Book picks similar to
Visual Persuasion: The Role of Images in Advertising by Paul Messaris
advertising
nonfiction
university-stuff
graphic-comics
Hacking Matter: Levitating Chairs, Quantum Mirages, And The Infinite Weirdness Of Programmable Atoms
Wil McCarthy - 2003
But it's coming, and when it does, it will change our lives as much as any invention ever has. Imagine being able to program matter itself-to change it, with the click of a cursor, from hard to soft, from paper to stone, from fluorescent to super-reflective to invisible. Supported by organizations ranging from Levi Strauss and IBM to the Defense Department, solid-state physicists in renowned laboratories are working to make it a reality. In this dazzling investigation, Wil McCarthy visits the laboratories and talks with the researchers who are developing this extraordinary technology, describes how they are learning to control it, and tells us where all this will lead. The possibilities are truly astonishing.
I Touched a Cat and I Liked it: The Ultimate Book for Cats and Cat Lovers
Anna Blandford - 2018
Anna Blandford's easy humor points out cat behaviour at its best, and worst, and why humans still find cats irresistible. Because let's be honest, we're obsessed: if a cat lover is presented with a choice of products and one of them has a cat on it, hands down that will be the one selected. And as Anna asks, 'If it doesn't have a cat on it, is it even worth owning?'Cat lovers worldwide will relate to Anna's whimsical drawings and hilarious insights.
Poplorica: A Popular History of the Fads, Mavericks, Inventions, and Lore That Shaped Modern America
Martin J. Smith - 2004
Veteran journalists Smith and Kiger make the offbeat their beat, offering fascinating explanations for the perplexing mysteries of modern life: Lawns: If most homeowners hate yard work, why does every home have a lawn? The Sexual Revolution: Was it really sparked by the disastrous honeymoon of a science geek? Convenience Food: When did convenience become more important than the food? Diets: In the best-fed country on earth, how did thin become in? Entertaining and always enlightening, Poplorica ensures you'll never look at a disposable diaper or a black-velvet painting the same way again.
Popular Lies About Graphic Design
Craig Ward - 2012
An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica's neutrality and urgent briefs, alongside discussions on more worthy topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson making it a must for students, recent graduates and seasoned practitioners alike.
Notorious C.O.P.: The Inside Story of the Tupac, Biggie, and Jam Master Jay Investigations from NYPD's First "Hip-Hop Cop"
Derrick Parker - 2000
Always straddling the fence between "po-po" and NYPD outsider, Derrick threatened police tradition to try to get the cases solved. He was the first detective to interview an informant offering a detailed account of Biggie Smalls's murder. He protected one of the only surviving eyewitnesses to the Jam Master Jay murder and knows the identity of the killers as well as the motivation behind the shooting. "Notorious C.O.P. "reveals hip-hop crimes that never made the paper--like the robbing of Foxy Brown and the first Hot 97 shooting--and answers some lingering questions about murders that have remained unsolved. The book that both the NYPD and the hip-hop community don't want you to read, "Notorious C.O.P. "is the first insider look at the real links between crime and hip-hop and the inefficiencies that have left some of the most widely publicized murders in entertainment history unsolved.
A State of Emergency
Richard Chambers - 2021
The electrifying behind-the-scenes account of a year that brought Ireland to the brink and back - the inside story of Ireland’s struggle to contain Covid-19.Based on a wealth of original research and over a hundred interviews with cabinet members, public health officials, frontline workers, and ordinary people on whom the crisis exacted a personal toll, A State of Emergency is the incendiary untold story of Ireland’s response to the biggest public health emergency of the past century.Ranging from the halls of Government Buildings, where conflict between the new Cabinet and its public health advisors threatened to derail the official response, to the frontlines of the containment effort itself, where doctors, nurses, and the communities they served found themselves pushed to breaking point, A State of Emergency is a landmark work of journalism and a riveting insider account of the struggle to bring Ireland back from the brink.
Better Than Homemade
Carolyn Wyman - 2004
With dozens of archival ads and original product shots of Hamburger Helper, Kraft Macaroni and Cheese, Minute Rice, Coffee-mate, Green Giant Canned Peas, Lipton Cup-a-Soup, Pillsbury Crescent Rolls--and many more revolutionary products--Better Than Homemade highlights the fascinating stories behind the food inventions; the histories behind the brands and icons that have become synonymous with them; the jingles that have made them such a large part of our popular culture; and the recipes that have tutored generations of homemakers and comfort food master chefs.
