The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

     The Science Book covers every area of science--astronomy, biology, chemistry, geology, math, and physics, and brings the greatest scientific ideas to life with fascinating text, quirky graphics, and pithy quotes.

    Why does music evoke such powerful moods? The answers are at last be- coming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understanding of human nature, including: • Are our musical preferences shaped in utero? • Is there a cutoff point for acquiring new tastes in music? • What do PET scans and MRIs reveal about the brain’s response to music? • Is musical pleasure different from other kinds of pleasure?This Is Your Brain on Music explores cultures in which singing is considered an essential human function, patients who have a rare disorder that prevents them from making sense of music, and scientists studying why two people may not have the same definition of pitch. At every turn, this provocative work unlocks deep secrets about how nature and nurture forge a uniquely human obsession.

    Basic Writings offers a full range of this profound and controversial thinker's writings in one volume, including:The Origin of the Work of ArtThe introduction to Being and TimeWhat Is Metaphysics?Letter on HumanismThe Question Concerning TechnologyThe Way to LanguageThe End of Philosophy

    In 2007 bird-watching is one of the most popular pastimes, not just in America, but throughout the world, and the range of interest runs from the specialist to the beginner.In The Wisdom of Birds, Birkhead takes the reader on a journey that not only tells us about the extraordinary lives of birds - from conception and egg, through territory and song, to migration and fully fledged breeder - but also shows how, over centuries, we have overcome superstition and untested 'truths' to know what we know, and how recent some of that knowledge is.Conceived for a general audience, and illustrated throughout with more than 100 exquisitely beautiful illustrations, many of them rarely, if ever, seen before, The Wisdom of Birds is a book full of stories, knowledge and unexpected revelations.

    No, more than that: she idolizes them. She marvels at their native abilities and the momentous role these misunderstood and unjustly feared creatures have played in the development of human history. And with her book, Robbing the Bees, she succeeds in making the reader love bees, too. Take this nifty bit of information, one of countless fascinating factoids offered by Bishop in her celebration of all things bee-related: "Because of bees' starring role in the drama of pollination, we humans are indebted to them, directly and indirectly, for a third of our food supply. Visiting bees are required for the commercial production of more than a hundred of our most important crops including alfalfa, garlic, apples, broccoli, Brussels sprouts, citrus, melons, onion, almonds, turnips, parsley, sunflower, cranberries, and clover." Or how about this: "For the past decade, the American military has been testing [bees'] potential as special agents in the war on drugs and terrorism. Bees are as sensitive to odor as dogs and can be trained to buzz in on drugs, explosives, landmines, and chemical weapons." Beat that as a winning opening gambit at a cocktail party. And that ain't all. Bishop charts the evolution of honey and beeswax harvesting through the ages, gives us an up-close look inside working beehives from ancient Egypt to the present day, interviews beekeepers, quotes bee chroniclers past and present (from Charles Darwin to contemporary Florida beekeeper Donald Smiley), reveals her rather clumsy foray into beekeeping in candid detail, studies bees' impact on religion and history, and provides a selection of innovative recipes calling for honey. Through it all, Bishop never loses sight of the star of the show--the humble honey bee--or the crucial but largely unrewarded role they continue to play on our planet. And she does it with snappy prose and keen humor. Dogs be warned: if Bishop has her way, bees will be the it pet of the future, or at least less likely to die at the end of a folded newspaper next time one buzzes in through an open window. --Kim Hughes

    In The Missing Lynx, Ross Barnett uses case studies, new fossil discoveries, biomolecular evidence and more to paint pictures of these extinct species, and to explore the significance of the lynx's disappearance in ecological terms. He also discusses how the Britons that these animals shared their home with might have viewed them, and why some survived while others vanished.Barnett also looks in detail and the realistic potential of reintroductions and even of resurrection--topics that capture public interest today. With Beaver now wild again in various parts of Britain and even Great Bustard on Salisbury Plain, what about the return of sabretooths, mammoths, and the aurochs to modern ecosystems? Will we ever be able to bring these animals back? And should we?At a time where rewilding is moving from pie-in-the-sky to actual reality, this timely and important book looks from a scientific perspective at the magnificent megafauna we've lost, why we lost it and what happened as a result, and how we might realistically turn the ecological tide.

