Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    

    So are failure and misery. But negative habits can be changed--and Psycho-Cybernetics shows you how!This is your personal audio guide to the amazing power of Psycho-Cybernetics--a program based on one of the world s classic self-help books, a multimillion-copy bestseller proven effective by readers worldwide. Presenting positive attitude as a means for change, Maltz s teaching has the ring of common sense. Psycho-Cybernetics-is the original text that defined the mind/body connection the concept that paved the way for most of today s personal empowerment programs. Turn crises into creative opportunities, dehypnotize yourself from false beliefs, and celebrate new freedom from fear and guilt.Testimonials and stories are interspersed with advice from Maltz, as well as techniques for relaxation and visualization. Dr. Maxwell Maltz teaches you his techniques of emotional surgery --the path to a dynamic new self-image and self-esteem and to achieving the success and happiness you deserve!

    It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.This book includes a private code to unlock one free Fascination Advantage® online assessment. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, includingYour top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest valueTo become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    Why do we recognize patterns? Is there such a thing as positive stress? Are we genetically programmed to be in conflict with each other? Those are just some of the 150 questions that the world's best scientific minds answer with elegant simplicity.With contributions from Jared Diamond, Richard Dawkins, Nassim Taleb, Brian Eno, Steven Pinker, and more, everything is explained in fun, uncomplicated terms that make the most complex concepts easy to comprehend.

    Norman Wright. Some are life-changing, such as leaving home, the effects of natural disasters or war, the death of a loved one, or divorce. Others are subtle, such as changing jobs, moving, or a broken friendship. But whether readers encounter family, personal, or community disaster, there is always potential for change, growth, new insight, understanding, and refinement. Writing from his own experience, Wright covers such issues as the meaning of grief, blaming God, and learning how to express and share in times of loss. Now repackaged and updated with additional material, Recovering from Losses in Life will help readers find hope in difficult times. Study questions included.

    From the decision to adopt a pup through the practical steps of choosing the right breed, preparing your home, caring for your new charge, and practicing basic obedience exercises, the Monks of New Skete offer clear, compassionate guidelines for raising a puppy. Renowned for breeding German shepherds, the Monks train their own beautiful dogs, and dogs of any breed, according to a unique program based on understanding canine behavior and enhancing the bond between dog and owner. This communion begins in puppyhood and is based on deep respect and affection. Improper care, poor training, or a lack of attention during the early months can lead to problem behaviors that become increasingly difficult to alter as your dog matures. By learning to gently assert your dominance from the start, you'll build a lasting and loving relationship with your pup. This complete guide, illustrated with more than eighty black-and-white photographs, explains the stages of puppy development, how to communicate with your pup, how to begin a complete training program, and how to deal with common problems like chewing, jumping up, and paper-training. The kind of fulfillment a solid relationship with your pup can bring is demonstrated in the stories of three dogs who have assumed special places in their owners lives. The Art of Raising a Puppy is an essential source of wisdom, information, and inspiration for anyone who loves and cares for a puppy. As a community, the Monks of New Skete have been breeding, raising, and training dogs for more than twenty years. New Skete Monastery is located in Cambridge, New York.

    Cat Mojo is the confidence that cats exhibit when they are at ease in their environment and in touch with their natural instincts--to hunt, catch, kill, eat, groom, and sleep. Problems such as litter box avoidance and aggression arise when cats lack this confidence. Jackson Galaxy's number one piece of advice to his clients is to help their cats harness their mojo. This book is his most comprehensive guide yet to cat behavior and basic cat care, rooted in understanding cats better. From getting kittens off to the right start socially, to taking care of cats in their senior years, and everything in between, this book addresses the head-to-toe physical and emotional needs of cats--whether related to grooming, nutrition, play, or stress-free trips to the vet.

    We raise our children to be independent and lead fulfilling lives, but when they finally do, staying close becomes more complicated than ever. And for every bewildered mother who wonders why her children don't call, there is a frustrated son or daughter who just wants to be treated like a grownup. Now, renowned editor Jane Isay delivers the perfect gift to both parents "and" their adult children--real-life wisdom and advice on how to stay together without falling apart. Using extensive interviews with people from ages twenty-five to seventy, Isay shows that we're far from alone in our struggles to make this new, adult relationship work. She offers up groundbreaking insights and deeply moving stories that will inspire those in even the toughest situations. Isay's warmth and wit shine through on every page as she charts an invaluable course through the confusing, and often painful, interactions parents and children can face. "Walking on Eggshells" is the much-needed road map that will keep you connected to the people you love most.

