A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    The stories range from Grossman’s first success, “In the Town of Berdichev,” a piercing reckoning with the cost of war, to such haunting later works as “Mama,” based on the life of a girl who was adopted at the height of the Great Terror by the head of the NKVD and packed off to an orphanage after her father’s downfall. The girl grows up struggling with the discovery that the parents she cherishes in memory are part of a collective nightmare that everyone else wants to forget. The Road also includes the complete text of Grossman’s harrowing report from Treblinka, one of the first anatomies of the workings of a death camp; “The Sistine Madonna,” a reflection on art and atrocity; as well as two heartbreaking letters that Grossman wrote to his mother after her death at the hands of the Nazis and carried with him for the rest of his life. Meticulously edited and presented by Robert Chandler, The Road allows us to see one of the great figures of twentieth-century literature discovering his calling both as a writer and as a man.

    Marx is OK, but Lenin? Doesn’t he stand for the big catastrophe which left its mark on the entire twentieth-century?Lenin, however, deserves wider consideration than this, and his writings of 1917 are testament to a formidable political figure. They reveal his ability to grasp the significance of an extraordinary moment in history. Everything is here, from Lenin-the-ingenious-revolutionary-strategist to Lenin-of-the-enacted-utopia. To use Kierkegaard’s phrase, what we can glimpse in these writings is Lenin-in-becoming: not yet Lenin-the-Soviet-institution, but Lenin thrown into an open, contingent situation.In Revolution at the Gates, Slavoj Žižek locates the 1917 writings in their historical context, while his afterword tackles the key question of whether Lenin can be reinvented in our era of “cultural capitalism.” Žižek is convinced that, whatever the discussion—the forthcoming crisis of capitalism, the possibility of a redemptive violence, the falsity of liberal tolerance—Lenin’s time has come again.

    of Maryland School of Medicine), offers case histories of the health problems of a dozen long-dead famous figures diagnosed from modern medical perspectives. Illustrations depict patients including the odd-looking Pharaoh Akhenaten, C

    Here was Arnold Palmer, the workingman's hero, "sweating, chain-smoking, shirt-tail flying"; Ben Hogan, the greatest player of the fifties, a perfectionist battling twin demons of age and nerves; and, making his big-time debut, a crew-cut college kid who seemed to have the makings of a champion: twenty-year-old Jack Nicklaus.        And of course, the rest: Ken Venturi, Chi Chi Rodriguez, Doug Sanders, Gary Player, and the many other colorful characters who chased around a little white ball--and a dream.        Would Palmer win the mythical Grand Slam of golf? Could Hogan win one more major tournament? Was Nicklaus the real thing? Even more than an intimate portrait of these men and their exciting times, The Eternal Summer is also an entertaining, perceptive, and hypnotically readable exploration of professional golf in America.

     There is more to Hamer’s story than the ambush of the two outlaws. His career spanned the times of western law enforcement from horseback and Winchester days to the invention of the telephone and automobile. During that time, he built a reputation as an incorruptible lawman, fearless, a good man with a gun whether on horseback or behind the wheel of a Ford V8, or facing a violent mob. He survived 52 gunfights and 23 bullet wounds.

    They were the rank underdogs and they swept to victory on an unprecedented tide of goodwill that washed over the nation. Only Martin Flanagan could bring to life this particular miracle. The club's two guiding spirits - captain Bob Murphy and coach Luke Beveridge - welcomed him in, Beveridge making available his match diaries, pre-match notes and video highlights. Flanagan interviewed every player, watched every match, talked with the trainers, the women in the football department, the fans who never miss a training session, the cheer squad.What Flanagan shows is that the Bulldogs found a new way to play partly because they found a new way to be a team - a new way to support each other, even a new way to be. A Wink from the Universe takes us into the heart of the community Luke Beveridge and Bob Murphy dreamt into being with the support of the Bulldog people around them. This is a classic of sportswriting - a book for fans of the club, and of the game, but also a book for anyone who wants to know how a group of people can will a miracle to happen.

