Because Internet: Understanding the New Rules of Language


Gretchen McCulloch - 2019
    Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Shake Up Learning: Practical Ideas to Move Learning from Static to Dynamic


Kasey Bell - 2018
    This is a book about LEARNING! Technology is not a magic solution for education. It is an opportunity! An opportunity to shake things up, to connect and grow, and to create dynamic learning experiences for our students!   In this three-part book, you will explore WHY it's time to Shake Up Learning, WHAT changes we can make in our classrooms to support dynamic learning experiences, and HOW to plan meaningful lessons for your classroom. Rapidly evolving technology and the demands of the digital age are transforming not only the way we live but also the way we learn. The tools students are using are newer, sleeker, and faster than ever before. In some cases, the medium is even changing the message. One thing is certain: Educators cannot continue the status quo if they expect to equip young people for the world to come.  Here's the good news: With digital tools that are available 24/7, learning doesn't have to stop when the bell rings. Learning can take on a life of its own! Even better, technology can help you connect with students and empower them to grow and develop a lifelong love for learning--and it doesn't have to be scary or complicated.  Shake Up Learning is a powerful guide and planning tool to help educators at all grade levels make the most of technology. Educator and blogger Kasey Bell guides you through the process of using technology and proven techniques to make learning dynamic. You'll discover . . .  Practical strategies to help move from static teaching to dynamic learning Straightforward and easy-to-use templates for crafting engaging learning opportunities  Tips and tricks for fearless implementation of powerful lesson plans Advice for moving from one-and-done activities to learning that evolves and inspires throughout the school year--and beyond!  This is MORE than just a book! This is a full LEARNING EXPERIENCE! This book is jammed packed with ideas, lessons, and resources, but you can bring it all to life with the companion website, ShakeUpLearningBook.com, and the companion online course, The Dynamic Learning Workshop! Be dynamic! Shake up learning in your classroom this year.

Nabokov's Favorite Word Is Mauve: What the Numbers Reveal About the Classics, Bestsellers, and Our Own Writing


Ben Blatt - 2017
    There’s a famous piece of writing advice—offered by Ernest Hemingway, Stephen King, and myriad writers in between—not to use -ly adverbs like “quickly” or “fitfully.” It sounds like solid advice, but can we actually test it? If we were to count all the -ly adverbs these authors used in their careers, do they follow their own advice compared to other celebrated authors? What’s more, do great books in general—the classics and the bestsellers—share this trait?In Nabokov’s Favorite Word Is Mauve, statistician and journalist Ben Blatt brings big data to the literary canon, exploring the wealth of fun findings that remain hidden in the works of the world’s greatest writers. He assembles a database of thousands of books and hundreds of millions of words, and starts asking the questions that have intrigued curious word nerds and book lovers for generations: What are our favorite authors’ favorite words? Do men and women write differently? Are bestsellers getting dumber over time? Which bestselling writer uses the most clichés? What makes a great opening sentence? How can we judge a book by its cover? And which writerly advice is worth following or ignoring?

The Product Book: How to Become a Great Product Manager


Product School - 2017
    Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School’s curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! Product School offers product management classes taught by real-world product managers, working at renowned tech companies like Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, Netflix and more. The classes are designed to fit into your work schedule, and the campuses are conveniently located in Silicon Valley, San Francisco, Los Angeles and New York.

I Never Knew There Was a Word For It


Adam Jacot de Boinod - 2010
    All they need is this book!This bumper volume gathers all three of Adam Jacot de Boinod's acclaimed books about language - The Wonder of Whiffling, The Meaning of Tingo and Toujours Tingo (their fans include everyone from Stephen Fry to Michael Palin) - into one highly entertaining, keenly priced compendium. As Mariella Frostup said 'You'll never be lost for words again!'

How Not to Write: The Essential Misrules of Grammar


William Safire - 2005
    William Safire, the author of the New York Times Magazine column "On Language," homes in on the "essential misrules of grammar," those mistakes that call attention to the major rules and regulations of writing. He tells you the correct way to write and then tells you when it is all right to break the rules. In this lighthearted guide, he chooses the most common and perplexing concerns of writers new and old. Each mini-chapter starts by stating a misrule like "Don't use Capital letters without good REASON." Safire then follows up with solid and entertaining advice on language, grammar, and life. He covers a vast territory from capitalization, split infinitives (it turns out you can split one if done meaningfully), run-on sentences, and semi-colons to contractions, the double negative, dangling participles, and even onomatopoeia. Originally published under the title Fumblerules.

