Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

    Cynthia Enloe pulls back the curtain on the familiar scenes—governments promoting tourism, companies moving their factories overseas, soldiers serving on foreign soil—and shows that the real landscape is not exclusively male. She describes how many women's seemingly personal strategies—in their marriages, in their housework, in their coping with ideals of beauty—are, in reality, the stuff of global politics. In exposing policymakers' reliance on false notions of "femininity" and "masculinity," Enloe dismantles an apparently overwhelming world system, revealing it to be much more fragile and open to change than we think.

    Among the commoners in the GPO was a young staff captain of the Irish Volunteers named Michael Collins. He was joined a day later by a fourteen-year-old messenger boy, Eoin Kavanagh. Four days later they would all surrender, but they had struck the match that would burn Great Britain out of Ireland for the first time in seven hundred years.The 13th Apostle is the reimagined story of how Michael Collins, along with his young acolyte Eoin, transformed Ireland from a colony into a nation. Collins’s secret weapon was his intelligence system and his assassination squad, nicknamed “The Twelve Apostles.” On November 21, 1920, the squad—with its thirteenth member, young Eoin—assassinated the entire British Secret Service in Dublin. Twelve months and sixteen days later, Collins signed the Treaty at 10 Downing Street, which brought into being what is, today, the Republic of Ireland.An epic novel in the tradition of Thomas Flanagan’s The Year of the French and Leon Uris’s Trinity, The 13th Apostle is a story that will capture the imagination and hearts of freedom-loving readers everywhere.

    But Dharavi is much more than cold a statistic. What makes it special are the extraordinary people who live there, many of whom have defied fate and an unhelpful State to prosper through a mix of backbreaking work, some luck and a great deal of ingenuity. It is these men and women whom journalist Kalpana Sharma brings to life through a series of spellbinding stories. While recounting their tales, she also traces the history of Dharavi from the days when it was one of the six great koliwadas or fishing villages to the present times when it, along with other slums, is home to almost half of Mumbai.

    Highlighting issues which have been ignored by Africa's leaders but have worried ordinary Africans, diplomats, academics, business leaders, aid workers, volunteers, and missionaries for a long time, this work suggests concrete steps which Africans and the world can take to liberate talent and enterprise on the continent.

    Following the success of his Running Press titles Danny Boy and Voices of Ireland, McCourt explores this beloved icon of Irish heritage through vivid anecdotes, charming folk tales, and recent documented incidents. Said to have been first crafted more than 400 years ago in a fishing village on Galway Bay, there is much more to the story of the Claddagh ring than simple popular history, and McCourt tracks it down and recounts it with his stellar storytelling finesse.

    Hailed by the New Society as the best book on male working class youth, this classic work, first published in 1977, has been translated into several foreign languages and remains the authority in ethnographical studies.

    The first of these came out in 1946: the ever famous "How to be an Alien." Later he enlarges the picture with "How to be inimitable" and "How to be Decadent." All three books were illustrated by the master of the cartoonists' art, the late Nicolas Bentley. Here they are, all in one volume, which will make life much easier for today's would-be Brits than it was for those who pervaded them. It is said that a few of the latter actually failed to become indistinguishable from the genuine British article because they found it too tiresome to seek out three separate books: a misfortune that need never again occur to anyone.

    E. Rölvaag lyrically chronicles the experiences of Nils Vaag, a young Norwegian immigrant. Abandoning the life of a fisherman in Nordland, a region poor but full of mystical beauty, Nils emigrates to the New World in 1912. There he sweeps saloons, lives in a boardinghouse called "Babel" for the many languages used by its residents, and begins to find his way among the people of the city.The Boat of Longing was Rölvaag's favorite of all his books and the only one set in urban America. When it was first published in English in 1933, it received wide praise from American critics. This edition includes an introduction by Einar Haugen, professor emeritus of Scandinavian and Linguistics at Harvard University and author of a critical study of Rölvaag.

    But what is the third way? Supporters of the notion haven't been able to agree, and critics deny the possibility altogether. Anthony Giddens shows that developing a third way is not only a possibility but a necessity in modern politics.

