Major topics include: characterization, narration, character-based plotting, dialogue, drama, point of view, significance, and revision.

    Discover how to Publish Books on Amazon & Sell A Million Copies Using Kindle, Print & Audio Book~ ON SALE FOR A LIMITED TIME FOR 0.99, USUALLY 3.99This Writing Guide is the # 1 Way to Learn The Entire Publishing Process on Amazon & Covers: How To Write More BooksHow To Find Which Categories to Publish InHow To Master Kindle Direct PublishingHow to Master Facebook MarketingHow to Master Product Descriptions (Synopsis)How to Use Community ForumsHow to Launch Book Promotions to Climb The Amazon RankingsHow To Master Print Publishing Using CreatespaceHow To Master Publishing Audio Books Using ACXHow To Remake Public Domain Books & Much More!

    With conventional solutions failing, a new culture of decision-making is called for. Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment. It redefines how problems are approached and aims to deliver more resilient solutions. In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the "dark matter"- taking place above the designer's head. And that may mean redesigning the organization that hires you.

     Does any of the following sound familiar? - You worry that the lyrics you write just don't deliver their full potential but can't figure out why, even though technically they tick all the right boxes. - You have great ideas but your finished lyrics somehow fall short of the emotional impact you wanted and, as a result, your songs get passed over. - You have a busy schedule with limited time to write and have wasted too many hours chasing un-writable lyric ideas. - You wonder how some professional songwriters always seem to get a particular dynamic in their lyrics, consistently writing songs better than 90% of what you hear on the radio. - You are perhaps nervous about going into a pro co-writing session because you fear your ideas aren't worth bringing into the writing room. - You know you have so many great titles waiting to be written but haven't found a way of systematically developing them into well-crafted lyrics. - After writing an amazing hooky Chorus and a great supporting first Verse, you hit the dreaded wall that is “second verse curse”. In Song Maps – A New System to Write Your Best Lyrics, I deliver simple, logical, well-defined solutions to these issues and more: I give you seven well-developed professional templates for you to bring your lyrics to life. I also provide you with a tried and tested process for writing lyrics using Song Maps. And I'll reveal the songwriter’s secret weapon. Much of this book contains new material. This is because, while I enjoyed building a firm foundation of knowledge about the craft from the songwriting programs at Berklee Music School and other sources, I discovered Song Maps afterwards, from my experience as a professional songwriter, writing either on my own or in the writing rooms of Nashville. Having been signed as a staff songwriter at Universal Music Publishing in Nashville, being nominated and winning awards for my songs including Grammys, Doves and hymn-writing awards, and after spending many years studying thousands of techniques and developing them in my own songwriting and in the writing room, I've had the privilege of teaching the material in this book to hundreds of songwriters and seeing a step change in their writing. I have been blessed to watch them find their authentic voice in writing ideas to their full potential, helping them achieve their dream to move from writing flat 2D lyrics to fabulous High Definition full-color 3D lyrics. As you assimilate Song Maps into your writing workflow, your songwriting will shift away from tentative, self-conscious, inhibited writing to strong, bold, intentional and vulnerable writing that does full justice to your original ideas, ultimately allowing you to make the impact you deserve as a songwriter. If you implement the simple, easy-to-understand concepts in this book, I promise you your songs will be better crafted than 90% of the songs you hear on the radio. It will also transform your effectiveness as a co-writer. Importantly, no matter where your songs end up, you will be confident you have written a brilliant lyric and you have served your co-writers well. Let this book help you transform your lyric writing by using Song Maps in your songwriting workflow and take your song ideas to their ultimate potential by writing your best, truly golden, spectacular songs.

     You know it’s been rattling around in your head since you were young. You want to write a book because the call of the muse has been getting stronger. And, perhaps you have heard You Must Write a Book. The two keys to success for aspiring authors is consistency and a little bit of time. Honorée Corder and Brian D. Meeks are full-time authors who have written over three dozen books combined, both fiction and non-fiction. Honorée is an expert in non-fiction and Brian has penned tomes across five fiction genres. They’ve combined their knowledge to lay out the best practices and answer the most common questions they hear from new authors. The Nifty Fifteen will take you from the blank page to finished book by wiping away the fear that is born of not knowing where to begin. In addition, you’ll be given access to Brian’s Beautiful Gears, which is a session by session look at how he wrote his 13th novel in just fifteen minutes per day. You’ll see the unedited work with all of its errors to show how a full-time author is worried about one thing…get the first rough draft out. The edited version, all polished up and without the daily comments, will also be made available upon its release. Lastly you’ll be given exercises that will make the process easy to undertake. Everyone has a story to tell. It just takes a little time each day, so why not give The Nifty Fifteen a read.

    The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality video games. Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses—one hundred sets of insightful questions to ask yourself that will help make your game better. These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer—and will understand how to do it.

     Imagine how you would feel when people are cheering, applauding and saying ‘wow’ after your presentation. What if you could give a speech and an audience member comes and says, “I felt you were just talking to me”. Multiple Award winning speaker, Ramakrishna Reddy, presents the secrets, tools and devices that helped him create 18 laughs 3 applauses in a 7-minute persuasive speech in his 5th book ‘Connect with Humor and Story’. This is not theory. It’s absolute content based on his research, his experience and his testing. In this book, you’ll learn: How to convert a real world experience into a humorous story that can be delivered in a speech How to synergize a story and speech structure by using SST technique How to open a speech with a story in ‘the right’ way (many get it wrong all the time) A proven thesis to maximize and virtually guarantee your success to create humor Seven humor devices that you MUST know to leverage the humor creation process (if you know this, you can derive humor out of anything) The best-kept secret to create the persuasive effect in the audiences mind (you might know what it is but you'll learn how to use it) How to craft a message that does not look preachy yet persuade your audience (do this and you are going to Rock on stage) What it takes to create applause during the course (not after) of the speech Eleven Editing strategies that nobody teaches Twelve Execution strategies that is rarely talked…. Buy this book NOW to create a connection with the audience through story and humor Pick up your copy today by clicking the BUY NOW button at the top of this page

    But what stories do you need to tell and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:the Value Story, to convince customers they need what you provide;the Founder Story, to persuade investors and customers your organization is worth the investment;the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others.Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

    The 16 project-based lessons show readers step-by-step the key techniques for working with InDesign CS6. Readers learn what they need to know to create engaging page layouts using InDesign CS6. This completely revised CS6 edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts for digital publishing. The companion CD includes all the lesson files that readers need to work along with the book. This thorough, self-paced guide to Adobe InDesign CS6 is ideal for beginning users who want to master the key features of this program. Readers who already have some experience with InDesign can improve their skills and learn InDesign's newest features. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." -Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files.Helpful tips:If you are able to search the book, search for "Where are the lesson files?"Go to the very last page of the book and scroll backwards.You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files.Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.

    

    Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

    "Slay the Dragon" will help you understand the challenges and offer creative solutions to writing for a medium where the audience not only demands a great story, but to be a driving force within it. Aimed at traditional writers who want to learn interactive narrative as well as game creators who want to tell better, more emotionally involving stories, the book is written by two creative veterans of both Hollywood and "Nerdyhood." Through lively discussions and self-paced-exercises, Bryant and Giglio step you such topics as: the "no-act" structure of video games; writing great game characters; making gameplay emotionally meaningful; and bringing your game world alive.

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.