On Writing: A Memoir of the Craft


Stephen King - 2000
    Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer's craft, comprising the basic tools of the trade every writer must have. King's advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported near-fatal accident in 1999 -- and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, On Writing will empower and entertain everyone who reads it -- fans, writers, and anyone who loves a great story well told.(back cover)

Why I Write (Great Ideas #020)


George Orwell - 1946
    Whether puncturing the lies of politicians, wittily dissecting the English character or telling unpalatable truths about war, Orwell's timeless, uncompromising essays are more relevant, entertaining and essential than ever in today's era of spin.Contents:"Why I Write", first published 1946"The Lion and the Unicorn", first published 1940"A Hanging", first published 1931"Politics and the English Language", first published 1946

Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits


Claire Díaz-Ortiz - 2019
    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Getting the Words Right


Theodore A. Rees Cheney - 1983
    In this new edition, author Theodore Cheney offers 39 targeted ways you can improve your writing, including how to:create smooth transitions between paragraphscorrect the invisible faults of inconsistency, incoherence, and imbalanceovercome problems of shifting point of view and styleexpress your ideas clearly by trimming away weak or extra wordsYou'll strengthen existing pieces and every future work by applying the three simple principles--reduce, rearrange, and reword. Once the secrets of revision are yours, you'll be able to follow Hemingway's lead--and get the words right!

Descriptionary: A Thematic Dictionary


Marc McCutcheon - 1992
    Alphabetized definitions of related words are broken down into subjects and sub-headings, making it easy for readers to find the words they need.

Curious Case of the Misplaced Modifier: How to Solve the Mysteries of Weak Writing


Bonnie Trenga - 2006
    But the truth is that while good writing may be technically correct, it's also strong, concise, and specific.This guide identifies the seven writing weaknesses that editors everywhere must fix again and again; in fact, almost all of an editor's corrections on any piece of writing will come from the material covered in this book's lessons. In an engaging solve-the-mystery format, you'll solve these cases:The Tantalizing Tale of Passive VoiceThe Peculiar Puzzle of the Vague -ing WordThe Confusing Caper Concerning the Super-Long SentenceYou don't have to wade through hundreds of pages of dry grammar references to improve your writing. Rather than memorize the picky details that very few people care about, learn what really leads to good writing in this easy-to-use and friendly book.

How Fiction Works


James Wood - 2008
    M. Forster's Aspects of the Novel and Milan Kundera's The Art of the Novel, How Fiction Works is a scintillating study of the magic of fiction--an analysis of its main elements and a celebration of its lasting power. Here one of the most prominent and stylish critics of our time looks into the machinery of storytelling to ask some fundamental questions: What do we mean when we say we "know" a fictional character? What constitutes a telling detail? When is a metaphor successful? Is Realism realistic? Why do some literary conventions become dated while others stay fresh?James Wood ranges widely, from Homer to Make Way for Ducklings, from the Bible to John le Carré, and his book is both a study of the techniques of fiction-making and an alternative history of the novel. Playful and profound, How Fiction Works will be enlightening to writers, readers, and anyone else interested in what happens on the page.

What Made the Crocodile Cry?: 101 Questions about the English Language


Susie Dent - 2009
    Writing with her customary charm and erudition, Dent offers a wonderfully readable and endlessly entertaining exploration of language, answering 101 of the most intriguing questions about the English language, from word origins and spelling to grammar and usage. Dent ranges far and wide in her search for the oddities of language, pondering the ancient origin of the word tragedy (which originally meant goat song in Greek) as well as the modern meaning of the word donk in the Blackout Crew's song title Put a Donk in It. And throughout, the book brims with fascinating tales. Readers learn, for instance, that the word bankrupt comes from the Italian banca rotta or broken bench and the word broke (meaning out of funds) has the same origin. Dent explains that in the sixteenth century, money lenders conducted their business on benches outdoors and the usual Italian word for bench was banca (hence today's bank). The author also provides an entertaining account of the origin of the term white elephant (meaning a useless, burdensome possession) that dates back to ancient Siam, where rare white elephants were always given to the king. But since by law white elephants couldn't be worked (and earn money) or even be ridden, the king often re-gifted these worthless burdens to courtiers whom he didn't like. Sparkling with insight and linguistic curiosity, this delightful compendium will be irresistible to anyone fascinated with language--the perfect gift for word lovers everywhere.

Exactly What to Say: The Magic Words for Influence and Impact


Phil M. Jones - 2017
    Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers.