It has conquered developer mindshare at startups and enterprises alike with its focus of simplicity, convention and clean, maintainable code. The latest version, Rails 4, continues the tradition of enhanced performance, security and developer productivity, with improvements that enable professional developers to focus on what matters most: delivering business value quickly and consistently.The Rails™ 4 Way is the only comprehensive, authoritative guide to delivering production-quality code with Rails 4. Pioneering Rails expert Obie Fernandez and his team of leading Rails experts illuminate the entire set of Rails APIs, along with the idioms, design approaches, and libraries that make developing applications with Rails so powerful. Drawing on their unsurpassed experience and track record, they address the real challenges development teams face, showing how to use Rails to maximize your productivity.Using numerous detailed code examples, the author systematically cover Rails key capabilities and subsystems, making this book a reference that you depend on everyday. He presents advanced Rails programming techniques that have been proven effective in day-to-day usage on dozens of production Rails systems and offers important insights into behavior-driven development and production considerations such as scalability. Dive deep into the subtleties of the asset pipeline and other advanced Rails topics such as security and scalability. The Rails 4 Way is your best guide for making Rails do exactly what you want it to do.

    But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text that's purposeful, concise, conversational, and clear

    The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality video games. Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses—one hundred sets of insightful questions to ask yourself that will help make your game better. These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer—and will understand how to do it.

    You'll get the information you need about how to combine modules in interesting ways (with a minimum of code-wrangling) to develop a variety of community-driven websites. Each chapter describes a case study and outlines specific requirements for one of several projects included in the book -- a wiki, publishing workflow site, photo gallery, product review site, online store, user group site, and more. With Using Drupal, you will:Get an overview of Drupal concepts and key modules introduced in each chapter, with a bird's-eye view of each module's specialty and how it works Explore various solutions within Drupal that meet the requirements for the project, with details about which modules are selected and why Learn how to configure modules, with step-by-step recipes for building the precise functionality the project requires Get information on additional modules that will make the project even more powerful Be able to access the modules used in the chapter, along with other resources Newcomers will find a thorough introduction to the framework, while experienced Drupal developers will learn best practices for building powerful websites. With Using Drupal, you'll find concrete and creative solutions for developing the exact community website you have in mind.

    Phoenix creator Chris McCord, Elixir creator José Valim, and award-winning author Bruce Tate walk you through building an application that’s fast and reliable. At every step, you’ll learn from the Phoenix creators not just what to do, but why. Packed with insider insights, this definitive guide will be your constant companion in your journey from Phoenix novice to expert, as you build the next generation of web applications.

    It's not for the faint of heart. It's for people who want to move mountains. It swallows some whole, but others derive endless invigoration and passion from the pace and the impact and the glory and the huge potential for failure as well as success. There's no other job like it, and this is a book to help you make it your job. The role of a product manager goes by many different names - and if that's not reason enough to be confused, some companies define product manager completely differently from how it's understood elsewhere. We sometimes get stuck in our quest to define the damn thing, but in the case of product management, it's effort well spent, because it's quite the jungle out there.

    The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.

    The aim of The Node Beginner Book is to get you started with developing applications for Node.js, teaching you everything you need to know about advanced JavaScript along the way on 59 pages.

    Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

    

    A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

    Getting Started with AWS provides an introduction to Amazon Web Services, examples of what you can do with AWS, basic information that you need to know to get started, and links to resources and documentation that will help you learn more no matter what your use case is.

    It took the open source world by storm since its inception in 2005, and is used by small development shops and giants like Google, Red Hat, and IBM, and of course many open source projects.A book by Git experts to turn you into a Git expert. Introduces the world of distributed version control Shows how to build a Git development workflow.

    From your first steps of learning about WordPress all the way through maintaining a site throughout the years, this book is packed with truly practical information.

    It covers topics such as Zend Engine, XML support, SQLite, and others.