Book picks similar to
Visual Persuasion: The Role of Images in Advertising by Paul Messaris
advertising
nonfiction
cornell
knowledge
The Better Angels of Our Nature: Why Violence Has Declined
Steven Pinker - 2010
In his gripping and controversial new work, New York Times bestselling author Steven Pinker shows that despite the ceaseless news about war, crime, and terrorism, violence has actually been in decline over long stretches of history. Exploding myths about humankind's inherent violence and the curse of modernity, this ambitious book continues Pinker's exploration of the essence of human nature, mixing psychology and history to provide a remarkable picture of an increasingly enlightened world.
The Movie Book: Big Ideas Simply Explained
Danny Leigh - 2016
Unforgettable quotes, film stills, and original posters and memorabilia transport you to the world of each film, while narrative timelines and infographics explore central themes, characters, actors, and directors.Relive classics of the silent era, such as Nosferatu, along with wartime greats like Casablanca, transformative New Wave films such as Lawrence of Arabia and Easy Rider, and modern masterpieces like Do the Right Thing, City of God, and Gravity. Each movie is placed in the broader context of the industry and its key players, making it an invaluable resource for any film fanatic.The Movie Book zooms in on the best cinematic masterpieces of all time and is a must-have for anyone with a passion for films and the history of cinema.Big Ideas Simply Explained series uses creative design and innovative graphics, along with straightforward and engaging writing, to make complex subjects easier to understand. These award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.Reviews:"[The Big Ideas Simply Explained books] are beautifully illustrated with shadow-like cartoons that break down even the most difficult concepts so they are easier to grasp. These step-by-step diagrams are an incredibly clever learning device to include, especially for visual learners." - Examiner.com"Clever and engaging" - Booklist"Perfect coffee table fodder for your home theater." - Uncrate.com"[A] great refresher for films you haven't seen in a while and an even better resource for populating your watchlist with shows you may have missed." - GeekDad"Richly illustrated." - Parade.com"A fine introduction for budding film buffs." - School Library Journal
The Ten Types of Human: Who We Are and Who We Can Be
Dexter Dias - 2018
In a way, you already know them. Only you don’t – not really. In a sense, they are you. Only they’re not entirely. They inform and shape the most important decisions in your life. But you’re almost certainly unaware of their intervention. They are the Ten Types of Human. Who are they? What are they for? How did they get into your head? We want to believe that there are some things we would never do. We want to believe that there are others we always would. But how can we be sure? What are our limits? Do we have limits?The answer lies with the Ten Types of Human: the people we become when we are faced with life's most difficult decisions. But who or what are these Types? Where do they come from? How did they get into our heads?The Ten Types of Human is a pioneering examination of human nature. It looks at the best and worst that human beings are capable of, and asks why. It explores the frontiers of the human experience, excavating the forces that shape our thoughts and actions in extreme situations. It begins in a courtroom and journeys across four continents and through the lives of some exceptional people, in search of answers.Mixing cutting-edge neuroscience, social psychology and visceral true stories, The Ten Types of Human is at once a provocation and a roadmap of the hidden parts of us. It is a book to inspire; to refashion our understanding of our many selves and semblances; and ultimately to find fresh ways to be free.
The Oxford Handbook of Criminology
Mike Maguire - 1994
In addition to the history of the discipline and reviews of different theoretical perspectives, the book provides up-to-date reviews of diverse topics as the criminal justice process, race and gender, crime statistics, and the media and crime. The fourth edition has been substantially revised and updated and is essential reading for all teachers and students of criminology and an indispensable sourcebook for professionals.Online Resource Center* Test bank of questions enabling lecturers to test their students' progress and understanding * Web links to key criminological resources allowing students to further research the subject * Notes on the Contributors * Editors' Introduction to the 4th edition
After the Fall: Being American in the World We've Made
Ben RhodesBen Rhodes - 2021
In 2017, as Ben Rhodes was helping Barack Obama begin his next chapter, the legacy they worked to build for eight years was being taken apart. To understand what was happening in America, Rhodes decided to look outward. Over the next three years, he traveled to dozens of countries, meeting with politicians, activists, and dissidents confronting the same nationalism and authoritarianism that was tearing America apart. Along the way, a Russian opposition leader he spends time with is poisoned, the Hong Kong protesters he comes to know see their movement snuffed out, and America itself reaches the precipice of losing democracy before giving itself a second chance. Equal parts memoir and reporting, After the Fall is a hugely ambitious and essential work of discovery. Throughout, Rhodes comes to realize how much America’s fingerprints are on a world we helped to shape: through the excesses of our post-Cold War embrace of unbridled capitalism, post-9/11 nationalism and militarism, mania for technology and social media, and the racism that shaped the backlash to the Obama presidency. At the same time, he learns from a diverse set of characters - from Obama to rebels to a rising generation of leaders - how looking squarely at where America has gone wrong only makes it more essential to fight for what America is supposed to be at home - for our own country, and the entire world.
