Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    A Backyard-Gardener's Guide to Growing a Bountiful, Great-Tasting Harvest The Complete Vegetable & Herb Gardener features:A full-color encyclopedia of over 100 vegetables and herbs with detailed, expert advice on growing them successfully from planting to harvest Planting and growing techniques that keep maintenance to a minimum Entries on how to grow unusual edibles, such as refreshing mesclun for salads, colorful edible flowers, spicy mustards, and more Descriptions and photos of a host of succulent vegetables, both hybrids and heirlooms, from common to exotic Complete information on improving even the poorest garden soil using safe, organic techniques, plus practical advice on making compost Recommendations on garden tools you need-and those you don't Information on controlling pests and diseases organically, without resorting to poisonous sprays Spectacular full-color photographs of vegetables and herbs, food gardens, and edible landscapes, plus 30 black-and-white line drawings

    From agaves to ice plants and sedums to sempervivums, hardy succulents can bring color, texture, and versatility to perennial flower beds in any climate. This comprehensive guide offers clear growing instructions accompanied by vivid photography of these durable and beautiful plants. With tips on choosing the right varieties for every North American hardiness zone, you can enjoy all the quirky vibrancy of succulents wherever you live.

    But aren't they hard to grow at home? No! says orchid grower extraordinaire Steve Frowine. In this handy guide, he shows you step by step how to select the right orchids, keep them healthy, encourage blooms, and even propagate your own plants. Discover how to: * Select orchids that will thrive in your home * Water, fertilize, repot, and propagate orchids * Decipher complicated orchid names * Get familiar with favorite orchid varieties * Create spectacular orchid displays

    With the turn of each page, Liz Fourez leads you on a tour through her family’s house, restored to its 1940s rustic farm style, and teaches you how to make each handmade decoration yourself. The projects require minimal effort, yet add instant charm to any room. With your blue jeans on and a few of the most basic supplies in hand, you’ll be on your way to your dream home in no time.You’ll learn how to make a custom wood Family Name Sign for your living room, a Wooden Boot Tray on Casters for the entryway, a Ruffled Stool Slipcover for the kitchen and a Rustic Wooden Frame for the bedroom, plus decorations for the office, bathroom, kids’ bedroom and playroom. Farmhouse style is about cultivating a connection among family, home and nature; A Touch of Farmhouse Charm helps you bring the warmth and beauty of simpler times to your modern life naturally.

    

    This is Coyote's country--a landscape of the imagination, where nothing is as it appears.

    During World War I, the young women who were hired to work in America's radium watch dial factories were considered the lucky ones. They were paid well, they got to work with the luminous element dubbed "liquid sunshine" that was all the rage, and they were helping the war effort by providing instruments that shone in the dark. And their bodies literally glowed because of the amount of radium they were ingesting. In her new book, The Radium Girls: The Dark Story of America's Shining Women, author Kate Moore gives voice to two groups of workers who became horribly ill and fought back against the companies that poisoned them. Using diaries and letters from the women, their statements in court documents, medical records and archived x-rays, as well as using ancestry documents to track down their relatives for interviews, Moore showcases the forgotten young women whose legal fight led to life-changing workplace safety regulations amid one of the biggest scandals of America's twentieth century. Preorder and find out how their story ends on May 2.

    It's a struggle just to make ends meet and afford what they need right now. I think anyone can start to prepare for the future. My husband and I have a 4-figure annual income that isn't even close to hitting five figures. If we can do it, you can too. We're not just telling you how to do it, we're living it! Don't be put off by books, websites, and forums that lead you to think you have to buy expensive pre-packaged food storage, or foods that you're not familiar with. Stocking up doesn't have to be expensive or complicated. You can get started with just a few dollars a month. If, at the end of the book,you still don't think you can do it, send me an email and we'll talk. I've included my email address, my blog link, and we're working on a website.

