The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts


Dani Marie - 2015
     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

The Dumbest Kid in Gifted Class


Dan Ryckert - 2016
    Whether through his writing, live appearances, tweets, or thousands of hours of videos and podcasts, his work has been seen by many. He’s set two Guinness World Records, earned the ire of legendary baseball players, penned two novels about an alligator fighter pilot, raised thousands for charity via custom Super Mario Bros. levels, and works a side job as a professional wrestling manager. These are the stories that people already know. Before jumping headfirst into the public eye, Ryckert’s history was just as unique. He’s been a Catholic schoolboy and an insufferable movie theater employee. He’s befriended the insane and almost been stabbed. Time and time again, he’s taken long shots that have inexplicably paid off in ridiculous ways. Dan Ryckert’s history of unlikely events didn’t start in 2009. They were happening for 25 years prior to that, and the details can be found in The Dumbest Kid in Gifted Class.

A Pirate for Life


Steve Blass - 2012
    This insider's view of the humorous and bizarre journey of a World Series champion pitcher turned color commentator will delight Pirates and baseball fans alike. Recounting his first years in the Major Leagues and his battle with the baffling condition that would ultimately bear his own name, Steve Blass tells the story of his life on and off the field with a poignant, dazzling wit and shares the life of a baseball player who had the prime of his career cut short.

The Coalition Years


Pranab Mukherjee - 2017
    It is an insightful account of the larger governance phenomenon in India—coalition politics—as seen through the eyes of one of the chief architects of the post-Congress era of Indian politics.From the inexplicable defeat of the Congress in the 1996 general elections and the rise of regional parties like the TDP and the TMC, to the compelling factors that forced the Congress to withdraw support to the I.K. Gujral government and the singular ability of Sonia Gandhi to forge an alliance with diverse political parties that enabled the Congress to lead the coalitions of UPA I and II, Pranab Mukherjee was a keen observer and an active participant in the contemporary developments that reshaped the course of the country’s political, economic and social destiny.Beyond the challenges, complications and compulsions of coalition governments, this book is also a recollection of Mukherjee’s journey as the Cabinet Minister in the key ministries of defence, external affairs and finance, beginning from 2004. He recounts each of these events with candour—the path-breaking meeting with Henry Kissinger in 2004 that altered the course of the Indo–US strategic partnership, his timely advice to Bangladesh Army Chief Moeen Ahmed in 2008 that led to the release of political prisoners there and the differing views with RBI Governor D. Subbarao on the structure of the FSDC.The third volume of Mukherjee’s autobiography is a sharp and candid account of his years at the helm. It offers the most authoritative account of contemporary Indian politics by one of the tallest leaders and statesmen of our generation.

Coming up roses


Cath Kidston - 2013
    

The Weekend That Changed Wall Street: An Eyewitness Account


Maria Bartiromo - 2010
     During a single historic weekend (September 12-14, 2008) the fate of Lehman Brothers was sealed, Merrill Lynch barely survived, and AIG became a ward of the federal government. Top CNBC anchor Maria Bartiromo spent the entire weekend taking frantic phone calls from the most powerful players on Wall Street and in Washington, as they toiled to keep the economy from complete collapse. Those CEOs and dozens of other sources gave Bartiromo behind-the-scenes details unavailable to other members of the media, of the crisis and its aftermath. Now she draws on her high-level network to provide an eyewitness account of the biggest events of the financial crisis including at length interviews with former treasury secretary Henry Paulson, former AIG chairman Hank Greenberg, former Merrill Lynch CEO John Thain, and JP Morgan CEO Jamie Dimon, among many others. Writing with both authority and dramatic flair, Bartiromo weaves a thrilling narrative that will make news. She also tackles the big questions: how did an unmatched period of market euphoria and growth turn sour, catapulting the economy into a dangerous slide? And in the long run, how will the near-catastrophe really change Wall Street?

Why Sell Tacos in Africa?: 16 life-changing business strategies you can use anywhere, from the man who turned $400 into $200 million


Paul Oberschneider - 2016
    There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.

One Man’s Everest: The Autobiography of Kenton Cool


Kenton Cool - 2015
    His accomplishments are staggering. He has summited Everest twelve times. He is the first person in history to climb the three Everest peaks, the so-called Triple Crown, in one climb, a feat previously thought impossible. He was nominated for the prestigious piolet d'Or in 2004 for climbing a previously unclimbed route on Annapurna III. In 2012 he fulfilled the Olympic Games pledge of placing a 1924 gold medal on the Everest summit. He is the only Briton to have skied down two 8000-metre mountains, and in 2009 he guided Sir Ranulph Fiennes to the summit of Everest, helping to raise over £3 million for Marie Curie Cancer Care.His accomplishments are all the more extraordinary considering an incident in the summer of 1996 which tore Kenton's world apart. Whilst climbing in Wales, he broke a handhold on a route aptly called 'Major Headstress' and fell to the ground with such force that he shattered both his heel bones. Initially told he would never walk unaided again, Kenton spent four weeks in hospital, had three operations, three and a half months in a wheelchair and months of rehab. Today he is still in pain and after a long day in the mountains it's not uncommon to see him struggling to walk or moving around on his hands and knees. Yet he still climbs.'Why do you do it?' people ask him. This book tells why.

Valvano: They Gave Me a Lifetime Contract, and Then They Declared Me Dead


Jim Valvano - 1991
    2 cassettes.

Gina Rinehart: The Untold Story of the Richest Woman in the World


Adele Ferguson - 2012
    The daughter of Lang Hancock – legendary arch-conservative, secessionist, mining millionaire and discoverer of the world's largest iron deposit in the Pilbara – Gina has grown up in a family known as much for its front-page legal stoushes as for its business acumen and toughness.With her reported wealth more than doubling in the last twelve months, Rinehart is beginning to flex the enormous power her money gives, buying large shareholdings in television's Ten Network and newspaper group Fairfax Media. They are moves that will give Rinehart and her controversial views a major place in Australian life and public affairs.Based on painstaking research and a wealth of interviews with Rinehart's colleagues, friends, family and former employees, award-winning journalist Adele Ferguson has written the definitive biography, shining a light into the private world of Gina Rinehart, her family, her feuds and the iron determination that has driven her relentless rise.

The Three Count: My Life in Stripes as a WWE Referee


Jimmy Korderas - 2013
    For the first time, Korderas talks about the harrowing experience of being in the ring during Owen Hart's accident and about the horrific effects of the Chris Benoit tragedy -- the most difficult moments of his life in wrestling"--P. [4] of cover.

Doctor in the House (Doctor, Doctor! Book 2)


Alex Rudd - 2015
     A distraught woman who regrets not going to see a GP sooner. More Googled self-diagnoses than one can count… After three years as one of London’s doctors - as full-time night-time GP doing the house calls that no-one else wants to do - Alex Rudd has switched to working in surgeries. Rudd travels to a different place surgery each day, helping those struggling to cope with patient numbers and seeing those that might not otherwise be seen. With limited time to spend on each patient, he must walk the difficult line between caring for patients while diagnosing and prescribing efficiently. Hilarious diagnoses mix with genuine tragedies as Rudd sees a variety of patients, with all sorts of medical conditions. In this follow-up to “London Call-Out: Confessions of a Doctor in the Capital”, Rudd presents us with another window into the world of the freelance GP today, and the challenges they face. With moments that stir admiration and sadness, this timely and insightful memoir is as thought-provoking as it is entertaining.