     New York Times–bestselling author Phil Pepe takes readers along on Yogi Berra’s journey from St. Louis to New York’s Yankee Stadium, including all the stops along the way—from his days as a tack-puller in a women’s shoe factory, to a pre-game tribute in St. Louis, when he coined the phrase, “I want to thank all those that made this night necessary,” to his induction into the Baseball Hall of Fame. Pepe explores Yogi Berra as a boy, player, hero, coach, manager, husband, father, and jokester, including all of the “Yogi-isms,” in an absorbing treatment that is simultaneously comical, thoughtful, and biographical.   Famous Yogi-isms:   - About a popular restaurant: “Nobody goes there anymore. It’s too crowded.” - On Little League Baseball: “I think it’s wonderful. It keeps the kids out of the house.” - On why the Yankees lost the 1960 World Series: “We made too many wrong mistakes.”

    They are women and girls, some as young as 12, from all over the Eastern bloc, where sinister networks of organized crime have become entrenched in the aftermath of the collapse of Communist regimes. In Israel, they're called Natashas, whether they're actually from Russia, Bosnia, the Czech Republic, or Ukraine, no matter what their real names may be. They're lured into vans and onto airplanes with promises of jobs as waitresses, models, nannies, dishwashers, maids, and dancers. But when they arrive at their destinations, they are stripped of their identification, and their nightmare begins. They are sold into prostitution and kept enslaved; those who resist are beaten, raped, and sometimes killed as examples. They often have nowhere to turn; in many cases, the men who should be rescuing them-from immigration officials to police officers and international peacekeepers-are among their aggressors.

    Brought up in Russia but taken on visits to Scotland, Eugenie Fraser marvelously evokes a child's reactions to two totally different environments, sets of customs, and family backgrounds. With the events of 1914 to 1920—the war with Germany, the Revolution, the murder of the Tsar, and the withdrawal of the Allied Intervention in the north—came the disintegration of Russia and of family life. The stark realities of hunger, deprivation, and fear are sharply contrasted with the adventures of childhood. The reader shares the family's suspense and concern about the fates of its members and relives with Eugenie her final escape to Scotland.

    Both sides in the fighting looked to new weapons, tactics and ideas to break a stalemate that was itself destroying Europe. In the German government a small group of men had a brilliant idea: why not sow further confusion in an increasingly chaotic Russia by arranging for Vladimir Ilyich Lenin, the most notorious of revolutionary extremists, currently safely bottled up in neutral Switzerland, to go home?Catherine Merridale's Lenin on the Train recreates Lenin's extraordinary journey from harmless exile in Zurich, across a Germany falling to pieces from the war's deprivations, and northwards to the edge of Lapland to his eventual ecstatic reception by the revolutionary crowds at Petrograd's Finland Station.

    This biography makes use of archive material to piece together his private as well as public life in an effort to give a complete picture of Lenin in all his different roles. Through the prism of Lenin's career, the author examines events such as the October Revolution and the ideas of Marxism-Leninism, the one-party state, economic modernization, dictatorship and the politics of inter-war Europe. He casts light on the nature of the state and society left behind by Lenin, a state and society which has not entirely disappeared after the collapse of the Soviet regime in 1991.