Stanley Donwood: There Will Be No Quiet
Stanley Donwood - 2019
His influential work spans many practices over a 23-year period, from music packaging to installation work to printmaking. Here, he reveals his personal notebooks, photographs, sketches, and abandoned routes to iconic Radiohead artworks. Arranged chronologically, each chapter is dedicated to a major work—whether an album cover, promotional piece, or a personal project—and is presented as a step-by-step working case study. Featuring commentary by Thom Yorke and never-before-seen archival material, this is the first deep dive into Donwood’s creative practice and the artistic freedom afforded to him by working for a major music act. It is a must-have for fans of the band and anyone interested in graphic design and popular culture.
How to Get Back Up: A Memoir of Failure & Resilience
Neil Pasricha - 2018
We all fall. We all need to know how to get back up. Few know this better than New York Times best-selling author Neil Pasricha. For the first time, he tells his story and shows you how.Before selling over a million copies of his Book of Awesome series and touring the world to teach Fortune 500 CEOs, Ivy league deans, and members of the royal family how to unlock a positive mind-set, Pasricha's life hit rock bottom.He flamed out of his dream job and then racked up $300,000 of debt as a failed entrepreneur. He lost his best friend to suicide and his wife to divorce - in the same week. And then there were his own demons - the hang-ups, anxieties, and bouts of self-doubts that plagued him from adolescence.And yet, inch by inch, Neil learned how to get back up. And you can, too.
Uninsured in America, Updated: Life and Death in the Land of Opportunity
Susan Starr Sered - 1999
Based on interviews with 120 uninsured men and women and dozens of medical providers, policymakers, and advocates from around the nation, this book takes a fresh look at one of the most important social issues facing the United States today. A new afterword updates the stories of many of the people who are so memorably presented here.
Call of the Camino: Myths, Legends and Pilgrim Stories on the Way to Santiago de Compostela
Robert Mullen - 2010
The history of the Camino is recounted, as well as several of the myths, legends, and miracle stories that have become attached--and given special meaning--to this itinerary. Emphasizing that personal myths are an essential part of this lore, this chronicle also includes stories from the confraternity of the pilgrims, people from all corners of the world who visit this walk for a great diversity of reasons, but all of whom leave having experienced the same miracle--that this pilgrimage will play a defining role in their lives.
200 Motivational and inspirational Quotes That Will Inspire Your Success
Kathy Collins - 2015
They are valuable knowledge, wisdom and insights passed down to us from the past all the way to the present. Through these quotations, we are learning from their greatest experiences and wisdom. I personally use such motivational quotes throughout my life. I always surround myself with these quotes. I post them in such places so that I can be inspired every day. I believe that our circumstances can change based on what words we read, hear, and speak. Instead of keeping these to myself, I decided to compile 200 of the most inspiring quotes ever said so that you can also benefit from these words of wisdom. Some are by famous people and some are by those you probably never heard of but their quotes are in the same way remarkable. I trust you will find them insightful and useful. I hope it helps to motivates and inspires you to reach a new level of success and personal greatness in your life. Just as much as it does for me. Use these quotes to fill your life with positive, inspirational words that will fuel the engine of your mind. I certainly hope that you will also see this as a resource rather than just a quick article to read. I encourage you to save this as a resource so that you can come back to it when you need to be motivated. Even reading one or two of these every day will be a great source of positive energy for your day to day life.
Aaker on Branding: 20 Principles That Drive Success
David A. Aaker - 2014
Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.Aaker on Branding is a “go-to” source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous—especially if taken literally.Aaker on Branding offers a sense of topic priorities and a roadmap to David Aaker’s books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
So You Want to Be an Astronaut
Alyssa Carson - 2018
A realistic guide to becoming an Astronaut at a young age.
Bad Blood: A Family Murder in Marin County
Richard M. Levine - 1982
Their killers were the Olives’ 16-year-old daughter and her 20-year-old lover.This is the story of that shocking murder and the appalling events that led up to it. It is the story of the middle-class dream turned into a nightmare, of parents and children living in mutually alien and hostile worlds, and of a youth culture for which promiscuous sex and every kind of drug are no longer enough.It is a story that cuts to the bone of American life – and strikes inescapably close to home.