Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don’t work) and what your clients really want—and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan’s agency. Whether you’re running a shop or going solo, this is a book you can’t afford to miss.

    If you aren't already using progressive enhancement to build websites, you soon will be." —Jeremy Keith, Author, HTML5 for Web Designers"Finally. Progressive enhancement explained with a perfect balance of theory and practice. Aaron's take-aways will have you progressively-enhancing your markup, style and behavior with ease." —Dan Cederholm, Author, CSS3 For Web Designers"With this forward-thinking book Aaron shows us that anyone can produce accessible, engaging web experiences without sacrificing their ambitions. Through progressive enhancement, he'll show you how to bring designs to life without compromising the integrity of content. I've been learning from Aaron for many years, and suggest you do the same." —Simon Collison, Co-author, CSS Mastery"You hear the term 'Progressive Enhancement' bandied about as a good thing, and it absolutely is. However, few resources cover the breadth of the topic as well as this book does. Adaptive Web Design includes some of the best and broadest coverage in an easy-to-read and well-structured book." —Jonathan Snook, Co-author, The Art and Science of CSS

    The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, which has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance. You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors.This book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals.

    Browsers iterate at a remarkable pace. Faced with this volatile landscape we can either struggle for control or we can embrace the inherent flexibility of the web.Responsive design is not just another technique—it is the beginning of the maturation of a medium and a fundamental shift in the way we think about the web.Implementing Responsive Design is a discussion about how this affects the way we design, build, and think about our sites. Readers will learn how to:- Build responsive sites using a combination of fluid layouts, media queries and fluid media- Adopt a responsive workflow from the very start of a project- Enhance content for different devices- Use feature-detection and server-side enhancement to provide a richer experience

    The Web is awash in Ruby code that is now virtually impossible to change or extend. This text helps you solve that problem by using powerful real-world object-oriented design techniques, which it thoroughly explains using simple and practical Ruby examples. Sandi Metz has distilled a lifetime of conversations and presentations about object-oriented design into a set of Ruby-focused practices for crafting manageable, extensible, and pleasing code. She shows you how to build new applications that can survive success and repair existing applications that have become impossible to change. Each technique is illustrated with extended examples, all downloadable from the companion Web site, poodr.info. The first title to focus squarely on object-oriented Ruby application design, Practical Object-Oriented Design in Ruby will guide you to superior outcomes, whatever your previous Ruby experience. Novice Ruby programmers will find specific rules to live by; intermediate Ruby programmers will find valuable principles they can flexibly interpret and apply; and advanced Ruby programmers will find a common language they can use to lead development and guide their colleagues. This guide will help you Understand how object-oriented programming can help you craft Ruby code that is easier to maintain and upgrade Decide what belongs in a single Ruby class Avoid entangling objects that should be kept separate Define flexible interfaces among objects Reduce programming overhead costs with duck typing Successfully apply inheritance Build objects via composition Design cost-effective tests Solve common problems associated with poorly designed Ruby code

    Designers are no different, but there are not many resources available that concentrate on these necessary soft-skills. This book provides practical and actionable insights to help your team give and receive constructive criticism. For managers, this book discusses proven tools to set a foundation for your team to stay focused on overall goals, and how to handle negative critiques. As an added bonus, the book also includes a Critique Cheat Sheet so you can quickly reference strategies and tools from top industry experts.

    Building on their experience as professional systems analysts and award-winning teachers, authors Dennis, Wixom, and Roth capture the experience of developing and analyzing systems in a way that students can understand and apply.With Systems Analysis and Design, 4th edition , students will leave the course with experience that is a rich foundation for further work as a systems analyst.

    Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

     Master each chapter with free interactive exercises online. Live simulation lets you see your practice code run in your browser. 2,000 lines of color-keyed sample code break it all down into easy-to-learn chunks. Extra help through the rough spots so you're less likely to get stuck. Tested on non-coders—including the author's technophobe wife. Become fluent in all the JavaScript fundamentals, in half the time. Display alert messages to the user Gather information through prompts Manipulate variables Build statements Do math Use operators Concatenate text Run routines based on conditions Compare values Work with arrays Run automated routines Display custom elements on the webpage Generate random numbers Manipulate decimals Round numbers Create loops Use functions Find the current date and time Measure time intervals Create a timer Respond to the user's actions Swap images Control colors on the webpage Change any element on the webpage Improvise new HTML markup on the fly Use the webpage DOM structure Insert comments Situate scripts effectively Create and change objects Automate object creation Control the browser's actions Fill the browser window with custom content Check forms for invalid entries Deal with errors Make a more compelling website Increase user-friendliness Keep your user engaged

    Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. Information Dashboard Design will explain how to:Avoid the thirteen mistakes common to dashboard design Provide viewers with the information they need quickly and clearly Apply what we now know about visual perception to the visual presentation of information Minimize distractions, cliches, and unnecessary embellishments that create confusion Organize business information to support meaning and usability Create an aesthetically pleasing viewing experience Maintain consistency of design to provide accurate interpretation Optimize the power of dashboard technology by pairing it with visual effectiveness Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University of California in Berkeley. He is also the author of Show Me the Numbers: Designing Tables and Graphs to Enlighten. Visit his website at www.perceptualedge.com.

