Covid denial persists in the face of overwhelming evidence. Anti-vaxxers compromise public health. Conspiracy thinking hijacks minds and incites mob violence. Toxic partisanship is cleaving nations, and climate denial has pushed our planet to the brink. Meanwhile, American Nazis march openly in the streets, and Flat Earth theory is back. What the heck is going on? Why is all this happening, and why now? More important, what can we do about it? In Mental Immunity, Andy Norman shows that these phenomena share a root cause. We live in a time when the so-called “right to your opinion” is thought to trump our responsibilities. The resulting ethos effectively compromises mental immune systems, allowing “mind parasites” to overrun them. Conspiracy theories, evidence-defying ideologies, garden-variety bad ideas: these are all species of mind parasite, and each of them employs clever strategies to circumvent mental immune systems. In fact, some of them compromise cultural immune systems – the things societies do to prevent bad ideas from spreading. Norman shows why all of this is more than mere analogy: minds and cultures really do have immune systems, and they really can break down. Fortunately, they can also be built up: strengthened against ideological corruption. He calls for a rigorous science of mental immune health – what he calls “cognitive immunology” – and explains how it could revolutionize our capacity for critical thinking.Hailed as “a feast for thought,” Mental Immunity melds cutting-edge work in science and philosophy into an “astonishingly enlightening and productive” solution to the signature problem of our age. A practical guide to spotting and removing bad ideas, a stirring call to transcend our petty tribalisms, and a serious bid to bring humanity to its senses.

    Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.

    Why do people—even identical twins reared in the same home—differ so much in personality? Armed with an inquiring mind and insights from evolutionary psychology, Judith Rich Harris sets out to solve the mystery of human individuality.

    You have a message, story, or experience that’s going to change the world. And the fact is, I didn't need to tell you that. You’ve known it all your life. Problem is: you haven’t gotten to to your dreams yet because you’ve been told it that “slow and steady wins the race.” It doesn’t. Speed wins. And successful people build their lives around “Strategic Sprints.” So imagine for a moment what it would be like to have the power to accelerate your success. Imagine being able to change anything in your life and to have total control over your mind, your body, your emotions, your relationships, and your future. What if you could invest just three short weeks to become the person you want to be? What if you could quickly accomplish your goals and simultaneously increase your income and impact? What if you had a secret formula for accomplishing any goal...no matter how hard? You’d win every time. This book is about winning. Every time.

    In 'how brains think' a leading neurophysiologist - drawing on anthropology, evolutionary biology, linguistics and the neurosciences - argues that consciousness is a result of evolution.

    Along the way, readers will be introduced to zombies and Chinese Rooms, ghosts in machines and Schrodinger's cat.

    Other bestselling works of neurobiology and the mind have focused on mental illness and abnormal behaviors—like the Oliver Sacks classic, The Man Who Mistook His Wife for a Hat—but The Other Side of Normal is an eye-opening, thought-provoking, utterly fascinating and totally accessible exploration of the universals of human experience. It will change forever our understanding of who we are and what makes us that way.

    This social world is filled with paradox, mystery, suspense, and outright absurdity. Explore how social psychology can help you make sense of your own social world with this engaging and accessible book. Roy F. Baumeister and Brad J. Bushman's SOCIAL PSYCHOLOGY AND HUMAN NATURE can help you make sense of the always fascinating and sometimes bizarre and baffling diversity of human behavior-and it's also just plain interesting to learn about how and why people act the way they do.

