From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    This book is printed individually on uncoated (non-glossy) paper with the best quality printers available. The printing quality of this copy will vary from the original offset printing edition and may look more saturated. The information presented in this version is the same as the latest edition. Any pattern pullouts have been separated and presented as single pages. If the pullout patterns are missing, please contact c&t publishing.

    With this imaginative, informative, and amply illustrated guide to drawing, it's amazingly easy for kids to make those art dreams come true. After a brief overview of tools and materials, the entertaining hands-on activities begin with contour drawing techniques. With the help of lots of exercises, budding artists will learn the basic elements of shapes (lines, dots, circles) and see how to combine them to make familiar forms. They'll find out how to produce the illusion of volume with shading techniques; create perspective; accurately recreate landscapes, people, animals, and nature; develop interesting compositions; and more.

    Envision handmade books to hold your writings, poems, photos, and keepsakes. More than 170 photos to inspire, and hundreds of illustrations to guide readers through the basics of an almost infinite variety of imaginative styles.

    Build on basic lines and shapes to create flower petals, butterfly wings, tree branches, and leaves. Discover helpful tips that will improve your drawing skills, such as focusing on how branches grow, differences in flower shapes, and how poses express emotion. See how easy it is to turn plants and animals into sweet expressive characters by adding facial expressions and clothes. A singing butterfly? Why not! Sachiko’s clear step-by-step instructions for tracing and drawing are perfect for all ages and skill levels. After mastering a few elements, build a composition that shows off your unique style. Draw lovely bouquets, sunny fields of flowers, or sketch a rabbit running by a tree. In no time you’ll be creating doodles and illustrations every day in sketchbooks, art journals—anywhere you can. Techniques you’ll learn include:Building characters that come to life on the pageAdding animated faces and poses to flowers, fruit, and bugsDrawing poses that add movement and excitement to charactersArranging elements into pleasing compositionsIncorporating details and color that make your illustrations uniqueFill pages with your own Illustrated stories—or just doodle whenever the mood strikes. With Illustration School: Let’s Draw Plants and Small Creatures, you’ll never lack for ideas or inspiration. School was never this much fun! Discover how the Illustration School series of books makes drawing enjoyable and stress-free. Using Sachiko Umoto’s fun, easy techniques for sketching quirky animals, plants, landscapes, and people in the Japanese character style, you’ll fill pages with charming illustrations that are uniquely you.

    Accredited Zentangle teacher Jane Marbaix demonstrates a range of patterns one step at a time and offers a sourcebook of her own designs to inspire tanglers to try something different. Proven to reduce stress and enhance creativity in people of all ages, Zentangle does not require a background in practical art or expensive materials to produce pleasing results.

    Readers will love the opportunity to practice the creative art of hand-lettering in a way that inspires them and helps them relax.As an example of what’s inside, Workshop 1 encourages readers to renew & recharge by writing, “It’s me time,” with the easiest technique for a scripted, calligraphy look. Workshop 2 builds on the theme as readers use their skills from Workshop 1 to write, “Practice makes progress,” and add a new skill of drawing laurels and wreaths that take their calligraphy to the next level. With each workshop, readers are inspired with a brief introduction reminding them to relax and cultivate joy, then learn step by step how to letter each word of an example lettered design and draw embellishments. With plenty of practice space and a page to draw their own final design, this interactive workbook meets readers’ every need. High-quality, thick watercolor paper with perforated edging allows readers to tear out their finished hand-lettered art to display. This book goes beyond basic hand-lettering books to calm and relax, and goes beyond adult coloring books to teach a usable creative skill. It’s the perfect gift for yourself or friends and family who love crafts and coloring.

    The book has remained continuously in print through many editions and has some more than a quarter of a million copies. It is, as American Artist Magazine calls it, the "artist's bible," an invaluable reference for the painter, sculptor, and printmaker. During the past few years, however, new art movements and new research have led to many changes in the technology of artist's materials. With the assistance of Mayer's window, Bena, and his colleagues, Viking and Steven Sheehan, Director of the Ralph Mayer Center at Yale University, have prepared this latest revision of the book, which is now completely updated and expanded.