The Lobster Gangs of Maine
James M. Acheson - 1988
In reality, he writes, “the lobster fisherman is caught up in a thick and complex web of social relationships. Survival in the industry depends as much on the ability to manipulate social relationships as on technical skills.” Acheson replaces our romantic image of the lobsterman with descriptions of the highly territorial and hierarchical “harbor gangs,” daily and annual cycles of lobstering, intricacies of marketing the catch, and the challenge of managing a communal resource.
Advertising: Concept and Copy
George Felton - 1993
It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad’s surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter’s command—creating a distinctive brand voice, telling stories, using language powerfully and originally—as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer’s copywriting text.
Li Ka Shing: Hong Kong's Elusive Billionaire
Anthony B. Chan - 1997
The book follows his life from his poor family's flight from the Japanese to Hong Kong in 1940, to his famous takeover of the British hong Hutchison Whampoa in 1979, and expansion of his business empire to become one of the ten richest people in the world. Mr Li entered business as a teenager, selling plastic goods, until at twenty-two, he started his own plastics company, Cheung Kong, specializing in plastic flowers. He entered the real estate market in the 1960s, and, by 1979, only the colonial government owned more real estate in Hong Kong than Mr Li. He eventually built a conglomerate encompassing Canada, Britain, parts of the US, and South America, extending into media, hotels, shipping, oil, and grocery stores.
Crafts & Hobbies: 100 Days of Kindness - Spreading Happiness, Joy, and Love with 100 Acts of Random Kindness! (Crafts, Crafts & Hobbies, Hobbies)
Jacob Reimer - 2014
The pursuit of selflessness is truly a noble one. Truly something that should be, and needs to be, actively pursued! The only way to combat the evils and hardships that we all are exposed to is through selfless acts of kindness. Offering free, no strings attached love to our fellow man. Truly, there is no greater good in this world, than doing good for the sake of others and not oneself. By simply purchasing and reading this book, YOU have already taken the first step, and for that I commend you. However, I would also like to challenge you to not just “read” this book, but actually understand what I'm trying to accomplish through it. The easiest way for you to do so is to try at least one of these Acts of Random Kindness for yourself. Whether it be one of the Free and “easy” ones, or whether it be one from the “Big Idea's” list! No act is small, and it is also the changing of the heart that matters. So please, love, share, and spread kindness to all those around you. For, if we can all manage that, then surely this world will be a better place.
Sway: Unravelling Unconscious Bias
Pragya Agarwal - 2020
Experiments have shown that our brains categorize people by race in less than one-tenth of a second, about 50 milliseconds before determining sex. This means that we are labeling people by race and associating certain characteristics to them without even hearing them speak or getting to know them. This subtle cognitive process starts in the amygdala, the area of the brain associated with strong emotions.Does this mean that unconscious biases are hardwired into our brains as an evolutionary response, or do they emerge from assimilating information that we see around us? In Sway, author Pragya Agarwal uncovers the science behind our "unintentional" biases. Using real world stories underpinned by scientific theories and research, this book unravels the way our unconscious biases are affecting the way we communicate, make decisions and perceive the world. A wide range of implicit biases are covered, including left-handedness, age-ism, sexism and aversive racism, and by using research and theories from a wide range of disciplines, including social science, psychology, biology and neuroscience, readers learn how these biases manifest and whether there is anything we can do about them. Beginning with an introduction to what unconscious bias actually is, each chapter answers questions such as:-Do our roots for prejudice lie in our evolutionary past?-What happens in our brains when our biases are activated?-How has bias affected technology? -Can we ever completely get rid of unconscious bias?At a time when race politics, the gender pay gap and diversity and inclusivity in the workplace are dominating our conversations, understanding how unconscious bias functions within all of us is more important than ever. The book encourages readers to think, understand and evaluate their own biases in a scientific and non-judgmental way.
The Demon-Haunted World: Science as a Candle in the Dark
Carl Sagan - 1996
And yet, disturbingly, in today's so-called information age, pseudoscience is burgeoning with stories of alien abduction, channeling past lives, and communal hallucinations commanding growing attention and respect. As Sagan demonstrates with lucid eloquence, the siren song of unreason is not just a cultural wrong turn but a dangerous plunge into darkness that threatens our most basic freedoms.
Just Like Family: Inside the Lives of Nannies, the Parents They Work for, and the Children They Love
Tasha Blaine - 2009
She expected an easy, nine-to-five stint, but instead she discovered the vast, varied, and largely unknown world of nannies. Often overlooked and invisible, these women also hold great power in the families they work for. Blaine was learning what so many parents want to know: What does our nanny think of us? And what happens all day behind our front door? To find out, Blaine interviewed nannies all over the country and immersed herself in the lives of three of them. We meet Claudia, who left the Caribbean to become a nanny in New York and is struggling to support her own child she left behind.We get to know Vivian, a young, white, college-educated woman from Boston, who wins a Nanny of the Year award even as she absorbs the painful truth that her role in the family is shrinking as her charges grow up. And we witness the struggles of Kim, a top Texas nanny who dreams of having her own family, as she moves in with a couple expecting their first baby. In telling the true stories behind the fantasies and fears we have about nannies, Just Like Family takes us deep inside the lives of women whose job it is to love.