    American Kompromat shows that from Trump to Jeffrey Epstein, kompromat was used in operations far more sinister than the public could ever imagine.Among them, the book addresses what may be the single most important unanswered question of the entire Trump era: Is Donald Trump a Russian asset?The answer, American Kompromat says, is yes, and it supports that conclusion backs with the first richly detailed narrative on how the KGB allegedly first "spotted" Trump as a potential asset, how they cultivated him as an asset, arranged his first trip to Moscow, and pumped him full of KGB talking points that were published in three of America's most prestigious newspapers.Among its many revelations, American Kompromat reports for the first time that:- According to Yuri Shvets, a former major in the KGB, Trump first did business over forty years ago with a Manhattan electronics store co-owned by a Soviet �migr� who Shvets believes was working with the KGB. Trump's decision to do business there triggered protocols through which the Soviet spy agency began efforts to cultivate Trump as an asset, thus launching a decades-long "relationship" of mutual benefit to Russia and Trump, from real estate to real power. - Trump's invitation to Moscow in 1987 was billed as a preliminary scouting trip for a hotel, but according to Shvets, was actually initiated by a high-level KGB official, General Ivan Gromakov. These sorts of trips were usually arranged for 'deep development, ' recruitment, or for a meeting with the KGB handlers, even if the potential asset was unaware of it. . - Before Trump's first trip to Moscow, he met with Natalia Dubinina, who worked at the United Nations library in a vital position usually reserved as a cover for KGB operatives. - In 1987, according to Shvets, the KGB circulated an internal cable hailing the successful execution of an active measure by a newly cultivated American asset who took out full page ads in The New York Times, The Washington Post, and The Boston Globe promoting policies promoted by the KGB. The ads had been taken out by Donald Trump, who, Shvets said, would become a "special unofficial contact" for the KGB, that is, an intelligence asset whose role has been compared to that of the late industrialist, Armand Hammer. A number of America's highest national security officials have said they believe Trump is a Russian asset, but neither the Mueller Report nor the numerous congressional investigations throughout Trump's presidency pursued that vital question. American Kompromat does.In addition to exploring Trump's ties to the KGB, American Kompromat also shows that from Donald Trump to Jeffrey Epstein, Russian kompromat operations documented the darkest secrets of the most powerful people in the world and transformed those secrets into potent weapons. It also reveals: - How Jeffrey Epstein and Trump jostled for influence and financial supremacy for years. A college dropout let go from his prep school teaching job, Epstein became a millionaire in part with the help of Ghislaine Maxwell's father--media tycoon Robert Maxwell, who allegedly served as a Soviet and Israeli spy and likely gave Epstein a sum estimated between $10 and $20 million before his death in 1991. - How the Jeffrey Epstein-Ghislaine Maxwell sex-trafficking operation provided a source and marketplace for sexual kompromat - dirty secrets of the richest and most powerful men in the world. While Epstein had a rule when it came to selecting women, namely, "the younger, the better," he also knew that a multimillionaire -or future leader - caught committing adultery is nothing compared to getting caught on video in the act with a minor. - How the Epstein-Maxwell ring helped enable young women with possible ties to Russian intelligence to gain access to the highest levels of Silicon Valley and the worlds of artificial intelligence, supercomputers, and the internet. This, at a time when Vladimir Putin has asserted, "Whoever becomes the leader in this sphere [artificial intelligence] will become the ruler of the world." - How Epstein had ties to Russia through sex-trafficking. Epstein partnered with Jean-Luc Brunel, head of MC2 modeling agency and a major sex trafficker, who, in turn, had worked with Peter Listerman, the celebrated procurer, or "matchmaker" as he prefers, for Russian oligarchs. - How John Mark Dougan, a former deputy sheriff in Mar-a-Lago's Palm Beach County, says he acquired 478 videos confiscated from the Jeffrey Epstein investigation, fled to Moscow, became only the fourth American to win asylum in Russia, and immediately gained access to Putin's inner circle, showing the ongoing power that comes from kompromat and how its value is highest before it is "used."

    You will be glued to the pages as you read about high profile true crime murder cases, such as the murder of Laci Peterson, and the murder trial of actor Robert Blake, while learning about some lesser known yet equally notorious murder trials. You will follow criminal investigations into cold murder cases that were once thought to be unsolvable, but through a combination of scientific advances, good police work, and some luck, homicide detectives were able to give the victims’ families closure. Although most of the cases profiled in this book are clearly true crime stories, one case, the story of the famous doctor Jack Kevorkian, concerns changing legal interpretations of what constitutes murder in the United States of America. Other cases profiled involve privileged individuals who had plenty of money, but resorted to murder out of greed and selfishness. You will also read about one privileged woman, actress Dominque Dunne, who had her whole life in front of her, only to have it ended by a jealous lover who could not handle her success and privilege. Open the cover of this book, if you dare, and learn about some of the most intriguing high profile crimes and true murder to happen in the last 100 years. You may want to share this book with a friend, though, because as intriguing as the following cases are, they are also shocking and disturbing.

    Powers, Boston Globe. "Well-written, clear and informed, they have a breezy wit about them....I find them hard to stop reading."--Richard Bernstein, New York Times. "Witty, illuminating, and blessedly concise."--Jim Holt, Wall Street Journal. These brief and enlightening explorations of our greatest thinkers bring their ideas to life in entertaining and accessible fashion. Philosophical thought is deciphered and made comprehensive and interesting to almost everyone. Far from being a novelty, each book is a highly refined appraisal of the philosopher and his work, authoritative and clearly presented.