    The CEO of Nestlé, purveyor of bottled water, heartily agrees. It is important to give water a market value, he says in a promotional video, so “we're all aware that it has a price.” But for those who have no access to clean water, a fifth of the world's population, the price is thirst. This is the frightening landscape that Karen Piper conducts us through in The Price of Thirst—one where thirst is political, drought is a business opportunity, and more and more of our most necessary natural resource is controlled by multinational corporations.In visits to the hot spots of water scarcity and the hotshots in water finance, Piper shows us what happens when global businesses with mafia-like powers buy up the water supply and turn off the taps of people who cannot pay: border disputes between Iraq and Turkey, a “revolution of the thirsty” in Egypt, street fights in Greece, an apartheid of water rights in South Africa. The Price of Thirst takes us to Chile, the first nation to privatize 100 percent of its water supplies, creating a crushing monopoly instead of a thriving free market in water; to New Delhi, where the sacred waters of the Ganges are being diverted to a private water treatment plant, fomenting unrest; and to Iraq, where the U.S.-mandated privatization of water resources destroyed by our military is further destabilizing the volatile region. And in our own backyard, where these same corporations are quietly buying up water supplies, Piper reveals how “water banking” is drying up California farms in favor of urban sprawl and private towns.The product of seven years of investigation across six continents and a dozen countries, and scores of interviews with CEOs, activists, environmentalists, and climate change specialists, The Price of Thirst paints a harrowing picture of a world out of balance, with the distance between the haves and have-nots of water inexorably widening and the coming crisis moving ever closer.

    In this astute, original, and surprising investigation of the true impact of globalization, Yale Law School professor Amy Chua explains why many developing countries are in fact consumed by ethnic violence after adopting free market democracy.Chua shows how in non-Western countries around the globe, free markets have concentrated starkly disproportionate wealth in the hands of a resented ethnic minority. These “market-dominant minorities” – Chinese in Southeast Asia, Croatians in the former Yugoslavia, whites in Latin America and South Africa, Indians in East Africa, Lebanese in West Africa, Jews in post-communist Russia – become objects of violent hatred. At the same time, democracy empowers the impoverished majority, unleashing ethnic demagoguery, confiscation, and sometimes genocidal revenge. She also argues that the United States has become the world’s most visible market-dominant minority, a fact that helps explain the rising tide of anti-Americanism around the world. Chua is a friend of globalization, but she urges us to find ways to spread its benefits and curb its most destructive aspects.

    The development apparatus generated categories powerful enough to shape the thinking even of its occasional critics while poverty and hunger became widespread. Development was not even partially deconstructed until the 1980s, when new tools for analyzing the representation of social reality were applied to specific Third World cases. Here Escobar deploys these new techniques in a provocative analysis of development discourse and practice in general, concluding with a discussion of alternative visions for a postdevelopment era.Escobar emphasizes the role of economists in development discourse--his case study of Colombia demonstrates that the economization of food resulted in ambitious plans, and more hunger. To depict the production of knowledge and power in other development fields, the author shows how peasants, women, and nature became objects of knowledge and targets of power under the gaze of experts.

    Drawing on exclusive interviews with some of the biggest names in the world of cannabis, Cabot explores the economic and social forces that have collided to create a frenetic gold rush mentality that has spurred new culinary trends, inspired innovative new uses for health, beauty and wellness, and attracted tens of millions in investor dollars while generating hundreds of thousands of jobs and untold tax revenue. All as cannabis remains federally illegal in America. Cabot takes readers on the road with Snoop Dogg and his business partner Ted Chung as they roll out the star's own brand of bud; to wine country, where chefs and vintners are harkening a new age of elevated dining; on the wild adventures of marijuana mogul Beth Stavola, where vaults of cash, armed guards and shady characters are just another day at the office; to the Marijuana Business Convention, as professionals gather to see cutting-edge technology for growing, manufacturing, and packaging a whole new generation of consumer products. The New Chardonnay tells the unbelievable story of pot's astonishing rebranding, pulling back the curtain to show how a drug that was once the subject of multi-million dollar PSA warnings managed to shed its unsavory image and land at the center of a booming and surprisingly upstanding industry.

    Robert Blair Mayne is still regarded as one of the greatest soldiers in the history of military special operations. He was the most decorated British soldier of the Second World War, receiving four DSOs, the Croix de Guerre, and the Legion d'honneur, and he pioneered tactics used today by the SAS and other special operations units worldwide. Rogue Warrior of the SAS tells the remarkable life story of "Colonel Paddy," whose exceptional physical strength and uniquely swift reflexes made him a fearsome opponent. But his unorthodox rules of war and his resentment of authority would deny him the ultimate accolade of the Victoria Cross. Drawing on personal letters and family papers, declassified SAS files and records, together with the Official SAS Diary compiled in wartime and eyewitness accounts, this is the true story of the soldier.