    Taking a "both/and" approach, this book provides step-by-step guidance on drawing tools and techniques and offers practical suggestions on how to use these skills in conjunction with digital tools on real-world projects. Illustrated with nearly 300 full color drawings, the book includes a series of video demonstrations that reinforces the sketching techniques.

    Whether sci-fi or steampunk, comic book heroines or tattooed action heroes, animal familiars or alien races, you will discover the limitless possibilities of creating your very own characters for comic books, cartoons, video games and more! No matter what your skill level, you can draw from concept to finished art with confidence. Jazza shows you how as he walks you through The Design Process! Discover. Learn techniques just like the pros use for developing characters--their backstory, personality and physicality; decide your drawing style; and explore and organize your inspiration. Design. Use brainstorm sketching to refine your character's persona. Use simplified lines and shapes to draw men and women, practice poses and play with body shapes, sizes, ages and outfits. Develop. Refine your best ideas by choosing features, color schemes, settings and context to reflect your end goal. Deliver. Finish your concept art with character turnarounds, expression sheets, pose variations and more to create a complete picture of your characters and their world.

    To draw the figure, the artist must "have an idea of what the figure to be drawn is doing" — he must "sense the nature and condition of the action, or inaction." In this book, Mr. Bridgman, who for nearly 50 years lectured and taught at the Art Students League of New York, explains in non-technical terms and illustrations in hundreds of finely rendered anatomical drawings how best to find the vitalizing forces in human forms and how best to realize them in drawing.Mr. Bridgman begins by examining movement. After abstracting the main masses of the body — head, chest, and hips — into their rough geometrical equivalents, he gives complete instructions for building a simple model which mounts these masses on wire. By manipulating this scale model, the student may observe how these masses move in space and into what relationships such movement brings them.Once the student understands how the human form moves, the author tackles the actual problems of drawing the human figure in motion. He first covers simple drawing and building of the figure, then balance, rhythm, turning or twisting, wedging, passing and locking, and the more complex relationship of the masses — distribution, light and shade, mouldings (concave and convex), proportion and how to measure it, and movable masses. From here instruction turns to specific areas of the anatomy; the head and features, including the neck; the torso, front and back views; the abdominal arch; the shoulder girdle; the upper limbs, hands, and fingers; and the lower limbs, thigh and leg, knee, and finally foot. Every point of instruction and principle is illustrated in one of nearly 500 of Mr. Bridgman's own "life" drawings.There is no student nor serious artist, either amateur or professional, who cannot profit greatly from Bridgman's instruction. Like his famous anatomy course at the Art Students League, it is likely to vitalize your work with the human form.

    This book contains techniques for creating the tiles such as painting and glazing, stamping, and, embedding items like beads and buttons.

    In fact, many artists are discouraged by the time and expense it takes to mix and match colors, and achieve the right results. Even more frustrating is the vast range of colors available. Now there’s a ready-to-use visual directory that takes all the guesswork out of mixing and matching colors . . . making every artist an expert! Color Mixing Bible provides a basic color palette for each art medium, demonstrating an array of two-, three-, and four-color mixes, as well as offering full explanations of various paints and pigments.This invaluable guide features scores of tips and techniques for color mixing with oils, acrylics, watercolors, inks, pastels, and virtually every other art medium. It also includes in-depth information on how to determine the opacity and strength of a color, choose a color palette, mix whites, arrange and organize colors prior to mixing, use optical and physical mixing techniques, and much more! Plus, hundreds of color illustrations make everything simple. Whether one is an aspiring artist or working professional, Color Mixing Bible is an essential addition to every bookshelf.

    Encouraging you to make journaling a part of your daily routine, Keeping a Nature Journal is full of engaging exercises and stimulating prompts that will help you hone your powers of observation and appreciate new aspects of nature’s endlessly varied beauty.

    These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. Lettering & Type is a smart-but- not-dense guide to creating and bending letters to one's will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, Lettering & Type features the context and creativity that shape letters and make them interesting. Authors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes—from editorial illustrations to concert posters to radical conceptual alphabets. Lettering & Type is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs seriesfeatures a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.