    These botanical heirlooms, such as flowering almond, blackberry lily, and night-blooming cereus, usually can't be found in neighborhood garden centers; about the only way to obtain a passalong plant is to beg a cutting from the fortunate gardener who has one. In this lively and sometimes irreverent book (don't miss the chapter on yard art), Steve Bender and Felder Rushing describe 117 such plants, giving particulars on hardiness, size, uses in the garden, and horticultural requirements. They present this information in the informal, chatty, and sometimes humorous manner that your next-door neighbor might use when giving you a cutting of her treasured Confederate rose. And, of course, because they are discussing passalong plants, they note the best method of sharing each plant with other gardeners. Because you might not spy a banana shrub or sweet pea in your neighborhood, the authors list mail-order sources for the heirloom plants described. They also give tips on how to organize your own plant swap. Although the authors live in and write about the South, many of the plants they discuss will grow elsewhere. from the book Amid the clamor of press releases touting the newest, improved versions of this bulb or that perennial, what keeps people interested in old-fashioned plants? Nostalgia, for one thing. It's hard not to feel a special fondness for that Confederate rose, night-blooming cereus, or alstroemeria lovingly tended by your grandmother when you were a child. Such heirloom plants evoke memories of your first garden, of relatives and neighbors that have since passed on, of prized bushes you accidentally annihilated with your bicycle. Recall the time you first received a particular plant, and you'll recall the person who gave it to you.

    small chapbook of poems about an almost love.

    You (and your bees) will be buzzing with delight.From picking the right hive and bringing your bees home to surviving winter and collecting honey, experienced beekeeper Amber Bradshaw takes you on an easy-to-follow journey through your first year of beekeeping and beyond.Beekeeping for Beginners includes: Just the essentials—Learn everything you need to know to begin your first colony—written with brand new beekeepers in mind. Modern beekeeping—Start your colony off right with guides that feature the newest practices and current, natural approaches. Learn to speak bee—Clearly defined terms and a complete glossary will have you talking like a pro beekeeper in no time. Begin your beekeeping the right way—and avoid getting stung by mistakes—with Beekeeping for Beginners.

    Men were employed as lumberjacks and worked like beasts, only to be tossed aside like used equipment when no longer needed. The grand forests were raped for their prime timber, the balance burned wastefully. The men were coarse and hard, but they had to be to survive. More than any other people that ever lived in our land, these old-time lumberjacks could truthfully say, “No man cared for my soul.” That is, until God sent three men to the great Northwoods of our country ¬– Frank Higgins, John Sornberger, and Al Channer. These men blazed new trails of the Spirit and founded an empire for God. They reached a sector of humanity for which no spiritual work had ever been done before, storming the Northwoods with a consuming passion for Christ. And with that passion, they also brought a heart as big as all outdoors, a love for men that burned like a flame, and a desperate desire to see these men saved.

    Born Creative teaches you that: Being able to spot issues and solve problems is a competitive advantage in any setting Building your creative confidence boosts your self-confidence Unlocking your creative visualization abilities puts you on the path to greater individual freedom Mastering the ability to let ideas flow at will, breaking your creative block makes you realize that nothing can stand in your way Add Born Creative to your cart and start building a better life now…to creativity and beyond! So, take the creativity challenge today by reading Born Creative and applying your new knowledge to build the life you desire. A happier life is just a few creativity exercises away!

    After working one too many jobs you couldn't care less about, maybe you've wondered if there's something bigger out there for you - some larger purpose? This is it? Milk the Pigeon is about the three existential questions we often struggle with when we feel lost in life. "What should I do with my life?" "How do I find work I love?" "How do I create an awesome, meaningful life?" Based on a combination of stories and success habits for anyone in their 20s, Milk the Pigeon is a brutally honest look at the reality of going after your dreams. Inside Milk the Pigeon, you'll learn: * The biggest life mistakes people make in their 20s (and how to figure out what to do) * The VIP back door theory: how the best job are found (and filled) * The "Drunken Staircase" life roadmap: how to act when you have no clue what direction to go in (and aren't sure what work you enjoy) * The Bruce Lee Rockstar theory of goal achievement - why "SMART" goals don't always work to be more successful in business and life * The messy process of finding your passion (and why "strengths tests" don't work) * How to go from confusion to clarity when you have too many ideas about careers, jobs, interests, passions, and hobbies If you're looking for a roadmap to surviving (and thriving) in your 20s (or 30s), if you want direction in life, and if you're struggling to figure out how to create a great life - Milk the Pigeon is a brutally honest look at the reality of going after your dreams.