    With a 24/7 news cycle reporting that the polar ice caps are melting, hurricanes are swirling in the seas, wars are heating up around the world, and the job market is in a deep freeze, it's tempting to feel that the world is falling apart. But awesome things are all around us-sometimes we just need someone to point them out.The Book of Awesome reminds us that the best things in life are free (yes, your grandma was right). With laugh-out-loud observations from award- winning comedy writer Neil Pasricha, The Book of Awesome is filled with smile-inducing moments on every page that make you feel like a kid looking at the world for the first time. Read it and you'll remember all the things there are to feel good about. The Book of Awesome reminds us of all the little things that we often overlook but that make us smile. With touching, warm, and funny observations, each entry ends with the big booming feeling you'll get when you read through them: AWESOME!

    It provides proven methods for handling more than 30 of the most common forms of childhood misbehaviors. Practical solutions lead to practical results! These free chapters will help you get started on a calmer path; Aggressive Behavior, Behaving Shyly, Fighting Cleanup Routines, Getting Out of Bed at Night, "Hyper" Activity, and Lying<br><br>Discipline Without Shouting or Spanking offers effective, practical, nonviolent options for correcting the most common behavior problems of preschoolers. You will learn how to deal with misbehavior including temper tantrums, whining, negativity, sibling rivalry, possessiveness, aggressive behavior, resisting bedtime, playing with food, and many more problems -- without shouting or spanking. The authors' advice will help you be a more effective parent and discipline your child in a loving yet firm way, without damaging self-esteem or natural curiosity about the world. This easy-to-use text has been formatted like a first-aid manual for handling misbehavior. It has already helped over 700,000 parents.

    Not only do they have equal parental leave for men and women, free higher education and trains that run on time, but they burn more candles per household than anywhere else.So nobody knows more about happiness - what the Danes call lykke - than Meik Wiking, CEO of the Happiness Research Institute in Copenhagen and author of the bestselling sensation The Little Book of Hygge . But he believes that, whilst we can certainly learn a lot from the Danes about finding fulfilment, the keys to happiness are actually buried all around the globe.In this captivating book, he takes us on a treasure hunt to unlock the doors to inner fulfilment. From how we spend our precious time, to how we relate to our neighbours and cook dinner, he gathers evidence, stories and tips from the very happiest corners of the planet. This is the ultimate guide to how we can all find a little more lykke in our lives.Meik Wiking is the CEO of The Happiness Research Institute in Copenhagen and is one of the world's leading experts in happiness. Committed to understanding happiness, subjective well-being and quality of life, Meik works with countries across the world to discover and explore global trends of life satisfaction. Only someone absolutely dedicated to happiness sits in coffee shops across the world counting peoples' smiles!His first book, The Little Book of Hygge, became an international bestseller and will soon be published in 31 countries.

    Sleep patterns may be the most obvious manifestation of the highly individualized biological clocks we inherit, but these clocks also regulate bodily functions from digestion to hormone levels to cognition. Living at odds with our internal timepieces, Till Roenneberg shows, can make us chronically sleep deprived and more likely to smoke, gain weight, feel depressed, fall ill, and fail geometry. By understanding and respecting our internal time, we can live better.Internal Time combines storytelling with accessible science tutorials to explain how our internal clocks work—for example, why morning classes are so unpopular and why “lazy” adolescents are wise to avoid them. We learn why the constant twilight of our largely indoor lives makes us dependent on alarm clocks and tired, and why social demands and work schedules lead to a social jet lag that compromises our daily functioning.Many of the factors that make us early or late “chronotypes” are beyond our control, but that doesn’t make us powerless. Roenneberg recommends that the best way to sync our internal time with our external environment and feel better is to get more sunlight. Such simple steps as cycling to work and eating breakfast outside may be the tickets to a good night’s sleep, better overall health, and less grouchiness in the morning.[Description taken from publisher's web site.]

    For ages women have come together over coffee, cocktails, or late-night phone chats to analyze the puzzling behavior of men. Greg Behrendt and Liz Tuccillo are here to say that —despite good intentions— you're wasting your time. Men are not complicated, although they'd like you to think they are. And there are no mixed messages. He's Just Not That Into You —based on a popular episode of Sex and the City— educates otherwise smart women on how to tell when a guy just doesn't like them enough, so they can stop wasting time making excuses for a dead-end relationship. This book knows you're a beautiful, smart, funny woman who deserves better.