Eight years later, a schoolteacher who lived four miles away gave birth to a boy whose cherubic smile belied the fast growing tumors that soon riddled his face and chest. The doctors predicted he would not reach his first birthday. They were wrong, but that was only one of many surprises that would eventually come to light in Toms River, culminating in 2001 with a record legal settlement believed to top $35 million and an unprecedented government study confirming the existence of a long-suspected cluster of childhood cancer linked to polluted water and air. A detective story rooted in a scientific quest thousands of years old, Toms River is a tale of dumpers at midnight and deceptions in broad daylight, of corporate avarice and government neglect, and of a few brave individuals who would not keep silent.

    His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe—and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

    Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.   As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:   • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

    Learn to sew traditional and silk ribbon embroidery, make raised stitches, and embellish with beads, charms, buttons, and mirrors. Step-by-step photo instructions show exactly how to sew 85 different stitches. Learn how to combine and place stitches to enhance a finished piece and how to work with embroidery threads, ribbons, fabrics, laces, beads, buttons, and other embellishments.Includes 8 complete embroidery projects to stitch and embellish. An essential embroidery reference for everyone from beginners to experts.

    Elsie Larson and Emma Chapman, creators of the mega-popular DIY style blog A Beautiful Mess, are in love with photographing everyday life. Here, they share that love with 95 all-new tips and photo challenges that will inspire you to style and snap better photos and then transform them into simple yet stunning projects and gifts. You’ll learn how to:     • Take the most flattering self-portraits    • Be your own stylist to turn dull, cluttered photos into pretty lifestyle photography    • Capture adorable couple portraits    • Turn everyday moments, hobbies, and rituals into amazing photos    • Show off your favorite photos by turning them into handmade jewelry, home décor, and gifts   Packed with Elsie and Emma’s happy spirit and unique style, A Beautiful Mess Photo Idea Book will inspire you to capture your days, your friends, and your dreams in beautiful photos!

    Including Felicia’s personal stories and hard-won wisdom, Embrace Your Weird offers: —Entertaining and revelatory exercises that empower you to be fearless, so you can rediscover the things that bring you joy, and crack your imagination wide open —Unique techniques to vanquish enemies of creativity like: anxiety, fear, procrastination, perfectionism, criticism, and jealousy —Tips to cultivate a creative community —Space to explore and get your neurons firing Whether you enjoy writing, baking, painting, podcasting, playing music, or have yet to uncover your favorite creative outlet, Embrace Your Weird will help you unlock the power of self-expression. Get motivated. Get creative. Get weird.

    The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over, and traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or are launching your own venture, you need to know how to: Adapt your career plans as you change, the people around you change, and industries change Develop a competitive advantage to win the best jobs and opportunities Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships Find the unique breakout opportunities that massively accelerate career growth Take proactive risks to become more resilient to industry tsunamis Tap your network for information and intelligence that help you make smarter decisions A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.©2012 Reid Hoffman (P)2012 Random House

    From the Instagram-sensation home experts (with a serious fan club that includes Reese Witherspoon, Gwyneth Paltrow, and Mindy Kaling), here is an accessible, room-by-room guide to establishing new order in your home.Believe this: every single space in your house has the potential to function efficiently and look great. The mishmash of summer and winter clothes in the closet? Yep. Even the dreaded junk drawer? Consider it done. And the best news: it's not hard to do--in fact, it's a lot of fun.From the home organizers who made their orderly eye candy the method that everyone swears by comes Joanna and Clea's signature approach to decluttering. The Home Edit walks you through paring down your belongings in every room, arranging them in a stunning and easy-to-find way (hello, labels!), and maintaining the system so you don't need another do-over in six months. When you're done, you'll not only know exactly where to find things, but you'll also love the way it looks.A masterclass and look book in one, The Home Edit is filled with bright photographs and detailed tips, from placing plastic dishware in a drawer where little hands can reach to categorizing pantry items by color (there's nothing like a little ROYGBIV to soothe the soul). Above all, it's like having your best friends at your side to help you turn the chaos into calm.

    I have selected a small set of common errors in reasoning and visualized them using memorable illustrations that are supplemented with lots of examples. The hope is that the reader will learn from these pages some of the most common pitfalls in arguments and be able to identify and avoid them in practice.

