She highlights the leading role of black and white women-Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C. J. Walker-in shaping a unique industry that relied less on advertising than on women's customs of visiting ("Avon calling") and conversation. From New York's genteel enameling studios to Memphis's straightening parlors, Peiss depicts the beauty trades that thrived until the 1920s, when corporations run by men entered the lucrative field, creating a mass consumer culture that codified modern femininity. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of how women created the cosmetics industry and cosmetics created the modern woman.

    Both a basic social relationship and a model for other social hierarchies, gender helped determine the construction of racial categories and the institution of slavery in Virginia. But the rise of racial slavery also transformed gender relations, including ideals of masculinity. In response to the presence of Indians, the shortage of labor, and the insecurity of social rank, Virginia's colonial government tried to reinforce its authority by regulating the labor and sexuality of English servants and by making legal distinctions between English and African women. This practice, along with making slavery hereditary through the mother, contributed to the cultural shift whereby women of African descent assumed from lower-class English women both the burden of fieldwork and the stigma of moral corruption. Brown's analysis extends through Bacon's Rebellion in 1676, an important juncture in consolidating the colony's white male public culture, and into the eighteenth century. She demonstrates that, despite elite planters' dominance, wives, children, free people of color, and enslaved men and women continued to influence the meaning of race and class in colonial Virginia.

    A wealthy Boston widow, Ann Hibbens was hanged in 1656 for casting spells on her neighbors. The case of Ann Cole, who was "taken with very strange Fits," fueled an outbreak of witchcraft accusations in Hartford a generation before the notorious events at Salem.More than three hundred years later, the question "Why?" still haunts us. Why were these and other women likely witches—vulnerable to accusations of witchcraft and possession? Carol F. Karlsen reveals the social construction of witchcraft in seventeenth-century New England and illuminates the larger contours of gender relations in that society.

    More important, she earned her own keep, controlled her own destiny, and secured liberties that modern women take for granted. Her newfound freedom heralded a radical change in American culture.Whisking us from the Alabama country club where Zelda Sayre first caught the eye of F. Scott Fitzgerald to Muncie, Indiana, where would-be flappers begged their mothers for silk stockings, to the Manhattan speakeasies where patrons partied till daybreak, historian Joshua Zeitz brings the era to exhilarating life. This is the story of America’s first sexual revolution, its first merchants of cool, its first celebrities, and its most sparkling advertisement for the right to pursue happiness.The men and women who made the flapper were a diverse lot. There was Coco Chanel, the French orphan who redefined the feminine form and silhouette, helping to free women from the torturous corsets and crinolines that had served as tools of social control. Three thousand miles away, Lois Long, the daughter of a Connecticut clergyman, christened herself “Lipstick” and gave New Yorker readers a thrilling entrée into Manhattan’s extravagant Jazz Age nightlife.In California, where orange groves gave way to studio lots and fairytale mansions, three of America’s first celebrities—Clara Bow, Colleen Moore, and Louise Brooks, Hollywood’s great flapper triumvirate—fired the imaginations of millions of filmgoers.Dallas-born fashion artist Gordon Conway and Utah-born cartoonist John Held crafted magazine covers that captured the electricity of the social revolution sweeping the United States.Bruce Barton and Edward Bernays, pioneers of advertising and public relations, taught big business how to harness the dreams and anxieties of a newly industrial America—and a nation of consumers was born.Towering above all were Zelda and Scott Fitzgerald, whose swift ascent and spectacular fall embodied the glamour and excess of the era that would come to an abrupt end on Black Tuesday, when the stock market collapsed and rendered the age of abundance and frivolity instantly obsolete.With its heady cocktail of storytelling and big ideas, Flapper is a dazzling look at the women who launched the first truly modern decade.

    Cott’s acclaimed study includes a new preface in which Cott assesses her own and other historian’s development of the concept of domesticity from the 1970s to the 1990s. “Nancy Cott’s Bonds of Womanhood is not just a pioneer work in women’s history. It is a classic. Despite all the work published since, it is still an essential starting place for understanding New England in the early republic.”—Laurel Thatcher Ulrich “Cott, still the best historian of women’s bonds and bondage, foresaw twenty years ago the tendency of domesticity’s bonds to lead both to feminism and the far right. An essential book for understanding today’s women.”—Carolyn Heilbrun Reviews of the earlier edition: “A lovely, gentle, scholarly, and valuable book.”—Doris Grumbach, New York Times Book Review “Women’s history at its best.”—Phyllis Kriegel, New Directions for Women

    This new edition of Ar'n't I a Woman? reviews and updates the scholarship on slave women and the slave family, exploring new ways of understanding the intersection of race and gender and comparing the myths that stereotyped female slaves with the realities of their lives. Above all, this groundbreaking study shows us how black women experienced freedom in the Reconstruction South — their heroic struggle to gain their rights, hold their families together, resist economic and sexual oppression, and maintain their sense of womanhood against all odds.

