Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

    And rightly so: in our increasingly visual culture, it is an omnipresent form of creativity, something we are all influenced by whether we like it or not. Every logo, every poster, every CD cover confronts us with graphic design in some shape or form. It is the basis of all visual communication and arguably the most pervasive creative discipline of our times. designers arranged in an A to Z order. Each of the designers is featured over two double-page spreads, which are extensively illustrated with examples of their work. Alongside these examples, a 400 word text by the selecting curator explains his/her choice and illuminates the depicted work. The reproductions are further complemented with extended captions and biographical information on the designer. designers. Showcasing talents from Minneapolis to Macao, Area opens the door to the work of emerging designers practising in more than 25 countries around the world. It reflects a unique multitude of styles, ideas, and influences: an endless range of creativity from the playful, digital graphics of Eboy in Berlin, to the regional aesthetics of Chaz Mavyanne Davies of Zimbabwe or Ahn Sang-Soo of Korea; from the political awareness of Iran's Reza Abedini, to the more sober and traditional designs of the Italy's Leonardo Sonnoli. were also asked to choose what they consider a design 'classic, ' i.e. a piece of printed design from any era that is of particular significance to them. These 'classic' pieces are showcased in the shorter, second part of the book, each accompanied by a brief text explaining how the 'classic' piece fits into the selecting curator's general view and philosophy of graphic design. design, Area promises to be unique in its exciting design, its clear and interesting concept, its truly global scope, and its fresh and unconventional content

    Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

    Like an Art of War for design, this slim volume contains guidance, inspiration, and reassurance for all those who labor with the user in mind. If you work on the web, in print, or in film or video, this book can help. If you know someone working on the creative arena, this makes a great gift. Funny, too.Look for fresh aphorisms on our Facebook page.

    He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

     Annie Sloan is a paint legend and one of the world’s most popular experts in the field of decorative painting. In Color Recipes for Painted Furniture and more, Annie presents 40 new projects and ideas, showing you the easy way to update tired furniture and transform your home. Working with her own range of chalk paints, Annie shows how to mix colors and how to achieve certain looks. Whether your taste is for colorful boho chic or restrained Swedish hues, cozy and comforting rustic shades, a modern and contemporary approach, or an elegant French look, here you will find a project to suit you. Start off by mastering the simple art of colorwashing, and work your way up to transfer printing, gilding, stenciling, and glazing. There are even instructions for dyeing fabric using paint. As well as painting furniture, the projects range from a staircase painted in a rainbow of colors to stenciled walls, transforming floors with a coat of paint to dyeing linen curtains and even painting a vintage chandelier. Throughout the book, Annie offers expert tips, techniques, shortcuts, and guidance, showing you the easy way to create a stylish home.

    More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you. Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on Expressions and Effects.Authored in CS3, also included is access to a free web chapter written for CS4. * Free CS4 web chapter included with the book* Mastering animation through the use of keyframes, motion paths, and the Graph Editor* Blending imagery using alpha channels, masks, mattes, modes, and stencils* Building groups and hierarchies through parenting and nested comps* Extended coverage of type animation, paint tools and 3D space* Advanced subjects such as keying, motion tracking, expressions, and video issues* Includes over 180 PDF pages of bonus content on the DVD* Extensive coverage of the new CS3 features including the Shape and Puppet tools, Brainstorm, per-character 3D text, color management, and more!

    Fresh coats of paint and newly pasted posters appear overnight in cities across the world. New artists, new ideas, and new tactics displace faded images in a perpetual process of renewal and metamorphosis. From Los Angeles to Barcelona, Stockholm to Tokyo, Melbourne to Milan, wall spaces are a breeding ground for graphic and typographic forms as artists unleash their daily creations.Current graffiti art is reflective of the world around it. Using new materials and techniques, its innovators are creating a language of forms and images infused with contemporary graphic design and illustration. Fluent in branding and graphic imagery, they have been replacing tags with more personal logos and shifting from typographic to iconographic forms of communication.Street Logos is a worldwide celebration of these new developments in twenty-first-century graffiti, an essential sourcebook for all art and design professionals, and a delight to everyone excited by the vitality of the street.

