It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

    A necessary addition to your reading." --David Maister, author of Managing the Professional Service Firm"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" --Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." --Andrew Sobel, coauthor of Clients for Life"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" --R. Granville Loar, Executive Director, Association for Accounting Marketing"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." --Josh Lee, Partner, Monitor Group"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." --Kevin McMurdo, Chief Marketing Officer, Perkins Coie"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" --Paul Dunay, Global Director of Integrated Marketing, BearingPoint

    But like most Indian middle class families, his parents are impatient to see him settled in a government job. Despite all obstacles, making no complaints, he continues to follow the hard path, holding up the promise he had made to himself, trying to fulfil his father's wishes, and failing over and over. Almost everyone - his parents, friends, and the love of his life - leaves his side in the middle of his journey. To worsen things, he is diagnosed with Obsessive Compulsive Disorder, the seriousness of which nobody could decipher before it was too late. Will a dreamer be sacrificed for social standing? Will a heart be crushed to uphold a hollow image? Left alone and misunderstood by everyone he knew, this is Vishesh's intense story of repeatedly falling down and trying to get up on his own, to prove that everyone who dares to follow their heart is not a commoner; he is The One From The Stars.

    From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.

    But what you might not know is that those things are weighing you down in more ways than one... Think about it: all the dirty dishes piling up in the kitchen, those “just in case” items you keep in the garage, or Christmas presents you stuck in the back of your closet (which you knew you’d never use) aren’t just taking up physical space -- they’re stealing your mental space, too. Sure, you might be able to ignore all the clutter for a short while, but it’s only a matter of time before the messiness causes unwarranted stress, embarrassment, and anxiety. However, it doesn’t have to be this way… clearing out the clutter to make space for more money, time, creativity, and relaxation is easier than you think. How to Change Your Life with Minimalism Contrary to what many believe, decluttering and tidying up your home isn’t just about shuffling things around or throwing away items. It’s about consciously organizing your life to make room for prosperity, abundance, and happiness. In The Art of Minimalism you will discover: The best way to utilize minimalism to be more productive and add hours to your day How to effectively use the “Pomodoro Method” to simplify your minimizing process The one thing you should do in the morning to create a “declutter domino” effect (hint: most people forget about this!) A fool-proof 30-day challenge to effectively organize your space Tips for spotting a “messy” relationship (and what to do about it) Why a “cluttered brain” equals a cluttered home and how to clear the mental mayhem How to use a simple, yet powerful organizational trick (this helped one mom build a multimillion dollar business) Imagine… in just a few months from now, you could have a transformed space that’s stress-free, relaxed, and serene. Every time someone visits your home, they’ll continue to ask how you keep things so organized! Even if you have hoards of unnecessary things piling up like mountains, Olivia Telford shows you the little-known ways to declutter your life top to bottom. With easy-to-follow steps and a simple approach to minimalism, you too can experience the joyful and carefree life which comes along with tidying up. As a bonus for those who download the book today, you’ll receive a FREE gift to help you master your concentration and eliminate any distractions. So what are you waiting for? Are you ready to transform your physical and mental spaces into clutter-free paradise Click the link below to view the book on Amazon!https://amzn.to/31opP1i