    Until now, all it's been missing is a manual. With this thorough, jargon-free guide, you'll learn how to build web apps that include video tools, dynamic drawings, geolocation, offline web apps, drag-and-drop, and many other features. HTML5 is the future of the Web, and with this book you'll reach it quickly.The important stuff you need to know:Structure web pages in a new way. Learn how HTML5 helps make web design tools and search engines work smarter.Add audio and video without plugins. Build playback pages that work in every browser.Draw with Canvas. Create shapes, pictures, text, and animation—and make them interactive.Go a long way with style. Use CSS3 and HTML5 to jazz up your pages and adapt them for mobile devices.Build web apps with rich desktop features. Let users work with your app offline, and process user-selected files in the browser.Create location-aware apps. Write geolocation applications directly in the browser.

    Due to their monopoly position in web browsers, and the fact web browsers have spread from PCs to phones, tablets and TVs; their status will continue to grow and grow. Despite their success, many software engineers are apprehensive about JavaScript and HTML. This apprehensiveness is not completely unfounded; both JavaScript and HTML were rushed in their early years, and driven by commercial rather than engineering interests. As a result, many dubious features crept into these languages. Due to backwards compatibility concerns, most of these features still remain. In addition, many software engineers have used these languages without ever learning them. JavaScript and HTML have low barriers to entry, and this, along with their similarity to other languages, led many software engineers to conclude that there really was nothing much to learn. If you have not used JavaScript and HTML for a number of years, or if you are a programmer or software engineer using other languages, you may be surprised at what they now offer. Browser based web applications are now capable of matching or exceeding the sophistication and scale of traditional desktop applications. In order to create complex web applications however, it is essential to learn these languages. This book takes the point of view that once you have a strong grasp of the fundamentals, the details will take care of themselves. It will not present you with long lists of APIs, or intricate details of every attribute, these can be found in reference manuals. It will focus on the details of each language that are fundamental to understanding how they work. This book will guide you through the process of developing a web application using HTML5, Javascript, jQuery and CSS. It contains the following content: 1. An introduction to the HTML5 markup language, and how it differs from HTML4 and XHTML. 2. An introduction to JavaScript, including an in-depth look at its use of objects and functions, along with the design patterns that support the development of robust web applications. 3. An introduction to jQuery selection, traversal, manipulation and events. 4. An in-depth look at the Web storage and IndexedDB APIs for client side data storage. 5. A guide to implementing offline web applications with the Application Cache API. 6. An introduction to the ways JavaScript can interact with the users file-system using the FileReader API. 7. The use of Web Workers in a web application to execute algorithms on background threads. 8. An introduction to AJAX, and the jQuery API supporting AJAX. 9. An introduction to Server Sent Events and Web Sockets. All subjects are introduced in the context of a sample web application. This book is intended for anyone with at least a superficial knowledge of HTML and programming.

    Designing sites that foster user interaction and community-building is a valuable skill for web developers and designers today, but it's not that easy to understand the nuances of the social web. Now you have help. Christian Crumlish and Erin Malone share hard-won insights into what works, what doesn't, and why. You'll learn how to balance opposing factions and grow healthy online communities by co-creating them with your users.Understand the overarching principles you need to consider for every website you createLearn basic design patterns for adding social components to an existing siteRein in misbehaving users on an active community siteBuild a social experience around a product or service and invite people to joinDevelop a social utility without having to build an entirely new infrastructureEnable users of your site's content to interact with one anotherOffer your members the opportunity to connect in the real worldLearn to recognize and avoid antipatterns: emergent bad practices in the social network and social media space

    The enhancements to ActionScript's performance, feature set, ease of use, cleanliness, and sophistication are considerable. Essential ActionScript 3.0 focuses on the core language and object-oriented programming, along with the Flash Player API. Essential ActionScript has become the #1 resource for the Flash and ActionScript development community, and the reason is the author, Colin Moock. Many people even refer to it simply as "The Colin Moock book."And for good reason: No one is better at turning ActionScript inside out, learning its nuances and capabilities, and then explaining everything in such an accessible way. Colin Moock is not just a talented programmer and technologist; he's also a gifted teacher.Essential ActionScript 3.0 is a radically overhauled update to Essential ActionScript 2.0. True to its roots, the book once again focuses on the core language and object-oriented programming, but also adds a deep look at the centerpiece of Flash Player's new API: display programming. Enjoy hundreds of brand new pages covering exciting new language features, such as the DOM-based event architecture, E4X, and namespaces--all brimming with real-world sample code.The ActionScript 3.0 revolution is here, and Essential ActionScript 3.0's steady hand is waiting to guide you through it.Adobe Developer Library is a co-publishing partnership between O'Reilly Media and Adobe Systems, Inc. and is designed to produce the number one information resources for developers who use Adobe technologies. Created in 2006, the Adobe Developer Library is the official source for comprehensive learning solutions to help developers create expressive and interactive web applications that can reach virtually anyone on any platform. With top-notch books and innovative online resources covering the latest in rich Internet application development, the Adobe Developer Library offers expert training and in-depth resources, straight from the source.

    Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.Interviewing Users will explain how to succeed with interviewing, including:* Embracing how other people see the world* Building rapport to create engaging and exciting interactions* Listening in order to build rapport.With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.