Seeing Is Forgetting the Name of the Thing One Sees: A Life of Contemporary Artist Robert Irwin


Lawrence Weschler - 1982
    Traces the life and career of the California artist, who currently works with pure light and the subtle modulation of empty space.

The Pixar Touch: The Making of a Company


David A. Price - 2008
    With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Steve Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown.

Tomorrowland: Our Staggering Journey from Science Fiction to Science Fact


Steven Kotler - 2015
    Now he gathers the best of his best, updated and expanded upon, to guide readers on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives. From the ways science and technology are fundamentally altering our bodies and our world (the world’s first bionic soldier, the future of evolution) to those explosive collisions between science and culture (life extension and bioweapons), we’re crossing moral and ethical lines we’ve never faced before.As Kotler writes, “Life is tricky sport—and that's the emotional core of this story, the real reason we can’t put Pandora back in the box. When you strip everything else away, technology is nothing more than the promise of an easier tomorrow. It’s the promise of hope. And how do you stop hope?”Join Kotler in this fascinating exploration of our incredible next: a deep dive into those future technologies happening now—and what it means to be a part of this brave new world.

Informal


Cecil Balmond - 2002
    His structural thinking differs from that of others in his field, in its completely innovative conception of the engineer's contribution to architecture. The plasticity of architectural plans is enhanced through a decisive promotion of their structural designs. The borderline between structure and architecture thus becomes increasingly blurred. This process is explained in detail in "Informal" by reference to eight seminal projects. Balmond elucidates the theoretical basis of his engineering and architectural solutions, and his sketches transcend purely technical illustration - they are key to his approach. "Informal" invites readers to rethink their understanding of the relationships between architecture, design and engineering.

The Laws of Simplicity: Design, Technology, Business, Life


John Maeda - 2006
    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History


Lawrence Levy - 2016
    “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground. What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.

Thinking in Systems: A Primer


Donella H. Meadows - 2008
    Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

The Nature of Technology: What It Is and How It Evolves


W. Brian Arthur - 2009
    Brian Arthur puts forth the first complete theory of the origins and evolution of technology, in a major work that achieves for the invention of new technologies what Darwin’s theory achieved for the emergence of new species. Brian Arthur is a pioneer of complexity theory and the discoverer of the highly influential "theory of increasing returns," which took Silicon Valley by storm, famously explaining why some high-tech companies achieve breakaway success. Now, in this long-awaited and ground-breaking book, he solves the great outstanding puzzle of technology—where do transformative new technologies come from?—putting forth the first full theory of how new technologies emerge and offering a definitive answer to the mystery of why some cultures—Silicon Valley, Cambridge, England in the 1920s—are so extraordinarily inventive. He has discovered that rather than springing from insight moments of individual genius, new technologies arise in a process akin to evolution. Technology evolves by creating itself out of itself, much as a coral reef builds itself from activities of small organisms. Drawing on a wealth of examples, from the most ancient to cutting-edge inventions of today, Arthur takes readers on a delightful intellectual journey, bringing to life the wonders of this process of technological evolution. The Nature of Technology is the work of one of our greatest thinkers at the top of his game, composing a classic for our times that is sure to generate wide acclaim.

Edge City: Life on the New Frontier


Joel Garreau - 1991
    By moving our jobs out to the suburbs where we live and shop, we have created Edge Cities. Garreau has spent three years visiting Edge Cities and presents a groundbreaking book about who we are, how we got that way, where we are headed and what we value.