    We witness their drive as they build neighborhoods and networks and their energy as they enjoy leisure hours in dance halls and clubs. We learn of their militance and the way they resisted efforts to keep them economically depressed and medically victimized. Finally, we see the despair and defeat provoked by Jim Crow laws and segregation and how they spurred large numbers of black laboring women to migrate north.Recommended by the Association of Black Women Historians.

    Placing current family dilemmas in the context of far-reaching economic, political, and demographic changes, Coontz sheds new light on such contemporary concerns as parenting, privacy, love, the division of labor along gender lines, the black family, feminism, and sexual practice.

    . . a work of impassioned advocacy."         --PeopleA hundred years ago, women were lacing themselves into corsets and teaching their daughters to do the same. The ideal of the day, however, was inner beauty: a focus on good deeds and a pure heart. Today American women have more social choices and personal freedom than ever before. But fifty-three percent of our girls are dissatisfied with their bodies by the age of thirteen, and many begin a pattern of weight obsession and dieting as early as eight or nine. Why?In The Body Project, historian Joan Jacobs Brumberg answers this question, drawing on diary excerpts and media images from 1830 to the present. Tracing girls' attitudes toward topics ranging from breast size and menstruation to hair, clothing, and cosmetics, she exposes the shift from the Victorian concern with inner beauty to our modern focus on outward appearance--in particular, the desire to be model-thin and sexy. Compassionate, insightful, and gracefully written, The Body Project explores the gains and losses adolescent girls have inherited since they shed the corset and the ideal of virginity for a new world of sexual freedom and consumerism--a world in which the body is their primary project."Joan Brumberg's book offers us an insightful and entertaining history behind the destructive mantra of the '90s--'I hate my body!'" --Katie Couric

    Authors Barbara Ehrenreich and Deirdre English have never lost faith in science itself, but insist that we hold those who interpret it to higher standards. Women are entering the medical and scientific professions in greater numbers but as recent research shows, experts continue to use pseudoscience to tell women how to live. This edition of For Her Own Good provides today's readers with an indispensable dose of informed skepticism.

    Female class relations, ``ladies'' and working women, were symbiotic. The laborers had their sexual and social demeanor regulated by their middle-class sisters, who had the leisure to act as ``self-appointed exemplars of virtue.'' The women of the working class come to life in Stansell's identification of their lot. Adrift from family ties, they entered the labor force, many resorting to prostitution and crime, which provoked the philanthropy of genteel bourgeois women, social reformers and the rise of the settlement house movement. The neighborhoods of the poor, the tenements and bawdy houses of 19th century New York are portrayed as important elements in women's history. Stansell teaches at Princeton University.

    Yet in Homeward Bound May demonstrates that there was also a domestic version of containment where the ”sphere of influence” was the home. Within its walls, potentially dangerous social forces might be tamed, securing the fulfilling life to which postwar women and men aspired. Homeward Bound tells the story of domestic containment - how it emerged, how it affected the lives of those who tried to conform to it, and how it unraveled in the wake of the Vietnam era's assault on Cold War culture, when unwed mothers, feminists, and ”secular humanists” became the new ”enemy.” This revised and updated edition includes the latest information on race, the culture wars, and current cultural and political controversies of the post-Cold War era.

    -- Times Literary Supplement

    It features a stunning array of personalities, from the women peering worriedly over the side of the Mayflower to feminists having a grand old time protesting beauty pageants and bridal fairs. Courageous, silly, funny, and heartbreaking, these women shaped the nation and our vision of what it means to be female in America. By culling the most fascinating characters — the average as well as the celebrated — Gail Collins, the editorial page editor at the New York Times, charts a journey that shows how women lived, what they cared about, and how they felt about marriage, sex, and work. She begins with the lost colony of Roanoke and the early southern "tobacco brides" who came looking for a husband and sometimes — thanks to the stupendously high mortality rate — wound up marrying their way through three or four. Spanning wars, the pioneering days, the fight for suffrage, the Depression, the era of Rosie the Riveter, the civil rights movement, and the feminist rebellion of the 1970s, America's Women describes the way women's lives were altered by dress fashions, medical advances, rules of hygiene, social theories about sex and courtship, and the ever-changing attitudes toward education, work, and politics. While keeping her eye on the big picture, Collins still notes that corsets and uncomfortable shoes mattered a lot, too. "The history of American women is about the fight for freedom," Collins writes in her introduction, "but it's less a war against oppressive men than a struggle to straighten out the perpetually mixed message about women's roles that was accepted by almost everybody of both genders." Told chronologically through the compelling stories of individual lives that, linked together, provide a complete picture of the American woman's experience, America's Women is both a great read and a landmark work of history.

    Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.