    The textbook covers all-important workbenches of CATIA V5R17 with a thorough explanation of all commands, options, and their applications to create real-world products. About 55 mechanical engineering industry examples are used as tutorials and an additional 35 as exercises to ensure that the user can relate their knowledge and understand the design techniques used in the industry to design a product. After reading the textbook, the user will be able to create solid parts, assemblies, drawing views with bill of materials, surface models, and Sheet metal components. Also, the user will learn the editing techniques that are essential to make a successful design. In this book, the author emphasizes on the solid modeling techniques that improve the productivity and efficiency of the user. Salient Features of the Textbook Consists of 15 chapters that are organized in a pedagogical sequence. These chapters cover the Sketching, Modeling, Assembly, Drafting, Wireframe and Surface Design, and Generative Sheetmetal workbenches of CATIA V5R17. The first page of every chapter summarizes the topics that will be covered in it. Additional information is provided throughout the book in the form of tips and notes. Self-evaluation test and review questions are provided at the end of each chapter so that the users can assess their knowledge.Free Teaching and Learning Resources Online technical support by contacting techsupport@cadcim.com. All programs used in exercises and examples. Customizable PowerPoint presentations of all chapters in the textbook li>Instructor s Guide with solutions to all review questions and exercises in the textbook. Student projects to enhance the skills Class tests that can be used by faculty in the class To access these free teaching resources, please send your contact information to sales@cadcim.com, mentioning clearly your name, designation, university/college, street street address, city, state, zip, and country.

    Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work. 1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

    Follow-up volume to the best-selling The Art of Looking Sideways, Picturing and Poeting is the latest collection of mind-bending images and creative wordplay from Alan Fletcher, one of the most internationally influential figures in graphic design.

     A one-night-stand was supposed to be just that...one night. I'm the one that made sure this Chase guy would agree to my rule.One hot night with no strings attached.So why am I wanting to break all the rules and find this guy that turned my world upside down with just that one crazy night?Why couldn't I let it go? Why couldn't I let images of the best time I'd ever had with a guy go?Because he was every girls fantasy in bed. He took me to levels I never knew existed and now I'm pissed I didn't demand a friends with benefits relationship.I thought I'd gotten over him, until a year later when I saw him again. He had that greedy smile I remembered, that daring look, and it was all I could do to keep it together.When he tells me that I'm all he's thought about since our night together and wants to hook up again? I know I'd be an idiot to turn him down.One small problem though. Being strongly blinded by lust has me ignoring the fact that I come from a wealthy family and he doesn't. If I fall for this guy that is everything my family warned me about, this can turn into a disaster.But I'm not falling for his charms, body, soft side, or his damn eyes that speak to my soul.At least that's what I tell myself, even though I internally should know this poor little rich girl is getting charmed by a very dangerous snake.Or am I?A one-night-stand never ends in love.So what in the hell am I getting myself into now?I'm playing with fire and I know I'm about to get burned. The perfect man doesn't exist, or did I seriously just land the best man any girl could ask for?

    While renovating the decrepit cabins at Camp Wandawega, they kept stumbling upon curious objects, some dating back ninety years or more: a Boy Scout patch, an old sled, a pristine set of Fiesta Ware, dozens of midcentury aprons, an untouched box of board games in their original packaging. Tereasa knew the power that one mundane object has when grouped with its siblings. So rather than discard everything, she set out on a five-year expedition to turn the more than 150 found items into full-fledged collections. Relying on her own thriftiness, she only acquired pieces for free or at a bargain price: items that she found, negotiated for free, or unearthed at a flea market. Found, Free & Flea explores Tereasa’s passion for collecting while encouraging you to tap into your own with ideas on where to look to see collectibles. Throughout the book, she shares her secrets and historical tidbits behind these prized antiques, now used to create innovative displays and for entertaining guests at her renovated lakeside retreat. From vintage wine taster cups turned into a wind chime to cheese boxes reinvented as drawer organizers, to a chicken feeder that houses old tea cups for impromptu coffee bar setups, everything at Camp Wandawega earns its keep. Learn how to navigate flea markets and how to best negotiate, why “localvore” collecting should matter to the thrifty shopper (and what finds to expect on your travels), which vintage collections are easiest to start and the quickest to fill out, and what tips you should employ for turning even the most simple items into stunning displays. The beautiful photography and Tereasa’s clever DIY projects and sharp eye for design will inspire anyone to add charm and personality to interiors with a few well-worn objects. A celebration of Americana and ingenuity, Found, Free & Flea is a must-have for knowing how to spot treasures, complete collections, and display them artfully.

    Crafting sentences as dexterously as he does ceramic vases, Adler takes us on a whirlwind tour through gorgeously styled interior. Organized by type of furniture (bed, bookshelf, dining table, dresser, table), Adler divulges all the tricks and tips needed to artfully arrange anything in one’s home.

    Sections include Pattern Construction and Cutting, Fashion Movements, Textiles, Creative Thinking, and Selling Clothes. With exciting visuals and clear text, The Fundamentals of Fashion Design uses detailed diagrams, historical references, and innovative layout to challenge readers to consider the underlying principles of design.