Humans


Brandon Stanton - 2020
    It shows us the entire world, one story at a time . . .Brandon Stanton’s Humans – his most moving and compelling book to date – shows us the world. After five years of traveling the globe, the creator of Humans of New York brings people from all parts of the world into a conversation with readers. He ignores borders, chronicles lives and shows us the faces of the world as he saw them. His travels took him from London, Paris and Rome to Iraq, Dubai, Ukraine, Pakistan, Jordan, Uganda, Vietnam, Israel and every other place in between. His interviews go deeper than before. His chronicling of peoples’ lives shows the experience of a writer who has traveled widely and thought deeply about the state of our world.Including hundreds of photos and stories of the people he met and talked with in over forty countries, Humans is classic Brandon Stanton – a fully color illustrated book that includes many photos and stories never seen before. For the first time for a HONY title, Humans will contain several of the essays Brandon’s posted online which have been read, loved and enthusiastically shared by his followers.

Art and Physics: Parallel Visions in Space, Time, and Light


Leonard Shlain - 1993
    But in Art & Physics, Leonard Shlain tracks their breakthroughs side by side throughout history to reveal an astonishing correlation of visions.From teh classical Greek sculptors to Andy Warhol and Jasper Johns, and from Aristotle to Einstein, aritsts have foreshadowed the discoveries of scientists, such as when Money and Cezanne intuited the coming upheaval in physics that Einstein would initiate. In this lively and colorful narrative, Leonard Shlain explores how artistic breakthroughs could have prefigured the visionary insights of physicists on so many occasions throughtout history.Provacative and original, Art & Physics is a seamless integration of the romance of art and the drama of science...and exhilarating history of ideas.

Louis Kahn: Conversations with Students


Louis I. Kahn - 1998
    Kahn sought the spiritual in his powerful forms, and encouraged his students to seek the essential nature of architecture. His Philadelphia-based practice was responsible for such masterpieces as the Richards Medical Research building in Philadelphia, Pennsylvania; the Yale Art Gallery extension in New Haven, Connecticut; the Kimbell Art Museum in Fort Worth, Texas; the government complex at Dhaka, Bangladesh; and the Salk Institute in La Jolla, California.This title, in the same format as our highly successful Rem Koolhaas: Conversations with Students, contains a little-known essay by Kahn on his sources of inspiration, an interview with the architect on his working methods and his vision for the future of the profession, and writings on Kahn by Michael Bell and Lars Lerup, contributors to our title Stanley Saitowitz. Louis Kahn: Conversations with Students is the latest title in the series from the Rice University School of Architecture.

Analogia: The Emergence of Technology Beyond Programmable Control


George Dyson - 2020
    In his classic books, Darwin Among the Machines and Turing’s Cathedral, Dyson chronicled the realization of Leibniz’s dream at the hands of a series of iconoclasts who brought his ideas to life. Now, in his pathbreaking new book, Analogia, he offers a chronicle of people who fought for the other side—the Native American leader Geronimo and physicist Leo Szilard, among them—a series of stories that will change our view not only of the past but also of the future.The convergence of a startling historical archaeology with Dyson’s unusual personal story—set alternately in the rarified world of cutting-edge physics and computer science, in Princeton, and in the rainforest of the Northwest Coast—leads to a prophetic vision of an analog revolution already under way. We are, Dyson reveals, on the cusp of a new moment in human history, driven by a generation of machines whose powers are beyond programmable control.Includes black-and-white illustrations

Interaction of Color


Josef Albers - 1971
    Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience.Originally published by Yale University Press in 1963 as a limited silkscreen edition with 150 color plates, Interaction of Color first appeared in paperback in 1971, featuring ten representative color studies chosen by Albers. The paperback has remained in print ever since and is one of the most influential resources on color for countless readers.This new paperback edition presents a significantly expanded selection of more than thirty color studies alongside Albers’s original unabridged text, demonstrating such principles as color relativity, intensity, and temperature; vibrating and vanishing boundaries; and the illusions of transparency and reversed grounds. Now available in a larger format and with enhanced production values, this expanded edition celebrates the unique authority of Albers’s contribution to color theory and brings the artist’s iconic study to an eager new generation of readers.

Norman Rockwell


Thomas S. Buechner - 1970
    A study of the artist and illustrator, Norman Rockwell, which reproduces 600 of his best illustrations, providing a panorama of nearly 60 years of American social history.