In this iconoclastic book Stuart Sutherland analyses causes of irrationality and examines why we are irrational, the different kinds of irrationality, the damage it does us and the possible cures.

    On the other hand, if you do the opposite, you may yet join the ranks of happy people everywhere!There are stacks upon stacks of self-help books that will promise you love, happiness, and a fabulous life. But how can you pinpoint the exact behaviors that cause you to be miserable in the first place? Sometimes when we’re depressed, or just sad or unhappy, our instincts tell us to do the opposite of what we should—such as focusing on the negative, dwelling on what we can’t change, isolating ourselves from friends and loved ones, eating junk food, or overindulging in alcohol. Sound familiar?This tongue-in-cheek guide will help you identify the behaviors that make you unhappy and discover how you—and only you—are holding yourself back from a life of contentment. You’ll learn to spot the tried-and-true traps that increase feelings of dissatisfaction, foster a lack of motivation, and detract from our quality of life—as well as ways to avoid them.So, get ready to live the life you want (or not?) This fun, irreverent guide will light the way.

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    This book will help you discover what it is, and how to win it back. Written by Mel Robbins, one of America’s top relationship experts and radio/tv personalities, this hands-on guide not only shows you how to put your finger on the problem, it reveals what to do about it.   Mel Robbins has spent her career teaching people how to push past their self-imposed limits to get what they truly desire.  She has an in-depth understanding of the psychological and social factors that repeatedly hold you back, and more important, a unique set of tools for getting you where you want to be.  In Stop Saying You’re Fine, she draws on the latest neuroscientific research, interviews with countless everyday people, and ideas she’s tested in her own life to show what works and what doesn’t.  The key, she explains, is understanding how your own brain works against you.  Because evolution has biased your mental gears against taking action, what you need are techniques to outsmart yourself.   That may sound impossible, but Mel has created a remarkably effective method to help you do just that -- and some of her discoveries will astonish you. By ignoring how you feel and seizing small moments of rich possibility –a process she calls “leaning in” – you can make tiny course directions add up to huge change.  Among this book’s other topics: how everything can depend on not hitting the “snooze” button; the science of connecting with other people, what children can teach us about getting things done; and why five seconds is the maximum time you should wait before acting on a great idea.   Blending warmth, humor and unflinching honesty with up-to-the-minute science and hard-earned wisdom, Stop Saying You’re Fine moves beyond the platitudes and easy fixes offered in many self-help books.  Mel’s insights will actually help vault you to a better life, ensuring that the next time someone asks how you’re doing, you can truthfully answer, “Absolutely great.”

    Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or improving your next salary offer.What sets negotiation geniuses apart? They are the men and women who know how to:•Identify negotiation opportunities where others see no room for discussion•Discover the truth even when the other side wants to conceal it•Negotiate successfully from a position of weakness•Defuse threats, ultimatums, lies, and other hardball tactics•Overcome resistance and “sell” proposals using proven influence tactics•Negotiate ethically and create trusting relationships—along with great deals•Recognize when the best move is to walk away•And much, much moreThis book gets “down and dirty.” It gives you detailed strategies—including talking points—that work in the real world even when the other side is hostile, unethical, or more powerful. When you finish it, you will already have an action plan for your next negotiation. You will know what to do and why. You will also begin building your own reputation as a negotiation genius.

    But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:• What is our winning aspiration?• Where will we play?• How will we win?• What capabilities must we have in place to win?• What management systems are required to support our choices?The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

    Drawing on new research, the book reveals how the landscape of higher education has shifted in recent decades and exposes the hidden truths of how the system works and whom it works for. And it introduces us to the people who really make higher education go: admissions directors trying to balance the class and balance the budget, College Board officials scrambling to defend the SAT in the face of mounting evidence that it favors the wealthy, researchers working to unlock the mysteries of the college-student brain, and educators trying to transform potential dropouts into successful graduates. With insight, humor, and passion, Paul Tough takes readers on a journey from Ivy League seminar rooms to community college welding shops, from giant public flagship universities to tiny experimental storefront colleges. Whether you are facing your own decision about college or simply care about the American promise of social mobility, The Years That Matter Most will change the way you think—not just about higher education, but about the nation itself.