    Style and minimalism blogger Anuschka Rees presents a fascinatingly strategic, prescriptive approach to identifying, refining, and expressing personal style and building the ideal wardrobe to match it, with style and shopping strategies that women can use every day. Including beautiful full-color fashion photography, infographics, and activities, The Curated Closet is a useful guide covering everything women need to know to fully realize their individual style and create their perfect functional and beautiful wardrobe.

    Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools—and the confidence—to turn your passion into a profitable business.LEARN HOW TO: • Set actionable goals • Diversify your income • Manage your bookkeeping • Copyright your work • Promote with social media • Build a standout website • Exhibit with galleries • Sell and price your work • License your art • Acquire an agent • And much more

    Steve Harvey dispenses a lot of fabulous information about men.”—Aretha FranklinThe #1 New York Times bestseller from the new guru of relationship advice, Steve Harvey’s Act Like a Lady, Think Like a Man is an invaluable self-help book that can empower women everywhere to take control of their relationships. The host of a top-rated radio show listened to by millions daily—and of cable TV’s The Steve Harvey Project—Harvey knows what men really think about love, intimacy, and commitment. In Act Like a Lady, Think Like a Man, the author, media personality, and stand-up comedian gets serious, sharing his wealth of knowledge, insight, and no-nonsense advice for every good woman who wants to find a good man or make her current love last.

    Perhaps you’ve seen one of their insanely popular videos musing on everything from impractical swimsuit fashions to “Things I Found in My Bra.” Or maybe you’ve gone to one of the shows on their sold-out tour, hailed as “monster truck rallies for moms.” Or you might have just taken a break from mom-ing so hard yourself and decided to read some adult words for a few minutes. Did you pour yourself some wine?This is not a self-help book. Kristin and Jen know that you probably didn’t get to shower today and that the last thing you need is advice on all the stuff you’re doing wrong. Instead, Kristin and Jen talk nipple hair, sex after marriage, Mom-bods, and their unhealthy obsession with Khal Drogo from Game of Thrones. #IMomSoHard is packed with the back-and-forth laugh-out-loud best-friend banter that Kristin and Jen are known for, with plenty of real talk about post-partum depression, bullying, and the dark thoughts that plague every mom. Throughout it all, they know the ups and downs of motherhood often have nothing to do with your kids—it’s the female friendships and solidarity you have with other moms that makes it all worthwhile.#IMomSoHard is like a long, funny, gab session with your best mom friends. Kristin and Jen know 6:00–8:00 pm is the worst time to call you. They know not to give harass you when you show up to a playdate in a free t-shirt you got from the dentist. They won’t give pep talks, but they will talk you down from the motherhood ledge, because, congrats: you’re passing with a “C”—and that’s all any of us can hope for.

    It is a story told through the eyes of two ordinary travelers who attempt to portray local lifestyles and narratives by means of photography. Since the project’s launch on Instagram, it has become a worldwide Internet sensation, emerging as a leading news feature and gathering millions of views on social media and the news sites that covered it. In each stunning image, photographer Murad Osmann is led to a new location by his girlfriend, Nataly Zakharova.These images remind us that in the hustle and bustle of daily life, we so often forget to stop and appreciate the things that surround us—the historical and architectural heritage left to us by our ancestors. Readers join Osmann from the point of view of the main character and are taken on a journey to different historical and cultural sites. The project aims to acquaint readers with different lifestyles. For Osmann and Zakharova, this theme seems infinite, as there are an endless number of places to visit on our planet. Paging through the book, readers will be invited to see something familiar to them from another point of view, via the lens of Osmann’s camera.Follow Zakharova and Osmann on a trip around the world, through such locations as Moscow, Madrid, Ibiza, Hong Kong, New York, and London.

    Instead of picking up whatever catches your eye at the store and hoping that it'll survive your home and lifestyle, use the plant profile quiz to easily find your perfect match. Whether you're always busy and can't remember to water, get unobstructed natural light all day, or live in the shadow of a skyscraper, live in a tropical oasis or arid winter-land, there is a plant that'll thrive with you. After finding the right plants for your home, this book will help you to master plant care, complete with projects and tips for which containers work best, the best plants for small places, how to live together with pets and plants, and solutions to problems like pests, root rot, and lack of nutrients. Whether you're an experienced plant parent or have never owned anything other than a fake ficus, this book is the perfect guide for happy plants in your home.