    This Penguin Classics edition is edited with an introduction by James Moore and Adrian Desmond.In The Origin of Species, Charles Darwin refused to discuss human evolution, believing the subject too 'surrounded with prejudices'. He had been reworking his notes since the 1830s, but only with trepidation did he finally publish The Descent of Man in 1871. The book notoriously put apes in our family tree and made the races one family, diversified by 'sexual selection' - Darwin's provocative theory that female choice among competing males leads to diverging racial characteristics. Named by Sigmund Freud as 'one of the ten most significant books' ever written, Darwin's Descent of Man continues to shape the way we think about what it is that makes us uniquely human.In their introduction, James Moore and Adrian Desmond, acclaimed biographers of Charles Darwin, call for a radical re-assessment of the book, arguing that its core ideas on race were fired by Darwin's hatred of slavery. The text is the second and definitive edition and this volume also contains suggestions for further reading, a chronology and biographical sketches of prominent individuals mentioned.Charles Darwin (1809-82), a Victorian scientist and naturalist, has become one of the most famous figures of science to date. The advent of On the Origin of Species by Means of Natural Selection in 1859 challenged and contradicted all contemporary biological and religious beliefs.If you enjoyed The Descent of Man, you might like Darwin's On the Origin of Species, also available in Penguin Classics.

    "Notes From Walnut Tree Farm" collects together the jottings, musings and observations with which he filled a series of notebooks for the last six years of his life. In this beautiful illustrated collection, descriptions of walks on Mellis Common and thoughts on the importance of nature sit side by side with memories of the past and musings about literature, while perfectly rendered observations of the tiny, missable visual details of everyday life are skilfully woven with a gentle, wise philosophy. Organized into twelve months of impressions, the notes reveal a passionate but gentle character and his extraordinary, restless curiosity. Capturing Deakin's unique turn of phrase and inspired use of language, and infused throughout with the magically meditative tranquility of Walnut Tree Farm, this is a charming introduction to one of the most important of modern nature writers, or the perfect follow-up to "Wildwood" and "Waterlog".

    From the geological and physical processes that affect the ocean floor to the key habitat zones, flora, and fauna, this is the definitive reference to the world's oceans for the entire family. Includes an introduction by Fabien Cousteau. Includes the latest developments in ocean exploration and photography. Catalogs the rich diversity of ocean features and marine life. Highlights important people, unique habitats, human impact studies, and extreme facts. Published in association with the American Museum of Natural History.

    He's a man on a mission to save the world's most endangered plants from destruction and thieves hunting for wealthy collectors. He is a plant messiah.From the planet's tiniest waterlily - the Nymphaea thermarum - to Huarango trees with roots over 50 metres long, Carlos has a miraculous ability to bring breathtakingly beautiful plants back from the brink of extinction. He has travelled to the most remote and dangerous parts of the world - from the mountains of Peru to isolated Indian Ocean islands to the deepest Australian outback - in search of the rarest exotic species. Then, back in the Tropical Nursery at Kew, he uses pioneering, left-field techniques to help them grow.Now he's here to spread the gospel. The Plant Messiah is the inspirational story of a man who has devoted - and risked - his life to save incredible species, all in the name of making this Earth a greener and happier place. Amen to that.

    A field guide to trees around the world, each depicted by a full-color photograph with a caption that describes key features and points of differentiation

    Written by the well-known mathematics teacher consultant, this volume's collection of over 200 clearly illustrated mathematical ideas, concepts, puzzles, and games shows where they turn up in the real world. You'll find out what a googol is, visit hotel infinity, read a thorny logic problem that was stumping them back in the 8th century.THE JOY OF MATHEMATICS is designed to be opened at random...it's mini essays are self-contained providing the reader with an enjoyable way to explore and experience mathematics at its best.

    The result is entertaining and provocative a glimpse into the ongoing debate."

    Lying in the eastern Pacific Ocean, straddling the equator off the west coast of South America, the Galágos is the most pristine archipelago to be found anywhere in the tropics. It is so remote, so untouched, that the act of wading ashore can make you feel like you are the first to do so. Yet the Galágos is far more than a wild paradise on earth-it is one of the most important sites in the history of science. Home to over 4,000 species native to its shores, around 40 percent of them endemic, the islands have often been called a "laboratory of evolution." The finches collected on the Galágos inspired Darwin's revolutionary theory of natural selection. In The Galágos, science writer Henry Nicholls offers a lively natural and human history of the archipelago, charting its course from deserted wilderness to biological testing ground and global ecotourism hot spot. Describing the island chain's fiery geological origins as well as our species' long history of interaction with the islands, he draws vivid portraits of the life forms found in the Galágos, capturing its awe-inspiring landscapes, understated flora, and stunning wildlife. Nicholls also reveals the immense challenges facing the islands, which must continually balance conservation and ever encroaching development. Beautifully weaving together natural history, evolutionary theory, and his own experience on the islands, Nicholls shows that the story of the Galágos is not merely an isolated concern, but reflects the future of our species' relationship with nature-and the fate of our planet.