KCI has amassed a wide range of historical garments, underwear, shoes, and fashion accessories dating from the 18th century to the present day. Showcasing a vast selection of skilled photographs from the Institute's archives, depicting the clothing expertly displayed and arranged on custom-made mannequins, Fashion is a fascinating excursion through the last three centuries of clothing trends.From a rare treasure such as a 17th century iron corset with embroidered bodice to modern-day outfits by such designers as Yves Saint Laurent and Calvin Klein, the collection provides an extensive overview of the evolution of women's fashion. The KCI believes that "clothing is an essential manifestation of our very being" and their passion and dedication positively radiate from every page of this book. It offers an opportunity to see how our ancestors dressed, to consider the amazing accomplishments of contemporary fashion, and to imagine how our descendants may dress in the distant future as clothing design continues on its tireless evolutionary path.

    Advice on offer from grandparents, friends and professionals is often conflicting, leaving parents unsure of how and when to potty train their child.In Potty Training in One Week, bestselling author Gina Ford sets out a simple, easy-to-follow programme that works quickly and avoids many of the common pitfalls parents encounter.This clearly organised book makes potty training easy, and even fun. Including updated information on:- How to know when your child is really ready - How to make potty training fun for your child - How to reward - How to deal with accidents - What to do when you go out- What to do at sleep times

    This book uniquely concentrates on creative techniques for the digital SLR photographer. Photography with Digital SLR and "SLR-like" cameras isn't exactly like conventional film SLR photography; nor is it exactly like digital photography with non-SLR cameras. DSLRs have special advantages, special features, and special problems that need to be addressed and embraced. In addition, users of these cameras tend to expect more from their photography and crave the kind of information that will let them wring every ounce of creativity out of their equipment. Anyone who has a Windows PC or Macintosh and a digital SLR camera will find advanced techniques in this book. Readers will cover various aspects of DSLRs including: why DSLRs work best for creative posing for group and individual portraits, using DSLRs to capture close-up scenes on the desktop using the digital camera's special capabilities, how to get great travel photos with a DSLR, and how to archive them when far from a computer.

    Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbatsjov, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers.Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way.

    Encountering Everest-like conditions, mystical trolls, and a hilarious snowman named Olaf, Anna and Kristoff battle the elements in a race to save the kingdom.Taking inspiration from Hans Christian Andersen's fairy tale "The Snow Queen" and the culture and landscape of Norway, the artists of Frozen have created a dynamic, other-worldly icy setting filled with striking background work and detailed costumes. Featuring stunning artwork from the film's creation—including sketches, storyboards, colorscripts, and much more—The Art of Frozen is the ultimate behind-the-scenes look at the research and artistry that went into the making of this wintry action-packed adventure.

    Choosing 100 key photographs with particular emphasis on the last twenty years she examines what inspired each photographer in the first place, and traces how the piece was executed. In doing so, she brings to light the layers of meaning and artifice behind these singular works, some of which were initially dismissed out of hand for being blurred, overexposed or badly composed. The often controversial works discussed in this book play with our expectations of a photograph, our ingrained tendency to believe that it is telling us the unadorned truth. Jackie Higginss book proves once and for all that theres much more to the art of photography than just pointing and clicking.

    This authoritative guide provides a handy, all-in-one reference for photographers using either medium (or both), combining the practical know-how of more than 50 outstanding professional photographers with National Geographic's world-renowned tradition of excellence and expertise. The Ultimate Field Guide to Photography presents ten easy-to-read chapters exploring every aspect of the digital revolution. With straightforward explanations of both simple, all-but-foolproof equipment like inexpensive autofocus point-and-shoot cameras and of sophisticated, megapixel single lens reflex units boasting interchangeable lenses. It also covers important accessories; provides advice of all kinds, from key facts and basic tips for beginners to advanced techniques for skilled amateurs; and addresses the essentials of PhotoShop editing, scanning and printing, effective archiving, and more. Along with digital information, there's also plenty of material on traditional film, from old techniques to helpful sidebars on when to use film rather than digital. Throughout the book dozens of well-known, highly accomplished photographers showcase some of their most famous shots and share both the human stories behind them and the specific technical details of their creation. This wonderful mix of vivid examples and vital nuts-and-bolts information makes The Ultimate Field Guide to Photography a uniquely useful, indispensable reference for photographers everywhere.

