The Nerdist Way: How to Reach the Next Level (In Real Life)


Chris Hardwick - 2011
    As a lifelong member of "The Nerd Herd," as he calls it, Chris Hardwick has learned all there is to know about Nerds. Developing a system, blog, and podcasts, Hardwick shares hard-earned wisdom about turning seeming weakness into world-dominating strengths in the hilarious self-help book, "The Nerdist Way."From keeping their heart rate below hummingbird levels to managing the avalanche of sadness that is their in-boxes; from becoming evil geniuses to attracting wealth by turning down work, Hardwick reveals the secrets that can help readers achieve their goals by tapping into their true nerdtastic selves.Here Nerds will learn how to: Become their own time cop Tell panic attacks to go suck it Use incremental fitness to ward off predatorsA Nerd's brain is a laser-it's time they learn to point and fire!

The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World


Randall E. Stross - 2007
    Newspapers proclaimed his genius in glowing personal profiles and quipped that “the doctor has been called” because the great man “has not invented anything since breakfast.” Starting with the first public demonstrations of the phonograph in 1878 and extending through the development of incandescent light, a power generation and distribution system to sustain it, and the first motion picture cameras—all achievements more astonishing in their time than we can easily grasp today—Edison’s name became emblematic of all the wonder and promise of the emerging age of technological marvels.But as Randall Stross makes clear in this critical biography of the man who is arguably the most globally famous of all Americans, Thomas Edison’s greatest invention may have been his own celebrity. Edison was certainly a technical genius, but Stross excavates the man from layers of myth-making and separates his true achievements from his almost equally colossal failures. How much credit should Edison receive for the various inventions that have popularly been attributed to him—and how many of them resulted from both the inspiration and the perspiration of his rivals and even his own assistants? How much of Edison’s technical skill helped him overcome a lack of business acumen and feel for consumers’ wants and needs?This bold reassessment of Edison’s life and career answers these and many other important questions while telling the story of how he came upon his most famous inventions as a young man and spent the remainder of his long life trying to conjure similar success. We also meet his partners and competitors, presidents and entertainers, his close friend Henry Ford, the wives who competed with his work for his attention, and the children who tried to thrive in his shadow—all providing a fuller view of Edison’s life and times than has ever been offered before. The Wizard of Menlo Park reveals not only how Edison worked, but how he managed his own fame, becoming the first great celebrity of the modern age.

Failing Up: How to Take Risks, Aim Higher, and Never Stop Learning


Leslie Odom Jr. - 2018
    Jr, burst on the scene in 2015, originating the role of Aaron Burr in the Broadway musical phenomenon Hamilton. Since then, he has performed for sold-out audiences, sung for the Obamas at the White House, and won a Tony Award for Best Leading Actor in a Musical. But before he landed the role of a lifetime in one of the biggest musicals of all time, Odom put in years of hard work as a singer and an actor.With personal stories from his life, Odom asks the questions that will help you unlock your true potential and achieve your goals even when they seem impossible. What work did you put in today that will help you improve tomorrow? How do you surround yourself with people who will care about your dreams as much as you do? How do you know when to play it safe and when to risk it all for something bigger and better?These stories will inspire you, motivate you, and empower you for the greatness that lies ahead, whether you're graduating from college, starting a new job, or just looking to live each day to the fullest.

Cable Cowboy: John Malone and the Rise of the Modern Cable Business


Mark Robichaux - 2002
    For more than twenty-five years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company TCI and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life. Cable Cowboy is at once a penetrating portrait of Malone's complex persona, and a captivating history of the cable TV industry. Told in a lively style with exclusive details, the book shows how an unassuming copper strand started as a backwoods antenna service and became the digital nervous system of the U.S., an evolution that gave U.S. consumers the fastest route to the Internet. Cable Cowboy reveals the forces that propelled this pioneer to such great heights, and captures the immovable conviction and quicksilver mind that have defined John Malone throughout his career.

Ladies Who Punch: The Explosive Inside Story of "The View"


Ramin Setoodeh - 2019
    Instead, within ten years, she’d revolutionized morning TV and made household names of her co-hosts: Joy Behar, Star Jones, Meredith Vieira and Elisabeth Hasselbeck. But the daily chatfest didn’t just comment on the news. It became the news. And the headlines barely scratched the surface.Based on stunning interviews with nearly every host and unprecedented access, award-winning journalist Ramin Setoodeh takes you backstage where the stars really spoke their minds. Here's the full story of how Star, then Rosie, then Whoopi tried to take over the show, while Barbara struggled to maintain control of it all, a modern-day Lear with her media-savvy daughters. You'll read about how so many co-hosts had a tough time fitting in, suffered humiliations at the table, then pushed themselves away, feeling betrayed—one nearly quitting during a commercial. Meanwhile, the director was being driven insane, especially by Rosie.Setoodeh uncovers the truth about Star’s weight loss and wedding madness. Rosie’s feud with Trump. Whoopi’s toxic relationship with Rosie. Barbara’s difficulty stepping away. Plus, all the unseen hugs, snubs, tears—and one dead rodent.Ladies Who Punch shows why The View can be mimicked and mocked, but it can never be matched.

New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You


Jeremy Heimans - 2018
    This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."In an era increasingly shaped by new power, this groundbreaking book offers us a new way to understand the world--and our role in it.