     Think back to the job interview you nailed (or blew). The date that went perfectly (or broke down completely.) Or the random encounter with that person who turned out to be your best friend (or the countless others that didn’t). Mere seconds of conversation have the power to alter the course of your life. It’s miraculous then that we are never taught HOW to conduct conversations. How to navigate them so that we get more of the jobs, dates, and best friends we want. It’s as if the world believes amazing conversational skills can’t be learned. Captivate shatters that belief. Inside you'll learn: How to keep conversations going without running out of things to say and facing the dreaded awkward silence How to create interesting "getting to know you" conversations without slipping into boring interview mode and turning off who you're talking to How to start conversations with strangers and approach people you don't know Real life examples of great (and terrible) conversations The two modes of conversation that allow you to connect with anyone, even when you don't have anything in common How to finish a conversation so people walk away planning on reaching out to you Read Captivate and you’ll learn how to have conversations that stand out in people’s minds and make you someone they never want to forget.

    Inner Paths to Outer Space presents an innovative examination of how we can reach these other dimensions of existence and contact otherworldly beings. Based on their more than 60 combined years of research into the function of the brain, the authors reveal how psychoactive substances such as DMT allow the brain to bypass our five basic senses to unlock a multidimensional realm of existence where otherworldly communication occurs. They contend that our centuries-old search for alien life-forms has been misdirected and that the alien worlds reflected in visionary science fiction actually mirror the inner space world of our minds. The authors show that these “alien” worlds encountered through altered states of human awareness, either through the use of psychedelics or other methods, possess a sense of reality as great as, or greater than, those of the ordinary awareness perceived by our five senses.

    They expect objects to obey principles of physics, and they're startled when things disappear or defy gravity. Yet they can also read emotions and respond with anger, sympathy, and joy. In Descartes' Baby, Bloom draws on a wealth of scientific discoveries to show how these two ways of knowing give rise to such uniquely human traits as humor, disgust, religion, art, and morality. How our dualist perspective, developed throughout our lives, profoundly influences our thoughts, feelings, and actions is the subject of this richly rewarding book.

    From humorous fishing excursions and frightening bear encounters to snow blinding blizzards and quirky characters, they come face to face with the unpredictable Mother Nature and learn the value of friendship, survival, and solitude in a picturesque but harsh life by the sea. Packed with adventures, challenges, and true Alaskan lifestyle.

     Dani Watson, a Self Love and Law of Attraction coach, walks you through a process that will help you get clear on what you really want, ditch the limiting beliefs and negative thoughts that are holding your back and teach you how to raise your vibration so that you can to be, do and have anything you desire. Within the book, Dani shares her story of how she battled with anxiety after years of struggling to figure out her career path, accumulating significant debts and then dealing with heartbreak. Through learning how to love herself again and discovering the world of coaching and spirituality, Dani went on to figure out her purpose and find the confidence to go for her dreams. Self Love and Spiritual Alchemy weaves personal experiences with practical guidance so that you can discover how to unleash your inner goddess and co-create magic with The Universe. You can find out more about Dani via @dani_watson_coaching or online at www.daniwatson.com

    Primates and cetaceans, at first they appear very different. Yet both are large brained, intelligent mammals who exhibit complex communication and social patterns. This book studies these animals side by side and comes up with some perhaps surprising results, which teach us about another large brained mammal, man.

    Drawing on insights from evolutionary biology, neuroscience, and linguistics, Torey reconstructs the sequence of events by which "Homo erectus" became "Homo sapiens." He describes the augmented functioning that underpins the emergent mind -- a new ("off-line") internal response system with which the brain accesses itself and then forms a selection mechanism for mentally generated behavior options. This functional breakthrough, Torey argues, explains how the animal brain's "awareness" became self-accessible and reflective -- that is, how the human brain acquired a conscious mind. Consciousness, unlike animal awareness, is not a unitary phenomenon but a composite process. Torey's account shows how protolanguage evolved into language, how a brain subsystem for the emergent mind was built, and why these developments are opaque to introspection. We experience the brain's functional autonomy, he argues, as free will. Torey proposes that once life began, consciousness had to emerge -- because consciousness is the informational source of the brain's behavioral response. Consciousness, he argues, is not a newly acquired "quality," "cosmic principle," "circuitry arrangement," or "epiphenomenon," as others have argued, but an indispensable working component of the living system's manner of functioning.