    In this evocative and lavishly illustrated narrative, Ken Burns and Dayton Duncan delve into the history of the park idea, from the first sighting by white men in 1851 of the valley that would become Yosemite and the creation of the world’s first national park at Yellowstone in 1872, through the most recent additions to a system that now encompasses nearly four hundred sites and 84 million acres.The authors recount the adventures, mythmaking, and intense political battles behind the evolution of the park system, and the enduring ideals that fostered its growth. They capture the importance and splendors of the individual parks: from Haleakala in Hawaii to Acadia in Maine, from Denali in Alaska to the Everglades in Florida, from Glacier in Montana to Big Bend in Texas. And they introduce us to a diverse cast of compelling characters—both unsung heroes and famous figures such as John Muir, Theodore Roosevelt, and Ansel Adams—who have been transformed by these special places and committed themselves to saving them from destruction so that the rest of us could be transformed as well.The National Parks is a glorious celebration of an essential expression of American democracy.

    With their unique perspective, the Japanese have a way of looking at the world that has long been a source of great interest for the Western mind. Here, Japan’s most talented creative professionals strut their stuff in the form of posters, advertisements, print media, visual identity, and print design. Divided into chapters by media type, this highly visual guide presents a diverse selection of graphics and includes an index of designers, complete with website addresses and contact information.

    "Magnum Magnum" brings together the best work, celebrating the vision, imagination, and brilliance of Magnum photographers, both the acknowledged greats of photography in the twentieth century--among them, Henri-Cartier Bresson, Robert Capa, Eve Arnold, Marc Riboud, and Werner Bischof--and the modern masters and rising stars of our time, such as Martin Parr, Susan Meiselas, Alec Soth, and Donovan Wylie. Organized by photographer, the book harks back to the agency's early days and the spirit that made it such a unique and creative environment, one in which each of the four founding members picture-edited the others' photographs. Here a current Magnum photographer selects and critiques six key works by each of the sixty-nine featured photographers, with a commentary explaining the rationale behind the choice. This new edition provides a permanent record of iconic images from the last sixty years and an insight, as seen through the critical eyes and minds of Magnum photographers, into what makes a memorable photograph. 9.5" x 11.5," 413 illustrations in color and duotone.

    Fuji. Climbing Mt. Fuji is a lesson in determination and moderation. It would be fair to ask if I took the moderation part to heart. But it certainly was a lesson in respecting your camera. If I was going to live with this thing, I was going to have to think about what that meant. There were not going to be any pictures without it." —Annie LeibovitzAnnie Leibovitz describes how her pictures were made, starting with Richard Nixon's resignation, a story she covered with Hunter S. Thompson, and ending with Barack Obama's campaign. In between are a Rolling Stones Tour, John Lennon and Yoko Ono, Demi Moore, Whoopi Goldberg, The Blues Brothers, Arnold Schwarzenegger, Keith Haring, Mikhail Baryshnikov, Patti Smith, George W. Bush, William S. Burroughs, Kate Moss and Queen Elizabeth. The most celebrated photographer of our time discusses portraiture, reportage, fashion photography, lighting, and digital cameras.

    Since that time he has answered thousands of questions about birds, both at his store and while walking down the aisles of the supermarket. The questions have ranged from inquiries about individual species ("Are flamingos really real?") to what and when to feed birds ("Should I bring in my feeders for the summer?") to the down-and-dirty specifics of backyard birding ("Why are the birds dropping poop in my pool?"). Answering the questions has been easy; keeping a straight face has been hard.Why Don't Woodpeckers Get Headaches? is the solution for the beginning birder who already has a book that explains the slight variation between Common Ground-Doves and Ruddy Ground-Doves but who is really much more interested in why birds sing at 4:30 A.M. instead of 7:00 A.M., or whether it's okay to feed bread to birds, or how birds rediscover your feeders so quickly when you've just filled them after a long vacation. Or, for that matter, whether flamingos are really real.