Street Smarts: Adventures on the Road and in the Markets


Jim Rogers - 2013
    Rogers always had a restless curiosity to experience and understand the world around him.  In Street Smarts, he takes us through the highlights of his life in the financial markets, from his school days at Yale and Oxford --  where despite the fact that he didn’t have enough money to afford the appropriate pair of shoes, he coxed the crew and helped to win the Oxford-Cambridge Boat Race as well as the Thames Cup, the first of his three Guiness World Records -- to his first heady taste of Wall Street in the mid - 1960s, and his years helping to run the most successful hedge fund on Wall Street.  As a result of his extraordinary success with the Quantum Fund, Rogers was able to retire at the age of thirty-seven.  Since then he has taught classes in finance at Columbia University, hosted television programs, and traveled the world seeing firsthand how revolutions in Chile affect coffee prices in Seattle, and how shortages of  copper in Africa affect electricity brownouts in Ohio.   In the course of his new book, Rogers offers often surprising observations on how the  world works – and what trends he sees in the future.  He explains why Asia will be the dominant economic force in the twenty-first century – and how he and his wife and two daughters moved to Singapore to prepare his family for the coming changes..  He discusses why America and the European Union are in decline, and what we need to do to right our economy and society.  The age of Wall Street, Rogers claims, when the finance industry drove 25% of America’s growth, is over.  Tomorrow’s economy will be driven by those who make things – food, energy, goods and consumables.  Regarded as one of the most astute investors Wall Street has ever known, Jim Rogers once again is at his acerbic and storytelling best.

The Algebra of Happiness: Finding the Equation for a Life Well Lived


Scott Galloway - 2019
    His students are smart and hardworking, but they struggle with life's biggest questions, just like the rest of us. What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance really possible? What does it take to make a long-term relationship succeed?Galloway explores these and many other questions in the take-no-prisoners style that has made him a sought-after commentator and YouTube star. For example...If (Money In) - (Money Out) > 0, you're rich.The definition of "rich" is income greater than your burn rate. My dad and his wife receive about $50K/year and spend $40K. They are rich. I have friends who earn more than $1 million, but with several children in private schools, an ex-wife, a home in the Hamptons, and the lifestyle of a master of the universe, they spend nearly all of it. They are poor.Compound interest = the key to relationships.Most of us know how compound interest works with money, but don't recognize its power in other spheres. Make small investments in the people you care about, every day. Take a ton of pictures, text your friends stupid things, check in with old friends, express admiration to coworkers, and tell your loved ones that you love them. The payoff is small, until it becomes immense.Serendipity = a function of courage.My willingness to endure rejection from universities, peers, investors, and women has been hugely rewarding. Asking a VC for money is nothing compared to approaching a woman midday in a beach chair, sitting with another woman and a guy, and opening. Nothing wonderful will happen without taking a risk and subjecting yourself to rejection.Cool vacation > Cool car.Studies show people overestimate the happiness that things will bring them, and underestimate the long-term positive effect of experiences. Invest in experiences over things. Drive a Hyundai, and take your spouse to Australia.The Algebra of Happiness is perfect for any graduate, or for anyone who feels adrift.

Beyond The Last Blue Mountain: A Life Of J. R. D. Tata


R.M. Lala - 1992
    Tata, the patriarch of the biggest industrial house in India, comparable in stature to Forbes, Rockefeller or Du Pont. He pioneered aviation in India, and presided over the development of the country's steel, cement, truck and vegetable oils industry.

Treasure Hunt: Inside the Mind of the New Consumer


Michael J. Silverstein - 2006
    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

The Woman I Wanted to Be


Diane Von Furstenberg - 2014
    With remarkable honesty and wisdom, von Furstenberg mines the rich territory of what it means to be a woman. She opens up about her family and career, overcoming cancer, building a global brand, and devoting herself to empowering other women, writing, "I want every woman to know that she can be the woman she wants to be."

Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger


Charles T. Munger - 2005
    Edited by Peter D. Kaufman. Brand New.

United: Thoughts on Finding Common Ground and Advancing the Common Good


Cory Booker - 2016
      Raised in northern New Jersey, Cory Booker went to Stanford University on a football scholarship, accepted a Rhodes Scholarship to Oxford University, then studied at Yale Law School. Graduating from Yale, his options were limitless.   He chose public service.   He chose to move to a rough neighborhood in Newark, New Jersey, where he worked as a tenants’ rights lawyer before winning a seat on the City Council. In 2006, he was elected mayor, and for more than seven years he was the public face of an American city that had gone decades with too little positive national attention and investment. In 2013, Booker became the first African American elected to represent New Jersey in the U.S. Senate.   In United, Cory Booker draws on personal experience to issue a stirring call to reorient our nation and our politics around the principles of compassion and solidarity. He speaks of rising above despair to engage with hope, pursuing our shared mission, and embracing our common destiny.   Here is his account of his own political education, the moments—some entertaining, some heartbreaking, all of them enlightening—that have shaped his civic vision. Here are the lessons Booker learned from the remarkable people who inspired him to serve, men and women whose example fueled his desire to create opportunities for others. Here also are his observations on the issues he cares about most deeply, from race and crime and the crisis of mass incarceration to economic and environmental justice.   “Hope is the active conviction that despair will never have the last word,” Booker writes in this galvanizing book. In a world where we too easily lose touch with our neighbors, he argues, we must remember that we all rise or fall together—and that we must move beyond mere tolerance for one another toward a deeper connection: love.Praise for United   “An exceedingly good book, and an important book, and a reminder of what makes Booker an important and, through it all, a promising public figure.”—PolitickerNJ   “What sets Senator Booker’s work apart from that of similar political books is that it seeks to elevate discourse rather than bring down opponents of the opposite partisan persuasion. This is a refreshing take, one that is truly worthy of study and contemplation.”—The Huffington PostFrom the Hardcover edition.

The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company


Michael S. Malone - 2014
    The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet.But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions.The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.With eight pages of black-and-white photos.