    That’s why you need a blueprint to point you in the right direction and make sure that you are moving forward. The skill of self-learning is the ability to change your circumstances and get from Point A to Point B. The Self-Learning Blueprint is the compass that will get you to Point B. Numerous scientifically-proven techniques are covered, as well as an overarching set of plans to ensure that you synthesize and truly understand new information. We all think we know how to learn, but the truth is, we don’t know much beyond taking notes and re-reading them. This won’t get you where you want to go. Learn how to learn from the ground up, all by yourself, on any subject matter. This goes beyond simple improved study skills - you will understand the nature of information itself. Become an auto-didact: higher grades, better job prospects, more goals achieved, and the key to unlocking all doors in life. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Exact step-by-step methods to structure your learning and avoid information overload. • The four pillars of self-learning for expertise and comprehension. • Learning myths and the only thing you DO need for learning. • How the 50-50 Rule ensures memorization. Make sure you’re not wasting your time with sub-optimal techniques. • How to combine old and new information to learn. • 10 question types to unlock deeper understanding. • The role of buoyancy, failure, and confidence in learning. Work and learn smarter by scrolling up and clicking the BUY NOW BUTTON at the top of this page. This is the third book in the “Learning how to Learn” series as listed below: 1.The Science of Self-Learning: How to Teach Yourself Anything, Learn More in Less Time, and Direct Your Own Education 2.The Science of Rapid Skill Acquisition: Advanced Methods to Learn, Remember, and Master New Skills and Information [Second Edition] 3.The Self-Learning Blueprint: A Strategic Plan to Break Down Complex Topics, Comprehend Deeply, and Teach Yourself Anything 4.The Science of Accelerated Learning: Advanced Strategies for Quicker Comprehension, Greater Retention, and Systematic Expertise 5.Learn Like Einstein: Memorize More, Read Faster, Focus Better, and Master Anything With Ease… Become An Expert in Record Time (Accelerated Learning) 6.Accelerated Learning for Expertise: Rapid Knowledge Acquisition Skills to Learn Faster, Comprehend Deeper, and Reach a World-Class Level 7.Neuro-Learning: Principles from the Science of Learning on Information Synthesis, Comprehension, Retention, and Breaking Down Complex Subjects

    We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems ... [This book] probes the psychological forces that push us downstream--including 'problem blindness,' which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored ... victories by switching to an upstream mindset.

    But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you.Whether you’re a coach, author, “funnel hacker”, ecommerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.In the fast-paced, attention-starved, social media driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!Fact #2: Poor Copywriting = Struggle forever and die poor!Putting The Right Words On Paper And OnlineIs The Single Most Profitable Skill Everyone Can Learn.This book teaches you street-smart copywriting, which means this book teaches you how to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)If you’ve tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales—no matter what you sell or who you sell it to—this book is for you.Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you’re not making as many sales as you want to right now.

    One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

    Smart Change explores the psychological mechanisms that form and maintain habits in individuals and groups and offers real, accessible and actionable advice for changing habits. In an engaging narrative, Markman covers a wide range of habits, from individual behaviors like eating better and exercising regularly to work-related behaviors such as learning effectively and influencing customers’ purchases. He proposes that there are five effective tools to help individuals change behavior and to help people influence the habits of the people around them:1. Tame the “Go” system: Identify the triggers of habits, replace old behaviors with new ones and generate specific plans to deal with obstacles.2. Harness the “Stop” system: Learn to deal with stress and other factors that hinder the development of new and positive habits.3. Optimize your goals. Determine the course of behavior change and how to successfully incorporate those changes for the long term.4. Manage your environment: Change your surroundings to dramatically reduce poor behavior and habits.5. Engage your Neighbors: To affect other people’s behavior, understand the shared culture that creates a mutual dependency, and allows neighbors and colleagues to have a profound positive influence on the behavior of other members of their community.

    A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.

    That there's no time, or that it's not practical. But what if the real reason we're putting off our goals is FEAR?The fear that we're not good enough, not smart or talented or capable enough. It's the fear that others might laugh at us, or that we'll get hurt or be rejected, or that pursuing our true potential will simply be too hard.And most of all, the fear that we'll fail.But courage doesn't mean we are never afraid. True courage means taking action, despite the fear. True courage means doing it scared.The question is - how? How do we face those fears and take that first step in the right direction? How do we overcome those obstacles that stand in our way and sometimes feel insurmountable?In Do It Scared, popular blogger and podcast host Ruth Soukup will help you to:Identify your own unique Fear Archetype™ - the specific type of fear that keeps you stuck - and learn how to conquer it.Dare to start thinking bigger about your life and your goals.Learn how to seek out honest feedback to accomplish big things.Embrace the core beliefs you need to overcome different types of fears.Discover why our magical idea of 'balance' is totally overrated and let go of the guilt, once and for all.Equal parts inspiration and tough love, Do It Scared combines easy-to-implement tips with the motivation to start making real changes that lead to big results. Get ready to get off the sidelines and jump into your own life as you dare to Do It Scared.

    The president of Pixar and Walt Disney Animation Studios, Ed Catmull, mixes three shots of espresso with three scoops of cocoa powder and two sweeteners. Fitness expert Jillian Michaels doesn’t set an alarm, because her five-year-old jolts her from sleep by jumping into bed for a cuddle every morning.Part instruction manual, part someone else’s diary, the authors of My Morning Routine interviewed sixty-four of today’s most successful people—including three-time Olympic gold medalist Rebecca Soni, Twitter cofounder Biz Stone, and General Stanley McChrystal—and offer advice on creating a routine of your own.Some routines are all about early morning exercise and spartan living; others are more leisurely and self-indulgent. What they have in common is they don’t feel like a chore. Once you land on the right routine, you’ll look forward to waking up.This comprehensive guide will show you how to get into a routine that works for you so that you can develop the habits that move you forward. Just as a Jenga stack is only as sturdy as its foundational blocks, the choices we make throughout our day depend on the intentions we set in the morning. Like it or not, our morning habits form the stack that our whole day is built on.Whether you want to boost your productivity, implement a workout or meditation routine, or just learn to roll with the punches in the morning, this book has you covered.